Little Justice Leaders

What Little Justice Leaders does

Little Justice Leaders is a US-based education company that develops and distributes a social-justice and belonging curriculum for preschool through 8th grade. Its founder is Dr. Shelby Kretz, who holds a Ph.D. in Education from UCLA and leads a small team of approximately seven people. The company serves school leaders, classroom teachers, homeschool families, and caregivers, and positions itself around a partner network of hundreds of educator-activists who contribute curriculum and credibility.

The product surface consists of two complementary channels. The first is a Digital Membership Hub, a recurring subscription delivering the core curriculum to individual educators and families, delivered on the Kajabi platform alongside a free newsletter and free resource lead magnet. The second is a School and District Programs offering sold with custom pricing into K-8 institutions, packaging the same curriculum for classroom and district adoption. The underlying technology stack is Kajabi for content delivery, with no proprietary AI, data, or engineering infrastructure disclosed.

The business model is a hybrid B2C subscription plus B2B institutional sale. Consumer revenue is driven by a $297/year subscription (reduced from a $397 launch price and held with a price-lock guarantee), with a free newsletter funnel feeding paid conversion. Institutional revenue from schools and districts is priced on a custom basis and is not disclosed at a per-seat or per-school level. The founder-led, content-and-partner-centric operating model, combined with low fixed infrastructure costs from running on Kajabi, suggests a lean capital structure, though no funding history or revenue figures have been disclosed.

Name

Little Justice Leaders

Legal name

Little Justice Leaders

Website

https://littlejusticeleaders.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Justice Leaders is a US-based education company that delivers a social-justice and belonging curriculum for preschool through 8th grade via a $297/year digital membership and custom-priced school and district programs, serving teachers, homeschool families, and caregivers.

Ownership category

akta.pro rank

Product category

Social Justice and Diversity Education Resources

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Early Learning Digital Curriculum & School Readiness Content (EDAFACAN)

akta.pro secondary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Social justice curriculum
• Diversity education resources
• Lesson plans for kids
• Affirming education materials
• Belonging education platform

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Membership Hub Subscription: Annual subscription providing access to digital community site, lesson plans, activities, book guides, private community, and expert workshops. Priced at $297/year with 30-day money-back guarantee. Single subscription covers the buyer's needs but can be used with multiple learners.
2. School and District Packages: Customized packages for schools and districts including staff training, curriculum resources, and implementation support. Pricing negotiated individually based on school context, needs, and goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Little Justice Leaders sells a digital membership subscription providing age-appropriate social justice curriculum (lesson plans, activities, book guides) for preschool through 8th grade learners. The membership includes access to a private community of educators and families, quarterly expert-led workshops and webinars, and 50+ downloadable resources. The company also offers customized school and district packages including staff training and curriculum implementation support.

Product overview

Little Justice Leaders offers a suite of education-focused products centered on social justice and belonging education for kids preschool-8th grade. The core product is the Digital Membership Hub—a subscription-based platform providing lesson plans, activities, book guides, community access, and expert-led webinars. The company also offers School Programs with staff training, curriculum, and implementation support for institutional clients. Free resources are accessible through an email newsletter. The product portfolio works as a tiered model: free newsletter content drives conversion to the paid Digital Membership Hub, while School Programs cater to institutional buyers seeking district-wide implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Membership Hub

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

25 partnerships are on record, tiered core.

• Liz KleinrockcoreStrategic or Co-development PartnerEducator, Author, and Consultant who contributes to LJL content development. Provides practical support on social justice topics through books, resources, and guiding questions for children, caregivers, and teachers.
• Naomi O'BriencoreStrategic or Co-development PartnerEducator, Author, and Speaker who contributes to LJL's mission of getting critical and important information and lessons into the hands of children and families in accessible ways.
• Charlie Amáyá ScottcoreStrategic or Co-development PartnerScholar, Advocate, and Educator committed to empowering and celebrating the rising activists, advocates, and leaders through education. Contributes to content creation.
• Skye TooleycoreStrategic or Co-development PartnerEducator who supports LJL in being intentional with creating resources and activities. Ensures materials are accessible and include picture books for home and classroom use.
• Saliha YousafcoreStrategic or Co-development PartnerMarketing Manager at Digital4Good x #ICANHELP who collaborated with LJL on their Digital Media Literacy kit, creating resources for adults and youth on challenging social topics.
• Brittany JeffersoncoreStrategic or Co-development PartnerEducator, Parent, and Environmentalist who collaborates with LJL to represent folks from marginalized identities and create engaging lessons using relevant topics.
• Tai SimpsoncoreStrategic or Co-development PartnerStoryteller, Organizer, and Advocate who partners with LJL to nurture future generations as champions for diversity, inclusion, and equity.
• Desmond NapolescoreStrategic or Co-development PartnerAdvocate who collaborated with LJL on materials integrating values of inclusivity, diversity, and kindness to foster empathy in the next generation.
• Natalia RodriguezcoreStrategic or Co-development PartnerMental Health Advocate who contributed to LJL's emotional health resources, creating bundles on issues that are hard to find elsewhere for kids and families.
• Juan E Gonzalez Jr.coreStrategic or Co-development PartnerPublic School Teacher who supports LJL in helping educators and families find books that represent their world in purposeful ways.
• Soni Lopez-ChavezcoreStrategic or Co-development PartnerIndigenous Mexican Artist who partners with LJL to provide tools that make conversations with youth easy and encourage kids to remain passionate about social justice.
• Nikki HunjancoreStrategic or Co-development PartnerAdvocate and Former Teacher who supports LJL's mission to have discussions about social justice early and often through family-friendly kits.
• Ashley MayfairecoreStrategic or Co-development PartnerNon-Profit Leader and Creative Problem-Solver who contributed to LJL's Importance of Names box, thinking through how to describe concepts accessibly for young learners.
• J AprileocoreStrategic or Co-development PartnerBlogger and Advocate who supports LJL's mission to make social justice content understandable for children through books and activities.
• Amber StarkscoreStrategic or Co-development PartnerAdvocate, Writer, Theorist, and Cultural Commentator who is intentional and mindful in educating about Indigenous peoples, contributing to Native/Indigenous-focused content.
• Ellin ParkcoreStrategic or Co-development PartnerWriter and Autism Content Creator who contributed to the Communication and Expression box, bringing perspective as an autistic person.
• Zainab bint YounuscoreStrategic or Co-development PartnerMother, Writer, Community Worker, Advocate, Librarian, and Book Reviewer who contributed to LJL's Combatting Anti-Muslim Bias box.
• Sarah MoecoreStrategic or Co-development PartnerLawyer, Software Engineer, and Founder of Strike For Our Rights who supports LJL in bringing social justice education to children and adults.
• Angela TuckercoreStrategic or Co-development PartnerAuthor, Founder and Adoption Educator who contributes to LJL's work helping students learn to look at events through a social justice lens.
• Tamara SladecoreStrategic or Co-development PartnerEducator, Coach, and Author who supports LJL's crucial role in shaping young minds with weekly activity boxes for elementary-aged kids, families, and educators.
• Maribel Valdez GonzalezcoreStrategic or Co-development PartnerEducator, Coach, and Mother who appreciates how LJL staff and partners have created accessible and interesting social justice resources for youth and adults.
• Kwame Sarfo-MensahcoreStrategic or Co-development PartnerAuthor, Founder & CEO who has collaborated with LJL on different projects for four years, supporting culturally responsive and identity-affirming education.
• Melissa Guida-RichardscoreStrategic or Co-development PartnerAuthor, Mother, and Adoption Educator who worked with LJL to create nuanced content for kids and families about adoption, sharing lived experience as an adoptee.
• Dr. David J. JohnscoreStrategic or Co-development PartnerCEO and Executive Director of the National Black Justice Coalition (NBJC) who recognizes LJL as a critical tool for supporting learning and development of strong children.
• Joanna HocoreStrategic or Co-development PartnerAuthor, Educator, and Learning Experience Designer who contributed to the Importance of Names box with thoughtful and compassionate curriculum and activities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Newsela: Instructional content platform with leveled articles and unit plans used widely across K–12, including on social-emotional and current-events topics. Comparable as a subscription digital-curriculum vendor to schools, though broader in subject matter and at much larger scale.
• Common Sense Education: Provides free and subscription K–12 digital citizenship, SEL, and media-literacy curricula used by schools and districts. Adjacent in addressing sensitive social topics with K–8 students and the same school/educator buyer, but broader and more established.
• Khan Academy Kids: Free early-learning (pre-K through early elementary) digital curriculum app with social-emotional content. Comparable as a digital early-learning subscription/curriculum for the same family and school buyer, though much broader in subject matter.
• ADL Education: Anti-Defamation League's education arm delivers K–12 anti-bias curricula, educator training, and student programs (e.g., Words to Action, A World of Difference). A larger, established incumbent with overlapping subject matter and a similar school-and-district buyer.
• Nearpod: Interactive K–12 lesson-delivery platform with a content library covering SEL and social-justice-adjacent topics. Comparable as a digital-curriculum infrastructure layer schools buy; LJL could be delivered through or compete with Nearpod's premium content.

Direct peers

• Embracing Equity: Provides anti-racist and equity-centered professional development, coaching, and curriculum resources for K–12 educators and schools. Directly comparable to LJL in target buyer (educators and school leaders) and subject matter (DEI/belonging curriculum), with a similar training-and-implementation B2B motion.
• Learning for Justice (Southern Poverty Law Center): Publishes free K–12 classroom resources, lesson plans, and professional development on anti-bias, civil rights, and social justice topics. Most established direct competitor by topic and grade band; differs in being free and SPLC-funded rather than subscription-based.
• The Conscious Kid: Sells books, lesson plans, and educational kits focused on racial identity, diversity, and social justice for children and the adults who raise/teach them. Overlaps with LJL's preschool–8th-grade social-justice content and its consumer-facing subscription/resource model.

Emerging players

• Ditch That Textbook: Educator-led professional development and resource community for innovative K–12 teaching, including SEL and culturally responsive pedagogy. Comparable in serving individual educators with curated digital resources and community-led growth.
• Outschool: Marketplace of live online classes for kids including DEI, social-emotional, and identity-affirming topics taught by independent educators. Comparable in serving individual parents/homeschool families with social-justice-oriented enrichment content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/little-justice-leaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Justice Leaders