Limited Edt India

Name

Limited Edt India

Legal name

NM Sports Fashion Concepts Private Limited

Website

https://limitededt.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Limited Edt India is an Indian direct-to-consumer e-commerce and physical-store retailer of premium sneakers, streetwear apparel, and lifestyle collectibles from 50+ international brands, serving sneakerheads, men, women, kids, and sports fans across India.

Ownership category

akta.pro rank

Product category

Premium Sneaker and Streetwear Retail

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Sneaker retail
• Streetwear apparel
• Athletic footwear
• Premium sportswear
• Sneaker ecommerce

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Footwear: Primary revenue stream from selling branded sneakers and footwear from Nike, Adidas, Converse, New Balance, Puma, Jordan Brand, and other international streetwear brands to Indian consumers.
2. Retail Sales - Apparel: Revenue from selling branded clothing including t-shirts, hoodies, sweatshirts, jackets, pants, shorts, jerseys, and other streetwear apparel items.
3. Retail Sales - Accessories: Revenue from selling accessories including bags, headwear, wallets, socks, mobile accessories, and lifestyle products from brands like New Era, Medicom Toy, and Takashi Murakami.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Limited Edt India is a multi-brand retailer that sells premium international sneakers, streetwear apparel, and accessories to Indian consumers through its Shopify-based e-commerce site (limitededt.in) and physical retail stores. Its catalog spans 50+ brands including Nike, Adidas, Jordan Brand, Converse, New Balance, Puma, Patta, and PLEASURES, organized across Men's, Women's, and Kids' footwear, apparel, accessories, and specialty verticals such as Football, Motorsports, Skateboarding, and lifestyle collectibles. The company complements retail with a VIP Membership program, digital gift cards, and seasonal promotional events like Summer Steals.

Product overview

Limited Edt India is an exclusive sneaker and streetwear e-commerce platform operated by NM Sports Fashion Concepts Private Limited. The platform offers a unified marketplace experience combining Men's, Women's, and Kids' Footwear, Apparel, and Accessories across 50+ international brands including Nike, Adidas Originals, New Balance, Converse, Jordan Brand, Puma, and streetwear labels like Obey, Patta, and PLEASURES. The product portfolio spans core sneaker categories (Low Top, Mid Top, High Top, Slides), apparel (Tees, Hoodies, Jerseys, Outers), accessories (Bags, Headwear, Wallets), and specialized collections for Football, Motorsports, and Skateboarding. Additional offerings include Sneaker Care products, a Lifestyle Collection with collectibles (Medicom Toy, Takashi Murakami), a VIP Membership program, and seasonal promotions like Summer Steals. The platform operates as a Shopify-based e-commerce store with WhatsApp customer support integration.

Differentiator

Problem solved

Functional benefit

Brands

• Limited Edt: Own-label brand of sneakers and streetwear sold exclusively on the platform.

Products and services

• Men's Sneakers and Footwear Men's sneaker and footwear collection offering Low Top, Mid Top, High Top, and Slides & Sandals from international brands such as Nike, Adidas, New Balance, Converse, Jordan Brand, and Puma, sized UK 3-12 for Indian male consumers aged 18-45.
• Men's Streetwear Apparel Men's clothing collection including Tees, Shirts, Jerseys, Soccer Tops, Outerwear, Hoodies & Sweatshirts, Bottoms, and Sweatpants from international brands.
• Women's Sneakers and Footwear Women's sneaker collection offering Low Top, Mid Top, High Top, and Slides & Sandals from brands including Nike, Adidas Originals, Converse, Jordan Brand, and Puma, sized UK 2.5-12 for Indian female consumers aged 18-40.
• Women's Streetwear Apparel Women's clothing collection including Tees, Shirts, Jerseys, Skirts & Dresses, Outerwear, Hoodies & Sweatshirts, and Bottoms from international brands.
• Kids' Sneakers, Apparel, and Accessories Children's footwear, apparel, and accessories including Kids Jerseys, Kids Shorts, and Caps from brands such as Adidas Kids.
• Streetwear Accessories Accessories including Bags, Belts, Headwear, Mobile Accessories, Socks, Wallets & Pouches from brands such as New Era, Medicom Toy, and Takashi Murakami.
• Sneaker Care Products Sneaker cleaning and care products including Jason Markk cleaning kits, Sneakare wipes and kits, Shoe Deodoriser Pills, and Shoe Shapers.
• Lifestyle and Collectibles Lifestyle and collectibles including Medicom Toy Be@rbrick figures, Takashi Murakami/Kaikai Kiki merchandise, Hypebeast magazines, and Urban Islander products.
• Football Merchandise Football and soccer merchandise including national team jerseys (Argentina, Germany, Spain, France, Brazil, England, Netherlands) and club team apparel (Manchester United, Liverpool, Arsenal).
• Motorsports Merchandise Motorsports apparel featuring Mercedes-AMG Petronas Formula 1 team merchandise including jerseys, hoodies, polo shirts, and caps.
• Skateboarding Footwear and Apparel

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NM Sports Fashion Concepts Pvt. Ltd.parent companyOthersNM Sports Fashion Concepts Pvt. Ltd. is the parent company and legal entity operating Limited Edt India. The company manages the e-commerce operations, physical retail stores, and brand relationships for the Limited Edt India business.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Concepts: US-based premium sneaker boutique with physical stores and e-commerce, known for exclusive collaborations; comparable as a curated multi-brand sneaker destination targeting enthusiast consumers with high-touch brand relationships.
• END. Clothing: UK-based premium sneaker and streetwear retailer with global e-commerce; comparable as a curated multi-brand premium streetwear destination with strong exclusive product relationships and sneakerhead target audience.
• Bewakoof: Indian casual and streetwear D2C brand with e-commerce focus, targeting similar 18-35 urban demographic in India with apparel and accessories; comparable in customer segment and D2C distribution model.
• The Souled Store: Indian pop-culture and streetwear D2C brand selling apparel, footwear, and accessories online; comparable in customer base (young Indian consumers) and omnichannel D2C model, though with more emphasis on licensed merchandise.
• VegNonVeg: India-focused sneaker and streetwear specialty retailer, also operating physical stores and e-commerce, targeting the same sneakerhead and streetwear enthusiast segment in India.
• Superkicks: India-based multi-brand sneaker and streetwear retailer with physical stores and e-commerce, selling similar premium brands (Nike, Adidas, Jordan, New Balance) to the same sneakerhead demographic.

Emerging players

• StockX: Global sneaker and streetwear resale marketplace; comparable as a destination for limited-edition and hyped sneaker SKUs, though focused on secondary market transactions rather than primary retail.

Broad incumbents

• Foot Locker: Global multi-brand athletic footwear and apparel retailer; comparable as a destination for branded sneakers from Nike, Adidas, Jordan, and Puma, though operating at massive scale across many geographies versus Limited Edt's India focus.
• AJIO: Reliance-owned Indian fashion e-commerce platform with curated streetwear and sneaker offerings; comparable as a multi-brand Indian fashion destination, though operating at significantly broader scale.
• Myntra: One of India's largest fashion e-commerce platforms owned by Flipkart, carrying a broad assortment of footwear, apparel, and accessories including premium brands; comparable as a destination for Indian consumers shopping for sneakers and streetwear but at much larger scale and broader assortment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/limitededt
• LinkedInlinkedin.com/company/limited-edt-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limited Edt India