Se Mudando

What Se Mudando does

Instituto Se Mudando is a Brazilian nonprofit organization (Instituto) founded in 2018 and headquartered in São Carlos, São Paulo, operating with a headcount of approximately 22 employees. The organization functions as a charitable entity that solicits donations and recruits volunteers to advance its social mission; it does not sell products or services commercially. Its primary digital presence is a single link-in-bio landing page hosted at links.semudando.com.br, which is built on LinkStack — an open-source link sharing platform licensed under the GNU Affero General Public License v3.0 — used to centralize donation links, volunteer sign-ups, and informational content into one shareable URL.

The organization generates revenue entirely through charitable contributions rather than commercial transactions. Donation channels include one-time PIX instant payments to [email protected] (Brazil's central instant payment rail) and recurring donations through the Donorbox platform (donorbox.org). Volunteer recruitment and coordination are handled through the Atados volunteer platform, a Brazilian marketplace that connects NGOs with prospective volunteers. The organization's customer base consists of individual donors and volunteers, with no named corporate or institutional supporters disclosed in the available data. The entity maintains privacy compliance with GDPR and CCPA, as documented in its privacy policy, and operates under the "doing business as" name Se Mudando. There is no public listing, no disclosed ownership structure, no identified leadership team, and no funding rounds or M&A activity in the available record.

Name

Se Mudando

Legal name

Instituto Se Mudando

Website

https://links.semudando.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Se Mudando is a Brazilian nonprofit (Instituto) founded in 2018 in São Carlos, São Paulo, that solicits charitable donations via PIX and Donorbox and coordinates volunteers through the Atados platform, using a LinkStack-hosted link-in-bio page as its primary digital hub.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Instituto Se Mudando generates revenue through charitable donations, including one-time PIX transfers to [email protected] and recurring donations through Donorbox platform.

Distribution channels2 records

Marketing channels2 records

Core offering

Instituto Se Mudando is a Brazilian nonprofit organization that raises charitable funds via one-time PIX instant payments and recurring Donorbox subscriptions, and recruits volunteers through the Atados platform. It operates a centralized link-in-bio landing page (powered by open-source LinkStack) as its primary digital hub connecting donors, volunteers, and organizational information.

Product overview

Instituto Se Mudando operates a single unified link-sharing landing page built on the LinkStack open-source platform. The offering consolidates the organization's key digital touchpoints—including donation collection via Donorbox, volunteer recruitment via Atados, and informational content—into one centralized shareable link. There are no separate product modules; the organization uses this single landing page as its primary digital hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Se Mudando Link Landing Page A link-in-bio landing page service that aggregates the nonprofit organization's digital presence, including PIX donation link, Donorbox recurring donation link, Atados volunteer sign-up link, and the organization's main informational website, in a single shareable URL. It is targeted at donors, volunteers, and any visitor wishing to engage with Instituto Se Mudando.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• AtadoscoreChannel Partner/ Reseller/ DistributorAtados is a Brazilian volunteer platform that connects NGOs with volunteers. Instituto Se Mudando leverages Atados to recruit and coordinate volunteers for its charitable activities.
• DonorboxcoreTechnology or IntegrationDonorbox provides the recurring donation infrastructure for Instituto Se Mudando, enabling sustaining donor programs and subscription-based charitable giving.
• LinkStackTechnology or IntegrationLinkStack is an open-source link sharing platform licensed under GNU Affero General Public License v3.0. Instituto Se Mudando uses LinkStack to power its link-in-bio page at links.semudando.com.br.

Recent moves6 records

Expansion highlights5 records

Others

• Atados: Brazilian volunteer-matching platform and a strategic partner of Se Mudando. Listed as a peer because it is also a nonprofit-facing intermediary, and many other Atados-listed NGOs are direct operational peers of Se Mudando.
• Doare: Brazilian donation infrastructure platform that powers recurring giving for many small and mid-sized NGOs. Comparable as an enabling technology layer in the same donation ecosystem Se Mudando operates within.

Direct peers

• Gerando Falcões: Brazilian social-impact nonprofit that combines digital fundraising infrastructure with on-the-ground community programs. Comparable as a digitally native Brazilian NGO using recurring-donation and volunteer networks to scale social programs.
• Instituto Ayrton Senna: Large Brazilian nonprofit (Instituto) operating public-cause programs with a strong donor and volunteer model. Comparable as a fellow Instituto-structured NGO working in Brazil, though materially larger in scale and program reach.
• Fundação Abrinq: Brazilian nonprofit foundation focused on children's rights and social causes, relying on individual donors and corporate partners. Closely comparable operating model, donor-base structure, and Instituto-style legal form.

Broad incumbents

• UNICEF Brasil: Brazilian operation of a major international NGO, with a sophisticated individual-donor and PIX-enabled recurring-giving program. Comparable as a high-maturity Brazilian nonprofit operating recurring-donation rails at scale.
• Cruz Vermelha Brasileira: Brazilian Red Cross, a major incumbent humanitarian organization that combines volunteer mobilization with recurring donation programs. Comparable in the volunteer + donor dual-rail model that Se Mudando also operates.
• Médicos Sem Fronteiras Brasil: Brazilian arm of Doctors Without Borders, a large incumbent NGO with established recurring-donor and volunteer infrastructure. Useful comparable for benchmarking the upper end of donation-driven Brazilian nonprofit operations.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/se-mudando

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Se Mudando