Naomi

What Naomi does

Naomi is a private mental wellness company founded in 2020 and headquartered in Zagreb, Croatia. According to the available firmographic data, the company is positioned around a virtual mental assistant intended to connect users with licensed therapists when human intervention is needed, placing it within the consumer-facing digital mental health category. The product concept, as described, targets individuals seeking on-demand, mediated access to mental health support through a conversational interface that can route or escalate to a therapist.

The operational evidence available is minimal. The company's domain, naomi.health, resolves to a parked page on Namecheap rather than an active product or marketing site, and the headcount range of 1-10 indicates a very early-stage organization. The only disclosed capital event is a single pre-seed round of approximately $11,109 from Fil Rouge Capital (FRC) on January 9, 2020 — an amount consistent with domain registration and incorporation expenses rather than product development or go-to-market spend. No pricing model, customer base, revenue figure, or technical documentation is present in the input.

The founding team comprises three co-founders: Sandro Kraljević (CEO), Marino Sabijan, and Nikolina Saravanja. Given the discrepancy between the described product concept and the absence of a live product surface or operational web presence, the company's current status as an active operating business cannot be confirmed from the available data, and any commercial inference would be speculative.

Name

Naomi

Website

https://naomi.health

Company type

Private

Founded year

2020

Headcount range

1–10 employees

Short description

Naomi is a Croatia-based digital mental wellness company, founded in 2020, developing a virtual mental assistant intended to connect users with licensed therapists. Operational evidence is limited: 1-10 employees, minimal disclosed funding, and no active product presence online.

Ownership category

akta.pro rank

Product category

Mental Health Software

NAICS

Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Mental wellness platform
• Virtual mental assistant
• Therapy connection service
• Mental health chatbot
• Digital therapy access

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Naomi is a mental wellness company that builds a virtual mental assistant designed to support users in emotional well-being conversations. When needed, the assistant connects users with a therapist, blending conversational AI with access to human mental health professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Mental Assistant A conversational virtual mental assistant that engages users in mental wellness conversations and connects them with a therapist when needed. Designed for individual consumers seeking convenient, on-demand emotional support.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Talkspace: Public online therapy platform offering text/audio/video sessions with therapists. Directly comparable virtual mental health delivery model.
• Woebot Health: AI conversational mental health companion, now expanding into clinician-handoff pathways. Closely comparable virtual mental assistant positioning.
• BetterHelp: Largest direct-to-consumer online therapy platform. Comparable as a virtual channel connecting users to licensed therapists on demand.
• Wysa: AI-driven mental wellness chatbot that escalates to human therapists when needed. Directly comparable to Naomi's virtual mental assistant + therapist connection model.

Emerging players

• Cerebral: Virtual mental health platform providing therapy and medication management. Comparable virtual care delivery, though Cerebral has faced regulatory and reputational headwinds.
• Spring Health: B2B/EAP mental health platform combining digital tools with therapist matching. Comparable if Naomi pursues employer-sponsored distribution.
• Lyra Health: Employer-sponsored mental health benefits provider with virtual therapy access. Comparable in the EAP/worksite virtual care category.
• Ginger (now Headspace Care): On-demand mental health support combining coaching, therapy, and self-service. Comparable hybrid model now operating under the Headspace Work umbrella.

Broad incumbents

• Calm: Mass-market meditation and mental wellness app with employer offerings. Comparable mental wellness category, but with a content-led rather than therapist-connection model.
• Headspace: Large incumbent in the mental wellness category with consumer subscriptions plus B2B/EAP offerings. Overlaps with Naomi's mental wellness remit at a much broader scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/naomi.health
• LinkedInlinkedin.com/company/naomi-mental-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naomi