LICC

What LICC does

LICC (The London Institute for Contemporary Christianity) is a UK-registered charity founded in 1982 by John Stott, operating from Canopi, 82 Tanner Street, London, with approximately 25 staff. It serves individual Christians, church leaders, and churches across the United Kingdom (with secondary reach into Australia and the Netherlands) by producing resources that connect Christian faith with everyday life — books, small group courses, podcasts, devotionals, and church assessment tools built around its proprietary "6Ms of Fruitfulness" framework and "Vital Signs" whole-life discipleship assessment. Its core products include the Everyday Faith Bible (co-published with Bible Society), the Fruitfulness on the Frontline and Growing on the Frontline course series, the Gateway Seven Bible study series, and the 2025-acquired Seen & Unseen cultural commentary platform with over 2,000 articles.

The organization's product distribution relies on a WooCommerce webshop, email newsletters (20,000+ subscribers), social media channels, and integration with third-party Christian platforms including YouVersion and RightNow Media (800+ UK churches). Underlying technology is intentionally non-proprietary and limited to standard publishing and ecommerce tooling; the organization's differentiation rests on its content library, frameworks, and 35-year brand reputation rather than any technical moat.

LICC's business model is hybrid and characteristic of a UK faith-based non-profit: recurring individual donations from monthly "Friends of LICC" supporters (£10/month minimum) provide a stable base, supplemented by webshop product sales (£3-£125 per unit across books, courses, and resources), paid events and training (Every Day Matters Conference, John Stott London Lecture, Distinctive Leadership Programme), and grants from charitable trusts. Go-to-market combines direct-to-consumer ecommerce, B2B church-team consulting and training, event-driven engagement, and content co-development partnerships (notably with Bible Society and Integrity Music). The organization is governed by a Board of Trustees (Chair Karen Brown) under CEO Paul Woolley, with no parent company or external equity ownership.

Name

LICC

Legal name

LICC Limited

Website

https://licc.org.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

LICC (The London Institute for Contemporary Christianity) is a UK-registered Christian charity that publishes books, courses, podcasts, and devotionals helping Christians connect faith with everyday life, serving individual Christians, church leaders, and 4,500+ UK churches.

Ownership category

akta.pro rank

Product category

Religious / Christian Discipleship Resources

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Membership Organizations (8600), Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Christian discipleship resources
• Bible study courses
• Church leadership training
• Religious publishing
• Whole-life discipleship

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Individual Donations and Monthly Giving: LICC relies heavily on donations from individuals. Monthly supporters (Friends of LICC) contribute regularly, with gifts of £10/month or more receiving a free resource. The organization runs matched appeals and legacy giving campaigns.
2. Product Sales (Webshop): Sale of books, Bibles, DVDs, course materials, discussion guides, and devotional resources through the LICC webshop. Products include the Everyday Faith Bible (£22-£40), Growing on the Frontline Complete Pack (£22.50-£125), and various other Christian education materials.
3. Events and Training: Revenue from training events, courses, and leadership development programmes including the Distinctive Leadership Course, Senior Leadership Programme, and conference attendance fees.
4. Charitable Grants and Trust Funding: LICC receives funding from trusts and grant-making bodies as a registered charity (No. 286102).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

LICC publishes and sells Christian discipleship resources including Bibles, books, small group courses, video series, podcasts and church assessment tools centered on whole-life discipleship. The charity also delivers training events, conferences and consulting for individual Christians and church leaders across the UK, complemented by subscription-based devotional and prayer content delivered via email and the YouVersion app.

Product overview

LICC offers a diverse portfolio of Christian discipleship resources centered on whole-life discipleship - helping Christians live out their faith in everyday life. The core products include the Everyday Faith Bible (a collaborative publication with Bible Society), the Fruitfulness on the Frontline and Growing on the Frontline courses (based on the '6M' framework), the Gateway Seven Series (Bible study guides), and the acquired Seen & Unseen platform (Christian cultural commentary). The portfolio spans books, small group courses, video series, podcasts, devotionals, prayer journeys accessible via YouVersion, music resources, and church assessment tools. LICC also delivers training programs, events, and resources for workplace Christians through its Work & Leadership team.

Differentiator

Problem solved

Functional benefit

Brands

• Seen & Unseen: A platform providing Christian perspectives on culture, politics, media, sport, and contemporary issues through articles and podcasts. Merged with LICC in 2025.
• Fruitfulness on the Frontline
• Growing on the Frontline
• Everyday Faith Bible
• Prayer Journeys
• Gateway Seven Series

Products and services

• Everyday Faith Bible

Quantifiable outcome

• 490,000+ Christians helped to become more fruitful on their frontline
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Seen & UnseenflagshipStrategic or Co-development Partner · 1 January 2025Seen & Unseen, founded by Bishop Graham Tomlin, merged with LICC in 2025. The platform produces articles and podcasts on Christian perspectives on culture, politics, media, and sport with over 2,000 articles.
• Bible SocietyflagshipStrategic or Co-development PartnerLICC partnered with Bible Society to co-create the Everyday Faith Bible, a Bible with over 1,000 prompts, notes, features, and stories designed to help Christians discover Scripture's implications for everyday life.
• RightNow MediacoreChannel Partner/ Reseller/ DistributorPartnership with RightNow Media Christian streaming service for distribution of Biblical Rhythms of Work & Rest series. Used by over 800 churches in the UK.
• Integrity MusiccoreStrategic or Co-development PartnerIntegrity Music co-hosted the Boundless songwriting camp in London with LICC, producing worship songs for everyday life written by UK top worship songwriters.
• StewardshipcoreChannel Partner/ Reseller/ DistributorStewardship provides a donation platform for LICC, allowing supporters to give through their charitable giving service.
• FestiveminorChannel Partner/ Reseller/ DistributorFestive (Christian Union resources) partnered with LICC to create Fruitfulness on the Frontline editions for Christian Unions and youth groups.
• Urban SaintsminorChannel Partner/ Reseller/ DistributorUrban Saints partnered with LICC to create teenager's guide for Fruitfulness on the Frontline resources.
• Murray Wright (Australia)minorChannel Partner/ Reseller/ DistributorAustralian organization delivering training and distributing LICC resources in partnership.
• Jan-Maarten Goedhart (Netherlands)minorChannel Partner/ Reseller/ DistributorDutch partner for training and resource distribution of LICC materials outside the UK.
• Koorong (Australia)minorChannel Partner/ Reseller/ DistributorAustralian Christian retailer where LICC resources can be ordered internationally.
• YouVersion (Bible App)coreChannel Partner/ Reseller/ DistributorLICC prayer journeys and devotional plans are distributed through the YouVersion Bible app, reaching thousands of users globally.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hodder & Stoughton (Faith Division): Major trade publisher with a dedicated Christian/faith division publishing books, Bibles, and study guides. Comparable in publishing output but operates as a much larger commercial house with broader catalog.
• RightNow Media: Christian streaming/video library used by 800+ UK churches; LICC is a content partner. Comparable as a Christian content distribution platform for church audiences, but operates at significantly larger scale.
• Alpha Course: Global leader in introductory Christian courses run through churches. LICC is comparable in delivering small group courses to UK churches, but Alpha is far larger and broader in scope.

Direct peers

• Christianity Explored: Christian charity producing evangelistic and discipleship courses (e.g., Christianity Explored, Life Explored) used by UK churches. Comparable in church-distributed course model and small group resource format.
• Bible Society: UK Bible publisher and co-development partner of LICC on the Everyday Faith Bible. Directly comparable as a Christian publishing and mission organization selling Scripture-based resources to UK churches and individuals.
• SPCK (Society for Promoting Christian Knowledge): Long-established UK Christian publisher producing books, Bible studies, and theological resources for individuals and churches. Comparable in product category (Christian books and study guides) and audience.
• CWR (Crusade for World Revival): UK Christian charity producing Bible study resources, devotionals, and training for churches and individuals. Comparable in charity-based publishing, devotional content, and church engagement.
• The Good Book Company: Christian publisher offering Bible study books, courses, and small group resources to UK and international churches. Operates an overlapping publishing model and direct-to-church distribution channel similar to LICC's webshop.
• Scripture Union: UK and international Christian charity producing Bible engagement resources, courses, and youth discipleship materials. Comparable in mission (whole-life and youth discipleship) and charity publishing model.

Regional players

• Care for the Family: UK Christian charity supporting families and churches through resources, courses, and events. Comparable as a UK Christian charity producing courses and resources for churches and individuals, but with a family-focused rather than whole-life discipleship remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liccltd
• YouTubeyoutube.com/user/liccmedia
• Facebookfacebook.com/LICCLtd
• LinkedInlinkedin.com/company/licc---the-london-institute-for-contemporary-christianity
• Instagraminstagram.com/liccltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LICC