Liverpool Hospitality (Association)

Name

Liverpool Hospitality (Association)

Legal name

Liverpool Hospitality Association

Website

https://liverpoolhospitality.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hospitality Industry Association / Trade Body

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)

akta.pro secondary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

Keywords

• Hospitality trade association
• Industry advocacy services
• Business improvement district
• Hospitality networking events
• Workforce skills development

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Liverpool Hospitality operates as a not-for-profit, membership-based organization. Revenue is generated through membership fees from hospitality businesses in the Liverpool City Region. Membership details and pricing are available upon contact via [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Liverpool Hospitality Association is a not-for-profit, membership-based organization that provides collective advocacy, representation, and support services to hospitality businesses in the Liverpool City Region. Its offering centers on a membership program with sub-group committee participation (HR & Skills, Accommodation, Food & Beverage, Sales & Revenue), plus flagship events including the annual Liverpool Hospitality People Awards and the Art of Hospitality Conference.

Product overview

Liverpool Hospitality Association operates as a not-for-profit, membership-based collective voice for the hospitality sector in the Liverpool City Region. The organization functions as a platform of services rather than a technology product, comprising a core membership program and five sub-group committees (HR & Skills, Accommodation, Food & Beverage, Sales & Revenue, and People & Skills). Additionally, the association runs the Liverpool Hospitality People Awards and the Art of Hospitality Conference as key programmatic offerings. The association does not offer a software product, API, or AI-powered technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Liverpool Hospitality Association Membership Program Membership-based program offering hospitality businesses in the Liverpool City Region access to the association's network, sub-group committees, and collective advocacy representation to stakeholders.
• HR & Skills Committee Services Provides soft HR support and addresses industry-wide challenges related to skills development for member hospitality businesses.
• Accommodation Committee Services Steers the city's Accommodation BID (Business Improvement District) to maintain Liverpool's attraction to overnight visitors.
• Food & Beverage Committee Services Supports F&B operators with a voice in the city while championing Liverpool as a destination for dining and hospitality.
• Sales & Revenue Committee Services Hosts stakeholder events, educational programs, familiarisation trips, and networking events for members.
• Liverpool Hospitality People Awards Annual awards program celebrating outstanding individuals across Liverpool's hospitality sector, featuring 16 award categories including Rising Star, Unsung Hero, and various hospitality service excellence awards.
• Art of Hospitality Conference Annual conference event bringing together hospitality professionals to discuss industry topics including workforce challenges, technology, sustainability, and human resources.

Quantifiable outcome

• Accommodation BID established to support Liverpool's overnight visitor attraction
• +2 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Liverpool Accommodation BIDflagshipStrategic or Co-development PartnerLiverpool Accommodation BID is a joint headline sponsor of the Liverpool Hospitality People Awards 2026. The organization is championed by Liverpool Hospitality, which helped establish the Accommodation BID to support longer-term goals for the city. Bill Addy serves as Chief Executive of Liverpool Accommodation BID.
• Saffron VanillacoreGTM or Marketing PartnerSaffron Vanilla is a headline sponsor of the Liverpool Hospitality People Awards 2026, marking their fourth consecutive year of support since 2023. Founded by local chef and entrepreneur Stephen Ramsden, the company supplies professional chefs and hospitality workers to local and regional businesses.
• Titanic Hotel LiverpoolcoreGTM or Marketing PartnerTitanic Hotel Liverpool is hosting and acting as a key sponsor of the Liverpool Hospitality People Awards 2026. General Manager Brian Connor noted this is the seventh time the hotel has welcomed the event. The hotel also sponsors the Rising Star Award category.
• Liverpool ONEcoreGTM or Marketing PartnerLiverpool ONE is a headline sponsor of the Liverpool Hospitality People Awards 2026. Deputy Centre Director Donna Howitt provided a statement emphasizing Liverpool's strength being its people.
• The Guide LiverpoolminorGTM or Marketing PartnerSponsor of the Excellence in Food Service category at the Liverpool Hospitality People Awards 2026.
• MSP GlobalminorGTM or Marketing PartnerSponsor of the Young Chef of the Year category at the Liverpool Hospitality People Awards 2026.
• Hops & BarleyminorGTM or Marketing PartnerSponsor of the Front of House Award category at the Liverpool Hospitality People Awards 2026.
• Visit Isle Of ManminorGTM or Marketing PartnerSponsor of the Heart of House Award category at the Liverpool Hospitality People Awards 2026.
• Wigan BeerminorGTM or Marketing PartnerSponsor of the Excellence in Bar Service category at the Liverpool Hospitality People Awards 2026.
• Sugar & LimeminorGTM or Marketing PartnerSponsor of the Chef of the Year category at the Liverpool Hospitality People Awards 2026.
• PIB InsuranceminorGTM or Marketing PartnerSponsor of the Top Team category at the Liverpool Hospitality People Awards 2026.
• ExpediaminorGTM or Marketing PartnerSponsor of the Sales & Revenue Star category at the Liverpool Hospitality People Awards 2026.
• The Hospitality HerominorGTM or Marketing PartnerSponsor of the Unsung Hero category at the Liverpool Hospitality People Awards 2026.
• Coolbreeze EventsminorGTM or Marketing PartnerEvent management partner for the Liverpool Hospitality People Awards 2026. Contact: [email protected]

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Edinburgh Hotels Association: Trade association for Edinburgh hotels, focused on collective marketing and destination promotion. Operates a similar membership/advocacy model for a competing UK tourism destination.
• Manchester Hoteliers Association: Independent hoteliers' association for Manchester. Same regional trade-association structure and similar target members (hotel GMs and owners) in a competing UK city region.
• NewcastleGateshead Initiative: Public-private destination management and visitor economy body for Newcastle/Gateshead. Comparable as a regional collective voice that includes hospitality but is broader in scope (cultural, business tourism), offering a model for how Liverpool Hospitality could expand its remit.
• Greater Manchester Hoteliers Association: Regional hoteliers' association serving the Greater Manchester area. Same structural model (membership-based collective advocacy for hotels) but focused on a different UK city region; useful benchmark for scaling regional association operations.

Direct peers

• Liverpool Nightlife CIC: Community interest company representing Liverpool's nightlife and late-night economy. Adjacent peer in the same city, with overlapping leadership (John Hughes sits on both boards), addressing a subset of the same hospitality sector.
• Liverpool Accommodation BID: Liverpool's Accommodation Business Improvement District, originally championed by Liverpool Hospitality. Closest peer — operates as a levy-funded collective voice for the same Liverpool hotels, with overlapping leadership (Bill Addy as CEO, Marcus Magee and Steven Hesketh as Chair/Vice Chair post-2026 transition).

Broad incumbents

• UKHospitality: UK-wide trade association for the hospitality sector. Directly comparable as the national industry body that Liverpool Hospitality ultimately feeds into; operates the same membership-based advocacy model but at national scale.
• VisitBritain / VisitEngland: National tourism agencies for Britain and England. Relevant as the upstream body that Liverpool Hospitality's BID-aligned destination marketing ultimately feeds into; a partner more than a peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liverpool-hospitality-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liverpool Hospitality (Association)