Lewis Marketing Inc.

What Lewis Marketing Inc. does

Lewis Marketing Inc. is a privately-held professional manufacturers' representative agency headquartered at 648D Griffith Road in Charlotte, North Carolina. Founded in 1971, the firm provides outsource sales representation across North and South Carolina for manufacturers serving the residential and commercial plumbing, multi-family, waterworks, irrigation, fire protection, and water well markets. Lewis Marketing calls on the full plumbing supply chain — wholesalers, contractors, architects, engineers, builders, and municipalities — pursuing specification opportunities and maintaining relationships that translate represented product lines into territory sales.

The firm's product surface is not proprietary technology but rather the curated portfolio of 25+ manufacturer partners it represents, spanning pipe and fittings (Cresline, Tigre USA, Mosack), valves and backflow devices (Flomatic, Watts/Febco, Boshart), fixtures and faucets (Briggs, Central Brass, Olympia, Pioneer Industries, Aqua Design), specialty products (Backstop expansion tanks, Hot Box enclosures, Professional Trade Manufacturing insulated covers, Wheeler pipe tools, Arrow Adhesive cements), and ancillary items such as Southwire tracer/irrigation wire. The firm operates from a 17,000+ sq ft Charlotte facility that combines warehouse and a training center used to host manufacturer, wholesaler, and contractor training sessions.

Lewis Marketing earns revenue on a transaction-fee (commission) basis from its manufacturer partners, with no publicly disclosed pricing and no software, subscription, or platform component to the model. The team consists of six outside sales representatives, three inside sales personnel, and two warehouse staff — eleven total — with at least two salesmen holding the Certified Professional Manufacturers' Representative (CPMR) credential. The firm maintains membership in industry organizations (ASA, AIM/R) and participates in local and national trade shows as its primary demand-generation channels. As a private, founder/management-owned entity with no external institutional capital, Lewis Marketing is operationally stable but capital-constrained relative to scaled rep agencies with national footprints.

Name

Lewis Marketing Inc.

Legal name

Lewis Marketing Inc.

Website

https://lewismkt.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Lewis Marketing Inc. is a Charlotte, NC-based manufacturers' representative agency covering North and South Carolina. The firm represents 25+ manufacturers across plumbing, waterworks, irrigation, fire protection, and water well markets, earning commissions on sales to wholesalers, contractors, engineers, builders, and municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte, North Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Manufacturer Representative Commissions: Lewis Marketing operates as a manufacturers' representative agency, earning commissions from manufacturer partners for sales generated in their territory (North & South Carolina). The company represents quality manufacturers in plumbing, waterworks, irrigation, fire protection, and water well markets.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Lewis Marketing Inc. operates as a professional outsource manufacturers' representative agency covering North & South Carolina for plumbing (residential and commercial), multi-family, waterworks, irrigation, fire protection, and water well markets. The firm generates sales on behalf of manufacturer partners across the entire supply chain — wholesalers, contractors, architects, engineers, builders, and municipalities — and earns commissions on transactions within its assigned territory.

Product overview

Lewis Marketing Inc. is a professional outsource sales agency representing quality manufacturers in the plumbing (residential and commercial), multi-family, waterworks, irrigation, fire protection, and water well markets across North & South Carolina. The company operates as a single unified service offering—acting as manufacturers' representative—rather than offering a software product platform. Their portfolio consists of products from manufacturer partners including Arrow Adhesive Co. (solvent cements), Backstop (expansion tanks), Boshart Industries (valves and fittings), Cresline (pipe products), Flomatic (valves), Hot Box (enclosures), Tigre USA (fittings), Watts/Febco (backflow preventers), Wheeler (pipe tools), Southwire (wire products), and various commercial plumbing fixture manufacturers. The company employs six outside sales representatives, three inside sales personnel, and two warehouse staff operating from a 17,000+ square foot facility in Charlotte, NC that includes a warehouse and training center.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Plumbing Sales Representation

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core.

• Arrow Adhesive Co.coreChannel Partner/ Reseller/ DistributorArrow Adhesive Co. is a manufacturer partner represented by Lewis Marketing in the Water Well market. Arrow Adhesive provides solvent cements for water well applications.
• BackstopcoreChannel Partner/ Reseller/ DistributorBackstop is a manufacturer partner represented by Lewis Marketing in the Water Well market. Backstop provides water heater expansion tanks.
• Boshart IndustriescoreChannel Partner/ Reseller/ DistributorBoshart Industries is a manufacturer partner represented by Lewis Marketing across multiple markets including Water Well, Fire Protection, Irrigation, Commercial Plumbing, and Residential Plumbing. Products include malleables, nipples, service valves, water filters, ball valves, and specialties.
• Cresline Plastic Pipe Co.coreChannel Partner/ Reseller/ DistributorCresline Plastic Pipe Co. is a manufacturer partner represented by Lewis Marketing in the Water Well and Commercial Plumbing markets. Products include PVC & CPVC Pipe, PE Pipe, and Well Casing.
• Flomatic Corp.coreChannel Partner/ Reseller/ DistributorFlomatic Corp. is a manufacturer partner represented by Lewis Marketing in the Water Well and Water Works markets. Products include check and foot valves, ACV, and gate valves.
• Hot BoxcoreChannel Partner/ Reseller/ DistributorHot Box is a manufacturer partner represented by Lewis Marketing in the Water Well, Fire Protection, and Water Works markets. Products include backflow enclosures.
• MosackcoreChannel Partner/ Reseller/ DistributorMosack is a manufacturer partner represented by Lewis Marketing in the Water Well and Commercial Plumbing markets. Products include Pex Pipe and Fittings and miscellaneous valves.
• Tigre USAcoreChannel Partner/ Reseller/ DistributorTigre USA is a manufacturer partner represented by Lewis Marketing in the Water Well and Irrigation markets. Products include PVC DWV and pressure fittings.
• Watts Mfg.coreChannel Partner/ Reseller/ DistributorWatts Mfg. is a manufacturer partner represented by Lewis Marketing in the Water Well market. Products include backflows and PRV.
• Wheeler Mfg.coreChannel Partner/ Reseller/ DistributorWheeler Mfg. is a manufacturer partner represented by Lewis Marketing in the Water Well and Water Works markets. Products include pipe tools.
• Febco (A Watts Company)coreChannel Partner/ Reseller/ DistributorFebco, a Watts Company brand, is a manufacturer partner represented by Lewis Marketing in the Fire Protection, Water Works, and Commercial Plumbing markets. Products include backflow preventers.
• General Wire Spring Co.coreChannel Partner/ Reseller/ DistributorGeneral Wire Spring Co. is a manufacturer partner represented by Lewis Marketing in the Water Works market. Products include drain cleaning equipment, jet machines, and pipe inspection cameras.
• Vestal Mfg.coreChannel Partner/ Reseller/ DistributorVestal Mfg. is a manufacturer partner represented by Lewis Marketing in the Water Works market. Products include cast iron meter boxes.
• SouthwirecoreChannel Partner/ Reseller/ DistributorSouthwire is a manufacturer partner represented by Lewis Marketing in the Irrigation and Residential Plumbing markets. Products include tracer wire and irrigation wire.
• CellocoreChannel Partner/ Reseller/ DistributorCello is a manufacturer partner represented by Lewis Marketing in the Irrigation and Commercial Plumbing markets. Products include wrot and press copper fittings, press carbon steel fittings, and miscellaneous fittings.
• Aqua DesigncoreChannel Partner/ Reseller/ DistributorAqua Design is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing market. Products include behavioral health fixtures, stainless steel and solid surface lavatory systems.
• BK ResourcescoreChannel Partner/ Reseller/ DistributorBK Resources is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing market. Products include stainless kitchen and food service products.
• Briggs Plumbing ProductscoreChannel Partner/ Reseller/ DistributorBriggs Plumbing Products is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing market. Products include vitreous china fixtures.
• Central BrasscoreChannel Partner/ Reseller/ DistributorCentral Brass is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing market. Products include residential faucets.
• Delta P CarvercoreChannel Partner/ Reseller/ DistributorDelta P Carver is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing market. Products include booster pumps.
• JB ProductscoreChannel Partner/ Reseller/ DistributorJB Products is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing market. Products include innovative plumbing products.
• Knox Co.coreChannel Partner/ Reseller/ DistributorKnox Co. is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing market. Products include water heater elements and specialties.
• Olympia FaucetscoreChannel Partner/ Reseller/ DistributorOlympia Faucets is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing market. Products include faucets.
• Pioneer IndustriescoreChannel Partner/ Reseller/ DistributorPioneer Industries is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing market. Products include faucets.
• Professional Trade ManufacturingcoreChannel Partner/ Reseller/ DistributorProfessional Trade Manufacturing is a manufacturer partner represented by Lewis Marketing in the Commercial Plumbing and Residential Plumbing markets. Products include insulated expansion tank covers.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ferguson Enterprises: Largest U.S. plumbing distributor; the dominant channel through which the manufacturers Lewis represents (Watts, Boshart, Cresline, etc.) reach the same Carolinas wholesalers and contractors. Comparable because it transacts in identical product lines and end-customer segments, though as a distributor/incumbent rather than an independent rep.
• Winsupply: Member-owned wholesale distribution group focused on plumbing, HVAC, and waterworks — directly overlapping Lewis's served verticals and channel. Comparable because Winsupply's local operating companies buy many of the same manufacturer brands (Watts, Boshart, Southwire) that Lewis represents in NC/SC.
• Hajoca Corporation: National independent plumbing distributor with deep wholesale counter relationships that Lewis calls on. Comparable product set (residential and commercial plumbing, waterworks, irrigation) and overlapping customer base; broader geographic footprint makes Hajoca a channel partner and incumbent competitor to Lewis's principal-representation model.

Regional players

• HD Supply Waterworks: Specialty distributor serving municipal water and wastewater utilities — directly intersects with Lewis's Water Works vertical and accesses the same municipal specification channel. Comparable as a channel participant in Carolinas municipal water infrastructure procurement.
• Sales Solutions Inc. Independent multi-line manufacturers' representative active in the U.S. Southeast. Comparable agency model (commission-based rep across plumbing/IP categories) and overlapping regional geography, providing a useful comp for principal-coverage depth per outside rep.

Direct peers

• Tallman Sales Company: Multi-line independent manufacturers' representative focused on plumbing, hydronics, and water systems in the U.S. Direct comparable in business model (commission-based rep agency) and verticals served, though operating in a different geographic territory.
• OK Sales & Marketing: Independent plumbing and waterworks manufacturers' representative serving Texas/Louisiana. Functional equivalent of Lewis in territory coverage, principal categories, and channel calling (wholesalers, engineers, contractors, municipalities) — a useful comp for sales productivity per outside rep.
• Chad Fisher Sales: Independent manufacturers' representative agency serving plumbing and waterworks markets in the Pacific Northwest. Closest functional analog to Lewis's model — outside sales team calling on wholesalers, engineers, contractors, and municipalities on commission-based principal representation.
• Curlee & Associates: Independent manufacturers' representative agency serving Texas and surrounding markets for plumbing, waterworks, and irrigation manufacturers. Direct comparable in commission-rep model, channel relationships (wholesalers, contractors, engineers), and product verticals (valves, fittings, backflow, water well).

Emerging players

• Repfabric: SaaS and digital platform purpose-built for independent manufacturers' representatives to manage principals, quotes, and CRM. Adjacent/emerging player: adoption by competing rep agencies would raise the operational and digital bar Lewis must match to retain principals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lewismarketinginc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis Marketing Inc.