Feisty Media

What Feisty Media does

Feisty Media is a privately held, female-founded media company operating a multi-platform content and community ecosystem aimed at active, performance-minded women. The company distributes seven podcast series spanning menopause and midlife health, gravel cycling, triathlon, women's performance, mother running, trail running, and women's sports news, alongside six email newsletters with a combined 800+ editions, and an editorial article archive. Content verticals cover triathlon, cycling, running, menopause, performance, brain health, nutrition, and strength training.

The company's core technology is a digital media stack anchored on podcast production and distribution through Apple Music and other aggregators, an owned newsletter/email delivery system, and a proprietary e-commerce learning platform at learning.feisty.co that hosts paid courses and certifications. The platform does not rely on third-party AI; all content is human-produced, frequently featuring credentialed experts (MDs, PhDs). Feisty monetizes through pay-as-you-go course and certificate sales ($79-$129 for most courses, $1,250 for the Certificate in Coaching: Women Endurance Athletes), event ticketing across four 2026 event lines including the flagship FeistyFest, free newsletter and podcast content that builds funnel, and sponsored content/sponsorship relationships with brands such as Wahoo, Momentous, Norco, and Eternal. A nascent B2B line (Menopause in the Workplace) extends into corporate HR training.

Go-to-market is community-led and event-driven, combining owned-media distribution with large-scale in-person activations to convert free audiences into paid course, certification, and event customers across primary segments of active women athletes, women 40+ navigating perimenopause/menopause, women endurance coaches, and emerging corporate employer buyers. The firm is headquartered in Victoria, BC, Canada (with operational presence across the United States), was founded in 2017, and operates with approximately 14 employees.

Name

Feisty Media

Legal name

Feisty Media

Website

https://livefeisty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Feisty Media is a female-founded digital media company that operates podcasts, newsletters, courses, certifications, and in-person events for active, performance-minded women, with primary focus on endurance sports, women's health, and menopause/midlife performance content.

Ownership category

akta.pro rank

Product category

Women's Sports and Fitness Digital Media

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Workshops & Masterclasses (Live, Audience-Facing) (MPAGACAM)

Keywords

• Women's sports media
• Women's fitness education
• Active women podcasts
• Menopause and athletics content
• Endurance sports coaching

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Course and Certificate Sales: Feisty generates revenue through selling educational courses and certificates directly to consumers. Courses range from $79 to $129 standalone programs, with the Certificate in Coaching: Women Endurance Athletes priced at $1,250. Courses cover topics including strength training, menopause navigation, nutrition, brain health, and hormone therapy.
2. Event Ticketing: Revenue from in-person events including FeistyFest (3-day celebration), The Grand Traverse Training Program, Women's Bike Mechanic Camp, and 40+ Strong Retreats. Events range from training programs to multi-day festivals.
3. Newsletter Subscriptions: Free newsletter content drives audience engagement. Multiple newsletter offerings including The Feist (Women's Sports News), Feisty 40+, Feisty Women's Performance, Feisty Triathlon, Triathlonish, and Gravel Friday Five.
4. Podcast Content: Free podcast content distributed across major platforms including Apple Music. Podcast network includes Hit Play Not Pause, Girls Gone Gravel, Feisty Triathlon, Feisty Women's Performance, Another Mother Runner, Trail Society, and The Feist.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Feisty Media is a female-focused digital media company that produces and distributes its own content and educational products for active, performance-minded women. Its core offerings include a network of seven podcast series, six email newsletters, structured educational courses (strength training, menopause, nutrition, brain health, endurance coaching), in-person events and training camps, and cycling training plans. Revenue is generated primarily through one-time course and certificate sales ($79–$1,250), event ticketing, and community-building content.

Product overview

Feisty Media operates a multi-platform content and community ecosystem serving active, performance-minded women. The core offering consists of seven distinct podcast series (Hit Play Not Pause, Girls Gone Gravel, Feisty Triathlon, Feisty Women's Performance, Another Mother Runner, Trail Society, and The Feist) spanning topics from menopause and midlife health to gravel cycling, trail running, and triathlon. Complementing the podcasts are six email newsletters (The Feist, Feisty 40+, Feisty Women's Performance, Feisty Triathlon, Triathlonish, and Gravel Friday Five) delivering curated content directly to subscribers. Educational offerings include seven structured courses covering strength training, endurance coaching certification, menopause navigation, nutrition, and brain health. The company also produces in-person events including Feisty Fest (a three-day festival), training camps, and retreats, alongside subscription training programs for cycling and strength training. Together, these products form an integrated media, education, and community platform for women engaged in sports and fitness.

Differentiator

Problem solved

Functional benefit

Brands

• Hit Play Not Pause: Podcast focused on menopause, metabolism, and midlife health for active women
• Girls Gone Gravel
• Feisty Triathlon
• Feisty Women's Performance
• Another Mother Runner
• Trail Society
• The Feist
• Feisty 40+
• Gravel Friday Five
• Triathlonish
• Strong
• Certificate in Coaching: Women Endurance Athletes
• Navigate Menopause
• Fueled
• Brain Power
• Feisty Fest
• The Grand Traverse Training Program

Products and services

• Hit Play Not Pause Podcast Podcast series focused on menopause, metabolism, and midlife health for active women, featuring expert guests discussing topics like hormone therapy and fitness during menopause.
• Girls Gone Gravel Podcast Gravel cycling podcast celebrating women riders with interviews, race coverage, and cycling community stories.
• Feisty Triathlon Podcast Triathlon-focused podcast covering swim, bike, run training, race preparation, and endurance sports for active women.
• Feisty Women's Performance Podcast Podcast exploring women's athletic performance, training science, and sports nutrition for performance-minded female athletes.
• Another Mother Runner Podcast Long-running running and motherhood podcast covering endurance sports, parenting, and active lifestyle balance.
• Trail Society Podcast Trail running podcast featuring stories from the trail running community and outdoor adventure athletes.
• The Feist Podcast Women's sports news podcast delivering the latest updates and stories from women's athletics.
• The Feist Newsletter Weekly women's sports news newsletter delivering headlines, features, and analysis on women's athletics.
• Feisty 40+ Newsletter Newsletter focused on health, fitness, and performance topics for active women aged 40 and over.
• Feisty Women's Performance Newsletter Newsletter delivering performance training insights, sports science, and athletic development content for women.
• Feisty Triathlon Newsletter Triathlon-focused newsletter covering swim, bike, run training, gear reviews, and race coverage.
• Triathlonish Newsletter Newsletter offering triathlon news, trends, and analysis for the triathlon community.
• Gravel Friday Five Newsletter

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• MomentousminorGTM or Marketing PartnerMomentous is a sponsor of Feisty Media, appearing in sponsored content contexts such as gut health articles. The partnership provides marketing exposure for Momentous products to Feisty's engaged audience of active women.
• Discover Lehigh ValleycoreGTM or Marketing PartnerWahoo FeistyFest is presented by Discover Lehigh Valley, indicating a regional tourism partnership to host the 3-day celebration of active women in the Lehigh Valley, PA region. This partnership likely includes venue support and regional promotion.
• WahoocoreGTM or Marketing PartnerWahoo serves as a sponsor of FeistyFest, providing fitness technology brand presence at the major 3-day event celebrating active women. The partnership supports cycling-focused content and attendees.
• EternalminorOthersEternal healthcare company is mentioned in editorial content about healthcare options for active women. The article discusses how Eternal provides healthcare services for women who feel their doctors don't understand their training or athletic needs.
• NorcominorGTM or Marketing PartnerNorco Bikes partnered with Feisty for product reviews, including editorial coverage of the Norco Search C Rival XPLR gravel bike. Feisty provided product testing and review content in exchange for bike access and brand partnership exposure.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oiselle: Women's running brand with an owned media ecosystem including podcasts (e.g., Run Chat), newsletters, and a community of female endurance athletes—closely paralleling Feisty's audience and content model.
• The XX Project: Women's sports media platform producing podcasts, events, and editorial content aimed at female athletes—directly comparable niche and format mix to Feisty.
• Just Women's Sports: Women-focused sports media company producing podcasts, newsletters, and editorial content covering women's athletics. Highly comparable to Feisty's podcast-and-newsletter-led model serving a female sports audience.

Broad incumbents

• Well+Good: Large women's wellness media platform covering fitness, nutrition, and health via editorial content and newsletters. Overlaps with Feisty on women's health/wellness content and monetization via sponsorships.
• Strava: Fitness activity-tracking social platform with newsletters and community content serving endurance athletes. Overlaps with Feisty on endurance-athlete community and content distribution.
• Runner's World: Long-running endurance-running media brand with podcasts, newsletters, and training content. Comparable on endurance-running audience overlap, though not women-niche.
• Peloton: Connected fitness platform producing substantial original content (classes, podcasts) for a predominantly female subscriber base. Overlaps with Feisty on women's-fitness content and community, though distribution model differs.
• iFit: Fitness content platform with workouts, training programs, and editorial content across multiple disciplines including running and strength. Comparable on training-program monetization for endurance athletes.
• Women's Health (Hearst): Established women's health and fitness magazine and digital property covering training, nutrition, and women's health topics. Comparable on the women's-health-and-fitness editorial vertical, though far broader in scope.

Emerging players

• Tonal: Connected strength-training platform producing substantial original strength-training content. Comparable on the women's strength-training content vertical, particularly against Feisty's Strong course and Strong Club program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Feisty_Media
• Facebookfacebook.com/livefeistymedia
• Instagraminstagram.com/feisty_media
• TikToktiktok.com/@feistymedia
• LinkedInlinkedin.com/company/feisty-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feisty Media