Litecraft.co.uk

What Litecraft.co.uk does

Litecraft Group Ltd is a privately held UK e-commerce retailer specializing in residential lighting and home decor, operating exclusively through its own website at litecraft.co.uk and headquartered at Gorse Mill in Manchester (Reg No: 04933125). The business serves UK homeowners with a direct-to-consumer model, offering over 2,056 lighting SKUs spanning ceiling lights, wall lights, outdoor and security lighting, kitchen and bathroom fixtures, spotlights, table and floor lamps, lamp shades, and rechargeable portable lighting. A multi-brand portfolio structures the catalog: the proprietary Litecraft (LC) brand anchors the core range, complemented by the licensed BHS line, the premium Visconte designer collection, the Glow children's range, and Stanley outdoor/security lighting. The company has expanded adjacently into mirrors and home decor (bed linen, cushions, throws).

The commercial platform is a Magento-based e-commerce storefront built and maintained by web agency Luxinten, featuring customer account registration, newsletter-driven promotions (10% off first order), Trustpilot-integrated social proof, free tracked delivery on lighting orders, next-day delivery availability, and Klarna installment financing at checkout. Pricing is unit-based with no subscription or recurring revenue component; products range from £9 light bulbs to premium chandeliers priced up to £8,999, with weekly deal and clearance sections offering up to 30% discounts. The company's stated value proposition centers on category breadth, style variety across contemporary and traditional aesthetics, and price-point coverage from budget to luxury.

Revenue is generated entirely through one-time online product sales to individual UK consumers; no enterprise, wholesale, or international channels are documented. The company is privately held with no disclosed institutional investors, no funding rounds, and no parent company. There are no publicly disclosed financials, headcount figures, or founding date. The operating status is active, and the company self-describes as a "leading UK lighting company," though this positioning is unverified by third-party data. A store locator on the website indicates either a physical retail presence or a planned omnichannel extension, but specifics are not detailed in the available data.

Name

Litecraft.co.uk

Legal name

Litecraft Group Ltd

Website

https://litecraft.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Litecraft Group Ltd is a UK-based direct-to-consumer e-commerce retailer of residential lighting and home decor, serving UK homeowners through litecraft.co.uk with a multi-brand portfolio (LC, BHS, Visconte, Glow, Stanley) spanning over 2,000 SKUs from budget to premium price points.

Ownership category

akta.pro rank

Product category

Residential Lighting & Home Decor Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Lamps Retail (Table, Floor, Desk) (CRAIAHAE)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Architectural/Recessed & Track Lighting Retail (CRAIAHAH)

Keywords

• Residential lighting retail
• Home decor e-commerce
• Lighting fixtures online
• Ceiling and wall lights
• UK lighting store

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of lighting fixtures, lamps, light bulbs, and home decor items directly to consumers through the e-commerce website. Revenue is generated through individual transaction purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Litecraft is a UK-based online retailer selling residential lighting fixtures and home decor products directly to consumers through its e-commerce website. The company offers an extensive multi-brand range covering ceiling lights, wall lights, outdoor lighting, table and floor lamps, kitchen and bathroom lighting, children's lighting, light bulbs, mirrors, and home textiles such as bedding and cushions. Products span budget to luxury price points under both the proprietary LC brand and licensed brands including BHS, Stanley, Visconte, and Glow.

Product overview

Litecraft operates a multi-brand e-commerce retail platform specializing in residential lighting and home decor. The core offering is organized around multiple brands: the proprietary Litecraft (LC) brand as the primary portfolio with over 1,600 items, complemented by licensed brands including BHS Lighting (452 items), Stanley Lighting for outdoor/security applications (35 items), and the premium Visconte designer collection (228 items). A dedicated Glow sub-brand serves the children's lighting segment with playful themed products. The product range spans ceiling lights (1,017 items including chandeliers, pendants, flush/semi-flush, and track lighting), wall lights (533 items), outdoor lighting (388 items), table and desk lamps (259 items), kitchen-specific lighting (656 items), bathroom lighting (210 items), spotlights (283 items), floor lamps (93 items), lamp shades (185 items), and rechargeable lights (32 items). The business also extends into light bulbs and accessories, mirrors, and broader home decor categories including bed linen, cushions, and throws. The platform operates as a unified e-commerce site with physical retail presence through a store locator, offering next-day delivery, free tracked shipping, and multiple payment options including Klarna financing.

Differentiator

Problem solved

Functional benefit

Brands

• LC: In-house lighting brand offering a wide range of ceiling lights, wall lights, and lamps
• BHS
• Visconte
• Glow
• Stanley Lighting

Products and services

• LC (Litecraft) Brand Lighting The company's own-brand portfolio of residential lighting fixtures including ceiling lights, wall lights, pendant lights, chandeliers, spotlights, and recessed lighting, serving UK homeowners seeking both functional and decorative illumination.
• BHS Brand Lighting Lighting products sourced under the British Home Store (BHS) brand, featuring 452 items including ceiling lights and home lighting fixtures, offered to UK consumers.
• Stanley Lighting Outdoor and security lighting brand offering specialized exterior lighting solutions including wall-mounted outdoor lights, security lights, and related fixtures for residential exterior use.
• Visconte Designer Range Premium designer lighting collection featuring ceiling lights, wall lights, table lamps, and floor lamps including crystal flush lights and LED cluster pendants, targeting UK homeowners seeking higher-end decorative fittings.
• Glow Children's Lighting Specialized children's lighting range featuring colorful and themed lamps, ceiling lights, chandeliers, wall lighting, and table lamps with playful designs including robot lamps, rocket lamps, dinosaur lamps, and themed shades for children's bedrooms.
• Light Bulbs & Accessories Illumination sources and lighting accessories including LED light bulbs, vintage light bulbs, incandescent light bulbs, halogen light bulbs, energy saving light bulbs, and security and light sensors.
• Mirrors Decorative and functional mirrors offered for home interiors, complementing the lighting and home decor range.
• Home Decor (Bedding, Cushions, Throws) Home accessories including bed linen and bedding (duvets, pillows, mattress and pillow protectors), cushions, and throws, sold as complementary home decor items to the lighting range.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Global online home furnishings marketplace with a deep UK lighting catalogue. Competes on price, breadth, and SEO-driven traffic; overlaps Litecraft across virtually all lighting sub-categories.
• Dunelm: UK homewares retailer with a sizable lighting assortment alongside bedding, curtains, and home decor. Overlaps Litecraft on lamps, shades, and decor with a much larger store footprint and broader non-lighting range.
• B&Q: UK home improvement retailer with extensive lighting ranges (indoor, outdoor, kitchen, bathroom) sold online and through large physical stores. Competes with Litecraft particularly in functional and DIY-adjacent lighting.
• The Range: UK value-oriented home, garden, and leisure retailer with a large lighting category. Competes with Litecraft at the budget end of the price spectrum and on multi-room home assortments.
• IKEA: Global home furnishings retailer with a substantial lighting range (including its own IKEA-branded fixtures) sold online and in UK stores. Competes with Litecraft on affordable, design-led residential lighting.
• John Lewis: Major UK department store with a substantial lighting and home furnishings range sold online and in-store. Overlaps Litecraft on residential lighting fixtures but operates across many wider categories with stronger brand trust.

Emerging players

• Screwfix: UK trade and DIY retailer with a growing lighting and smart-home category. Adjacent competitor focused more on tradesperson and functional lighting purchases than Litecraft's decorative-led mix.

Direct peers

• Där Lighting: UK designer lighting brand selling contemporary and traditional fixtures through its own e-commerce site plus trade channels. Comparable to Litecraft's premium Visconte tier and shares the DTC lighting retail model.
• Lights2go: UK-based online lighting specialist retailer offering a wide catalogue of ceiling, wall, outdoor, and decorative lighting fixtures to consumers. Direct competitor to Litecraft with overlapping product taxonomy and customer segment.
• Lighting Direct: UK online retailer focused on branded lighting fixtures and lamps across price points. Competes head-to-head with Litecraft on SKU breadth, room-based merchandising, and consumer lighting purchases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/litecraft.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Litecraft.co.uk