LNN USA

Name

LNN USA

Legal name

LNN USA

Website

https://lnnusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local Digital News Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local news publishing
• Digital journalism
• Community newspapers
• Membership journalism
• Digital marketing services

Headquarters

HQ city

Tri-City Area, Virginia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly and annual membership fees providing access to digital content and print subscriptions. Three tiers: Defender ($6.99/month), Patriot ($65.00/year), and Patron ($19.99/month). Members receive access to all websites and in some cases print subscriptions to local newspapers.
2. Digital Marketing Services: B2B digital marketing services offered to local businesses in South Jersey, including Hammonton, NJ. Provides services such as digital advertising, strategy consulting, and local market targeting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LNN USA is a locally owned and operated digital news network that publishes local newspapers (Hammonton Gazette, Vineland Voice), magazines (Colliers), and digital news sites (LNNUSA.com, HammontonGazette.com, VinelandVoice.com) serving South Jersey and Petersburg/Tri-Cities Virginia. It funds operations primarily through a tiered membership model (Defender $6.99/month, Patriot $65/year, Patron $19.99/month) that grants digital access and print subscriptions. It also sells digital marketing services to South Jersey businesses.

Product overview

LNN USA operates as a locally owned and operated digital news network serving South Jersey communities, including Petersburg Virginia and the Tri-Cities area. The company offers a portfolio of newspaper publications (Hammonton Gazette, Vineland Voice), television programs (Good Day Jersey, Buen Dia Jersey), and specialty content segments (Blueberry Banter, Gazette Insider). Revenue is generated through a tiered membership model with three subscription levels (Defender at $6.99/month, Patriot at $65.00/year, Patron at $19.99/month), offering digital access and print subscriptions, plus advertising credit options for nonprofits. The company also provides commercial digital marketing services to South Jersey businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Hammonton Gazette: Local newspaper serving Hammonton, NJ area
• Vineland Voice
• Colliers Magazine
• LNN Digital Marketing Services

Products and services

• Defender Membership Basic monthly membership at $6.99/month that provides free access to all LNN USA websites (LNNUSA.com, HammontonGazette.com, VinelandVoice.com) plus print subscriptions to the Hammonton Gazette and Vineland Voice. Targeted at local residents who want to support and access local journalism.
• Patriot Membership Annual membership at $65.00/year offering all Defender benefits plus print subscriptions to the Hammonton Gazette and the Vineland Voice. Targeted at local residents seeking annual support for local journalism.
• Patron Membership Elite monthly membership at $19.99/month providing all Patriot benefits, plus the ability to designate full monthly membership for advertising credit to a nonprofit of the member's choice. Targeted at local residents who want to support both local journalism and local service organizations.
• Hammonton Gazette Local newspaper serving the Hammonton, New Jersey area, part of the LNN USA network. Distributed in print form (included with memberships) and via the HammontonGazette.com website.
• Vineland Voice Local newspaper serving the Vineland, New Jersey area, part of the LNN USA network. Distributed in print form (included with memberships) and via the VinelandVoice.com website.
• LNN Digital Marketing Services B2B digital marketing services designed for South Jersey businesses, including digital advertising, strategy consulting, and local market targeting. Sold through consultative sales and free strategy sessions via Calendly.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patch Media: Largest U.S. hyperlocal digital news network, operating thousands of community-specific sites with local reporters and SMB advertising — directly comparable model to LNN USA's community-funded, multi-site local news approach.
• TAPinto: New-Jersey-based hyperlocal digital news franchise operating owned and franchised community sites with local reporters and subscription revenue — a near-direct peer given geographic and model overlap with LNN USA's South Jersey footprint.

Broad incumbents

• Townsquare Media: Operator of local radio stations and digital local media properties in small-to-mid-sized U.S. markets — comparable 'local content + local advertising' model though focused on radio rather than print/digital news.
• Lee Enterprises: Mid-sized U.S. newspaper group operating numerous local dailies across small and mid-sized markets — comparable community-level coverage but with legacy print cost structure LNN USA explicitly avoids.
• Gannett: Largest U.S. newspaper chain (USA Today, hundreds of local dailies) where LNN USA's CEO previously worked — provides competitive context for legacy local newspaper economics and the digital transition pressure on small markets.
• CNHI: National newspaper group operating community dailies in small U.S. markets — directly comparable geographic focus and small-market local journalism model, and a prior employer of LNN USA's CEO.
• Advance Local: Owner of Patch and AL.com, operating a portfolio of regional and hyperlocal digital news sites including substantial New Jersey presence — comparable product offering but at vastly larger scale and with corporate parentage.

Emerging players

• Axios Local: Axios's local-news expansion program partners with local news operators to launch and scale community digital sites — comparable membership/donor-supported local journalism model though with materially larger corporate backing.

Regional players

• Spotlight Media: Independent regional publisher of community magazines and local news titles in U.S. small-to-mid markets — comparable locally owned multi-format (print + digital) community publishing model.
• The New Jersey Globe: Digital political and local news site focused on New Jersey state and regional coverage — overlapping South Jersey audience and competing for the same local-news attention and SMB marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lnnusanews
• LinkedInlinkedin.com/company/lnn-usa
• Instagraminstagram.com/lnnusanews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LNN USA