What Editora LeYa Brasil does

Editora LeYa Brasil is a privately held Brazilian educational publishing house headquartered in São Paulo (Rua Frei Caneca, Consolação) that produces children's literary works for sale exclusively through Brazil's federal PNLD (Programa Nacional do Livro e do Material Didático) government procurement program. The company's portfolio consists of seven illustrated children's titles split across two PNLD 2023 categories: Category 01 for 1st–3rd year students and Category 02 for 4th–5th year students of Ensino Fundamental. Editorial content is aligned with the BNCC (Base Nacional Comum Curricular) and the National Literacy Policy, with themes spanning self-discovery, emotions, Brazilian historical and cultural identity, family bonds, social-emotional learning, and environmental awareness.

The underlying technology is traditional print publishing combined with digital companion formats — each title is delivered as a printed book alongside PDF and MDP (multimedia digital publication) flipbooks and accompanying preview videos hosted on the company's website, used to support educator evaluation during the annual PNLD selection cycle. The company does not operate proprietary AI/ML systems and does not offer consumer-facing applications.

The business model is a one-time transaction per PNLD adoption cycle: books are not sold directly to consumers or to private schools, but rather are procured by public schools via FNDE-funded government acquisition after Ministry of Education approval. Pricing is determined through the PNLD bidding process and is not publicly disclosed. The headcount is approximately 23 employees (firmographic input). Customer segmentation is vertical: a single primary segment — Brazilian public elementary schools — accessed through the PNLD channel. The company is LGPD-compliant. No parent company, venture funding, acquisitions, or executive changes are disclosed in available materials.

Name

Editora LeYa Brasil

Legal name

LeYa Brasil

Website

https://leyabrasil.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Editora LeYa Brasil is a São Paulo–based private children's book publisher that produces BNCC-aligned illustrated literary works sold exclusively through Brazil's federal PNLD government procurement program for use in Years 1–5 of public elementary schools.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s Educational & Curriculum Publishing (MPAJAFAF)

akta.pro secondary industries

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Children’s Nonfiction Publishing (MPAJAFAE), Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)

Keywords

• Educational publishing
• Children's literature
• School textbooks
• Literacy development
• Government procurement

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. PNLD Government Textbook Sales: Revenue is generated through sales to Brazil's Ministry of Education via the PNLD (Programa Nacional do Livro e do Material Didático) program. Public schools acquire approved books through government procurement, with the FNDE funding the purchases. This is a one-time transaction model per adoption cycle.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Editora LeYa Brasil is a Brazilian educational publishing house that produces and submits children's picture books for adoption through Brazil's PNLD (Programa Nacional do Livro e do Material Didático) government procurement program, targeting Years 1–5 of Ensino Fundamental in public schools. The company offers a curated catalog of BNCC-aligned literary works covering themes of literacy, social-emotional development, cultural diversity, and Brazilian history, delivered in PDF and MDP digital formats alongside video content for educator evaluation.

Product overview

Editora LeYa Brasil is an educational publishing company that produces children's literature books for Brazil's PNLD (Programa Nacional do Livro e do Material Didático) program. The company offers two categories of products: Category 01 books for 1st to 3rd year Elementary School students, and Category 02 books for 4th and 5th year Elementary School students. Each book is available in PDF and MDP digital formats with accompanying video content. The portfolio includes seven distinct titles covering themes such as self-discovery, emotions, Brazilian history, family bonds, and social development.

Differentiator

Problem solved

Functional benefit

Products and services

• A Felicidade de Laila Children's picture book about a 7-year-old Black girl named Laila who discovers life, space, and time through simple daily experiences, covering themes of family and friends, self-discovery, feelings and emotions, happiness, solidarity, responsibility, fun, and the environment. Targeted at PNLD 2023 Category 01 (Years 1–3 of Ensino Fundamental).
• O Vírus do Amor Children's picture book featuring Dante, an elephant calf, exploring emotions and autonomy while discovering friendship and the importance of others; covers themes of feelings, emotions, self-discovery, and the body and emotions. Targeted at PNLD 2023 Category 01 (Years 1–3 of Ensino Fundamental).
• O Pum Children's picture book continuing Dante the elephant calf's adventures, exploring bodily discoveries, responsibility, and environmental consciousness through humor; covers themes of childhood, maturation, self-knowledge, acceptance, body, friendship, society, social responsibility, and the environment. Targeted at PNLD 2023 Category 01 (Years 1–3 of Ensino Fundamental).
• Mau Humor Children's picture book helping young readers recognize emotions and mood variations in characters, emphasizing protagonist roles in family and school environments; covers themes of family and friends, self-discovery, school, feelings and emotions, overcoming challenges, solidarity, responsibility, and fun. Targeted at PNLD 2023 Category 01 (Years 1–3 of Ensino Fundamental).
• Princesinhas e Principezinhos do Brasil Children's picture book presenting historical Brazilian figures including African, Indigenous, and European royalty in fictionalized retellings to teach about diversity and Brazilian identity formation; covers themes of Brazilian history, encounters with difference, fun and adventure, historical roots, formation of the Brazilian people, childhood, discovery of the world, maturation, plurality, and cultures. Targeted at PNLD 2023 Category 02 (Years 4–5 of Ensino Fundamental).
• Adèle, A Terrível: Isso Não Vai Acabar Bem Children's picture book featuring Adèle, a distinctive child who observes and investigates the world, showing leadership qualities, empathy, and solidarity with her classmates; covers themes of childhood, family and friends, self-discovery, knowledge, wonder, life in society, bullying, empathy, leadership, education, and humor. Targeted at PNLD 2023 Category 02 (Years 4–5 of Ensino Fundamental).
• Olívia em: A História Children's picture book following 9-year-old Olívia as she discovers literature through her grandmother's stories, addressing family bonds, intergenerational relationships, and personal growth; covers themes of family, friends and school, self-discovery, self-knowledge, empowerment, growth, overcoming challenges, feelings and emotions, solidarity, empathy and forgiveness, nature and environment, life cycles, loss, fear, and literature. Targeted at PNLD 2023 Category 02 (Years 4–5 of Ensino Fundamental).

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ministério da Educação (Ministry of Education)coreOthersLeYa Brasil participates in the PNLD (Programa Nacional do Livro e do Material Didático) program administered by Brazil's Ministry of Education. Books are regulated by Edital (public notices) published by the Ministry, which establishes objectives for acquisition and use of literary works in teaching and learning processes.

Recent moves4 records

Direct peers

• Global Editora: Brazilian educational and children's book publisher with PNLD participation. Comparable for curriculum-aligned children's literature serving public schools.
• Ática (Editora Ática): Established Brazilian K-12 publisher with broad literature and textbook catalog in the PNLD. Comparable for content portfolio overlap and government procurement focus.
• Quinteto Editorial: Brazilian children's book publisher active in school and educational markets. Comparable for content overlap in children's literature and educational distribution.
• Editora Moderna: Major Brazilian educational publisher with deep PNLD participation across multiple categories. Directly comparable as a BNCC-aligned publisher serving public school adoption cycles, though at much larger scale.
• FTD Educação: Legacy Brazilian educational publisher active in PNLD with K-12 textbook and literary works. Comparable for its curriculum-aligned publishing model and PNLD distribution strategy.
• Editora Melhoramentos: Long-standing Brazilian children's book publisher with school market presence. Comparable for producing children's literature aligned with educational curricula and school adoption.
• Editora do Brasil: Brazilian educational publisher with a long history in PNLD textbook and literature programs. Comparable for targeting the same public school adoption cycles and pedagogical market.

Broad incumbents

• Companhia das Letras: Major Brazilian trade and educational publisher. Comparable as a high-quality literary publisher with growing educational footprint, though primarily known for trade titles.
• Positivo (Soluções Educacionais): Large Brazilian educational solutions provider with K-12 content offerings. Comparable as a curriculum-aligned supplier to Brazilian public schools, though diversified across multiple product lines.
• Saraiva (Editora Saraiva): Large incumbent Brazilian publisher with educational, legal, and trade segments. Comparable as a broad educational publisher with PNLD exposure, though education is one of several business lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/editora-leya-brasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editora LeYa Brasil