Little Big Steps
- Company typePrivate
- Founded2018
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Little Big Steps firmographics
Firmographics- Name
- Little Big Steps
- Legal name
- Little Big Steps Ltd
- Website
- https://littlebigsteps.org.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Little Big Steps industry classification
Industry- Product category
- Pediatric Cancer Support Services
- NAICS
- Social Assistance (624), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
- akta.pro secondary industry
- Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)
Keywords
Where Little Big Steps is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Little Big Steps business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: Direct donations from individuals via website, event fundraising pages, and one-time or recurring gift contributions. Donors can give at specific levels to fund physiotherapy support.
- Corporate Partnerships: Partnerships with corporations for funding, in-kind support, employee giving programs, and event sponsorships. Includes major charity partners, charity supporters, and corporate donors.
- Government and Foundation Grants: Telethon 7 grants awarded annually to support programs at children's hospitals. Other foundation funding from organizations like Minderoo Foundation and Gillespie Family Foundation.
- Fundraising Events: Revenue from organized fundraising events including gala dinners (Springaling raised $50,000), running events (Declan's Big Run raised over $14,500), and community walks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Half-day physiotherapy support |
| Other | Pay-as-you-go | Full day physiotherapy support |
| Other | Pay-as-you-go | Week of physiotherapy support |
| Other | Pay-as-you-go | Month of physiotherapy support |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Little Big Steps product offering
Product offeringCore offering
Little Big Steps is an Australian charity that delivers exercise medicine to children undergoing cancer treatment. Its core service is funding paediatric physiotherapist positions at children's hospitals, complemented by wearable activity trackers (Garmin Vivofit Jnr 2), virtual reality systems and interactive gaming tools that encourage physical activity during hospitalisation, plus funding for research into exercise medicine for paediatric oncology.
Product overview
Little Big Steps is a charitable organization, not a technology product company. It operates a suite of exercise medicine programs and services for children with cancer, centered around physiotherapist-supported programs at partner hospitals (Sydney Children's Hospital, Women's and Children's Hospital Adelaide, Perth Children's Hospital). The organization supplements its core programs with technology tools including Garmin Vivofit Jnr 2 activity trackers and virtual reality systems to gamify and encourage physical activity in young cancer patients. The product portfolio consists of hospital-based physiotherapy programs, wearable activity trackers, VR-based exercise tools, and research initiatives—all unified under the mission of getting kids with cancer moving.
Differentiator
Problem solved
Functional benefit
Products and services
- Exercise Medicine Programmes Core charitable service providing physiotherapist-led exercise medicine to children undergoing cancer treatment at partner Australian children's hospitals, including funded FTE positions and integrated activity-tracking and VR tools.
- Paediatric Exercise Medicine Research Programmes Charitable research funding stream supporting studies investigating the benefits of exercise medicine for paediatric oncology patients, in addition to direct clinical service delivery.
Companies that use Little Big Steps
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Little Big Steps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Little Big Steps partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core and minor.
- Telethon 7majorTelethon 7 dedicated to transforming lives of sick, vulnerable and disadvantaged children in Western Australia. Has raised over $605 million over five decades. Awarded grant to Little Big Steps in 2024 to support programs at Perth Children's Hospital including Running Group and Gross Motor Skills Group.
- GarmincoreDonated 50 Vivofit Jnr 2 activity trackers to kickstart initiative at Royal Children's Hospital Melbourne. Initial partnership to provide activity trackers to children undergoing cancer treatment as inpatients.
- Sydney Children's Hospital FoundationcoreMajor charity partner providing clinical settings for Little Big Steps physiotherapy programs. Currently hosting 1.0 FTE physiotherapist funded by Little Big Steps.
- Perth Children's Hospital FoundationcoreMajor charity partner. Perth Children's Hospital is sole centre for treatment of children with cancer in Western Australia with over 100 new cases diagnosed annually. Currently hosting 0.4 FTE physiotherapist.
- Jellis Craig ArmadaleminorCorporate supporter. Agent Carla Fetter ran Exclusive Client Night and Fundraising Event in November 2023 at The Botanical Hotel, with raffle items over $4k in value.
- Carter CarterminorWebsite built by Carter Carter - pro bono web development support for charity.
- KOALA KidsminorSupported Peter Mac's Paediatric Film Production program which transforms radiotherapy treatment into magical adventure films for children.
- Australian Physiotherapy AssociationminorCharity supporter providing professional physiotherapy network connections.
- Beige GroupminorCharity supporter.
- aSpaceminorCharity supporter.
- Hart SportminorSporting goods supplier supporting charity.
- Lucy DurackcoreAmbassador since 2024. AACTA, Helpmann and Sydney Theatre Award winner. Major Australian actress with roles in Wicked, Netflix's The Letdown and Sisters. Co-founder of Hey Lemonade app. Helps promote Little Big Steps mission to get kids with cancer moving.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Little Big Steps competitors and assessment
Company assessmentDirect peers
- Camp Quality: Australian charity focused on children (0–15) living with cancer, providing programs and services across the cancer journey. Directly comparable as a peer paediatric-oncology support charity operating nationally through hospital and community programs.
- KOALA Kids: Australian charity that supports children undergoing cancer treatment in hospitals through programs, items and experiences. Already named as a Little Big Steps partner; operates in the same paediatric oncology support niche.
- Tour de Cure: Australian cancer charity that funds cancer research, prevention and support programs. Already a listed Little Big Steps partner, sharing the same donor and corporate-partnership ecosystem for cancer-related causes.
- Redkite: Major Australian cancer charity providing financial, emotional and educational support to children with cancer and their families. Comparable mission, donor-funded model, and hospital-embedded delivery to families of paediatric oncology patients.
- Make-A-Wish Australia: Australian children's charity granting wishes to children with critical illnesses including cancer. Comparable charity structure, donor-funding model, and beneficiary base of paediatric cancer families.
- Fight Cancer Foundation: Australian charity funding cancer research and providing accommodation, education and support for people living with cancer, including paediatric patients. Comparable charity model and beneficiary base.
- Starlight Children's Foundation Australia: Australian arm of a major children's serious-illness charity delivering in-hospital programs (Livewire, Captain Starlight) for kids with chronic and life-threatening conditions including cancer. Comparable donor-funded, hospital-embedded intervention model.
- Ronald McDonald House Charities Australia: Major Australian charity supporting families of seriously ill children receiving hospital treatment, including oncology. Comparable donor-dependence, hospital partnerships, and family-of paediatric-cancer-patient beneficiary base.
Emerging players
- Children's Cancer Institute: Australia's only independent medical research institute dedicated to childhood cancer. Adjacent rather than directly competing, but operates in the same paediatric oncology ecosystem with potential overlap on exercise-medicine research partnerships.
Broad incumbents
- Cancer Council Australia: Australia's peak national non-government cancer control organisation. Provides research funding, prevention and support services across all cancer types, dwarfing Little Big Steps in scale but operating in the same donor and corporate-partnership landscape.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Little Big Steps social profiles
Digital presenceLittle Big Steps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Big Steps leadership team
Management profileNumber of profiles
Profiles7 records
Little Big Steps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Big Steps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Big Steps
What does Little Big Steps do?
Little Big Steps is an Australian charity that delivers exercise medicine to children undergoing cancer treatment. Its core service is funding paediatric physiotherapist positions at children's hospitals, complemented by wearable activity trackers (Garmin Vivofit Jnr 2), virtual reality systems and interactive gaming tools that encourage physical activity during hospitalisation, plus funding for research into exercise medicine for paediatric oncology.
Is Little Big Steps a public or private company?
Little Big Steps is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Little Big Steps founded?
Little Big Steps was founded in 2018. It employs 1 to 10 people.
Where is Little Big Steps based?
Little Big Steps is headquartered in Melbourne, Australia, in the Oceania region.
How does Little Big Steps make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, government and Foundation Grants and fundraising Events.
Who are Little Big Steps's main competitors?
Direct peers on record are Camp Quality, KOALA Kids, Tour de Cure, Redkite, Make-A-Wish Australia, Fight Cancer Foundation, Starlight Children's Foundation Australia and Ronald McDonald House Charities Australia. Children's Cancer Institute is listed as an emerging player. Cancer Council Australia is listed as a broad incumbent.
Does Little Big Steps have an API?
No public API is recorded for Little Big Steps.
What industry is Little Big Steps in?
Little Big Steps's product category is Pediatric Cancer Support Services. Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical), with a secondary code of EDACAMAI, Physical Activity & Motor Development Programs (Health-Focused). Its NAICS code is 624 and its SIC code is 8090.