Heart and Home Realty - Bethlehem PA

What Heart and Home Realty - Bethlehem PA does

Heart and Home Realty is a family-owned and operated residential real estate brokerage headquartered at 2045 Westgate Drive, Suite 204, Bethlehem, PA. Founded by Garett Michaels and his son Landon, the firm serves home buyers, sellers, renters, and investors across the Greater Lehigh Valley, including Bethlehem, Allentown, Easton, Nazareth, Center Valley, and the Poconos. The company operates as a traditional, transaction-based brokerage: it does not disclose proprietary technology and relies on industry-standard MLS and an IDX property search portal (realestate.listlovelive.com) to surface listings to clients.

The brokerage's service stack is built around three core offerings — Home Buying Services, Home Selling Services, and Home Renting Services — supported by a roster of 20+ licensed agents with diverse specializations including residential sales, rentals, investment property, new construction, and a dedicated Homes for Heroes affiliate channel for first responders, military, healthcare workers, and teachers. Educational resources (Buyer's Guide, Seller's Guide, Renter's Guide) and Lehigh Valley area exploration content serve as top-of-funnel lead capture. The business model is commission-based on closed transactions, with the company taking a split of each side-commission; no subscription or recurring pricing is offered. Distribution is entirely direct-to-consumer through the agent team, with growth dependent on referrals, testimonials, the Homes for Heroes network, and local SEO. There are no disclosed funding rounds, no institutional investors, and no parent company; the firm is bootstrapped and founder-controlled.

Name

Heart and Home Realty - Bethlehem PA

Legal name

Heart and Home Realty, LLC

Website

https://listlovelive.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart and Home Realty is a family-owned residential real estate brokerage in Bethlehem, PA, serving home buyers, sellers, renters, and investors across the Greater Lehigh Valley through a 20+ agent team and a Homes for Heroes affiliate program, earning commission on each closed transaction.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property rental assistance
• Real estate agent team

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Sales Commission: The company earns commissions on residential property transactions (buy side and sell side). Agents facilitate home buying, selling, and renting transactions in the Greater Lehigh Valley.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Heart and Home Realty is a family-owned and operated real estate brokerage providing residential home buying, selling, and renting services through a team of licensed agents in the Greater Lehigh Valley area of Pennsylvania. The brokerage assists buyers with property search, offer negotiation, and closing; supports sellers with market analysis, pricing strategy, staging, and marketing; and helps renters with property search, applications, and lease guidance.

Product overview

Heart and Home Realty is a family-owned and operated real estate brokerage offering a unified service platform centered on residential buying, selling, and renting assistance for the Greater Lehigh Valley. The core products include Home Buying Services, Home Selling Services, and Home Renting Services, supported by a team of licensed real estate agents and brokers. Additional offerings include the Hero Rewards Program (a savings benefit for first responders, military, healthcare workers, and teachers), educational resources for buyers, sellers, and renters (Buyer's Guide, Seller's Guide, Renter's Guide), and area exploration content for the Lehigh Valley region including Bethlehem, Allentown, Easton, Nazareth, Poconos, and Center Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Comprehensive home buying assistance including property search, offer negotiation, and closing support for buyers in the Greater Lehigh Valley area of Pennsylvania.
• Home Selling Services Full-service home selling assistance including market analysis, strategic pricing, staging advice, marketing, open house strategies, and negotiation support to help sellers achieve optimal outcomes in the Greater Lehigh Valley market.
• Home Renting Services Rental assistance including property searches, application submissions, and lease guidance for individuals and families seeking rental housing in the Greater Lehigh Valley.
• Hero Rewards Program Savings program offered through the Homes for Heroes affiliate network providing Hero Rewards to first responders, military, veterans, healthcare professionals, and teachers when buying, selling, or refinancing homes.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Homes for HeroescoreGTM or Marketing PartnerHeart and Home Realty is an affiliate of Homes for Heroes, a nationwide network established after 9/11 to provide savings to first responders, military, healthcare workers, and teachers through Hero Rewards when buying, selling, or refinancing homes. The company participates through agent Karen Pokojni, offering Heroes Rewards savings to qualifying clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Weichert Realtors: Family-founded residential brokerage headquartered in Morris County, NJ with a strong footprint in the Lehigh Valley / eastern Pennsylvania markets. Operates a similar traditional agent-led residential model and directly competes for sellers and buyers in the same geography as Heart and Home.
• Howard Hanna Real Estate: Largest privately held residential real estate company in the U.S., with deep Pennsylvania and Northeast U.S. coverage including the Lehigh Valley region. Comparable traditional brokerage model with family-owned culture, agent teams, and full-service buy/sell offerings that overlap directly with Heart and Home.

Emerging players

• Compass: Tech-forward residential brokerage that combines agent-led service with proprietary digital platform and marketing tools. Represents the technology-enabled competitive threat to traditional independent brokerages like Heart and Home, though Compass's deepest coverage is in major metro areas.
• eXp Realty: Cloud-based, agent-centric residential brokerage with a national footprint and revenue-sharing model. Competes for the same agent-recruitment pool as Heart and Home by offering higher commission splits and remote operations, representing a structural recruiting threat to small traditional brokerages.
• Redfin: Tech-enabled discount brokerage offering lower-commission residential brokerage services through a digital-first platform. Competes with Heart and Home primarily on price and consumer self-service experience, exerting margin pressure on traditional full-service brokerages.

Broad incumbents

• Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count, with regional operations in the Lehigh Valley. Competes for agents and listings in the same market using a similar agent-led model but with substantially greater scale, training infrastructure, and technology investments.
• RE/MAX: Large global franchised residential real estate network with significant Lehigh Valley / eastern PA presence. Competes for the same buyer and seller pool as Heart and Home but operates at much greater scale through a national brand and franchise system.
• Berkshire Hathaway HomeServices: National franchised residential brokerage affiliated with the Berkshire Hathaway brand, with regional presence in eastern Pennsylvania. Competes for the same residential clients and agent recruitment pool, leveraging brand equity and broader network resources.
• Coldwell Banker: Established national franchised brokerage with affiliated agents in the Lehigh Valley. Offers overlapping residential buy/sell services to the same regional client base as Heart and Home but with a much larger marketing and brand footprint.
• Better Homes and Gardens Real Estate: National franchised residential brokerage affiliated with the Better Homes and Gardens media brand. Provides overlapping full-service buy/sell offerings in regional markets and competes for independent agent affiliation with Heart and Home.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/listlovelive

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart and Home Realty - Bethlehem PA