LinkPeople

What LinkPeople does

LinkPeople is a New Zealand registered Community Housing Provider, headquartered in Manukau, Auckland, delivering housing and wrap-around support services to people experiencing homelessness and people with secondary mental health, addiction, and forensic service needs. Formed in 2016 through the merger of Keys Social Housing and Linkage, LinkPeople operates as part of the Wise Group family of community organisations, one of New Zealand's largest mental health and wellbeing provider networks. The organisation runs across seven regions (Auckland, Lakes Bay of Plenty, Waikato, Whanganui, Taranaki, Greater Wellington, and Christchurch) via six core service lines: Homelessness services, Sustaining Tenancies, Health Housing, Ahikāroa, Tenancy Management, and Lakes mental health services (navigation and peer support).

The commercial architecture is government-funded rather than transactional. Tenants access housing through the Income Related Rent Scheme, which caps tenant contributions at 25% of income with the government paying the remainder up to market rent; LinkPeople's services are delivered free of charge to eligible clients. On the supply side, LinkPeople leases properties from Kāinga Ora (the government housing authority) and from private landlords and developers, with landlords receiving guaranteed rent and free property management with no fees or commission. Referrals flow from health professionals, social workers, Work and Income, and iwi and community partners including Ngāti Tamaoho, Auckland City Mission, Lifewise, Kāhui Tū Kaha, Visionwest, and The People's Project. Community engagement is conducted through outreach events such as World Homeless Day activations.

Operationally, LinkPeople runs on Microsoft Azure, Microsoft Office 365, and the Recordbase client management system with 84 employees. Governance is delivered through a Board chaired by Jacqui Bennion (Wise Group co-founder) with Shelley Campbell (Wise Group CEO) as Deputy Chair. Executive leadership is led by Chief Executive Fiona Hamilton (since October 2019), supported by four regional managers, a Kaitaki Waka (Māori Strategic Lead), Operations Manager, Property Procurement and Portfolio Lead, Housing and Tenancy Lead, and Practice Lead. The 2025 tenant survey reported a 4.3/5 overall satisfaction rating and 4.5/5 trust rating as a landlord.

Name

LinkPeople

Legal name

LinkPeople Ltd.

Website

https://linkpeople.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

LinkPeople is a New Zealand registered Community Housing Provider delivering housing and wrap-around support services across seven regions to people experiencing homelessness and those with mental health or addiction challenges, operating as part of the Wise Group.

Ownership category

akta.pro rank

Product category

Community Housing Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community housing services
• Homelessness support
• Mental health housing
• Social housing provider
• Tenancy management services

Headquarters

HQ city

Manukau, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Contracts and Funding: LinkPeople is funded by various government agencies to provide housing and support services. As a registered Community Housing Provider, tenants can access the Income Related Rent Scheme where tenants pay no more than 25% of their income in rent with the Government paying the remainder to market rent.
2. Property Leasing: LinkPeople leases properties from private landlords and Kāinga Ora (government housing authority) and rents to people in need of housing. This creates a portfolio management revenue stream through government-subsidized tenancies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

LinkPeople is a registered Community Housing Provider in New Zealand that delivers housing placement, tenancy management, and wrap-around support services to people experiencing homelessness and tāngata whai ora (people in secondary mental health, addiction, and forensic services). The organisation leases properties from private landlords and Kāinga Ora, manages a portfolio of approximately 300 houses, and provides individualised support across seven regional offices in New Zealand. Services are funded primarily through government contracts and offered free of charge to eligible clients.

Product overview

LinkPeople is a community housing provider offering housing and support services through a portfolio of distinct service offerings rather than a traditional product architecture. Their core services include Homelessness services (programmes offering awhi, support and advice to people experiencing homelessness), Sustaining Tenancies (individualised support to help people keep their homes), Health Housing (connecting people in mental health, addiction and forensic services with stable housing), Ahikāroa (Waikato health housing and coordination service), Tenancy Management (managing a social housing portfolio leased from private landlords and Kāinga Ora), and Lakes mental health services (navigation and peer support in the Lakes Bay of Plenty region). These services are delivered across seven regions in New Zealand with a focus on supporting people with mental health and addiction challenges.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.3 out of 5 overall tenant satisfaction rating
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wise GroupcoreStrategic or Co-development PartnerLinkPeople is part of the Wise Group, one of the largest providers of mental health and wellbeing services in New Zealand. Wise Group is a family of community organisations sharing a common purpose of creating new opportunities for wellbeing of people, vulnerable populations, organisations and communities. Within the group, Wise Management Services and Wild Bamboo provide LinkPeople with business services.
• Kāinga OracoreStrategic or Co-development PartnerLinkPeople leases properties from Kāinga Ora (government housing authority) as part of their social housing portfolio management. Kāinga Ora is a key partner in providing housing stock for people in need.
• Private Landlords and DeveloperscoreStrategic or Co-development PartnerLinkPeople partners with private landlords and property developers to lease and manage homes that support individuals and families to thrive. Offers guaranteed rent, free property management, and no fees for landlords.
• Ngāti TamaohocoreStrategic or Co-development PartnerMana whenua iwi partner. LinkPeople works in partnership with Ngāti Tamaoho including co-design of visual identity for the LinkPeople Way principles. Ngāti Tamaoho gifted a taonga (treasured symbol) for use in the LinkPeople logo.
• Manaaki RangatahiminorStrategic or Co-development PartnerCommunity partner that participated in World Homeless Day activation with LinkPeople and Ngāti Tamaoho in South Auckland.
• Work and IncomecoreGTM or Marketing PartnerGovernment agency that provides emergency housing referrals and determines eligibility for emergency housing. LinkPeople directs people with urgent housing needs to Work and Income for emergency housing access.
• Auckland City MissionminorGTM or Marketing PartnerReferral partner for people experiencing homelessness in Auckland City Centre. Located at 23 Union Street, Auckland Central.
• LifewiseminorGTM or Marketing PartnerHousing First provider partner in Central Auckland. Located at Level 1, Flight Centre Building, 124 Vincent Street, Auckland.
• Kāhui Tū KahaminorGTM or Marketing PartnerReferral partner for Central Auckland (outside CBD) at Great South Road, Greenlane.
• VisionwestminorGTM or Marketing PartnerReferral partner for West Auckland at 97 Glendale Road, Glen Eden.
• The People's ProjectminorGTM or Marketing PartnerReferral partner for Hamilton and Tauranga - single adults (18+) without dependent children should contact The People's Project.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wise Group: Parent organisation of LinkPeople and one of NZ's largest mental health and wellbeing providers. Directly comparable as a community services operator serving overlapping vulnerable populations across the country.
• Emerge Aotearoa: NZ-wide mental health and community housing provider supporting people with mental health, intellectual disability, and forensic needs. Comparable to LinkPeople's Health Housing services for tāngata whai ora.
• The People's Project: Hamilton and Tauranga-based housing and homelessness services provider and LinkPeople referral partner for single adults. Directly comparable as a community services provider addressing homelessness in overlapping NZ regions.
• Lifewise: NZ Housing First provider in Central Auckland and an established referral partner of LinkPeople. Directly comparable as a community housing and homelessness services provider serving overlapping vulnerable populations.
• Visionwest: West Auckland community housing and social services provider, also a LinkPeople referral partner. Directly comparable as a faith-based community housing and homelessness support organisation in NZ.
• Pathways Health: NZ-wide mental health and wellbeing provider (formerly part of the Wise Group ecosystem). Comparable as a community mental health services provider with overlapping client populations.
• Auckland City Mission: Auckland-based social services and homelessness response organisation, listed as a LinkPeople referral partner. Comparable as a community-based provider of housing and wrap-around support for people experiencing homelessness.

Others

• Community Housing Aotearoa: NZ peak body for community housing providers; not a direct peer but the industry association LinkPeople belongs to as a registered Community Housing Provider. Useful as a sector context and policy reference.

Broad incumbents

• Kāinga Ora – Homes and Communities: New Zealand's main government housing authority and LinkPeople's largest landlord partner. Provides social housing at national scale; directly comparable as a community/social housing provider in NZ, though much larger and government-owned.

Regional players

• Kāhui Tū Kaha: Central Auckland (Greenlane) community housing and homelessness services provider, listed as a LinkPeople referral partner. Comparable community housing provider operating in a different sub-region of Auckland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/linkpeoplenz
• YouTubeyoutube.com/channel/linkpeople
• Facebookfacebook.com/linkpeoplenz
• LinkedInlinkedin.com/company/linkpeople
• Instagraminstagram.com/linkpeoplenz

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LinkPeople