What Doare does

Doare is a Brazilian software-as-a-service company that provides an online donation and fundraising platform for philanthropic organizations. Founded in 2011 as DOARE SERVIÇOS FINANCEIROS LTDA - ME and headquartered in Florianópolis, Santa Catarina, the company serves NGOs, OSCIPs, foundations, social organizations, and increasingly corporate ESG programs operating in Brazil. Its core product, the Plataforma de Doações, is a cloud-based (AWS) donation management platform that ingests payments across credit cards, PIX (including the recurring PIX Automático flow), Boleto, PayPal, PicPay, Google Pay, and Apple Pay, and provides administrative dashboards, recurring donation management, donor CRM, RFM segmentation, automated email communications, ambassador networks, crowdfunding campaigns, raffles, auctions, event ticketing, volunteer management, and petition tooling. The platform is PCI DSS Level 1 compliant and adheres to LGPD, GDPR, and WCAG 2.1 AA standards.

Doare monetizes through a three-tier monthly subscription model (Básico, Profissional, Avançado) with plan-dependent transaction rates, an R$3.00 per-withdrawal administration fee on bank transfers, and a suite of one-time professional services including custom landing page construction, the Canvas de Captação fundraising strategy engagement, Google Ad Grants management for the US$10,000 monthly nonprofit advertising credit, and an exclusive bundled offering of Selo Doar (PGT) certification plus consulting at R$3,990 with annual renewal at R$990, delivered in partnership with Instituto Doar. Distribution is sales-led but hybrid: SMB NGOs self-serve through doare.org while larger organizations and corporate ESG buyers are converted via free demonstration and consulting engagements, with API access available for technical integrations and subscription migration from competing payment stacks such as Pagar.me, Iugu, and Vindi. The company operates a fully remote team and reports having facilitated over R$530 million in cumulative donations for philanthropic organizations since inception.

Name

Doare

Legal name

DOARE SERVIÇOS FINANCEIROS LTDA - ME

Website

https://doare.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Doare is a Brazilian SaaS platform that enables NGOs, foundations, and corporate ESG programs to collect, manage, and analyze online donations through a PCI-compliant multi-payment gateway with donor CRM and recurring PIX support.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Online donation platform
• Nonprofit fundraising software
• Donor management system
• Corporate ESG solutions
• Crowdfunding technology

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Plataforma Plans (Subscription): Three-tier subscription model (Básico, Profissional, Avançado) providing customizable donation platforms with varying features and transaction rates. Organizations pay monthly fees based on selected plan.
2. Transaction Fees: Administrative fees charged on each donation processed through the platform. Rates vary by plan. Includes R$3.00 administration fee per withdrawal for bank transfers.
3. Professional Services: One-time services including landing page construction, fundraising strategy (Canvas de Captação), automated communication platform, and Selo Doar certification process (R$3,990).
4. Google Ad Grants Management: Management service for organizations receiving Google Ad Grants (US$10,000 monthly advertising credit)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Doare provides a cloud-based online donation and fundraising technology platform (Plataforma de Doações) for nonprofit organizations (ONGs, OSCIPs, fundações) and corporate ESG programs in Brazil. The platform enables online donation collection via multiple payment methods (PIX, credit cards, Boleto, PayPal, PicPay, Google Pay, Apple Pay), donor CRM and segmentation, ambassador network campaigns, crowdfunding, ESG/corporate matching programs, and a JSON donation API. It is sold via tiered monthly subscriptions (Básico, Profissional, Avançado) plus transaction fees and professional services such as the Selo Doar certification program.

Product overview

Doare is a Brazilian online donation and fundraising technology platform designed for philanthropic organizations. The core offering is the Plataforma de Doações, a comprehensive donation management system. The product portfolio operates as a platform-plus-modules architecture where the central platform handles donation processing, and multiple specialized modules extend functionality. These include Sistema de Embaixadores for ambassador-driven fundraising, Landing Page de Doações and Campanhas Crowdfunding for campaign creation, ESG Studio and Matching Corporativo for corporate engagement programs, API de Doação for developer integration, and the full suite of engagement tools including CRM de Doadores, Segmentações e Automação, and Templates de E-mail for donor relationship management. Additional modules cover alternative fundraising methods (Cupons, Leilões, Eventos, Rifas), volunteer management (Voluntariado), petition tools (Petições), certification services (Certificação Selo Doar), Google Ad Grants management, Canvas de Captação strategy tools, and institutional website building. The platform processes multiple payment methods including PIX, credit cards, PayPal, Google Pay, and Apple Pay, and offers a JSON-based API for third-party system integration.

Differentiator

Problem solved

Functional benefit

Brands

• Selo Doar: A certification program for philanthropic organizations developed in partnership with Instituto Doar (Certificadora Social), validating management and transparency standards.
• ESG Studio
• Sistema de Embaixadores
• Canvas de Captação

Products and services

• Plataforma de Doações Central donation management platform for NGOs and philanthropic organizations to receive and manage online donations, featuring real-time transaction monitoring, recurring donation management, multi-payment-method support (PIX, credit card, Boleto, PayPal, PicPay, Google Pay, Apple Pay), and an administrative dashboard. Sold via tiered monthly subscriptions (Básico, Profissional, Avançado).
• Sistema de Embaixadores Network ambassador campaign system that enables nonprofit organizations to recruit representatives who fundraise on their behalf through individual donation pages and tracking dashboards. Used by Ação da Cidadania for corporate partner engagement and employee donations.
• Landing Page de Doações Customizable donation landing pages built to specification for organizations, serving as the entry point for fundraising campaigns. Sold as a one-time professional service. Used by Instituto Caramelo as a custom donation landing page solution.
• Canvas de Captação de Recursos Fundraising strategy development tool and consulting service that guides organizations through building their digital fundraising plan, providing a structured methodology for resource mobilization strategy.
• Gestão Google Ad Grants

Quantifiable outcome

• Organizations doubled their donations in the three years following Selo Doar certification, receiving on average R$2,000,000 additional in donations
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• MoIP PagamentoscoreTechnology or IntegrationPayment gateway integration for processing donation transactions. When donors fill out payment information, data is shared with MoIP for payment processing. This is a core infrastructure partnership enabling the platform's payment capabilities.
• Pagar.mecoreTechnology or IntegrationPayment processor partner for credit card subscription migration. Organizations migrating from other platforms can transfer recurring credit card subscriptions via Pagar.me API integration.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider hosting Doare's platform and data. All user data supplied through the website and platform is stored and processed through AWS servers in compliance with security standards.
• GooglecoreGTM or Marketing PartnerIntegration with Google Tag Manager for campaign tracking and analytics. Also partnership for Google Ad Grants management service benefiting client organizations.
• Instituto Doar (Certificadora Social)coreStrategic or Co-development PartnerExclusive partnership to offer Selo Doar (PGT - Padrões em Gestão e Transparência) certification combined with Doare's consulting services. Doare is the only channel where organizations can purchase both consulting and certification together for R$3,990. The Instituto Doar created the certification in 2013.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Donorbox: Global donation platform providing recurring donations, crowdfunding, and donor management for nonprofits. Closely comparable to Doare in subscription-tier SaaS model and target nonprofit customer base.
• Benfeitoria: Brazilian crowdfunding and collective financing platform that enables nonprofits, social projects, and creators to raise funds online. Direct competitor to Doare in the Brazilian online donation and crowdfunding space, with comparable target customers (ONGs, projetos sociais).
• Bloomerang: US-based nonprofit CRM and donor management platform with built-in donation processing and engagement tools. Comparable to Doare's CRM de Doadores plus Matriz RFM analytics combined with donation processing.
• Vaki: Brazilian crowdfunding platform (acquired by GoFundMe) focused on collective campaigns, causes, and creative projects. Comparable to Doare in offering crowdfunding-style donation campaigns targeting Brazilian NGOs and social causes.
• Kickante: Brazilian crowdfunding platform serving social causes, NGOs, and creative projects. Competes with Doare in the Brazilian online fundraising and crowdfunding segment for nonprofit and individual causes.
• Funraise: US-based nonprofit fundraising platform offering donation pages, CRM, peer-to-peer, events, and corporate giving tools. Direct SaaS peer to Doare in feature scope and customer profile (mid-to-large nonprofits).
• Givebutter: US-based donation, fundraising, and CRM platform for nonprofits offering donor management, event ticketing, and peer-to-peer campaigns. Closest global SaaS analog to Doare's Plataforma de Doações in feature set and target customer (NGOs).

Regional players

• Mercado Pago: Dominant Brazilian/LatAm payment processor and digital wallet. Comparable to Doare's payment-processing layer; while not a donation-focused platform, it could move upmarket into nonprofit payment facilitation given its Brazilian scale.

Broad incumbents

• Bonterra: Large US nonprofit software suite (formerly Network for Good, Causeview, etc.) covering donations, CRM, grants, and case management. Broader incumbent with overlapping donation-platform functionality but a wider portfolio than Doare.
• Stripe: Global payment infrastructure provider offering APIs for online payments, subscriptions, and donations. Comparable to Doare's underlying payment orchestration stack and broader fintech infrastructure role; a potential upstream partner or competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5M0h6-9G_0UCYCk2_ugDZg
• Facebookfacebook.com/doare.org
• LinkedInlinkedin.com/company/doare/about
• Instagraminstagram.com/doareorg
• Xx.com/doare_org

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doare