Lichfield Golf and Country Club

What Lichfield Golf and Country Club does

Lichfield Golf and Country Club is a private membership golf club based in Lichfield, Staffordshire, England, operating two courses — The Mill Course (18 holes, primary) and The Spires Course (secondary) — along with the Strike Shack practice facility. The club serves individual visitors, golf societies and corporate groups, club members, and competitive golfers across four competition categories (Men, Ladies, Juniors, Seniors), with a digitally enabled experience through online tee time booking, World Handicap System (WHS) integration, and PIN-based member authentication. Its technology platform is built entirely on intelligentgolf version 10.1.2, which powers the website, booking system, competition management, member portal, and handicap tracking.

The club generates revenue through five streams: visitor tee time fees (per-round pricing from approximately £30-£45 per player with tiered 14-22% group discounts), recurring membership subscriptions, competition entry fees, golf society package deals, and food and beverage sales from the Strike Shack. Distribution is direct-to-consumer through the website's 24/7 self-service booking system, a member portal for managing accounts and competition entries, and a dedicated events page for society inquiries. Marketing relies on the club's official website (with course guides and drone hole overviews), email registration for exclusive offers, Instagram and YouTube channels, and a regular competition calendar to drive both member retention and visitor acquisition.

The go-to-market model combines a transactional visitor business with a subscription membership layer, supplemented by an event/competition calendar that drives recurring engagement. Customer segments are diversified across casual visitors, organized groups, full members, and competitive players, though the club operates as a single-site regional facility serving primarily the UK domestic market. Operations are supported by 13 employees and the intelligentgolf management platform, with no disclosed parent company, outside ownership, or institutional investment.

Name

Lichfield Golf and Country Club

Legal name

Lichfield Golf & Country Club

Website

https://lichfieldgolfclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lichfield Golf and Country Club is a private golf club in Lichfield, England, operating The Mill Course (18 holes) and The Spires Course alongside a Strike Shack practice facility, serving members, casual visitors, golf societies, and competitive golfers via online tee time booking and competition programming.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Golf club membership
• Tee time booking
• Golf course operations
• Handicap tracking
• Golf society events

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Visitor Tee Time Fees: Revenue from non-member visitors booking tee times on The Mill Course and Spires Course. Pricing varies by group size with tiered rates.
2. Membership Subscriptions: Recurring membership fees for club members with access to courses, competitions, and member-only facilities. Implied by PIN management system.
3. Competition Entry Fees: Fees charged for participation in organized golf competitions across various categories.
4. Golf Society Packages: Package deals for golf societies and groups, including green fees and potentially catering services.
5. Strike Shack Food & Beverage: On-site refreshment facility generating revenue from food and beverage sales to golfers and visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lichfield Golf and Country Club operates two on-site golf courses — The Mill Course (18 holes, New S.I. rating) and The Spires Course — plus the Strike Shack practice facility. The club sells visitor tee time bookings (1–4 players, 9 or 18 holes), annual memberships with PIN-based access, World Handicap System tracking, organised competitions across multiple categories, and golf society group packages, all managed through the intelligentgolf booking and member management platform.

Product overview

Lichfield Golf and Country Club operates a dual-course golf facility consisting of The Mill Course (18-hole primary course with New S.I. rating) and The Spires Course (secondary course), supplemented by the Strike Shack practice facility. The club provides member and visitor services including online tee time booking, World Handicap System (WHS) tracking, PIN-based member authentication, and golf society packages. The product portfolio centers on golf course access, practice facilities, and handicap management services, built on the intelligentgolf booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mill Course The primary 18-hole golf course at Lichfield Golf and Country Club, rated under the New S.I. (Score Index) system. Subject to rolling maintenance with periodic hole closures (e.g., 10th–11th holes closed for essential maintenance as of mid-July 2026). Tee times are sold to both visitors and members.
• The Spires Course The club's secondary golf course, fully open for play. Trolleys permitted; buggies not allowed. Tee times sold to visitors and members separately from The Mill Course.
• Strike Shack (Practice Facility) On-site driving range / practice facility with food and beverage service. Operates 8:00am–9:00pm weekdays (last balls 8:15pm) and 8:00am–8:00pm weekends (last balls 7:15pm). Generates revenue from food and beverage sales to golfers and visitors.
• Visitor Tee Time Booking Online booking service for non-member tee times on The Mill Course and The Spires Course. Supports 1–4 ball bookings with 9- or 18-hole options and tiered group pricing from £30 to £45 per player (group totals £35–£140), with 14–22% group discounts on larger bookings.
• Golf Society Packages Coordinated booking packages designed for golf societies and organised groups, combining tee times and (potentially) catering for society days and group outings. Booked via inquiry through the dedicated events page.
• World Handicap System (WHS) Handicap Tracking Official WHS-compliant digital handicap tracking and display service for club members and visitors, integrated with the intelligentgolf platform and aligned with the Council of National Golf Unions (CONGU) standard.
• Golf Competitions (Opens) Organised golf competitions across multiple categories — Men, Ladies, Juniors, and Seniors — with entry fees for member and visitor participation. Drives recurring engagement and competition-based revenue.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• intelligentgolfcoreTechnology or Integrationintelligentgolf provides the core golf club management software platform (version 10.1.2) powering the website, booking system, competition management, member portal, and WHS handicap integration.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Belfry Hotel & Resort: Premier UK golf and country club resort in the West Midlands offering multiple courses, society packages, and member/visitor play. Comparable to Lichfield as a multi-course Midlands club competing for similar visitor and society demand.
• Forest of Arden Golf & Country Club: Midlands-based golf and country club with two courses, society packages, and a practice facility. Closest geographic peer to Lichfield with a similar dual-course member/visitor model.
• Stock Brook Manor Golf Club: Midlands golf and country club offering member play, visitor green fees, society packages, and on-site F&B. Direct comparison on geography and operating model.
• The Hawthorns Golf & Country Club: West Midlands golf and country club offering member play, visitor tee times, and society days. Comparable as a regional UK club with similar member/visitor revenue model.

Others

• England Golf: National governing body for amateur golf in England, administering handicaps (WHS) and CONGU compliance that Lichfield integrates with. Relevant as the regulatory and handicapping ecosystem the club operates within.
• BRS Golf: Leading UK golf booking and club management software platform. Relevant as an alternative technology vendor and as a benchmark for how digital infrastructure shapes member/visitor engagement at UK clubs.
• intelligentgolf: Software vendor powering Lichfield's booking, competition, handicap, and member portal. Relevant as an ecosystem enabler rather than a competitor; platform dependency has direct operational implications.

Broad incumbents

• Foxhills Club & Resort: Multi-course UK golf and country club offering member subscriptions, visitor play, society events, and on-site F&B. Comparable operating model at a larger, premium tier.
• Celtic Manor Resort: Large UK golf resort with multiple courses, society packages, and integrated F&B/retail. Comparable in product mix but operates at significantly greater scale and brand recognition.
• Woburn Golf Club: Established three-course UK golf club with extensive society and corporate offerings and a strong digital booking platform. Comparable as a multi-course member/visitor club, but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=l0yy4n21OVI
• Instagraminstagram.com/lichfieldgolfclub
• LinkedInlinkedin.com/company/lichfield-golf-and-country-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lichfield Golf and Country Club