Liberty Landscape Supply

What Liberty Landscape Supply does

Liberty Landscape Supply is a privately held regional landscape materials retailer and service provider operating across Northeast Florida and Southeast Georgia. The company runs four company-owned retail showrooms in Fernandina Beach, North Jacksonville, South Jacksonville, and St. Augustine, complemented by a Shopify-based e-commerce storefront listing 578+ SKUs and a delivery operation covering the broader two-state trade area. Its catalog spans more than 5,000 products across living materials (plants, trees, palms, citrus and edibles), aggregates and sand, mulch and soil, hardscapes (boulders, brick, decorative stone, flagstone), pottery, and garden care products, with bulk-quantity options for larger projects.

The company generates revenue through three primary streams: retail product sales across individual bag/bale and bulk/tonnage units, professional services (complimentary landscape design consultations plus paid installation, maintenance, irrigation, hardscape, and lighting work for residential and commercial clients), and delivery services that move both living and non-living materials to customer sites. Commercial accounts are served through a dedicated division with a trained crew base and commercial fleet, while residential customers transact through retail locations, the online storefront, and field sales consultations.

Go-to-market is hybrid: top-of-funnel demand is generated through organic social (Facebook, YouTube, Instagram, LinkedIn), email, SEO, an events calendar, and an educational content library (blog, video library, care guides, materials calculator); conversion is driven by showroom experience, free on-site design consultations, and a loyalty program. Pricing is unit-based for products (ranging from approximately $2.75 for bagged items to several thousand dollars for truckload fill dirt) and project-quoted for services. No public financial disclosures, headcount figures, funding history, M&A activity, or named customers are present in the available data.

Name

Liberty Landscape Supply

Legal name

Liberty Landscape Supply

Website

https://libertylandscapesupply.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Liberty Landscape Supply is a privately held regional retailer and installer of landscape materials and outdoor living services, operating four showrooms across Northeast Florida and Southeast Florida with e-commerce, delivery, and a commercial services division.

Ownership category

akta.pro rank

Product category

Landscape Supplies and Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Building Material and Garden Equipment and Supplies Dealers (444), Landscape Architectural Services (541320)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)

akta.pro secondary industries

Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL)

Keywords

• Landscape supplies
• Landscape installation services
• Hardscape materials
• Garden nursery plants
• Commercial landscape maintenance

Headquarters

HQ city

Fernandina Beach, Florida

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Product Sales: Sale of landscape materials including plants, trees, mulch, soil, sand, gravel, hardscape materials, pottery, fertilizer, and garden supplies through retail locations and e-commerce storefront. Products sold in various unit sizes (bags, bales, scoops, truckloads) to accommodate projects of all scales.
2. Professional Services: Installation, maintenance, irrigation, design, hardscapes, lighting, pesticide application, fertilization, mulching, sod installation, demo/removal, driveway construction, and landscape maintenance services for residential and commercial customers.
3. Delivery Services: Delivery of living and non-living materials in bulk and individual quantities across Northeast Florida and Southeast Georgia. Delivery charges apply with selection at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Liberty Landscape Supply is a regional retailer and service provider selling more than 5,000 landscape products — including living materials (plants, trees, palms, citrus, edibles) and non-living materials (mulch, soil, aggregate, sand, hardscapes, pottery, garden products) — through four retail showrooms and an online storefront in Northeast Florida and Southeast Georgia. The company also provides professional landscape design (with complimentary on-site consultations), installation, maintenance, hardscape, lighting, and irrigation services for residential and commercial customers, along with bulk delivery of materials.

Product overview

Liberty Landscape Supply is a landscape materials retailer and service provider offering more than 5,000 products from potted plants to field-grown trees along with landscape installation and maintenance services. The company operates a unified e-commerce platform (Shopify-based) selling both living materials (plants, trees, palms) and non-living materials (mulch, soil, aggregates, hardscapes, pottery). Their product portfolio is organized into collections including Mulch & Soil, Aggregate & Sand, Plants, Trees & Palms, Citrus & Edibles, Garden Products, Hardscapes, Pottery, and Large Quantities, plus curated seasonal collections like Red, White, and Bloom and Customer Favorites. The company also provides services including landscape design (with complimentary consultations), installation and maintenance, hardscape and lighting installation, and commercial services, with delivery available across Northeast Florida and Southeast Georgia from their four retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mulch & Soil Mulch, bark, soils, and compost products sold in bag and bulk quantities for residential and commercial landscaping projects.
• Aggregate & Sand Rocks, sand, and screenings in various sizes for construction and landscaping applications.
• Plants (Perennials, Annuals, Tropicals, Shrubs, Indoor, Ferns, Grasses, Vines, Xeric) Wide selection of plants including perennials, annuals, tropicals, shrubs, indoor plants, ferns, grasses, vines, and xeric varieties suited to Northeast Florida and Southeast Georgia climates.
• Trees & Palms (Shade, Flowering, Palm, Hedges & Privacy, Evergreens) Collection of palm trees, shade trees, flowering trees, hedges/privacy trees, and evergreen varieties for residential and commercial landscapes.
• Citrus & Edibles (Citrus Trees, Fruit Trees, Vegetables, Herbs) Citrus trees, fruit trees, vegetables, and herbs for edible landscaping.
• Garden Products (Disease/Weed/Pest Control, Fertilizers, Edging) Disease, weed, and pest control products, fertilizers, and edging materials for garden maintenance.
• Hardscapes (Boulders, Brick, Decorative Stone, Flagstone, Utility Materials) Boulders, brick, decorative stone, flagstone, and utility materials for landscape construction.
• Pottery (Clay and Resin Pots and Planters) Clay and resin pots and planters for residential and commercial settings.
• Large Quantities (Bulk Landscape Materials) Bulk landscape materials in truckload quantities for commercial projects and major residential installations.
• Landscape Installation & Maintenance Services Professional installation and maintenance services for residential and commercial landscapes including plantings, hardscapes, irrigation, and outdoor features, delivered by trained install crews.
• Landscape Design Services Complimentary on-site landscape design consultations creating plans for aesthetics, functionality, and plant health on residential properties.
• Hardscape & Lighting Installation Installation of pavers, hardscape features, firepits, and outdoor lighting for landscape transformations.
• Commercial Landscape Services Commercial landscape services including new installations, ongoing maintenance, and nurturing of existing commercial landscapes, delivered by trained crews and a dedicated commercial fleet.
• Delivery Services Delivery of living and non-living landscape materials in bulk and individual quantities across Northeast Florida and Southeast Georgia, with delivery charges selected at checkout.
• Liberty Loyalty Rewards Program Customer loyalty program offering rewards and exclusive offers for repeat customers purchasing landscape products and services.

Quantifiable outcome

• We carry more than 5,000 landscape products
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• SummerWinds Nursery: A multi-location retail garden center chain in Arizona and California offering plants, landscape supplies, and design services. Comparable specialty retail model to Liberty but operating in the Southwest, not directly competing in Liberty's Florida/Georgia geography.
• Calloway's Nursery: A Texas-based chain of retail garden centers offering plants, landscape supplies, and design consultation services. Comparable integrated retail/services model to Liberty but serving the Dallas-Fort Worth market rather than Northeast Florida/Southeast Georgia.
• Armstrong Garden Centers: A California-based chain of 30+ retail garden centers offering plants, landscape supplies, and design services. Similar retail-plus-services positioning to Liberty but concentrated in California rather than the Southeast, and not directly competing in Liberty's geography.
• Pike Nurseries: A multi-location retail garden center chain in the Atlanta, Georgia metro area offering plants, landscape supplies, and design/installation services. Highly comparable business model to Liberty's in a neighboring Southeast market, though operating in a different geography and without the same hardscape/commercial fleet scale.

Broad incumbents

• Home Depot: The largest U.S. home improvement retailer with extensive garden and outdoor product assortments at scale. Competes with Liberty on commodity bagged mulch, soil, and basic garden supplies, though lacks Liberty's specialty plant depth, in-house design consultations, and professional installation crews.
• Scotts Miracle-Gro: Major consumer lawn and garden brand and retailer (including Miracle-Gro, Ortho, and Hawthorne) with national distribution. Adjacent competitor on fertilizers, soils, and garden products, though focused on consumer/DIY channels rather than commercial landscape supply and installation.
• Lowe's: National home improvement chain with a sizable garden and outdoor living category. Overlaps with Liberty on commodity landscape supplies and hardscapes, but operates as part of a much broader portfolio rather than specializing in landscape supply and integrated services.

Direct peers

• Heritage Landscape Supply Group: A private equity-backed consolidator of independent landscape supply distributors across the Sun Belt and Southeast. Closely mirrors Liberty's multi-location retail/wholesale model and actively pursues roll-ups of regional independents like Liberty in Florida and Georgia.
• Ewing Outdoor Supply: A leading wholesale distributor of landscape, irrigation, and outdoor living products with 200+ branches across the western and central U.S. Comparable business model combining product supply, professional contractor focus, and complementary services—closely aligned with Liberty's commercial division approach.
• SiteOne Landscape Supply: The largest national distributor of landscape supplies, irrigation, and nursery products in the U.S., serving both professional contractors and consumers. Directly comparable to Liberty in product breadth, commercial/residential dual GTM, and integrated services strategy, though at vastly greater scale across hundreds of branches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpCrCjh_mk0ixBTyzZ39O6Q
• Facebookfacebook.com/libertylandscapesupply
• LinkedInlinkedin.com/company/liberty-landscape-supply
• Instagraminstagram.com/libertylandscapesupply/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Landscape Supply