L'INCASSABLE

What L'INCASSABLE does

L'INCASSABLE is a French non-profit association (loi 1901) founded in 2022 that operates a glass bottle deposit-return and reuse network in the Provence-Alpes-Côte d'Azur region. The association runs a multi-sided platform connecting local beverage producers (wineries, breweries, juice and cider makers, 38 partners as of October 2025), retail collection points (115+ stores across departments 13, 84, 04, 05), and end consumers. Its service comprises bottle collection from partner stores, industrial washing via partner facilities (Ma Bouteille S'appelle Reviens near Valence, Oc'Consigne near Montpellier), and redistribution of cleaned standardized bottles to producers for refilling. A €0.50 monetary deposit, refunded on return to any partner store, raised consumer return rates from approximately 15% to over 40% within months of rollout.

The association monetizes primarily through producer service fees and institutional grants from ADEME, Région Sud, Métropole Aix-Marseille-Provence, Citeo, Fondation Macif, and France Active. Its proprietary logistics management software (launched February 2025) provides real-time tracking of bottles, casiers, and paloxes, geolocation of collection points, automated tour scheduling, predictive collection planning, and operational dashboards, integrated with Slack/Teams and email workflows. A shared reuse hub in Vitrolles, co-operated with SOOFUT and hosted by the social-insertion company Main Forte, provides capacity for over 1 million packaging units annually. In March 2026, L'INCASSABLE announced a merger into Revera (a SCIC cooperative), extending coverage to 13 departments across southeastern France and Rhône-Alpes with over 460 combined collection points, positioning the combined entity as one of France's largest glass bottle reuse networks.

Name

L'INCASSABLE

Legal name

L'INCASSABLE

Website

https://lincassable.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

L'INCASSABLE is a French non-profit association operating a regional glass bottle deposit-return and reuse network in Provence-Alpes-Côte d'Azur, serving local beverage producers, retail stores, and consumers with collection, washing, and redistribution services.

Ownership category

akta.pro rank

Product category

Bottle Reuse and Circular Packaging Logistics

NAICS

Beverage Manufacturing (3121)

SIC

Glass Containers (3221), Beverages (2080)

akta.pro primary industry

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)

akta.pro secondary industries

Deposit Return System (DRS) / Bottle Bill Counting & Processing Centers (BPALADAK), Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF)

Keywords

• Glass bottle reuse
• Deposit return system
• Beverage packaging logistics
• Circular economy services
• Consigne network

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bottle Reuse Services to Producers: L'INCASSABLE provides a full-service bottle reuse loop to beverage producers (wineries, breweries, juice makers): collecting used bottles, washing them through partner facilities (Ma Bouteille S'appelle Reviens, Oc'Consigne), and redistributing cleaned bottles to producers for refilling. Producers pay for this service, likely through per-bottle or subscription fees.
2. Consumer Deposit System: Consumers pay a €0.50 deposit on reusable bottles at point of purchase. The deposit is refunded when the empty bottle is returned to any participating store. This monetary deposit mechanism incentivizes high return rates and creates a closed-loop economic incentive structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

L'INCASSABLE operates a full-service glass bottle deposit-return (consigne) system in France's Région Sud, providing beverage producers (wineries, breweries, juice makers) with collection, professional washing, and redistribution of standardized reusable glass bottles. The service is enabled by a €0.50 consumer deposit and a network of 115+ retail collection points, supported by a proprietary logistics management software that coordinates real-time tracking, route optimization, and predictive collection planning across the reuse supply chain.

Product overview

L'INCASSABLE operates a comprehensive glass bottle deposit-return system in Région Sud, combining physical logistics operations (collection, washing, redistribution) with proprietary management software. The core offering is the consigne system enabling producers to reuse standardized glass bottles, supported by the 'Logiciel Métier' platform that provides supply chain piloting, cartography, collection forecasting, and activity analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Système de consigne de bouteilles en verre Glass bottle deposit-return system operating in Région Sud (departments 04, 05, 13, 84) that collects, washes, and redistributes reusable glass bottles to local producers of beverages (wine, beer, juices). Features a €0.50 deposit per bottle, national reuse pictogram certification, and a partnership network of 115+ stores and 38 producers.
• Logiciel Métier L'INCASSABLE Proprietary business management software purpose-built for reuse operators that provides cartography of collection points, logistics flow traceability, automated collection request forms, automatic tour scheduling, predictive collection planning based on historical data, and real-time activity dashboards.

Quantifiable outcome

• Bottle return rate increased from ~15% to over 40% within months of implementing the €0.50 monetary deposit (2023)
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and supporting.

• Ma Bouteille S'appelle RevienscoreStrategic or Co-development Partner · 1 January 2025Professional bottle washing partner located near Valence (Drôme, 26). Operates industrial washing facilities meeting required hygiene standards. A key partner in the reuse loop, handling the washing of bottles collected by L'INCASSABLE before redistribution to producers. Also partner in the massification container pilot at Beaumes-de-Venise (84).
• Oc'ConsignecoreStrategic or Co-development Partner · 1 January 2025Professional bottle washing partner located near Montpellier (Hérault, 34). Operates industrial washing facilities meeting hygiene standards. Provides washing services for bottles collected in L'INCASSABLE's network.
• AOC VentouxsupportingChannel Partner/ Reseller/ Distributor · 1 January 2025AOC Ventoux (wine appellation covering Mont Ventoux area, Vaucluse and Drôme) actively prescribes reuse to its 119+ member producers. AOC Ventoux conducted its Bilan Carbone® showing 30-40% of emissions from glass bottles, and is driving collective reuse adoption with the goal of 300,000 reused bottles annually. Partnered with L'INCASSABLE and Ma Bouteille s'appelle Reviens on a massification container pilot.
• Bière de ProvencesupportingChannel Partner/ Reseller/ Distributor · 1 January 2025Regional brewing association (26 member breweries out of ~130 in PACA) that promotes local beer production and sustainability. L'INCASSABLE was invited to present its reuse solution at the Bière de Provence AGM in March 2025. Six member breweries have adopted reuse with L'INCASSABLE.
• Communauté d'agglomération Ventoux Comtat Venaissin (CoVe)supportingStrategic or Co-development Partner · 1 January 2025Local inter-community authority (CoVe) partnered with AOC Ventoux, ICV group, Ma Bouteille s'appelle Reviens, and L'INCASSABLE to install a bottle massification container at Beaumes-de-Venise, facilitating producer participation in the reuse network.
• Groupe ICVsupportingStrategic or Co-development Partner · 1 January 2025Wine sector consultancy and advisory group (Institut Coopératif du Vin) that supports and advises wine industry structures. Hosts the massification container at its Provençal headquarters in Beaumes-de-Venise and leverages existing wine analysis transport routes to collect empty bottles at no additional cost to producers.
• L'Abri (wine producer)supportingChannel Partner/ Reseller/ Distributor · 1 January 2025Wine producer in Marseille partner with the L'INCASSABLE reuse network, recognized as a 'Grand repreneur de bouteille' award winner.
• La Ferme Bio MargeriesupportingChannel Partner/ Reseller/ Distributor · 1 January 2025Organic farm and juice producer partner recognized as 'Grand repreneur de bouteille' award winner. Visited during the 3rd France Consigne Rencontres (June 2022).
• CiteocoreStrategic or Co-development Partner · 1 January 2022Citeo, a mission-driven company specializing in reducing packaging environmental impact, is a key partner supporting the national reuse push. Citeo launched the 'Réemployons encore et encore' national campaign (Nov 2024) and the ReUse experimentation in 4 French regions. Citeo supported the reuse hub inauguration (Dec 2022) and is a central actor in scaling reuse nationally.
• IntermadesupportingImplementation/ SI/ Consulting Partner · 1 January 2022Business incubator or innovation support organization that accompanies L'INCASSABLE in its development and scaling journey.
• IncoplexsupportingImplementation/ SI/ Consulting Partner · 1 January 2022Consulting or support partner accompanying L'INCASSABLE in its operational and strategic development.
• Rising SudsupportingImplementation/ SI/ Consulting Partner · 1 January 2022Economic development agency for southern France that supports L'INCASSABLE in its territorial development and business scaling efforts.
• Réseau Vrac & RéemploicoreStrategic or Co-development Partner · 1 January 2022L'INCASSABLE is a member of Réseau Vrac & Réemploi (formerly Réseau Consigne), the professional federation of all reuse packaging operators in France. The network organizes annual technical meetings and publishes guides for transitioning to reuse, and advocates for pro-reuse legislation. The Réseau developed the national standard bottle range that L'INCASSABLE uses.
• France ConsignecoreStrategic or Co-development Partner · 1 January 2022L'INCASSABLE is a member of France Consigne, a national grouping of 11 reuse operators representing 650+ producers, 1,350+ collection points, and 5 washing sites. France Consigne's members include Bout à Bout, Rebooteille, Ma Bouteille s'Appelle Reviens, Alpes Consigne, Haut La Consigne, Oc'Consigne, Consign'Up, J'aime mes Bouteilles, La Consigne de Provence, Distro, Pampa Consigne, and L'INCASSABLE. The group aims to deliver concrete national reuse solutions drawing on local operator expertise.
• Main FortecoreStrategic or Co-development Partner · 1 January 2022Social insertion company (entreprise d'insertion par le transport) located in Vitrolles that hosts L'INCASSABLE's shared logistics platform with SOOFUT. The platform handles bottle sorting and crate storage. Main Forte provides employment through its social insertion mission, aligning with L'INCASSABLE's social impact values.
• AgileEnVillesupportingChannel Partner/ Reseller/ Distributor · 1 January 2022Logistics partner contributing to the transport and distribution of bottles within the reuse network.
• Eurocoop ExpresssupportingChannel Partner/ Reseller/ Distributor · 1 January 2022Logistics partner contributing to the transport and distribution of bottles within the reuse network.
• SOOFUTcoreStrategic or Co-development Partner · 1 January 2021National operator developing reusable stainless steel drum (fût) reuse. SOOFUT shares L'INCASSABLE's logistics platform in Vitrolles (operated by Main Forte). Both organizations co-inaugurated the reuse hub in December 2022. SOOFUT Marseille branch launched October 2021 and quickly enrolled 34 breweries, sharing 2,000 reusable drums.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Rebooteille: Rebooteille is a French glass bottle reuse operator and France Consigne member, running a regional deposit-return network for beverage producers. Directly comparable in business model, target market, and service offering to L'INCASSABLE.
• Alpes Consigne: Alpes Consigne is a French glass bottle reuse operator and France Consigne member. Comparable as a regional DRS operator with similar target customers (beverage producers, retailers) and operational model.
• Consign'Up: Consign'Up is a French glass bottle deposit-return operator and France Consigne member. Directly comparable as a regional DRS service provider for beverage producers and retailers.
• Haut La Consigne: Haut La Consigne is a French glass bottle reuse operator and France Consigne member. Comparable as a regional DRS operator with similar business model serving beverage producers and retailers.
• J'aime mes Bouteilles: J'aime mes Bouteilles is a French glass bottle reuse operator and France Consigne member, providing collection, washing, and redistribution services to beverage producers. Comparable in operational model and target market.
• Bout à Bout: Bout à Bout is a French glass bottle deposit-return and reuse operator, member of France Consigne alongside L'INCASSABLE. Directly comparable as a regional DRS operator serving beverage producers and retailers in France.
• Ma Bouteille s'appelle Reviens: Ma Bouteille s'appelle Reviens is a glass bottle reuse operator in the Drôme region of France, also serving as L'INCASSABLE's washing partner. Comparable as a regional DRS operator with industrial washing infrastructure.
• Oc'Consigne: Oc'Consigne is a French glass bottle reuse operator based near Montpellier (Hérault), also a L'INCASSABLE washing partner. Directly comparable as a regional DRS operator serving beverage producers in southern France.
• La Consigne de Provence: La Consigne de Provence is a glass bottle reuse operator in Provence, France Consigne member. Directly comparable as a regional DRS operator in the same French geography with overlapping customer base.

Broad incumbents

• Citeo: Citeo is a mission-driven French company that organizes and finances the reduction of packaging environmental impact. As a broader incumbent in the packaging/reuse ecosystem, Citeo operates the national ReUse experimentation and campaigns that complement local DRS operators like L'INCASSABLE.

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lincassableconsigne
• LinkedInlinkedin.com/company/lincassable
• Instagraminstagram.com/lincassable_consigne

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'INCASSABLE