LIVEBROS

What LIVEBROS does

LIVEBROS s.r.o. is a Prague-headquartered B2B event production company founded in 2017 that specializes in audiovisual live show direction and fan experience production for major sporting events. The firm delivers end-to-end services — pre-event planning, on-site direction and production, and post-event analysis — including technical AV setup (LED displays, lighting, lasers, pyrotechnics, integration with venue systems), content creation (animations, graphics, scripts for arena screens), ceremony programming (e.g., 49-flag automated victory ceremonies), and fan engagement programming. The firm has built notable sub-brands: Mascot Academy (mascot design, manufacturing, performer training, and deployment) and Stars Cheerleaders (professional dance and cheerleading performances).

LIVEBROS serves primarily international sports federations (IIHF, FIBA, CEV, IFF, ITF, EHF), national federations (Czech Ice Hockey, Czech Basketball, Czech Floorball, Czech Ski), professional sports clubs (HC Sparta Praha), event promoters and agencies (Fandom Factory, Go4Gold, Sport Invest), and enterprise sponsors (Mastercard, Komerční banka). Marquee engagements include IIHF World Championship 2024 (record 797,727 attendance), FIBA Basketball World Cup 2023 (92 matches across 5 arenas in 3 countries, 922 partner events), EuroBasket 2022 (100,000+ fans), European Olympic Youth Festival 2022 (13 venues, 120 ceremonies), and FIBA Women's EuroBasket 2023. The firm has demonstrated cross-border delivery across Central Europe, Switzerland, and Asia.

Revenue is generated through custom-quoted professional services contracts — event production services and technical equipment setup — priced per engagement rather than via published rate cards. The company operates as a privately held, founder-owned Czech limited liability company (s.r.o.) with no external funding disclosed, a team of approximately 12 employees, headquarters at Karlínské náměstí in Prague, and distribution primarily via direct enterprise sales to federations and event organizers. There is no evidence of AI/ML capabilities, proprietary software products, mobile applications, or recurring subscription revenue streams; the business is fundamentally a human-driven, project-based creative services firm.

Name

LIVEBROS

Legal name

LIVEBROS s.r.o.

Website

https://livebros.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LIVEBROS s.r.o. is a Prague-based B2B event production company (founded 2017, ~12 employees) that directs audiovisual live shows, fan experiences, and ceremonies for international sports federations including IIHF, FIBA, CEV, and IFF, with sub-brands Mascot Academy and Stars Cheerleaders.

Ownership category

akta.pro rank

Product category

Sports Event Production Services

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

akta.pro secondary industry

Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Professional services revenue from directing, producing, and managing live sports events including fan experience, entertainment, and ceremony production. Services provided before, during, and after events.
2. Technical Setup and Equipment: Technical equipment setup including LED displays, lighting, audiovisual systems, and venue technology integration

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LIVEBROS provides end-to-end audiovisual live event production for sports organizations, including event direction and show calling, technical setup of LED displays/lighting/lasers/pyrotechnics, custom content creation (animations, graphics, scripts), fan engagement programming, and ceremony production. Two dedicated sub-brands extend the offering: Mascot Academy (design, manufacture, training, and deployment of mascot characters) and Stars Cheerleaders (professional dance and cheerleading performances). Services are delivered before, during, and after events, with the company able to operate simultaneously across multiple venues and countries.

Product overview

LIVEBROS is an event production company specializing in live sports events. The company offers a unified service portfolio centered on event direction and production, supplemented by two distinct sub-brands: Mascot Academy (mascot design, training, and deployment) and Stars Cheerleaders (cheerleading and dance performances). Core offerings include technical AV setup, fan experience services, and content creation. The company serves major international sporting federations (IIHF, FIBA, CEV) and Czech sports organizations, delivering comprehensive production services from pre-event planning through execution and post-event analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Stars Cheerleaders: Professional dance team specializing in cheerleading, providing performances for halftime shows, pregame shows, ceremonies, and game atmosphere. Offers dynamic choreography and energetic performances for sports events.
• Mascot Academy

Products and services

• Event Production and Direction Services Comprehensive live event production and direction services for sports organizations, including directing, lighting design, technical setup, script creation, fan engagement programming, ceremony production, and full event execution. Delivered before, during, and after events for sports federations, national associations, and event promoters.
• Mascot Academy Professional mascot services including custom mascot design and manufacturing, performer training, and deployment of mascot characters for sports clubs, federations, and event organizers (e.g., HC Sparta Praha). Operated as a dedicated sub-brand with its own Instagram presence (@bibisavarin).
• Stars Cheerleaders Professional cheerleading and dance team providing performances for sports events, pre-game shows, halftime shows, ceremonies, and game atmosphere. Offers dynamic choreography and energetic performances for sports clubs and federations. Operated as a dedicated sub-brand with its own Instagram presence (@stars.cheerleaders).

Quantifiable outcome

• 797,727 spectators at IIHF World Championship 2024 - record attendance
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Go4GoldcoreStrategic or Co-development PartnerRegular collaboration on sports events including FIBA Basketball World Cup 2023 and World Floorball Championships 2022
• AV Media EventscoreTechnology or IntegrationTechnical partner providing audiovisual equipment and support for events including Gala Evening for Czech Basketball 100th anniversary
• Fandom FactorycoreStrategic or Co-development PartnerMain client partner for major events including IIHF World Championship 2024 and FIBA Basketball World Cup 2023
• Sport InvestcoreChannel Partner/ Reseller/ DistributorSports marketing agency representing clients including climbing events and basketball competitions
• RAULcoreChannel Partner/ Reseller/ DistributorSports agency handling Jizerská 50 and J&T Banka Ostrava Beach Pro beach volleyball tournament
• SmartproductionminorStrategic or Co-development PartnerCollaboration on Prague Champs esports event for stage design and LED setup
• Máša agencyminorChannel Partner/ Reseller/ DistributorMarketing and events agency partnership

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TAIT: Global staging, automation, and live-event production company serving concerts, sports ceremonies, and brand experiences. Comparable in multi-system AV integration but operating at much larger scale and with proprietary automation IP.
• PRG (Production Resource Group): Global provider of AV, lighting, and staging for live events including sports. Overlaps with LIVEBROS on LED, lighting, and large-venue technical integration, but operates at significantly larger scale and broader scope.
• NEP Group: Global broadcast and live-event services company providing outside broadcast, LED screens, and event technology to major sports properties. Comparable in OB/multicam live-event direction but with much larger equipment and crew base.
• CSM Sport & Entertainment: Global sports marketing and experience agency working with federations and rights holders on fan engagement, activation, and event experience strategy. Comparable at the fan-experience layer LIVEBROS serves, though from a sponsorship/agency position.
• IMG (TKO Group Holdings / Endeavor): Global sports and entertainment services group that handles event presentation, rights, and consulting for major federations. Competes with LIVEBROS for federation event-presentation contracts but from a much broader portfolio position.

Direct peers

• Balich Wonder Studio: Italian ceremony and live-event production house specialising in Olympic, federation, and large-scale sporting ceremonies. Directly comparable to LIVEBROS in producing ceremony programming and multi-venue show direction for major sports clients.
• Show & Event Solutions GmbH: German provider of event production and stage technology for live entertainment and sports. Directly comparable to LIVEBROS in integrating lighting, video, and show direction for sporting federations.
• Wige Solutions: German motorsport and sports-event services company providing TV graphics, timing, and event presentation. Comparable to LIVEBROS in delivering federation-facing event-presentation services, with motorsport as a primary vertical.
• BAUER EVENT GmbH: German event-services company delivering technical event production for sports, corporate, and public events across Europe. Directly comparable in combining AV, staging, and event-direction services for sporting federations and tournaments.

Regional players

• JMT Group: Czech event-management and production agency operating across Central Europe. Regionally comparable to LIVEBROS in the Czech market and competes for similar corporate and sports event work locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/livebros.cz
• LinkedInlinkedin.com/company/livebros

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVEBROS