What All Things Live Norway As does

All Things Live Norway AS (legal entity All Things Live Norway Holding AS) is the Norwegian operating arm of the pan-Scandinavian All Things Live live entertainment group, headquartered at Henrik Ibsens gate 20 in Oslo. The company functions as a multi-brand live entertainment platform combining an artist booking agency representing approximately 230 Norwegian and Nordic music artists and comedians, concert and show promotion (over 2,500 shows annually, including international headliners such as Justin Bieber, Andrea Bocelli, Rammstein, and Shawn Mendes), full-scale festival production across eight owned or co-owned festivals (Oslo Sommertid, Haikjeften, Verket, Lillehammer Live, Asker Live, Drøbakfestivalen, Sarpsborgfestivalen, and Juninatt), corporate event services through its All-In agency, and comedy venue and booking operations via Latter Oslo (over 750 comedy shows per year) and Stand Up Norge (Norway's largest comedy booking agency).

The underlying operating model relies on wholly owned subsidiaries rather than proprietary technology: Stageway AS (artist management and concert production since 1981), Latter (comedy venue), Stand Up Norge (comedy booking), All-In (event agency), HES (PR and promotion), and Komon-Stageway (event planning). Distribution occurs through direct B2B sales for corporate events and artist booking, direct-to-consumer ticket sales via the allthingslive.no website, third-party platforms (Ticketmaster, Ticketco, Hoopla), and venue box offices. Digital touchpoints are limited to a concert/event listing platform, artist directory, festival pages, a newsletter subscription, and a booking inquiry form, with no public-facing API or developer integrations.

The company earns revenue through four streams: artist booking fees (professional services on representing and placing Nordic artists), concert and festival organization including ticket-sales commissions (transaction fees), corporate event planning services (professional services), and venue operations including comedy ticket sales and venue bar/restaurant revenue at Latter. With over 100 employees, ~1 million tickets sold annually, and certifications including Miljøfyrtårn (Eco-Lighthouse) and GDPR compliance, the company operates as a fully integrated, services-driven live entertainment business with no disclosed technology moat.

Name

All Things Live Norway As

Legal name

All Things Live Norway Holding AS

Website

https://allthingslive.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

All Things Live Norway AS is the Norwegian arm of the All Things Live group, operating as a multi-brand live entertainment platform: artist booking agency (~230 Nordic artists), concert promotion (2,500+ shows annually), eight owned festivals, corporate event services via All-In, and comedy venue/booking via Latter and Stand Up Norge.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live entertainment promotion
• Artist booking agency
• Concert production
• Festival management
• Corporate event services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Artist Booking: Booking fees from representing and placing Norwegian and Nordic artists for concerts and events
2. Concert and Festival Organization: Revenue from organizing concerts, festivals, and shows including ticket sales commissions
3. Corporate Event Services: Event planning and execution services for business clients including conferences, kickoffs, and celebrations
4. Venue Operations: Revenue from operating Latter comedy venue and Stand Up Norge comedy booking services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

All Things Live Norway promotes concerts and festivals, books artists for events, and produces live entertainment and corporate events in Norway. The company represents approximately 80 Norwegian and Nordic music artists and comedians, organizes over 2,500 shows annually selling nearly one million tickets, and operates owned venues and festivals. Its offerings span artist booking, concert/show promotion, festival production, corporate event services (All-In), comedy venue operations (Latter Oslo), and comedy booking (Stand Up Norge).

Product overview

All Things Live Norway is a comprehensive live entertainment platform consisting of a multi-brand portfolio unified under one corporate umbrella. The core offering spans artist booking agency (representing approximately 80 Norwegian and Nordic music artists and comedians), concert and show promotion (over 2,500 shows annually), and full-scale festival production (multiple owned/organized festivals including Oslo Sommertid, Haikjeften, Verket, Lillehammer Live, Asker Live, Drøbakfestivalen, and Sarpsborgfestivalen). Supporting the core are complementary sub-brands: Stageway for artist management and concert production, Komon-Stageway for corporate event management, All-In for creative event agency services, Stand Up Norge for comedy booking (Norway's largest), and Latter Oslo for comedy venue operations (750+ shows annually). The company also promotes international artists (Justin Bieber, Andrea Bocelli, Rammstein, Shawn Mendes, Sam Smith, Nick Cave) in Norway and organizes over 150 corporate events per year. Digital touchpoints include a concert/event listing platform, artist directory, festival information pages, a newsletter subscription service, and an online booking inquiry form.

Differentiator

Problem solved

Functional benefit

Brands

• Latter: Leading Norwegian entertainment venue in Oslo, hosting over 750 shows annually
• Stand Up Norge
• All-In
• Stageway

Products and services

• Artist Booking Agency Represents approximately 80 Norwegian and Nordic music artists and comedians, providing booking services for concerts, festivals, and corporate events across Norway. Targets event organizers, festival programmers, and corporate clients seeking Nordic entertainment talent.
• Concert & Show Promotion Promotes and organizes over 2,500 concerts and shows annually in Norway, ranging from intimate club venues to arena-scale events featuring international headliners such as Justin Bieber, Andrea Bocelli, Rammstein, and Shawn Mendes. Targets Norwegian concert-going audiences.
• Festival Production Organizes and produces multiple festivals across Norway including Oslo Sommertid, Haikjeften, Verket, Lillehammer Live, Asker Live, Drøbakfestivalen, Sarpsborgfestivalen, and Juninatt, providing full-scale festival management from concept to execution. Targets festival attendees across Norway.
• Corporate Event Services (All-In) Event agency specializing in corporate events, conferences, and brand experiences, with experience producing events such as VG-lista på Rådhusplassen, NHOs årskonferanse, and Strawberry Vinterkonferanse. Part of the All Things Live group. Targets Norwegian corporate and institutional clients.
• Latter Oslo Comedy House Owned and operated by All Things Live, the leading Norwegian comedy venue in Oslo conducts over 750 shows annually in all sizes, serving as both a performance venue and a hub for stand-up comedy talent. Targets Norwegian comedy audiences.
• Stand Up Norge Comedy Booking Norway's largest booking agency for comedy, with over twenty years of experience representing some of the country's most prominent stand-up comedians. Targets event organizers, festivals, and corporate clients seeking comedy talent.
• Stageway (Stageway AS) Talent management, concert agency, and production company that produces and manages culture and entertainment. From offices in Oslo and Bergen, Stageway builds artist careers and produces concerts and tours with domestic and international artists, also producing TV, theater, and corporate events. Targets artists, performers, and corporate clients.
• Komon-Stageway Full-service provider for planning and executing events, offering customer experience regardless of event size. Handles corporate events and production management. Targets Norwegian corporate and institutional clients.
• Oslo Sommertid Summer's largest outdoor festival at Voldsløkka in Oslo, transforming the sports area into a concert arena with capacity for up to 55,000 guests per evening. Owned and organized by All Things Live Norway. Targets Norwegian summer festival audiences.
• Haikjeften Music festival in Narvik, one of the largest festival successes in Northern Norway, owned by All Things Live and local partners and operated by All Things Live and Vinterfestuka. Targets Northern Norwegian festival audiences.
• Verket Festival Helgelands largest music festival held in Mo i Rana since 2009, operated by All Things Live with staff who have led the festival initiative from the beginning. Targets festival audiences in the Helgeland region.
• Lillehammer Live Festival held since 2018 at Stampesletta in Lillehammer, jointly owned by All Things Live and local partners. Targets festival audiences in the Lillehammer region.
• Asker Live Festival held in Rådhusparken in Asker city center in late summer, a continuation of Hvalstrandfestivalen which ran for ten years. Targets festival audiences in the Asker region.
• Drøbakfestivalen Festival held annually in Badeparken in Drøbak in mid-June, owned and organized by All Things Live since 2012. Targets festival audiences in the Drøbak region.
• Sarpsborgfestivalen Festival held in Kulåsparken in Sarpsborg, with All Things Live as owner and main shareholder, organized since 2015. Targets festival audiences in the Sarpsborg region.
• Juninatt New festival launched in Grenland at Lundedalen near Telenor Nexus, launched in 2024 as a single-day music festival event combining scenic surroundings with proximity to public transport. Targets festival audiences in the Grenland region.
• HES (PR and Promotion Services) PR and promotion services subsidiary of All Things Live Norway, providing public relations and promotional support for entertainment events and artists. Targets artists and event organizers needing PR support.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Stageway AScoreOthersStageway AS produces and distributes culture and entertainment. They are artist management, concert agency and promoter. Based in Oslo and Bergen since 1981, they build artist careers and produce concerts and tours with domestic and international artists.
• All-IncoreOthersAll-In is an event agency with long experience in events and communication, including VG Lista Topp 20, Nordic Choice/Vinterkonferanse, Nobel Peace Prize Celebration.
• Stand Up NorgecoreOthersStand Up Norge is Norway's largest booking agency in comedy, with over twenty years of experience and several of the country's funniest comedians on their roster.
• Komon-StagewaycoreOthersKomon-Stageway is a full-service provider of event planning and execution, offering the ultimate customer experience regardless of event size.
• Latter OslocoreOthersAll Things Live owns and operates Latter, the leading Norwegian entertainment house in Oslo, which conducts over 750 shows annually in all sizes.
• HaikjeftenminorOthersMusic festival in Narvik, one of the largest festival successes in Northern Norway. Owned by All Things Live and local partners.
• Verket FestivalminorOthersHelgelands largest music festival, organized in Mo i Rana since 2009. Operated by All Things Live.
• Lillehammer LiveminorOthersFestival organized since 2018 at Stampesletta in Lillehammer. Owned by All Things Live and local partners.
• Oslo SommertidminorOthersSummer's biggest party at Voldsløkka in Oslo. The sports area is converted to a concert arena with up to 55,000 guests per evening.
• All Things Live GlobalcoreOthersInternational entertainment group established in 2018 uniting strong local players. Includes operations in Sweden, Denmark, Finland, Belgium, Italy, Netherlands, and Middle East.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Momentium Group: Finnish live entertainment company and festival promoter (province, Blockfest). Sister Nordic peer within the same broader ATL competitor set; operates on a similar scale and structural model in an adjacent Nordic market.
• FKP Scorpio: German independent concert and festival promoter (Hurricane, Southside, Deichbrand). Closely parallels ATL Norway's mix of international headliner concerts plus owned music festivals.
• Luger: Sweden's leading independent concert promoter and festival organizer (Way Out West, Årets Konsert arranger). Closest direct peer to ATL Norway: same business model (artist booking + concert promotion + own festivals) in the adjacent Scandinavian market.
• DEAG Deutsche Entertainment: Leading German concert promoter and live entertainment operator with pan-European scope. Highly comparable to ATL Norway as a multi-country promoter of concerts, tours, and live events with own venue and festival interests.

Broad incumbents

• AEG Presents: Global concert promoter and venue operator (Staples Center/Crypto.com Arena, Coachella). Same vertically integrated promoter-venue-festival model as ATL Norway; comparable in core capability but with significantly broader geographic footprint.
• Live Nation Entertainment: World's largest live entertainment company, operating concert promotion, venues, festivals, and ticketing globally. Directly comparable to ATL Norway's concert promotion, venue (Latter), and festival operations, but at vastly larger scale across multiple continents.
• CTS Eventim: European leader in ticketing plus live entertainment (Eventim Live promoter segment). Highly relevant given ATL Norway's reliance on ticketing partners like Ticketmaster and Eventim's combined promoter + ticketing model mirrors ATL's vertical integration thesis.

Regional players

• Rockstar Music (Live Nation partner/Sweden): Swedish concert promoter operating in the same Nordic touring ecosystem. Comparable business model focused on concert promotion and artist routing in Scandinavia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@allthingslivenorway
• YouTubeyoutube.com/channel/UCVMPnAzg8Dwf9P7vkKSazjA
• Facebookfacebook.com/AllThingsLiveNorway
• LinkedInlinkedin.com/company/all-things-live-norway
• Instagraminstagram.com/allthingslivenorway

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Things Live Norway As