Radio-Lippewelle

What Radio-Lippewelle does

Radio-Lippewelle is a private local radio station broadcasting from the Medienhaus in Hamm, North Rhine-Westphalia, Germany, as part of the NRW local radio network. It serves the residents of Hamm and the surrounding Lippe region with a hyperlocal programming mix: local news, NRW and world news, weather and traffic services, music, and community-driven formats including a morning show (hosted by long-tenured moderator Simone Niewerth), live ASV Hamm-Westfalen handball broadcasts, and the school-year-long Radioklasse program at Sophie-Scholl-Gesamtschule Bockum-Hövel. Audience reach is anchored on FM broadcast and extended through a mobile app (iOS and Android) that streams the live signal, offers 18 additional themed music channels, and delivers push notifications; a website, podcast portfolio (notably 'Hammer Stimmen' co-produced with Westfälischer Anzeiger for Hamm's 800th anniversary), newsletter, and social channels round out the digital footprint.

On the technology side, the studio is described as fully digitized (transitioned from analog tape and band machines to digital production), and the station's tech stack is centered on digital broadcast radio plus app-based streaming rather than any disclosed AI/ML capabilities. The product surface also includes a merchandise e-commerce shop (lippewelle.meinradioshop.de) and a coupon marketplace (lippewelle.radiogutscheine.de) offering half-price local leisure and dining deals.

Commercially, Radio-Lippewelle operates on a hybrid model. The core broadcast and app are free to consumers. Revenue is generated primarily through on-air advertising and named presenting sponsorships, where local brands such as Volksbank Hamm (weather service), Autohaus Potthoff (traffic service), Sparkasse Hamm (sports), Allianz Matthias Graf (Schützenfest Voting), Helinet (Hamm Around the World), and alltours (Kicker Duell) underwrite editorial verticals. Supplementary income comes from merchandise unit sales and a take-rate on the coupon platform. The customer base is fundamentally B2C (listeners in Hamm) and B2B-local (small-to-mid regional advertisers), with no subscription, licensing, or enterprise revenue disclosed.

Name

Radio-Lippewelle

Legal name

Radio Lippewelle Hamm

Website

https://lippewelle.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Commercial Radio Networks (National/Regional) (MPABABAA), Audio Production & Podcasting (BPAFAIAE), News/Talk Radio Networks (MPABABAD)

Keywords

• Local radio broadcasting
• Community radio station
• Radio advertising
• Podcast production
• Music streaming service

Headquarters

HQ city

Hamm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorship: Radio Lippewelle generates revenue through on-air advertising and branded content sponsorships. Services such as weather and traffic are explicitly presented by named local sponsors (Volksbank Hamm, Autohaus Potthoff). Additional branded programming and action campaigns carry sponsor branding.
2. Merchandise and Coupon Sales: The station operates an online merchandise shop (lippewelle.meinradioshop.de) selling branded items such as socks, cups, and surprise merchandise. A Gutscheinshop offers discounted tickets and experiences. These e-commerce channels generate transactional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Radio Lippewelle Hamm is a local radio station that broadcasts hyperlocal news, music, weather, traffic, and sports programming for the city of Hamm and the surrounding Lippe region in North Rhine-Westphalia, Germany. The station distributes its content through traditional FM/AM broadcast, a mobile app, podcasts, and its website, and supplements revenue with branded merchandise and a local coupon/voucher platform.

Product overview

Radio Lippewelle Hamm is a local radio station serving the city of Hamm, Germany, operating as part of the NRW local radio network. The station offers a unified platform combining traditional radio broadcasting with digital services. Its core product is the live radio program featuring music and local news, complemented by a mobile app with 18 themed music channels. The product portfolio includes a merchandise shop (Lippewelle Shop), a voucher platform (Lippewelle Gutscheinshop), the Hammer Stimmen podcast series, the Lippewelle Radioklasse educational initiative, and supplementary services for weather, traffic, lost pets, and newsletter communications. The station positions itself as a comprehensive local media hub connecting the community through both on-air and digital experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Hammer Stimmen: A podcast series by Radio Lippewelle Hamm and Westfälischer Anzeiger featuring stories of people from Hamm

Products and services

• Lippewelle Mobile App Free mobile application for iOS and Android that streams the station's live programming, provides 18 additional music channels (80s, Rock, Top40, etc.), podcasts, local news, weather, traffic information, and push notifications. Available on the Apple App Store and Google Play Store.
• Lippewelle Merchandise Shop Official e-commerce shop (lippewelle.meinradioshop.de) selling exclusive Radio Lippewelle branded merchandise such as socks, cups, and surprise items targeted at listeners and fans.
• Lippewelle Gutscheinshop (Coupon Platform) Voucher and coupon platform (lippewelle.radiogutscheine.de) offering discounted tickets for shows, leisure activities, wellness and dining experiences from local partner businesses in the Hamm region, typically at half price.
• Hammer Stimmen Podcast Original podcast co-produced with Westfälischer Anzeiger, featuring eight personalities who have shaped or been shaped by the city of Hamm, created as part of the city's 800th anniversary celebrations. Hosted by Michael Knippenkötter and Simone Niewerth.
• Lippewelle Music Streaming Channels Set of 18 themed music streaming channels (e.g., 80s, Rock, Top40, plus decade-based music from the 60s through the 90s) available through the Lippewelle app and web radioplayer.
• Lippewelle Weather Service (Wetter-Service) Local weather information service for Hamm including current conditions, severe weather warnings (Unwetterwarnungen) and rain radar data sourced from the Deutscher Wetterdienst (DWD), presented on-air and online with sponsorship from Volksbank Hamm.
• Lippewelle Traffic Service (Verkehrsservice) Local traffic information service covering traffic jams, disruptions and speed traps in the Hamm area, sponsored and presented by Autohaus Potthoff.
• Lippewelle Newsletter Email newsletter providing regular updates on news, announcements, events, and exclusive content from Radio Lippewelle to subscribers. Relaunched in 2024 with a new design.
• Tiersuche (Pet Finder Service) Free community service helping residents of Hamm reunite with lost pets or find new homes for found animals, accessible via the Lippewelle website.

Quantifiable outcome

• 18 additional music channels available through the Lippewelle App
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mediengruppe Westfälischer AnzeigercoreStrategic or Co-development PartnerCo-production partnership for the Hammer Stimmen podcast series. WA-Lokalchef Michael Knippenkötter and Lippewelle-Moderatorin Simone Niewerth co-host the podcast featuring eight personalities for Hamm's 800th anniversary. Also co-present the 'Ein perfekter Sommer' coupon action campaign.
• HelinetcoreGTM or Marketing PartnerPresenting sponsor for the 'Hamm Around the World' series, documenting visits to Hamm's partner cities in Europe and the USA as part of the city's 800th anniversary celebrations.
• alltoursminorGTM or Marketing PartnerTravel partner for the Kicker Duell competition. Listeners compete at a foosball table to win allsun hotel vacations in destinations including Fuerteventura, Crete, Mallorca, Rhodes and Tenerife.
• Volksbank HammcoreGTM or Marketing PartnerPresenting sponsor of the Lippewelle weather service (Das Wetter in Hamm). Weather service includes Unwetterwarnungen (severe weather warnings) and rain radar from the Deutscher Wetterdienst.
• Autohaus PotthoffcoreGTM or Marketing PartnerPresenting sponsor of the Lippewelle traffic service (Verkehrsservice), providing information on traffic jams, disruptions and speed traps for the Hamm area.
• Allianz Matthias GrafminorGTM or Marketing PartnerPresenting sponsor of the Lippewelle Schützenfest Voting 2026 campaign, which awards 3000 Euro to the winning shooting club's treasury.
• Schürmanns GenussweltenminorGTM or Marketing PartnerPresenting sponsor of the Hammer Stimmen podcast, positioned as experts for fine wines, spirits and specialty beers.
• Sparkasse HammcoreGTM or Marketing PartnerDescribed as 'Sportförderer Nr. 1' (Number 1 sports sponsor) and presenting partner for local sports coverage on Lippewelle.
• Aquafun SoestminorGTM or Marketing PartnerSponsor of live ASV Hamm-Westfalen handball broadcasts on Lippewelle. Enables live transmission of handball third-division matches.
• Sophie-Scholl-Gesamtschule Bockum-HövelcoreStrategic or Co-development PartnerEducational partnership for the Lippewelle Radioklasse program, following class 6b through their school career with radio visits, reporting and media literacy activities. Teachers Kai Gödeke and Marius Beckendorf lead the class.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Radio Hamburg: Major German commercial local-radio station serving a single metropolitan market (Hamburg) with presenting sponsorships, app streaming and event-driven community programs — analogous business model to Lippewelle in a larger German city.
• radio ffn: Commercial regional broadcaster serving Niedersachsen/Hamburg. Operates a similar local-news, weather, traffic, app, podcast and event-driven model; relevant peer for benchmarking presenting-sponsor economics and digital extensions.
• R.SH (Radio Schleswig-Holstein): Commercial regional radio network in Schleswig-Holstein with the same combination of broadcast, app, podcasts, event sponsorships and community campaigns that Lippewelle Hamm runs at city scale.

Direct peers

• Radio Düsseldorf: Direct NRW Lokalradio peer running the same commercial local-radio playbook (local news, traffic, weather, sports, sponsored segments, branded app) within a different NRW city.
• Radio Essen: NRW Lokalradio affiliate serving Essen with the same hyperlocal content, weather/traffic presenting sponsorships and app-driven streaming model as Lippewelle Hamm.
• Radio Köln: Another NRW Lokalradio under the Radio NRW umbrella, structured identically: local news, weather, traffic, sports, presenting sponsorships and a mobile app. Direct functional and business-model peer.

Broad incumbents

• Radio NRW: The umbrella commercial local-radio network in North Rhine-Westphalia of which Lippewelle Hamm is a Lokalradio affiliate. It programs the shared feed and manages cross-station sales, directly comparable to Lippewelle's commercial local-radio business model.
• WDR (Westdeutscher Rundfunk): Public broadcaster for NRW. Competes with Lippewelle for Hamm listeners via WDR 2, WDR 5 and regional windows, and competes for regional advertiser attention and content relevance in the same local news, weather and sports categories.
• bigFM: German commercial radio brand broadcasting in Baden-Württemberg and Rheinland-Pfalz with a youth-leaning format. Comparable for streaming/app-led engagement and contemporary commercial-radio monetization tactics.
• Antenne Bayern: Largest commercial local/regional broadcaster in Germany, headquartered in Bavaria. Comparable in its combination of local news, weather, traffic, app streaming, podcasts and presenting-sponsor monetization, but at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radio-lippewelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio-Lippewelle