Live Slow Ride Fast & LSRF Cycling Clothing

What Live Slow Ride Fast & LSRF Cycling Clothing does

Live Slow Ride Fast (LSRF) is a Netherlands-based, direct-to-consumer premium cycling apparel brand founded by ex-professional road cyclist Laurens ten Dam, who serves as the brand's founding father and main ambassador. The company designs and sells performance cycling clothing — including jerseys, bib shorts, gilets, jackets, base layers, and accessories — through its own Shopify storefront at lsrf.cc, with all products manufactured in the EU. Its product portfolio is organized around three sub-collections: BOMBA (the premium race and merino line), RACE (competitive riding apparel), and ADVENTURE (gravel and off-road cycling), with retail price points ranging from $15 for branded water bottles to $227 for BOMBA Cargo Bib Shorts.

The business model is straightforward DTC e-commerce: customers purchase individual units at premium price points, with free EU shipping on orders over €100 and a 30-day returns policy. The brand supports multi-currency checkout (USD, EUR, GBP, AUD, CAD and others) and localized payment methods including Klarna, iDEAL, Apple Pay, and Google Pay, shipping globally to more than 40 countries across Europe, North America, Asia Pacific, and the Middle East. Distribution is entirely owned — there is no wholesale, marketplace, or third-party retail presence in the data.

The company targets serious cycling enthusiasts across road, gravel, and adventure disciplines, plus a secondary lifestyle consumer segment, with dedicated men's and women's lines. Marketing is community-driven through Instagram ambassadors, a brand blog, an email newsletter, and 356 featured customer reviews on the storefront. The company is privately held, founder-led, has 7 employees, and shows no disclosed institutional funding, M&A, or external investment activity.

Name

Live Slow Ride Fast & LSRF Cycling Clothing

Legal name

Live Slow Ride Fast Ltd.

Website

https://liveslowridefast.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LSRF is a Netherlands-based direct-to-consumer premium cycling apparel brand selling EU-made jerseys, bib shorts, and outerwear globally to serious road, gravel, and adventure cyclists.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Cycling apparel
• Performance jerseys
• Cycling bibs
• Bike clothing
• Cycling accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Cycling Apparel Sales: Direct-to-consumer sales of branded cycling clothing including jerseys, bibs, gilets, jackets, and accessories through the company's e-commerce platform.
2. Accessories and Essentials: Sales of cycling accessories such as water bottles, base layers, and other cycling essentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Live Slow Ride Fast (LSRF) designs, manufactures, and sells premium performance cycling clothing directly to consumers through its own online storefront. The product range spans the BOMBA flagship line of race jerseys, merino wool jerseys, and cargo bib shorts, alongside Race and Adventure collection jerseys, bibs, gilets and jackets, base layers, and accessories such as branded water bottles. All products are made in the EU using high-quality materials and are tested under extreme real-world riding conditions.

Product overview

Live Slow Ride Fast (LSRF) is a Netherlands-based premium cycling clothing brand offering performance-focused apparel for men and women. The product portfolio is organized around the flagship BOMBA sub-brand (premium race and merino wool jerseys, cargo bib shorts) alongside core collections for Race, Adventure, and everyday cycling essentials. Products span cycling jerseys, bibs, gilets/jackets, base layers, and accessories. The company emphasizes EU manufacturing with high-quality materials, tested under extreme conditions. Founded with ex-pro cyclist Laurens ten Dam as founding father and ambassador, LSRF targets serious cyclists prioritizing performance and durability over casual recreational riding.

Differentiator

Problem solved

Functional benefit

Brands

• BOMBA: Premium race and performance cycling collection featuring race jerseys, cargo bib shorts, and merino jerseys.
• RACE
• ADVENTURE

Products and services

• BOMBA Race Jersey

Quantifiable outcome

• 356 customer reviews showcasing community trust and product satisfaction

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Laurens ten DamcoreOthersEx-professional road cyclist turned ultra-gravel adventurer who serves as one of the founding fathers and main ambassador of LSRF. Brings professional cycling knowledge and credibility to the brand, representing LSRF in the cycling community.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MAAP: Australian premium cycling apparel brand with a global DTC model targeting performance road and gravel cyclists. Directly comparable to LSRF in product range, premium pricing tier, and target customer profile of serious performance cyclists.
• Rapha: UK-founded premium cycling apparel brand and the category-defining player in performance cycling clothing. Directly competes with LSRF in premium jerseys, bibs, and lifestyle cycling wear, with comparable global DTC distribution and a much larger retail and team-sponsorship footprint.
• Castelli: Italian heritage cycling apparel brand synonymous with professional road racing apparel. Competes with LSRF in the high-performance race jersey and bib segment, with a longer history of pro team sponsorships and broader wholesale distribution.
• Café du Cycliste: French premium cycling apparel brand with a lifestyle-meets-performance positioning. Comparable to LSRF in DTC model, premium European manufacturing heritage, and appeal to cyclists who value style alongside technical performance.
• Q36.5: Italian-made premium technical cycling apparel brand emphasizing performance fabrics and European manufacturing. Comparable to LSRF in premium positioning, EU manufacturing story, and focus on serious performance cyclists.
• Isadore: Slovak premium cycling apparel brand founded by professional cyclists, with a similar authentic-cyclist-driven brand story. Directly comparable to LSRF in target customer, premium price tier, and focus on performance road and gravel apparel.
• Pas Normal Studios: Danish premium cycling apparel brand with a similar Scandinavian/Northern-European design sensibility and DTC-led model. Competes directly with LSRF in premium jerseys and bibs, with a comparable pro-cyclist brand ambassador strategy and premium price-point positioning.
• Attaquer: Australian cycling apparel brand with strong style-led positioning and a direct-to-consumer model. Overlaps with LSRF in premium cycling apparel for road and gravel disciplines, with comparable community-driven brand-building approach.

Emerging players

• Velocio: US-based premium cycling apparel brand with a strong sustainability and US-manufacturing positioning. Competes with LSRF in the premium DTC segment with comparable attention to materials and performance, though focused on a different geographic manufacturing origin.

Broad incumbents

• Sportful: Italian heritage cycling apparel brand with broader product range and extensive pro-team sponsorship history. Overlaps with LSRF in race jerseys and bibs but operates as a larger, more established incumbent with wholesale distribution into mainstream cycling retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lsrf.cc
• LinkedInlinkedin.com/company/live-slow-ride-fast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Slow Ride Fast & LSRF Cycling Clothing