The Broken Spoke Llc
- Company typePrivate
- Founded2008
- HeadquartersSanta Fe, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Broken Spoke Llc firmographics
Firmographics- Name
- The Broken Spoke Llc
- Legal name
- TBS Bicycle Co.
- Website
- https://brokenspokesantafe.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Broken Spoke Llc industry classification
Industry- Product category
- Bicycle Retail and Repair Services
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where The Broken Spoke Llc is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Broken Spoke Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Bike Sales: New and used bicycle sales including mountain bikes, gravel bikes, and various brands (Trek, Yeti, Pivot, Ibis, Surly, Otso, Kona, Transition Bikes)
- Service and Repairs: Bike repair and maintenance services including tune-ups, suspension service, drivetrain cleaning, brake service, wheel building, and custom assembly. Competitive labor rates with fast turnaround.
- Bike Rentals: Hourly and multi-day rentals of mountain bikes and gravel bikes including Ripley AF, Transition Sentinel, and Trek Checkpoint models for trail riding around Santa Fe.
- Parts and Accessories: Sales of cycling parts, equipment, helmets, shoes, and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tune-up services for all bike types |
| Unit Pricing | Pay-as-you-go | Individual service components |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
The Broken Spoke Llc product offering
Product offeringCore offering
The Broken Spoke is a locally owned bicycle retailer and service provider that sells new and used bicycles (mountain, gravel, road, and e-bikes) from premium brands such as Trek, Yeti, Pivot, Ibis, Surly, Otso, Kona, and Transition Bikes. The shop also operates a rental fleet of trail-ready mountain and gravel bikes available hourly or for multi-day rentals, and offers professional repair and maintenance services including tune-ups, suspension service, drivetrain cleaning, brake bleeds, wheel building, and e-bike service for Class 1, 2, and 3 systems. Sales of cycling parts, helmets, shoes, and accessories round out the offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Bike Sales Retail sales of new bicycles from premium and boutique brands (Trek, Yeti, Pivot, Ibis, Surly, Otso, Kona, Transition Bikes) and used bicycles for commuters, trail riders, and recreational cyclists in Northern New Mexico.
- E-Bike Sales Sales of electric bicycles including commuter-specific e-bikes and trail-capable e-mountain bikes from Trek and Electra, with staff guidance on trail access regulations for e-bikes.
- Bike Rentals Hourly and multi-day rentals of trail-ready mountain bikes (Ripley AF, Transition Sentinel) and gravel bikes (Trek Checkpoint) for visitors and locals riding Santa Fe's trail network. Pre-booking available online at rental.brokenspokesantafe.com with walk-in same-day rentals by phone.
- Bike Service and Repair Full-service bike repair shop offering tiered tune-ups (Single Speed/Cruiser $85, Hardtail/Hybrid/Road $105, Full Suspension/E-Bike $130), suspension pivot service, drivetrain cleaning, disc brake bleeds, wheel building, spoke replacement, cable/housing replacement, new bike assembly, and bike boxing for shipping. Includes e-bike service for Class 1, 2, and 3 systems.
- Parts and Accessories Retail sales of cycling parts, equipment, helmets, shoes, and accessories supporting bike purchases, repairs, and upgrades.
Companies that use The Broken Spoke Llc
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
The Broken Spoke Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Broken Spoke Llc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Santa Fe Fat Tire SocietycoreLocal IMBA chapter that serves as the shop's primary trail advocacy partner. The society maintains trails, advocates with land managers, and has cut nearly all trails at Galisteo Basin Preserve. The Broken Spoke actively supports and promotes the organization on their trails page.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
The Broken Spoke Llc competitors and assessment
Company assessmentDirect peers
- Jenson USA: Online-direct retailer of premium mountain and road bikes (Yeti, Pivot, Ibis, Santa Cruz, etc.) with adjacent retail/service operations. Comparable premium brand portfolio and direct-to-consumer business model, though without the physical-store service focus.
- Worldwide Cyclery: Premium online direct-to-consumer bike retailer specializing in mountain bikes, components, and accessories from brands like Ibis, Pivot, Santa Cruz, and Transition. Overlaps significantly with the shop's premium mountain bike brand portfolio.
- Competitive Cyclist: Premium online retailer specializing in road, mountain, and gravel bikes from brands like Yeti, Pivot, Ibis, and Trek. Highly comparable brand portfolio and target customer (premium enthusiast), though without physical retail/service.
- Mike's Bikes: California-based multi-location independent bike retailer carrying premium brands across road, mountain, gravel, and e-bikes, with full service departments and rental programs. The closest analog to The Broken Spoke in terms of independent, premium-brand positioning, although substantially larger.
- Erik's Bike Shop: Multi-location regional bike chain in the Upper Midwest offering new and used bike sales, full-service repair, and rentals across premium and mainstream brands. Comparable full-service dealer model with similar revenue stream diversification.
Broad incumbents
- Trek Bicycle Stores: Manufacturer-owned retail network selling Trek bikes alongside other premium brands with full service departments. Competes for the same upper-tier cycling customer and offers direct manufacturer support, geographic scale, and brand marketing that an independent cannot match.
- Backcountry: Premium outdoor retailer offering bikes, components, and accessories alongside a broader outdoor gear assortment. Overlaps with the shop's premium positioning and brand selection but competes across a much wider category set.
- REI Co-op: Nationwide outdoor retailer with full-service bike shops offering bike sales, repair, and rentals. Competes for the same cycling customer wallet but as part of a much broader outdoor portfolio rather than a specialty bike focus.
Regional players
- Santa Fe Mountain Adventures: Local Santa Fe outdoor recreation outfitter offering guided mountain biking tours, bike rentals, and trail experiences. Closest regional peer for the rental and trail-guided tourism segment, though without comparable retail and service operations.
Emerging players
- The Pro's Closet: Certified pre-owned bike marketplace specializing in used premium road, mountain, and gravel bikes. Directly competes with the shop's used bike sales category and offers a national alternative to local used bike inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Broken Spoke Llc social profiles
Digital presenceThe Broken Spoke Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Broken Spoke Llc leadership team
Management profileNumber of profiles
Profiles11 records
The Broken Spoke Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Broken Spoke Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Broken Spoke Llc
What does The Broken Spoke Llc do?
The Broken Spoke is a locally owned bicycle retailer and service provider that sells new and used bicycles (mountain, gravel, road, and e-bikes) from premium brands such as Trek, Yeti, Pivot, Ibis, Surly, Otso, Kona, and Transition Bikes. The shop also operates a rental fleet of trail-ready mountain and gravel bikes available hourly or for multi-day rentals, and offers professional repair and maintenance services including tune-ups, suspension service, drivetrain cleaning, brake bleeds, wheel building, and e-bike service for Class 1, 2, and 3 systems. Sales of cycling parts, helmets, shoes, and accessories round out the offering.
Is The Broken Spoke Llc a public or private company?
The Broken Spoke Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Broken Spoke Llc founded?
The Broken Spoke Llc was founded in 2008. It employs 1 to 10 people.
Where is The Broken Spoke Llc based?
The Broken Spoke Llc is headquartered in Santa Fe, United States, in the North America region.
How does The Broken Spoke Llc make money?
Four revenue lines are on record. Bike Sales are the primary driver. The others are service and Repairs, bike Rentals and parts and Accessories.
Who are The Broken Spoke Llc's main competitors?
Direct peers on record are Jenson USA, Worldwide Cyclery, Competitive Cyclist, Mike's Bikes and Erik's Bike Shop. Broad incumbents are Trek Bicycle Stores, Backcountry and REI Co-op. Santa Fe Mountain Adventures is listed as a regional player. The Pro's Closet is listed as an emerging player.
Does The Broken Spoke Llc have an API?
No public API is recorded for The Broken Spoke Llc.
What industry is The Broken Spoke Llc in?
The Broken Spoke Llc's product category is Bicycle Retail and Repair Services. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 8114 and its SIC code is 7600.