Go4gold

What Go4gold does

Go4gold is a privately held fan experience agency headquartered in Prague, Czech Republic, founded in 2015. The firm delivers integrated creative services to sports clubs, federations, and brands, including audiovisual show production, arena graphics and animations, augmented reality (AR) content for in-venue and broadcast advertising, LED court content for basketball venues, partner activations, campaign concepts, and full rebranding engagements including custom typography. Its underlying technology stack combines proprietary 3D animation and creative design with third-party sensor and software providers (ISG, Netventure) for AR overlays on playing surfaces, and partnerships with LED court hardware vendors (ASB GlassFloor, GlassCourt Technology) to deliver content for next-generation basketball floors.

The business operates on a project-based professional services model with quote-based pricing that is not publicly disclosed. Go4gold serves three primary segments: sports clubs, sports associations and federations, and brands/sponsors. Distribution is direct, through long-term client relationships and event-driven engagements at major international tournaments. Its go-to-market combines enterprise field sales with event-driven acquisition, leveraging high-profile deployments (FIBA Basketball World Cup 2023 across 5 arenas in 3 countries; NHL Global Series; EuroBasket 2025 across 4 countries) as both deliverables and lead-generation assets.

The leadership team consists of six individuals (Tadeáš Drahorád, Aleš Hlaviðka, Zdeněk Novotný, Dominik Bouček, Jakub Dušek, and Marek Herna), and the firm has remained small at approximately 6-10 employees. There is no disclosed external investment, parent company, or public listing. The company has no software product, no mobile app, no public API, and no proprietary AI/ML system; its competitive position rests on creative talent, accumulated production know-how, and entrenched relationships with top-tier sports properties such as FIBA, NHL, and Czech Hockey.

Name

Go4gold

Legal name

Go4gold

Website

https://go4gold.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Go4gold is a Prague-based fan experience agency that produces audiovisual shows, AR animations, LED court content, and rebranding services for sports clubs, federations, and brands across global events such as FIBA, NHL, and EuroBasket tournaments.

Ownership category

akta.pro rank

Product category

Sports Marketing and Fan Experience Services

NAICS

Graphic Design Services (541430)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access) (MPAGAOAG)

Keywords

• Fan experience services
• Sports marketing agency
• Arena graphics design
• Sports visual identity
• AR sports advertising

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Fan Experience: Project-based creative agency fees for delivering audiovisual content, branding, and fan experience solutions for sports organizations and events
2. Rebranding Services: Complete visual identity and branding projects including logo redesign, typography development, and visual systems for sports clubs
3. Event Production Services: Comprehensive fan experience packages for international sporting events spanning multiple venues and countries

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Go4gold is a Fan Experience (Fan XP) agency that produces audiovisual shows, animations, arena graphics, AR/VR experiences, LED court content, partner activations, campaign concepts, and complete visual identity rebranding for sport clubs, federations, and brands. The agency turns spectators into passionate fans and loyal customers by combining strategic thinking, creative concepts, and cutting-edge design across major international sporting events and long-term client partnerships.

Product overview

Go4gold is a Fan Experience (Fan XP) agency that operates as a single unified service offering rather than a platform with separate modules. The company provides an integrated suite of services including audiovisual show production, arena graphics and visuals, AR animation, partner activations, campaign concepts, rebranding services, fan experience management, and LED court content creation. These services work together as a cohesive offering to transform spectators into passionate fans and loyal customers for sports clubs, associations, and brands. The core value proposition is a fan-centric blend of strategic thinking, creative concepts, and cutting-edge design that creates memorable moments and powerful emotions associated with clients' brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Audiovisual Show Production Produces spectacular audiovisual content including award-winning videos, stunning animations, visuals, and augmented/virtual reality experiences for stadium crowds and home viewers, delivered for sports clubs, federations, and brands.
• Arena Graphics and Visuals Creates comprehensive graphics packages, animations, and videos for arena environments including match-day entertainment content, player cards, cheering animations, and intro videos for sport clubs and arenas.
• AR Animation Develops augmented reality animations for sports broadcasts and arena advertising, integrating 3D content with real-world environments using specialized sensors and software for in-arena and broadcast advertising.
• Partner Activations Delivers innovative solutions for partner brand activations that benefit clients and fans, creating business opportunities through creative brand experiences within sporting events for brands and sponsors.
• Campaign Concepts Creates concepts for captivating campaigns and long-term communication strategies to develop more passionate and dedicated fans for sport clubs, federations, and brands.
• Rebranding Services Provides complete rebranding services including visual identity design, logo redesign, custom typography development, and unified visual system creation for sport organizations such as AC Sparta Prague, Czech Ice Hockey Federation, and Bili Tygri Liberec.
• Fan Experience Management Plans and executes comprehensive fan experience programs including match programs with activities, display system animations, technological solutions for audiovisual activities, and staff training for international sporting events.
• LED Court Content Designs unique 3D animations for revolutionary LED courts including ASB GlassFloor and GlassCourt technology, creating interactive applications and partner activation content for official basketball competitions.

Quantifiable outcome

• Double fan shop sales in first season after rebranding
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GlassCourt TechnologycoreTechnology or Integration · 1 January 2024Technology partner for LED court at Basketball Champions League Final Four 2024
• ASB GlassFloorcoreTechnology or Integration · 1 January 2024Technology partner for LED court at Basketball Champions League Final Four 2024
• LivebroscoreStrategic or Co-development Partner · 1 January 2023Long-term collaboration partner for FIBA Basketball World Cup 2023, delivering comprehensive fan experience packages across 5 arenas in 3 countries
• ASB GlassFloorcoreTechnology or Integration · 1 January 2023Technology partner for LED court installations at FIBA U19 Women Basketball World Cup 2023 in Madrid
• CabaniminorImplementation/ SI/ Consulting Partner · 1 January 2018Production partner for Global Champions Prague Playoffs show jumping competition at O2 Arena
• Fandom FactorycoreStrategic or Co-development Partner · 1 January 2018Under whose auspices Go4gold delivers multiple major projects including Global Champions Prague Playoffs and Basketball Champions League Final Four

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Mill: Global creative technology and VFX studio with extensive sports advertising, broadcast, and content work for major leagues and brands. Comparable to Go4gold in delivering high-end creative content, though operating at significantly larger scale and across broader categories.
• IMG: Global sports and entertainment company providing events, licensing, media rights, and content services for major federations and clubs. Overlapping client base with Go4gold across sports federations and major event organizers, though operating at vastly greater scale and across a much wider service portfolio.
• Endeavor: Major entertainment and sports holding company with agency divisions covering sports marketing, brand experience, and content. Overlaps with Go4gold in sports fan-engagement and event content, though as part of a broad holding-company portfolio rather than a dedicated creative-services firm.
• Octagon: Global sports marketing consultancy providing content, branding, events, and rights services for sports federations, leagues, and clubs. Closely comparable in client base and project types, though Go4gold is more specialized in fan-experience creative production.

Direct peers

• Disguise: UK-based live events technology company providing video/visual production systems and immersive content tooling for major concerts, esports, and sports arena experiences. Directly comparable to Go4gold as both firms deliver high-tech creative and visual solutions for in-arena fan experiences.
• UNIT9: Creative production studio specializing in immersive experiences, AR/VR content, and interactive storytelling for major brands. Comparable to Go4gold in delivering bespoke technical-creative fan experiences and brand activations for tier-one clients.
• Amplify: Brand experience agency creating immersive creative campaigns, branded content, and live event productions for major global brands. Comparable to Go4gold in the experiential-creative services space for sports and entertainment clients.
• HUSH Studio: Creative agency building digital experiences, brand identity, and content for major sports properties (NBA, NFL, MLS). Directly comparable to Go4gold in providing creative services and visual-identity work for sports organizations and federations.
• B-Reel: Creative production studio designing interactive content and digital experiences for global brands and entertainment properties. Similar to Go4gold in blending creative direction with emerging technology (AR, interactive, immersive).
• MKG (formerly Sparks): Global experiential marketing agency creating immersive brand experiences and event activations for major sponsors and sports properties. Directly comparable to Go4gold in specializing in sport-driven brand engagement and live fan experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Go4GoldAgency
• Facebookfacebook.com/go4goldcz
• LinkedInlinkedin.com/company/go4gold

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go4gold