What Libredo does

Libredo AB is a privately held, digital-first accounting firm headquartered on Götgatan 78 in Stockholm, Sweden, that delivers subscription-based bookkeeping, VAT, payroll, monthly and annual closings, and financial-advisory services exclusively to Swedish limited liability companies (Aktiebolag), excluding sole proprietorships. The firm operates an all-digital workflow supported by a proprietary Libredo Portal for receipt management, reporting, and client communication, built on top of best-in-class SaaS integrations: Fortnox as the primary accounting/billing system, Oxceed for real-time financial dashboards, Pleo for expense capture and receipt handling, Slack for client support, Visma for compatibility, and Kivra for daily digital-mail monitoring. Its core service differentiator is weekly bookkeeping cadence (versus the industry-standard monthly), with daily liquidity and Kivra monitoring and weekly payment runs, delivered via a fixed monthly subscription starting at 2,490 SEK with no hourly billing, no binding contracts, no start-up fees, and a 1-month cancellation notice.

The go-to-market is sales-led and digital-direct: libredo.se functions as the primary storefront with a 'Get a price quote' funnel promising a personalized offer within 24 hours, supported by 14 city-specific landing pages across Sweden and 6 industry-vertical pages (cleaning, electrical, VVS, consulting, private clinics, event companies) with bespoke integration stacks per vertical. Marketing is content-led through a blog, a 60+ term accounting glossary, and active Instagram, Facebook, and LinkedIn channels; customer testimonials (Mino Health AB, Recrucon, Securio, Svea KBT, Brand On Wheels, Wildeco) provide social proof. Revenue is generated through fixed monthly subscriptions (no hourly billing) plus separate once-per-year billing for annual closings and annual reports, with the all-inclusive package covering bookkeeping, invoicing, VAT declarations, monthly closings, payroll, annual reporting, K2 filings, and Slack-based support. The firm was founded by Gevorg Simonyan alongside co-founder Elias, and operates with a small named team (3 consultants: Simonyan, Satenik Igityan, Malin Selin) with a transition-management service that handles the full switch from the client's prior accounting firm at no extra cost.

Name

Libredo

Legal name

Libredo AB

Website

https://libredo.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Libredo AB is a Stockholm-based, digital-first Swedish accounting firm that delivers subscription-based bookkeeping, VAT, payroll, reporting, and advisory services to Swedish limited liability companies, operating weekly bookkeeping cadence at fixed monthly pricing with proprietary portal and Fortnox/Oxceed/Pleo integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-Based Accounting Services: Libredo generates revenue through fixed monthly subscription fees for a comprehensive suite of accounting services including bookkeeping, invoicing, VAT declarations, monthly closings, reporting, payroll management, annual closings, annual reports, income tax K2 filings, and Slack-based support. The pricing is based on company size and entrepreneur needs. No hourly billing is offered. There are no binding contracts, no start-up fees, and only a 1-month notice period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Libredo is a subscription-based digital accounting firm serving Swedish limited liability companies (aktiebolag). It delivers weekly bookkeeping updates, invoicing, VAT declarations, monthly closings, payroll management, annual closings, annual reports, and K2 income tax filings through a fixed monthly subscription (starting from 2,490 SEK/month), supported by a proprietary Libredo Portal, real-time Oxceed dashboards, Slack-based support, and integrations with Fortnox, Pleo, and Kivra.

Product overview

Libredo is a cloud-based accounting and financial management service for small and medium-sized Swedish companies, offering weekly bookkeeping with automated processes and real-time financial dashboards. The core offering centers on the Libredo Core Accounting Service, which includes bookkeeping, invoicing, VAT/tax declarations, payroll management, and annual reporting (K2). This is complemented by the proprietary Libredo Portal for client receipt management and communication, real-time reporting via Oxceed dashboards, and Slack-based customer support—all delivered digitally at fixed monthly pricing. The company also offers specialized branch-specific accounting packages for cleaning, electrical, plumbing, event, consulting, and healthcare businesses. The service model emphasizes full digital workflow with automatic receipt capture via Pleo integration, daily Kivra monitoring, and weekly financial reconciliation.

Differentiator

Problem solved

Functional benefit

Products and services

• Libredo Core Accounting Service Automated weekly bookkeeping, invoicing, VAT declarations, monthly closings, reporting, payroll management, annual closings, annual reports, K2 income tax filings, and Slack-based support, delivered digitally at a fixed monthly price for Swedish aktiebolag.
• Cleaning Company Accounting (Städfirma) Specialized subscription accounting package for Swedish cleaning companies, including weekly bookkeeping, staff payroll (hourly wages, overtime, vacation pay), ROT/RUT deduction processing, VAT declarations, invoicing with RUT support, and supplier/customer receivables management.
• Electrical Firm Accounting (Elfirma) Specialized subscription accounting package for Swedish electrical contractors and installation firms, including ROT deduction management, payroll per installation collective agreements (piecework, per diems, overtime), VAT declarations, invoicing with ROT support, and time-tracking integration via Entré, Next, and Timekeeper.
• VVS / Plumbing Firm Accounting Specialized subscription accounting package for Swedish VVS and plumbing/HVAC companies, including bookkeeping, ROT management, payroll per VVS collective agreements, VAT declarations, invoicing with ROT support, and time-tracking integration via Entré, Next, and Fieldly.
• Consulting Company Accounting (Konsultbolag) Specialized subscription accounting package for Swedish consulting firms (solo to multi-person practices), including project-based bookkeeping, invoicing, payroll for employees and freelancers, VAT declarations, real-time financial reporting, project profitability tracking, and time-tracking integration via Bikk and Millnet.
• Private Clinic Accounting (Privatklinik) Specialized subscription accounting package for Swedish private healthcare providers — psychologists, psychiatrists, private health centers, and aesthetic clinics — including bookkeeping, payroll (fixed and hourly), VAT handling distinguishing medical vs. cosmetic services, invoicing, declarations, and journal system integration.
• Event Company Accounting (Eventbolag) Specialized subscription accounting package for Swedish event companies, including project-based bookkeeping, invoicing, payroll (fixed, hourly, temporary staff), VAT declarations, freelancer and vendor payment handling, and per-event profitability tracking.

Quantifiable outcome

• Weekly bookkeeping updates — clients have up-to-date financial data every week vs. the traditional monthly cadence.
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FortnoxcoreTechnology or IntegrationFortnox is the primary accounting and billing software platform used by Libredo for all client bookkeeping, invoicing, and financial management. It is described as 'the heart of our work' and serves as the core technology backbone for the entire service delivery.
• OxceedcoreTechnology or IntegrationOxceed is used to set up customized real-time financial dashboards for clients, providing ongoing financial reporting and KPI tracking. This is a key differentiator enabling Libredo's real-time reporting promise.
• PleocoreTechnology or IntegrationPleo is the expense management and receipt capture platform integrated into Libredo's workflow. Clients photograph receipts via the Pleo app, which flows into the accounting system, eliminating manual receipt handling.
• SlackcoreTechnology or IntegrationSlack is the primary communication and support channel between Libredo and its clients. Fast client support is delivered via Slack as part of the fixed subscription, with availability every business day.
• Auditor Partners (Referral Network)minorStrategic or Co-development PartnerLibredo is not itself an auditing firm but has reliable partner auditors it can engage on behalf of clients when a company requires an auditor. Libredo manages the entire process for the client.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fortnox: Sweden's leading cloud accounting platform and Libredo's primary technology backbone. Comparable as a broader incumbent in Swedish SMB accounting, also offering direct self-serve tools that overlap with Libredo's outsourced service.
• Accountor: Large Nordic accounting and payroll services provider serving SMBs and mid-market across multiple countries. Comparable to Libredo on core service line (accounting, payroll) but operates at much larger scale and broader geographic footprint.
• Visma eEkonomi: Visma's SMB-focused cloud accounting suite used widely across Sweden. A broad incumbent providing self-serve bookkeeping software that competes with Libredo's outsourced service model on the same SMB customer base.

Direct peers

• Dooer: Swedish digital accounting firm offering monthly bookkeeping subscriptions with a self-service portal for SMBs. Direct competitor on fixed-price digital accounting and target customer segment.
• Bokio: Swedish digital-first accounting platform targeting SMBs and freelancers with app-based bookkeeping, invoicing, and tax filing. Direct competitor to Libredo's digital-first subscription model on overlapping Swedish SMB segments.
• Björn Lundén (BL Info): Long-standing Swedish accounting firm offering both traditional advisory and digital tools (BL Bokföring, BL Skatt) for SMBs. Comparable to Libredo on Swedish SMB focus and bookkeeping depth, with a broader advisory portfolio.
• Wint: Swedish accounting firm offering digital bookkeeping and year-end services for SMBs with a fixed-price model. Closely comparable to Libredo on service model, price positioning, and target SMB customer.
• Redknow: Swedish digital accounting firm providing bookkeeping, payroll, and advisory services to SMBs. Comparable to Libredo on Swedish SMB focus, digital delivery model, and subscription-style offering.

Others

• Pleo: European expense management and corporate card platform that Libredo integrates with as a core partner. Adjacent fintech provider whose SMB customer base overlaps with Libredo's target SMB pool.
• Ageras: Nordic marketplace connecting SMBs with accountants, bookkeepers, and lawyers. Adjacent ecosystem participant that competes for the same SMB customer acquisition funnel as Libredo even though it does not provide accounting services itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Libredoredovisning
• LinkedInlinkedin.com/company/libredo-redovisning
• Instagraminstagram.com/libredo_redovisning

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libredo