What Live Forever Club does

Live Forever Club is a UK-registered Community Interest Company (non-profit, company number 12510293) operating a longevity-focused content and membership platform from Cholsey, Wallingford, Oxfordshire. Founded by Adrian Cull around 2013, the platform is structured as a manually curated editorial archive organized across six topical pillars — Medical Technology, Health, Augmentation, Life Extension, Survival, and How To Live Forever — and contains approximately 5,000 curated news articles, over 11,000 resource entries (companies, people, products), and 100+ original blog posts. The underlying technology is a content publishing and curation platform with a public-facing website (liveforever.club), a member login area, a bookstore, an events calendar, a shop, and a donation page; no APIs, SDKs, or AI/ML components are part of the product surface.

The company's primary customers are individual longevity enthusiasts and self-optimization advocates who consume evidence-based content on anti-aging research, supplements, diagnostics, lifestyle interventions, and life extension philosophy. The customer base is global and English-speaking despite the UK domicile, and there are no enterprise or B2B customers.

Live Forever Club generates revenue through five streams: paid membership subscriptions (free tier plus undisclosed paid tiers), Amazon book affiliate commissions (including the founder's own Live Forever Manual), affiliate referrals to longevity brands such as OneSkin, MediChecks, Prenuvo, and DoNotAge, direct product sales via the on-site shop, and donations supporting the CIC mission. Go-to-market is community-led: a blog and newsletter drive top-of-funnel traffic via SEO, the events calendar and community features drive mid-funnel engagement, and affiliate links and book sales monetize bottom-of-funnel intent.

Name

Live Forever Club

Legal name

Live Forever Club CIC

Website

https://liveforever.club

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Forever Club is a UK-based non-profit content and membership platform that curates evidence-based longevity and life extension news, resources, and blog posts for a global audience of longevity enthusiasts, monetizing through paid memberships, book sales, and affiliate referrals.

Ownership category

akta.pro rank

Product category

Longevity Media and Online Community

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Longevity news curation
• Life extension content
• Online longevity community
• Wellness membership platform
• Longevity resource database

Headquarters

HQ city

Cholsey, Wallingford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Book sales: Live Forever Club operates a curated Longevity Bookstore on Amazon (affiliate links), selling books such as the Live Forever Manual by Adrian Cull, Lifespan by David Sinclair, and others. Sales are driven through the site's bookstore section and blog posts.
2. E-commerce shop: The club runs a shop selling longevity-related goods, including the Live Forever Manual published by the club itself and other products.
3. Affiliate commissions: Blog posts and resource pages include affiliate links to products and services such as OneSkin supplements, Medichecks blood tests, Prenuvo scans, massage balls, sleep masks, and extra virgin olive oil. The club earns commissions on referred sales.
4. Donations: The club accepts donations to support its mission of raising awareness of longevity and life extension progress. A dedicated donation page is available.
5. Membership fees: The club offers both free and paid membership tiers. Paid members receive unlimited access to the full archive and additional features. Membership benefits are described on a dedicated membership page.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Live Forever Club is a UK-based non-profit Community Interest Company that operates a curated content and membership platform focused on longevity and life extension. It maintains an archive of approximately 5,000 evidence-based news articles, an 11,000+ resource directory of companies, people, and products, over 100 original blog posts, a curated longevity bookstore, and an events calendar. The platform offers free and paid membership tiers, with paid members receiving unlimited archive access and discounts on longevity products.

Product overview

Live Forever Club is a UK-based non-profit organization operating as a content and membership platform focused on longevity and life extension. The core offering consists of a free and paid membership tier providing access to approximately 5,000 curated news articles, an 11,000+ resource database (companies, people, products), over 100 blog posts, a curated longevity bookstore, and an events calendar. The platform covers six main topic areas: Medical Technology, Health, Augmentation, Life Extension, Survival, and How To Live Forever. Additional offerings include the Live Forever Manual book by founder Adrian Cull. The organization follows a philosophy of equality in longevity, making basic content freely accessible while offering premium membership features.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Forever Club Membership Free and paid membership platform providing unlimited access to approximately 5,000 curated longevity news articles, an 11,000+ resource database of companies, people, and products, over 100 blog posts, member discounts on longevity products, and exclusive content. Free tier provides baseline access to articles and resources; paid tier unlocks unlimited archive access and additional features.
• Live Forever Manual A practical book by founder Adrian Cull offering guidance on living longer and healthier lives, available for purchase via Amazon and the club's shop.
• Longevity Bookstore Curated list of longevity-related books with editorial reviews and recommendations, including titles such as Lifespan by David Sinclair, Food for Life by Tim Spector, How Not to Age by Michael Greger, and the Longevity Guidebook by Peter Diamandis. Books are accessed through Amazon affiliate links.

Quantifiable outcome

• 5,000+ curated news articles and 11,000+ longevity resources (companies, people, products) maintained on the platform
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorLive Forever Club uses Amazon's affiliate program to sell books from its longevity bookstore, including the Live Forever Manual and curated longevity books by authors such as David Sinclair, Andrew Steele, and Bill Bryson. Links on the site direct to Amazon product pages.
• OneSkinminorChannel Partner/ Reseller/ DistributorLive Forever Club promotes OneSkin OS-01 senotherapeutic skincare products through affiliate links on its blog (product reviews) and membership discounts page. Members receive a 15% discount code on first orders.
• MediChecksminorChannel Partner/ Reseller/ DistributorLive Forever Club includes affiliate links to Medichecks blood testing services in blog posts such as the Christmas gift guide, recommending annual blood tests as a longevity self-tracking tool.
• PrenuvominorChannel Partner/ Reseller/ DistributorLive Forever Club mentions Prenuvo full body MRI scans as a premium health screening option in its Christmas gift guide, with affiliate-style links for readers interested in comprehensive body scanning.
• DoNotAgeminorChannel Partner/ Reseller/ DistributorLive Forever Club includes affiliate links to DoNotAge supplement products in blog posts, offering members exclusive discount codes for longevity supplements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Longevity.Technology: Longevity.Technology is a media and news platform dedicated to the longevity industry, covering scientific research, commercial developments, and consumer products — directly comparable to Live Forever Club's content and community model in the same niche.
• Life Extension Advocacy Foundation (LEAF): LEAF is a US-based non-profit focused on longevity research advocacy and education, publishing news, hosting events, and building community — highly comparable to Live Forever Club's CIC non-profit educational mission and content-led GTM.
• The Longevity Forum: The Longevity Forum curates longevity content and events including a longevity-investor focused summit — comparable to Live Forever Club's combined content/events calendar and its focus on bringing the longevity community together.
• Fight Aging!: Fight Aging! is a long-running blog and newsletter curating longevity research news and commentary, with a similar editorial curation focus and grassroots community ethos to Live Forever Club's blog and news article approach.
• Lifespan.io: Lifespan.io operates as a longevity advocacy platform publishing news, educational resources, and crowdfunding campaigns for longevity research — overlapping directly with Live Forever Club's content curation, community, and longevity education model.

Emerging players

• InsideTracker: InsideTracker is a personalized health and longevity testing platform that combines diagnostics with educational content and affiliate-style partnerships — overlapping with Live Forever Club's emphasis on diagnostics (Medichecks/Prenuvo affiliates) and longevity content.
• TruDiagnostic: TruDiagnostic is a biological age testing company with an education and content component around epigenetic aging — comparable to Live Forever Club's coverage of biological age testing and longevity diagnostics resources.

Broad incumbents

• Elysium Health: Elysium Health is an established consumer longevity supplements brand (Basis) that maintains its own content/marketing ecosystem and competes for the same consumer longevity audience as Live Forever Club's promotional partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/live-forever-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Forever Club