Livestock Improvement
LIC is a New Zealand farmer-owned cooperative providing dairy cattle genetics (Holstein Friesian, Jersey, KiwiCross bull semen), genomic evaluation, herd testing, and animal-health diagnostics to commercial dairy farmers in NZ and 20+ countries via three subsidiaries and a global distributor network.
- Company typePrivate
- Founded1909
- HeadquartersHamilton, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Livestock Improvement does
Livestock Improvement Corporation (LIC) is a New Zealand farmer-owned cooperative founded in 1909 that provides dairy cattle genetics, herd improvement, and animal-health services to commercial dairy farmers. The company's core product is genetically elite bull semen — Holstein Friesian, Jersey, and KiwiCross sires — produced through the Sire Proving Scheme, a four-year daughter-proving programme running since 1961 that graduates roughly 10% of genomically selected sires to fully proven status. LIC sires three out of four NZ dairy cows, conducts approximately 3.6 million inseminations annually in New Zealand through a network of up to 1,000 artificial-breeding technicians, and exports more than one million straws of frozen semen to over 20 countries through three wholly-owned subsidiaries (Australia, UK, Ireland) and a broader distributor network spanning Europe, Latin America, Africa, Asia, and North America.
The technology stack combines genomics, machine learning, and statistical genetics: the proprietary Single Step Animal Model (SSAM) integrates ancestry, phenotypic, and genomic data into genomic Breeding Worth (gBW) estimates, and the firm runs multi-year methane measurement trials using GreenFeed technology to support the HoofPrint environmental index. Complementary product lines include sexed semen (Ultraplus, produced via Sexing Technologies), organic-certified semen, A2/A2, Short Gestation Length, High Input, and Variable Milking indices, plus DNA parentage verification, herd testing services processing 11 million milk samples annually from 8,100 herds, animal-health diagnostics (ELISA, real-time PCR, pregnancy testing via milk), heat-detection hardware (Scratch Patch, Heat Patch Plus), and the MINDA herd management software subscription. Approximately 6.7% of revenue is reinvested into R&D. Genetic gain attributable to LIC contributes an estimated NZ$400 million annually to the NZ dairy economy; the broader NZ dairy sector generated NZ$27 billion in export revenue for the year ending June 2025.
Revenue is generated through a mix of recurring subscription services (herd testing from 8,100 herds, MINDA software), transaction-based fees (bull semen sales per straw, DNA/genomic and diagnostic testing on over 2 million animal samples per year), and hardware sales (heat detection products). LIC is structured as a cooperative, with all profits returned to farmer-shareholders as dividends or reinvested into R&D, with no public listing, external parent, or institutional investor disclosed in the source data.
Livestock Improvement firmographics
Firmographics- Name
- Livestock Improvement
- Legal name
- Livestock Improvement Corporation Ltd
- Website
- https://licnz.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LIC is a New Zealand farmer-owned cooperative providing dairy cattle genetics (Holstein Friesian, Jersey, KiwiCross bull semen), genomic evaluation, herd testing, and animal-health diagnostics to commercial dairy farmers in NZ and 20+ countries via three subsidiaries and a global distributor network.
- Ownership category
- akta.pro rank
Livestock Improvement industry classification
Industry- Product category
- Dairy Cattle Genetics and Herd Improvement
- NAICS
- All Other Animal Production (11299)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD)
- akta.pro secondary industries
- Herd Health, Preventive Medicine & Production Medicine (HLAMABAH), Diagnostics & Laboratory Coordination (Sample Collection, Lab Liaison, Interpretation) (AFACALAE)
Keywords
Where Livestock Improvement is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Livestock Improvement business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dairy Genetics - Bull Semen Sales: Sale of dairy bull semen including conventional, sexed, organic, and specialized semen (A2/A2, Short Gestation Length, High Input, Variable Milking) to dairy farmers globally through artificial insemination.
- Herd Testing Services: Milk recording and herd testing services analyzing milk samples for production, fat, protein, and somatic cell count. Processes 11 million milk samples annually from 8,100 herds.
- DNA Testing and Genomic Services: DNA parentage verification, disease identification, gene testing, and genomic profiling services. Analyzes over 2 million animal samples annually.
- MINDA Herd Management Software: Herd management software helping farmers rank animals and visualize herd structure by genetic merit.
- Heat Detection Products: Sale of heat detection aids including LIC Scratch Patch and LIC Heat Patch Plus for improved AI results.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Livestock Improvement product offering
Product offeringCore offering
Livestock Improvement Corporation (LIC) is a New Zealand farmer-owned co-operative that produces and sells genetically superior dairy bull semen (Holstein Friesian, Jersey, and KiwiCross breeds) through artificial insemination, supported by genomic evaluation, herd testing/milk recording, DNA parentage verification, animal health diagnostics, and the MINDA herd management software. The company conducts approximately 3.6 million inseminations annually in New Zealand, analyses 11 million milk samples per year from 8,100 herds, and analyses over 2 million animal samples annually for disease identification, gene testing and parentage verification.
Product overview
LIC International is a New Zealand farmer-owned co-operative providing world-class dairy genetics for artificial insemination along with complementary products and services to improve dairy farm profitability and sustainability globally. The core offering comprises three breeds of genetically superior sires (Holstein Friesian, Jersey, and KiwiCross crossbred) offered through bull teams with various selection indices. Supporting products include sexed semen, organic-certified semen, genomic selection services, environmental indexing (HoofPrint), and specialized breeding solutions for A2/A2 milk, variable milking, and high-input systems. The portfolio is complemented by herd management tools (AI Mating Guide, Inbreeding Calculator, MINDA software), heat detection products, DNA parentage verification, and herd testing services. LIC exports dairy genetics to over 20 countries and operates a rigorous four-year Sire Proving Scheme that has been producing elite bulls since 1961.
Differentiator
Problem solved
Functional benefit
Brands
- KiwiCross: A cross between Holstein Friesian and Jersey breeds, providing moderate sized, high solids, very efficient daughters with hybrid vigour benefits
Products and services
- LIC Holstein Friesian
Quantifiable outcome
- Genetic gain contribution of approximately $400 million annually to NZ dairy economy
- +7 more outcomes
Companies that use Livestock Improvement
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles1 record
Livestock Improvement technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Livestock Improvement partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Sexing Technologies (STgenetics)coreLIC contracts Sexing Technologies to sex-sort bull semen for AI. STgenetics uses state-of-the-art equipment and specialty media for the best possible conception rates. A selection of LIC's top bulls are available in Ultraplus sexed semen.
- ABS ChilecoreABS Chile serves as LIC's distributor in Chile, accompanying farmer tours and supporting genetics sales to Chilean dairy farmers. The partnership enables LIC to connect with Chilean farmers using New Zealand pasture-based genetics.
- GenimexcoreGenimex is LIC's distributor of dairy genetics in South Africa. They showcased LIC genetics at the 2026 SA Large Herds Conference and publish the Milk & Honey newsletter for the South African market.
- NZ Animal Evaluation (subsidiary of DairyNZ)coreNZ Animal Evaluation develops and delivers technologies for independent evaluation of all NZ dairy animals using the Breeding Worth (BW) index. LIC utilizes this dairy animal evaluation system to help farmers maximize genetic gain.
- CRVcoreCollaboration with CRV on methane research trials. In collaboration with AgEmissions Centre (formerly NZAGRC), LIC has run multi-year trials measuring methane emissions from young bulls using GreenFeed technology.
- AgEmissions Centre (formerly NZAGRC)corePartnership on methane research for integrating low-emission genetics into breeding programmes without compromising productivity.
- Shrimpton's Hill HerefordsminorPartnership with leading NZ Hereford breeders to develop easy-calving SGL Hereford sires for Australian farmers.
- St Peter's School / Owl FarmminorOwl Farm is a demonstration dairy farm at St Peter's School Cambridge, showcasing research applied at commercial scale with herd in top 5% for Breeding Worth.
- Eurogene AI Services (IRL) LtdcoreLIC Ireland office partnered with Eurogene AI Services for artificial insemination services in Ireland from Carrigeen Industrial Estate, Cahir, Co Tipperary.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Livestock Improvement competitors and assessment
Company assessmentOthers
- DairyNZ: DairyNZ is the NZ dairy industry good body that owns NZ Animal Evaluation, the independent national animal evaluation system underpinning LIC's Breeding Worth index. While not a commercial peer, DairyNZ is a critical ecosystem partner that LIC depends on for evaluation infrastructure.
Direct peers
- Genex Cooperative: Genex is a US-based farmer cooperative providing dairy and beef AI, reproductive services, and calf management. Comparable to LIC in co-op structure, AI services, and herd-reproduction focus, although with a stronger US beef genetics tilt.
- World Wide Sires: World Wide Sires is an international AI and genetics marketing organisation with strong presence in Latin America, Europe, and Asia. Comparable to LIC's international distributor model and its focus on exporting premium dairy genetics to non-NZ markets.
- Alta Genetics: Alta Genetics is a global AI and dairy genetics company offering conventional and sexed semen, genomic programs, and reproductive services. Comparable to LIC in product breadth, international distribution model, and target customer (commercial dairy farmers).
- CRV: CRV is a Dutch–New Zealand farmer-owned cooperative providing dairy cattle genetics, AI, and herd improvement services. It is LIC's closest direct peer, competing head-to-head on bull rankings, genomic evaluation, and international markets; LIC even collaborates with CRV on methane research.
- Select Sires Inc. Select Sires is a US farmer-owned cooperative providing dairy and beef AI, sexed semen, and reproductive services. It mirrors LIC's co-operative structure and bull-team model while operating at significantly larger US scale.
- Cogent Breeding (UK): Cogent is a major UK and international AI/genetics provider offering sexed semen and genomic services. Comparable to LIC's UK subsidiary (LIC Europe) through overlapping UK/European customer base and direct competition in dairy AI.
- Semex Alliance: Semex is a Canadian farmer-owned AI cooperative offering genomic and conventional dairy genetics globally. Direct comparison to LIC through co-operative ownership, bull-team sales, and international distributor network across multiple continents.
- ABS Global: ABS Global is one of the world's largest bovine genetics companies, offering conventional and sexed semen, genomic testing, and reproductive services. LIC's distributor in Chile (ABS Chile) and its broad product overlap in AI and genomic services make it a clear international peer and competitor.
- STgenetics (Sexing Technologies): STgenetics is the global leader in sexed semen technology and a major AI/genetics provider. LIC contracts STgenetics for Ultraplus sexed semen production, and STgenetics competes directly with LIC in the international sexed-semen market with its own bull portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks1 record
Key highlights7 records
Customer concentration
Livestock Improvement social profiles
Digital presenceLivestock Improvement compliance and trust
Trust signalCompliance1 record
Livestock Improvement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livestock Improvement leadership team
Management profileNumber of profiles
Profiles4 records
Livestock Improvement subsidiaries and ownership
Company hierarchySubsidiaries3 records
Livestock Improvement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livestock Improvement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livestock Improvement
What does Livestock Improvement do?
Livestock Improvement Corporation (LIC) is a New Zealand farmer-owned co-operative that produces and sells genetically superior dairy bull semen (Holstein Friesian, Jersey, and KiwiCross breeds) through artificial insemination, supported by genomic evaluation, herd testing/milk recording, DNA parentage verification, animal health diagnostics, and the MINDA herd management software. The company conducts approximately 3.6 million inseminations annually in New Zealand, analyses 11 million milk samples per year from 8,100 herds, and analyses over 2 million animal samples annually for disease identification, gene testing and parentage verification.
Is Livestock Improvement a public or private company?
Livestock Improvement is a private company. It is classified as management employee owned and is currently operating.
When was Livestock Improvement founded?
Livestock Improvement was founded in 1909. It employs 1 to 10 people.
Where is Livestock Improvement based?
Livestock Improvement is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Livestock Improvement make money?
Five revenue lines are on record. Dairy Genetics - Bull Semen Sales are the primary driver. The others are herd Testing Services, DNA Testing and Genomic Services, MINDA Herd Management Software and heat Detection Products.
Who are Livestock Improvement's main competitors?
DairyNZ is listed as an others. Direct peers are Genex Cooperative, World Wide Sires, Alta Genetics, CRV, Select Sires Inc., Cogent Breeding (UK), Semex Alliance, ABS Global and STgenetics (Sexing Technologies).
Does Livestock Improvement have an API?
No public API is recorded for Livestock Improvement.
What industry is Livestock Improvement in?
Livestock Improvement's product category is Dairy Cattle Genetics and Herd Improvement. Its primary akta.pro industry code is AFACAEAD, Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection), with a secondary code of HLAMABAH, Herd Health, Preventive Medicine & Production Medicine. Its NAICS code is 11299 and its SIC code is 700.