Surf Life Saving Northern Territory

Name

Surf Life Saving Northern Territory

Legal name

Surf Life Saving Northern Territory

Website

https://lifesavingnt.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Coastal Safety Services

NAICS

Support Activities for Water Transportation (4883)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

akta.pro secondary industry

Surf Schools & Surf Camps (THAAAKAC)

Keywords

• Beach patrol services
• Marine search rescue
• Volunteer lifesaving
• First aid training
• Coastal safety education

Headquarters

HQ city

Coconut Grove (Darwin)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from club members. Members pay to join one of three affiliated surf life saving clubs.
2. Training Course Fees: Revenue from nationally recognised first aid and CPR courses (HLTAID011, HLTAID009, HLTAID015) delivered under agreement with Surf Life Saving South Australia. Course fees range from $90-$200 per person.
3. Government Grants and Partnerships: Funding from Northern Territory Government, City of Darwin, Community Benefit Fund, and national partnerships with major sponsors including DHL, Isuzu UTE, Qantas, Westpac, BRP, and Ampol.
4. Donations: Public donations through the Surf Life Saving giving platform to support lifesaving operations and community programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Surf Life Saving Northern Territory is a volunteer not-for-profit organisation and the peak agency for coastal safety in the Northern Territory. It delivers volunteer beach patrols, 24/7 marine search and rescue operations, and professional lifeguard services across the NT, alongside accredited first aid and CPR training courses (HLTAID011, HLTAID009, HLTAID015) and youth development programs (Nippers ages 5-12, Youth Program U14-U17). The organisation coordinates community water-safety education, surf sports competitions, and emergency-response infrastructure including BERT trailers at public beaches.

Product overview

Surf Life Saving Northern Territory is a volunteer-led not-for-profit organisation and the peak agency for coastal safety in the NT. The organisation operates a portfolio of integrated services centred on three affiliated surf lifesaving clubs (Darwin, Mindil Beach, and Gove Peninsula) and delivers core services including volunteer beach patrols, professional lifeguard services (via Australian Lifeguard Service), and 24/7 marine search and rescue operations. Education and training offerings include accredited first aid and CPR courses (HLTAID011, HLTAID009, HLTAID015), community and schools programs (Little Lifesavers, Surf and Survive, Surf and Sail), youth development programs (Nippers for ages 5-12, Youth Program for U14-U17), and surf sports competitions with coaching and official accreditation pathways. Supporting programs include the BERT Emergency Response Trailer (public rescue equipment), and recognition initiatives including NT Awards of Excellence, the Administrator's Medal, and Life Membership. Together these services create a comprehensive coastal safety ecosystem spanning prevention (patrols and education), response (search and rescue, emergency equipment), and community development (awards and membership programs).

Differentiator

Problem solved

Functional benefit

Products and services

• Volunteer Beach Patrols Volunteer surf lifesavers patrol beaches across the Northern Territory during the Dry Season (June-September), monitoring conditions, identifying risks, supporting safe swimming areas between red and yellow flags, and responding to people in distress. Free public service delivered by 500+ active members.
• Marine Search and Rescue Team SLSNT's Search and Rescue Team provides 24/7 marine rescue support, water safety operations, and emergency response capability across the Top End coastline. Operates multiple rescue vessels including Lifesaver 1 (9.5m offshore rescue boat), RHIB, Rescue Water Craft (RWC), and Inflatable Rescue Boats (IRBs).
• Australian Lifeguard Service NT Professional lifeguard services delivered across the Top End at Leanyer Recreation Park, Palmerston Waterpark, Mindil Beach, and Nightcliff Beach, operating daily 9am-6pm as part of the national ALS network covering over 200 beaches and aquatic venues. Delivered under contract to government authorities.
• First Aid and CPR Training Courses
• Surf Sports Competition Program
• Nippers Junior Program
• Youth Program (U14-U17)
• Community and Schools Water Safety Programs
• Surf Life Saving Club Membership Network Three affiliated surf lifesaving clubs offering in-person membership enrollment, patrol participation, training courses, and community programs: Darwin SLSC (300+ members, patrolling Casuarina and Nightcliff beaches), Mindil Beach SLSC (patrolling East Point and Lake Alexander), and Gove Peninsula SLSC (based in Nhulunbuy).

Quantifiable outcome

• 2500+ volunteer patrol hours contributed each season
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major national partner, national partner, nt partner (gold), nt partner (silver), minor and core.

• DHLmajor national partnerGTM or Marketing PartnerDHL has been supporting surf lifesavers across Australia since 2003. As a global leader in logistics and transportation, DHL shares values of speed, commitment, and getting the job done.
• Isuzu UTE Australiamajor national partnerGTM or Marketing PartnerOfficial Automotive Supplier. Their fleet of D-MAX utes and MU-X SUVs helps lifesavers get where they need to be. Built tough for the demands of beach patrol in the NT. Offers exclusive member pricing on vehicles.
• Qantasmajor national partnerGTM or Marketing PartnerPartnering to promote water safety and work toward zero preventable deaths. Key part is Beach Passport - a free online training tool giving Australians basic water safety knowledge.
• BRP (Bombardier Recreational Products)national partnerGTM or Marketing PartnerOfficial powercraft supplier since 2009. Has delivered more than $1 million worth of rescue equipment to over 160 clubs, including rescue watercraft that help lifesavers respond quickly.
• Ampolnational partnerGTM or Marketing PartnerPartnership built on shared values of community, contribution, and showing up when it counts. Many Ampol employees are surf lifesaving volunteers. Active use of retail network for water safety messages.
• Northern Territory Governmentnt partner (gold)GTM or Marketing PartnerMajor NT government partner supporting SLSNT operations and community programs across the Territory.
• City of Darwinnt partner (silver)GTM or Marketing PartnerLocal government partner. Sponsors Mindil Beach and Nightcliff Beach patrol services.
• Cullen Bay EstateminorOthersLocal NT business supporter providing venue and facilities support.
• UniPrint (Charles Darwin University)minorOthersUniversity printing partner providing printing services at discounted rates.
• ThriftyminorOthersVehicle rental partner providing discounted services to SLSNT.
• Surf Life Saving South AustraliacoreTechnology or IntegrationRTO partner (Code: 40110) providing nationally recognised training qualifications. SLSNT delivers first aid courses under third-party agreement with SLSSA.
• Sailing AustraliaminorStrategic or Co-development PartnerCollaboration to deliver Surf & Sail program at Darwin Sailing Club, combining surf lifesaving and sailing skills.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Surf Life Saving Australia: National federation of which SLSNT is a state branch. Operates the same volunteer lifesaving model, training programs (Australian Lifesaving Academy), professional lifeguard service (Australian Lifeguard Service), and youth development pathway.
• Surf Life Saving NSW: State branch of SLSA, the largest state organisation. Operates the same volunteer patrols, training courses, Nippers, and professional lifeguard services across NSW beaches with a comparable funding mix of memberships, training, sponsorships, and government grants.
• Surf Life Saving Western Australia: Western Australian state branch delivering volunteer beach patrols, professional lifeguard services, training, and Nippers under the SLSA umbrella. Closest geographic and climatic peer to SLSNT given large remote coastline.
• Surf Life Saving Victoria: Victorian state branch operating volunteer patrols, lifeguard services, training, and youth programs under the same SLSA federation model. Similar funding mix including government grants and corporate sponsorships.
• Surf Life Saving South Australia: South Australian state branch and the RTO (Code 40110) partner that issues nationally recognised training qualifications to SLSNT's Australian Lifesaving Academy NT. Operates the same volunteer/lifeguard/training model.
• Surf Life Saving Queensland: Queensland state branch delivering the same volunteer patrols, lifeguard services, training, and youth programs. Comparable size, structure, and revenue model - state-level funding, corporate partners, and membership fees.
• Surf Life Saving Tasmania: Tasmanian state branch operating under the same SLSA volunteer patrol, training, and youth program structure in a smaller jurisdiction - useful comparability for SLSNT's regional scale.

Emerging players

• Australian Volunteer Coast Guard: Volunteer marine safety organisation providing coastal and SAR support across Australia. Overlaps with SLSNT's marine search and rescue mission in coastal waters but focuses on boating rather than beach safety.

Broad incumbents

• Australian Lifeguard Service: National professional lifeguard network operating across 200+ beaches and aquatic venues. SLSNT operates the NT branch through ALS, making it both a partner and a comparable delivery model for paid lifeguard services.
• Royal Life Saving Society Australia: National drowning prevention organisation focused on inland waterways, pools, and swim education. Adjacent rather than direct competitor; both organisations share the broader water safety mission and overlap in training/first aid certification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/surf-life-saving-northern-territory

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Life Saving Northern Territory