Little Troopers
Little Troopers is a UK-registered charity founded in 2011 by British Army veteran Louise Fetigan, supporting children aged 3-18 of British Armed Forces personnel through home, school, and healthcare resource programmes, plus a national Little Troopers Clubs network and Therapy Programme delivered with Broad Horizons.
- Company typePrivate
- Founded2011
- HeadquartersEgham, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Little Troopers does
Little Troopers is a UK-registered charity (nos. 1149258 England/Wales, SC055246 Scotland) founded in 2011 by Louise Fetigan, a British Army veteran, to support children aged 3-18 with one or more parents serving in the British Armed Forces. Headquartered in Egham, Surrey, the charity operates three programme pillars: Little Troopers at Home (deployment resources, letters initiative, separation diaries, post boxes, gazette, craft activities), Little Troopers at School (primary and secondary resource packs, wellbeing course templates, Little Troopers Clubs national framework, SQUAD podcast for teens), and Little Troopers in Healthcare (affirmation cards, mindfulness packs, therapy videos, information sheets for clinicians). It runs the Little Troopers Therapy Programme in partnership with Broad Horizons, delivering one-to-one psychotherapy and group workshops to children affected by deployment and frequent relocation.
The product portfolio comprises both free/low-cost support resources and a paid e-commerce shop on littletroopers.net, where schools and families purchase USB-loaded resource packs (£59.99 Primary Pack, £150 Wellbeing Course), branded story books (Dear... and My Life series), merchandise (children's military outfits at £22.95, dog tags, medals, wristbands, Christmas cards, running vests), and supplementary craft items. Underlying technology is a standard WordPress e-commerce platform with no proprietary AI/ML or API surface; differentiation rests on the charity's authentic military-family origin, its content library of military-specific educational and therapeutic resources, and its national network of Little Troopers Clubs providing continuity for mobile military children across UK schools and overseas MOD schools.
The business model is non-commercial and donation-driven. Revenue streams include individual donations, corporate partnerships, merchandise sales (profits routed back to charitable activities), fundraising events (Fundraise February, Get Cakey cake sales, Tidworth 10K, Snowdon climbs), and restricted grant funding — most notably a National Lottery three-year grant (2025-2028) underwriting the Therapy Programme expansion targeting over 1,000 military children, plus consortium funding from Tesco Stronger Starts, Army Benevolent Fund, BFBS Big Salute, and The Grocers' Charity for the Little Troopers Clubs national rollout. Marketing relies on organic social (Facebook, X, Instagram), PR coverage in hundreds of articles annually, the SQUAD podcast, founder blog, and community events. The charity is governed by trustees and operates as a standalone non-profit with no parent company or external equity involvement.
Little Troopers firmographics
Firmographics- Name
- Little Troopers
- Legal name
- Little Troopers
- Website
- https://littletroopers.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Little Troopers is a UK-registered charity founded in 2011 by British Army veteran Louise Fetigan, supporting children aged 3-18 of British Armed Forces personnel through home, school, and healthcare resource programmes, plus a national Little Troopers Clubs network and Therapy Programme delivered with Broad Horizons.
- Ownership category
- akta.pro rank
Little Troopers industry classification
Industry- Product category
- Military Family Support Services
- NAICS
- Child and Youth Services (62411), Educational Support Services (6117)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
Keywords
Where Little Troopers is headquartered
LocationHeadquarters
- HQ city
- Egham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Little Troopers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Donations and Fundraising: Little Troopers generates revenue primarily through donations from supporters, corporate partnerships, and fundraising activities including events, cake sales, running challenges, and mountain climbs.
- Product Sales: The charity operates an e-commerce shop selling merchandise including clothing, badges, story books, resource packs, craft items, and gift items. All profits from product sales support the charity's work with military children.
- Therapy Programme: The charity provides therapeutic services including one-to-one psychotherapy sessions and group workshops for military children, funded through National Lottery funding and donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Little Trooper Christmas Cards - Six cards with envelopes |
| Unit Pricing | Pay-as-you-go | Story Books Bundle Series 1 - Three books (Dear Daddy RAF, Dear Mummy ARMY, Dear Daddy NAVY) |
| Unit Pricing | Pay-as-you-go | Story Books Bundle Series 2 - Three books (My Army Life, My RAF Life, My Navy Life) |
| One time/ perpetual license | Pay-as-you-go | Primary School Resource Pack |
| One time/ perpetual license | Pay-as-you-go | Military Child Wellbeing Course Template - PRIMARY |
| Unit Pricing | Pay-as-you-go | Little Troopers Medal |
| Unit Pricing | Pay-as-you-go | Little Troopers Dog Tag |
| Unit Pricing | Pay-as-you-go | Little Troopers outfit - Royal Air Force |
| Unit Pricing | Pay-as-you-go | Little Troopers Outfit Bundle of Three (Army, RAF, Royal Navy) |
| Unit Pricing | Pay-as-you-go | Running Vest |
| Unit Pricing | Pay-as-you-go | Pin Badge |
| Unit Pricing | Pay-as-you-go | Little Troopers Wristband |
| Unit Pricing | Pay-as-you-go | Jute Bag |
| Freemium | Pay-as-you-go | Fundraise February Event Registration |
| Transaction based/ take rate | Pay-as-you-go | Tidworth 10K Race Entry |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Little Troopers product offering
Product offeringCore offering
Little Troopers is a registered UK charity that provides resources, educational programmes, therapeutic services, and branded merchandise to support children of British Armed Forces personnel. Its offering spans three programme areas — Little Troopers at Home (deployment and relocation resources), Little Troopers at School (curriculum resources, wellbeing courses, and Clubs for primary and secondary schools), and Little Troopers in Healthcare (materials for clinicians). The charity also sells merchandise such as children's outfits, story books, wristbands, medals, and cards, with profits funding charitable activities.
Product overview
Little Troopers is a registered UK charity offering a portfolio of resources, programmes, and merchandise supporting children of British Armed Forces personnel. The core offering spans three programme areas: At Home (resources for families dealing with deployment and relocation), At School (educational resources and clubs for primary and secondary schools), and In Healthcare (materials for healthcare professionals). Key products include story books in the 'Dear' and 'My Life' series, Primary and Secondary School Resource Packs, the Military Child Wellbeing Course, and therapeutic services through the Therapy Programme. The organisation also sells branded merchandise including children's outfits, wristbands, medals, and cards, with proceeds supporting charitable activities.
Differentiator
Problem solved
Functional benefit
Brands
- Little Troopers at Home: Resources and initiatives to help military families support their children at home during deployments and moves.
- Little Troopers at School
- Little Troopers in Healthcare
- Little Troopers Clubs
- Little Troopers Therapy Programme
- All Together
- SQUAD
- Get Cakey
- Fundraise February
Products and services
- Little Troopers Therapy Programme Free tri-service therapy programme offering one-to-one psychotherapy sessions (six-session course) and themed group workshops (three sessions for groups of 8-10 children) for military children affected by deployment and frequent moves. Delivered by Broad Horizons clinicians trained in Little Troopers' military-focused model.
- Little Troopers Clubs National club framework run in schools offering military children a consistent supportive peer environment, with standardised session plans, resources, and physical starter packs so children retain continuity when relocating between schools.
- All Together Programme Programme connecting military children in person through adventure days, online workshops, and residential family reconnection weekends to build belonging and validate military child experiences.
- Primary School Resource Pack Comprehensive resource pack for primary schools (ages 4-11) priced at £59.99, supplied on USB with 19 templates, circle time plans, lesson plans, role play plans, and printed items including A1 maps and stickers to support military children in education settings.
- Military Child Wellbeing Course Template – PRIMARY Seven-session wellbeing course template for children aged 6-11 priced at £150.00, covering mindfulness, belonging/identity, creative writing, separation/deployment, superheroes, change, and 'This is Me'. Delivered on USB with 32 documents, certificates, and props including maps, stickers, bingo cards, and floor cards.
- Little Troopers Story Books Bundle (Series 1) Bundle of three story books ('Dear Daddy RAF', 'Dear Mummy ARMY', 'Dear Daddy NAVY') for ages 3-10 following military children through letters to serving parents. Part of a six-book series.
- Little Troopers Story Books Bundle (Series 2) Second series of diary-entry books ('My Army Life', 'My RAF Life', 'My Navy Life') following military children through their experiences with deployment and family life. For ages 3-10.
- Little Troopers Outfit – Royal Air Force Children's all-in-one outfit priced at £22.95 representing the Royal Air Force, with Little Trooper badge, zip front, pockets, and see-through pocket for documents. Available in sizes 3-5 years and 5-7 years.
- Little Troopers Outfit – Army Children's all-in-one Army outfit with velcro belt, short sleeves, and Little Trooper badge sewn onto front, supplied with a soft helmet hat. Available in sizes 3-5 years and 5-7 years.
- Little Troopers Christmas Cards Set of six illustrated Christmas cards with Little Troopers design priced at £3.50 per pack, with all profit supporting the Little Troopers at Home programme.
- Little Troopers Dog Tag Dog tag necklace priced at £3.00 with colour logo to front and 'I'm a Little Trooper' text on rear, supplied with chain and individually wrapped.
- Little Troopers Wristband Silicone two-colour swirl wristband with Little Troopers logo priced at £1.00, available in Junior (6cm) and Adult (7cm) sizes.
- Little Troopers Medal Mini medal priced at £5.00 with pin clasp engraved with 'LITTLE TROOPER', awarded to military children showing strength and resilience.
- Separation Post Box Craft activity kit for children to create a post box for writing letters to serving parents during deployment or separation.
- Separation Diary – Child Diary for children to record their thoughts and feelings during a parent's deployment or separation period.
- Postcard Pack Pack of six colour-in postcards for children to send to serving parents, including 'Missing You', 'From Your Little Trooper', 'Look What I've been up to', and 'I Love You' designs.
Quantifiable outcome
- Over 1,000 military children to be supported through the expanded Therapy Programme (2025-2028)
- +3 more outcomes
Companies that use Little Troopers
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Little Troopers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Little Troopers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Broad HorizonscoreBroad Horizons is a specialist in therapeutic work with children and young people, delivering the expanded Little Troopers Therapy Programme. Their professionally registered counsellors and psychotherapists are trained in Little Troopers' military-focused model to provide safe, sensitive, and tailored support to military children across England.
- Andali EventssupportingEvents company leading the Little Troopers 10K and Family Fun Run events, including the Tidworth event on 13th April 2025 and subsequent events.
- CobseosupportingLittle Troopers is a proud member of Cobseo, the Confederation of Service Charities, connecting with other military support organisations.
- The Gin FoxsupportingThe Gin Fox partnered with Little Troopers to create the Deployment Survival Card greetings card for surviving deployment, handmade and designed by The Gin Fox.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Little Troopers competitors and assessment
Company assessmentEmerging players
- Winston's Wish: UK charity supporting bereaved children and young people, including those affected by the loss of a parent through military service. Comparable child-therapeutic support model and small-charity footprint.
- Combat Stress: UK charity providing specialist mental health treatment for veterans. Comparable therapeutic/military-mental-health model and clinical delivery approach to Little Troopers' Therapy Programme, though focused on adult veterans rather than children.
Broad incumbents
- Help for Heroes: Large UK military charity primarily supporting wounded, injured and sick service personnel, with some family-facing programmes. Comparable donor base and brand profile, but its core mission is veteran recovery rather than child-specific support.
- SSAFA: Long-established UK Armed Forces charity providing wider support to serving personnel, veterans and their families, including children. Overlapping beneficiary base and family-support remit, but operates broadly across the whole military community rather than specialising in children.
- Royal British Legion: The UK's largest Armed Forces charity, supporting serving and ex-serving personnel and their families including children. Comparable military-family beneficiary reach and fundraising scale, but a broad portfolio rather than child-specialist.
- ABF The Soldiers' Charity: The national charity for the British Army, supporting soldiers, veterans and their families. Directly relevant as a funder of Little Troopers' Clubs programme and an overlapping beneficiary base, though it serves a wider scope than children alone.
Others
- Place2Be: UK children's mental health charity providing counselling in schools. Comparable school-based delivery model and beneficiary age range to Little Troopers at School, though focused on general (not military) children.
- Forces in Mind Trust: UK charity funding research and programmes to support the transition of ex-Forces personnel and their families. Comparable funder ecosystem and military-family policy focus, but acts more as an investor/funders of interventions rather than direct service delivery.
Direct peers
- Scotty's Little Soldiers: UK charity dedicated to supporting children of military personnel, focused on bereaved service children. Closest direct peer — same beneficiary group (military children), similar small-charity operating model, similar fundraising and merchandise approach.
- Forces Children's Trust: UK charity providing financial and practical support to children of service personnel who have died or been seriously injured. Comparable niche focus on military children and similar grant/donation-led charity model.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Little Troopers social profiles
Digital presenceLittle Troopers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Troopers leadership team
Management profileNumber of profiles
Profiles1 record
Little Troopers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Troopers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Troopers
What does Little Troopers do?
Little Troopers is a registered UK charity that provides resources, educational programmes, therapeutic services, and branded merchandise to support children of British Armed Forces personnel. Its offering spans three programme areas — Little Troopers at Home (deployment and relocation resources), Little Troopers at School (curriculum resources, wellbeing courses, and Clubs for primary and secondary schools), and Little Troopers in Healthcare (materials for clinicians). The charity also sells merchandise such as children's outfits, story books, wristbands, medals, and cards, with profits funding charitable activities.
Is Little Troopers a public or private company?
Little Troopers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Little Troopers founded?
Little Troopers was founded in 2011. It employs 1 to 10 people.
Where is Little Troopers based?
Little Troopers is headquartered in Egham, United Kingdom, in the Europe region.
How does Little Troopers make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are product Sales and therapy Programme.
Who are Little Troopers's main competitors?
Emerging players on record are Winston's Wish and Combat Stress. Broad incumbents are Help for Heroes, SSAFA, Royal British Legion and ABF The Soldiers' Charity. Others are Place2Be and Forces in Mind Trust. Direct peers are Scotty's Little Soldiers and Forces Children's Trust.
Does Little Troopers have an API?
No public API is recorded for Little Troopers.
What industry is Little Troopers in?
Little Troopers's product category is Military Family Support Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services. Its NAICS code is 62411 and its SIC code is 8300.