SIA Liepājas Olimpiskais centrs

What SIA Liepājas Olimpiskais centrs does

SIA Liepājas Olimpiskais centrs (LOC) is a Latvian private limited company that operates a multi-facility sports and recreation complex in Liepaja, Latvia. Founded in 2008 with direct involvement from the Liepaja city council, LOC manages more than 15 branded facilities spanning over 50,000 square meters of infrastructure. The portfolio includes the Olympic Centre, Pool & SPA, Ice Hall, Tennis Hall, Football Hall, Manege (equestrian), outdoor stadiums, Recreation Complex Draudziba, and a Sports Health Center. The company serves individual consumers (walk-in visitors, fitness and pool members, tourists) alongside institutional clients including sports clubs (notably HK Liepaja), event organizers, and schools.

LOC operates a diversified, multi-vertical business model combining direct-to-consumer admissions, recurring fitness and pool memberships, on-site accommodation, venue rentals, ticketed events, e-commerce merchandise sales, and sports health services. Pricing is structured across daily admissions (pool visits €7.50, SPA €22), monthly fitness subscriptions (€60/month), and hourly facility rentals (tennis courts €20–30/hour). Revenue mechanics span consumer transactions processed through Shopify and MakeCommerce digital channels, recurring subscription revenue, B2B venue rental contracts with sports clubs and event promoters, and accommodation income from an on-site hotel. The customer base is geographically anchored in Liepaja and the surrounding Kurzeme region, supplemented by tourist traffic.

The company is municipally owned by Liepaja city, which provides regulatory and capital backing but does not insulate it from operational execution. The technology stack is primarily commercial off-the-shelf — Shopify for e-commerce, MakeCommerce for payment processing, and Google Analytics for web measurement — with no disclosed proprietary platform, in-house software engineering, or AI/ML capability. Operational expansion has historically been achieved through a combination of greenfield construction (Manege 2018, Tennis Hall 2019, Football Hall 2022) and acquisitions/takeovers of adjacent facilities (Ice Hall and Draudziba 2014, Tennis Courts 2022).

Name

SIA Liepājas Olimpiskais centrs

Legal name

SIA "Liepājas Olimpiskais centrs"

Website

https://loc.lv

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SIA Liepājas Olimpiskais centrs operates a 15+ facility sports and recreation complex in Liepaja, Latvia, serving residents, tourists, sports clubs, and event organizers across aquatic, ice, tennis, football, equestrian, and fitness venues.

Ownership category

akta.pro rank

Product category

Sports and Recreation Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Tennis & Racquet Sports Facilities (MPAKAEAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Sports facility operations
• Aquatic recreation services
• Athletic training facilities
• Event venue rental
• Sports rehabilitation services

Headquarters

HQ city

Liepaja

HQ country

Latvia

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Facility Admission & Usage Fees: Revenue from individual and group visits to swimming pools, ice rink, tennis courts, athletics facilities, and other sports venues. Includes time-based entry fees (e.g., Large swimming pool 100min at €7.50, SPA visit at €22.00, public skating at €6.00) and court/rink rentals (indoor tennis €20-30/hour, outdoor tennis €12/hour, beach courts €10/hour).
2. Membership & Subscription Programs: Fitness center subscriptions (€60/month standard, €50/month until 4PM, with 3-month and 6-month options at €150/€240 and €120/€180 respectively). Seasonal and multi-visit passes for tennis courts with quantity discounts (5-25% for 5-25 hours).
3. E-Commerce Sales (Gift Cards & Merchandise): Online storefront (e-veikals.loc.lv) selling electronic gift cards (vouchers) with denominations from €10-200, valid for 6 months, and branded merchandise including t-shirts (€18-29), swimsuits (€45), and other souvenirs.
4. Event Venue Rental: Rental of facilities for concerts, conferences, seminars, banquets, balls, corporate events, and sports competitions. Venues include Rose Hall, Tango Hall, Sun/Linden halls, arenas, and event rooms at the Recreation Center Draudziba.
5. Ticket Sales (Third-Party Distribution): Sale of tickets to events through on-site box offices and third-party partners Biļešu Paradīze and Biļešu Serviss. Commission-based arrangement with third-party ticketing providers.
6. Accommodation Services: Overnight accommodation at Recreation Center Draudziba including hostel (81 guests across various room types), holiday houses, holiday apartments, and camping for tent users.
7. Sports Health Services: Medical and rehabilitation services at Sports Health Center including consultations, physiotherapy, therapeutic exercise, massage, physical medicine procedures, and diagnostic tests. Pricelist available via PDF.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SIA Liepājas Olimpiskais centrs (LOC) operates a multi-facility sports and recreation complex portfolio in Liepāja, Latvia, providing year-round access to indoor and outdoor sports venues. The core offering includes aquatics (Pool & SPA), ice sports (Ice Hall), athletics (Manege), tennis (indoor Tennis Hall and outdoor clay courts), indoor and outdoor football (Football Hall, five stadiums), basketball (KP6 outdoor court and Daugava Sports Hall), recreation and accommodation (Draudzība coastal complex), and sports health/rehabilitation services. Facilities serve both individual consumers via admissions, memberships, and gift cards, and organized users such as sports clubs, schools, and corporate event organizers.

Product overview

SIA Liepajas Olimpiskais centrs (LOC) operates as a multi-facility sports and recreation complex portfolio centered in Liepaja, Latvia. The offering consists of a unified platform of sports facilities and services organized under distinct branded locations: the main Olympic Centre (multi-sport arena for basketball, volleyball, martial arts, and events), Pool & SPA (aquatic center with pools and spa facilities), Ice Hall (rink for skating and hockey), Manege (indoor athletics facility), Tennis Hall (indoor courts plus outdoor courts), Football Hall (indoor artificial turf), and five outdoor stadiums (Daugava, Olimpija, Daugava Reserve, Velnciema, Raina Park). Additional offerings include the Recreation Complex Draudziba (coastal camp with accommodations), Sports Health Center (rehabilitation services), and an E-commerce Store for tickets and merchandise. The facilities serve both professional athletes and general public, combining sports, wellness, cultural events, and hospitality services.

Differentiator

Problem solved

Functional benefit

Brands

• LOC Baseins&SPA: Pool and SPA complex - the largest and most modern pool and SPA center in Kurzeme region with relaxation area, water massages, bubble baths, three types of saunas, water attractions, and two swimming pools.
• LOC Ledus halle
• LOC Manēža
• LOC Tenisa halle
• LOC Futbola halle
• LOC Tenisa korti
• KP6 basketbola laukums
• Atpūtas komplekss Draudzība
• LOC Sports Health Center
• LOC E-veikals

Products and services

• Liepāja Olympic Center (Main Arena) 18,000 sqm multi-functional sports and cultural complex with arenas for basketball, volleyball, floorball, table tennis, boxing, judo, and Greco-Roman and freestyle wrestling. Includes Rose Hall for concerts/conferences, Tango Hall for dances/banquets, and a large sports arena. Serves athletes, sports clubs, and event organizers.
• LOC Pool & SPA 3,200 sqm aquatic facility - the largest modern pool and SPA center in the Kurzeme region. Features large 25m 6-lane swimming pool, small instructional pool with counter-current systems, relaxation zone, water massages, bubble baths, three types of saunas (salt, Turkish, aroma), massage pools, ice room, and children's water attractions. Available to individual consumers and groups via pay-per-visit or combined SPA + pool tickets.
• LOC Ice Hall 5,000 sqm ice arena with 1,143+ spectator seats and standing capacity, featuring specialized flooring system enabling transformation for concerts, exhibitions, and cultural events. Home venue for HK Liepaja hockey team and Liepaja Sports Games School. Open to public skating and hockey sessions for individual consumers and clubs.
• LOC Manege (Athletics Arena) 8,910 sqm athletics facility meeting International Athletics Association standards. Features 200m running track with 4 lanes, 6x60m sprint track, sectors for high jump, long jump, throwing disciplines, shot put, pole vault, plus a climbing wall and multi-sport courts. Includes hostel accommodation. Hosts sports schools and athletic training.
• LOC Tennis Hall 5,988 sqm indoor tennis facility with 5 hard-surface courts, fitness center (300.90 sqm), White Hall for TRX and conferences, and Red Hall for small group training. Outdoor area (15,300 sqm) includes 4 hard courts and 6 beach tennis/volleyball courts. Used by tennis sports schools, clubs, and individual consumers.
• LOC Football Hall Indoor football facility with inflatable sports dome (21.3m height). 8,300 sqm with artificial turf football field (102m x 66m) for year-round training and matches regardless of weather. Includes information center and changing rooms. Available to football clubs, schools, and individual users.
• Daugava Stadium International-standard football stadium in Jurmala Park with 105x68m field and 4,022 spectator capacity (3,051 + 971 seats). Features athletics sector for running, hurdles, jumping and throwing events, plus Mini Pitch (20x13m). Hosts Latvian Republic Premier League matches and international competitions. One of the best football stadiums in Latvia.
• Recreation Complex Draudzība 2.86 hectare coastal recreation facility in Bernāti, Nīca Parish with 8 buildings. Includes hostel accommodation for 81 guests (across various room types), holiday houses, holiday apartments, camping, dining room, multifunctional sports field, 3 beach courts, outdoor fitness equipment, and event rooms. Active season May-September. Targets tourists, youth camps, corporate retreats, and educational programs.
• LOC Sports Health Center Medical and rehabilitation facility offering sports health diagnostics including physiotherapy, magnetotherapy, laser therapy, shock wave therapy, functional work capacity tests (lactate threshold, Wingate anaerobic), ECG, body composition analysis, FMS testing, posture and running analysis, and tensiomyography. Available to professional athletes, sports school students, and general public seeking rehabilitation and physical health services.
• KP6 Basketball Court NBA-standard outdoor basketball court gifted by NBA player Kristaps Porziņģis to his hometown. Size 26.65m x 15.24m, basket height 3.05m, with 150 spectator bleachers and lighting. Located next to Daugava Spare Stadium. Free for public use.
• LOC Tennis Courts (Outdoor) Seven outdoor clay courts with irrigation system and warm-up wall, plus two red hard courts for junior players. Located in Jurmala Park. Seating capacity 100. Seasonal operation May-September. First established 1910, restored 1954. Available for tennis sports school training and individual court rental.
• Daugava Sports Hall Historic indoor sports hall with basketball court (24.80 x 14.00m) adaptable for volleyball, tennis, and badminton. Includes 4 changing rooms and sauna. Used by Liepaja Sports Games School for basketball and volleyball, and available for amateur sports groups and competitions.
• Stadium Olimpija Football complex with two fields: one artificial turf (92x63m, illuminated) and one natural grass (101x68m). 1,569 spectator capacity. Features 5 changing rooms and gym. Used for training and amateur football matches.
• LOC E-veikals (Online Store) Shopify-powered online store selling electronic gift cards (€10-200 denominations, 6-month validity), fitness memberships, facility passes, and branded merchandise including t-shirts (€18-29) and swimsuits (€45). Supports multiple payment methods via MakeCommerce (Swedbank, SEB, Citadele, Luminor, Revolut, Visa, MasterCard).

Quantifiable outcome

• LOC Ice Hall serves HK Liepaja hockey team and Liepaja Sports Games School with 150+ young hockey players
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Liepajas Tenisa sporta skola (Liepaja Tennis Sports School)coreStrategic or Co-development PartnerLiepaja Tennis Sports School is a key partner of LOC Tennis Hall, using the facilities for organized training sessions and competitions for young athletes. The school organizes tennis development programs and tournaments at LOC tennis facilities, from local amateur events to international competitions. Contact: [email protected].
• Tenisa veikals (Tennis Shop)minorChannel Partner/ Reseller/ DistributorPartner tennis shop operating at or near LOC Tennis Hall, providing tennis equipment sales and rental services to LOC visitors. Helps serve customers needing equipment for court use.
• Tenisa Klubs Liepaja (Tennis Club Liepaja)minorStrategic or Co-development PartnerTennis Club Liepaja collaborates with LOC tennis facilities, organizing club activities and competitions at the venue. Another tennis organization contributing to the tennis ecosystem at LOC.
• MUUN Trapeze Fitness & YogaminorStrategic or Co-development PartnerPartner fitness/yoga studio offering classes at LOC Tennis Hall, specifically using the White Hall for TRX, trapeze training, and group/individual fitness sessions. Adds to the diverse fitness offerings within the LOC facility.
• Biļešu ParadīzecoreChannel Partner/ Reseller/ DistributorMajor third-party ticketing company enabling ticket sales for LOC events through its platform. LOC Olympic Centre box office operates Biļešu Paradīzes kase for customer convenience in purchasing tickets to events at LOC and throughout Latvia.
• Biļešu ServisscoreChannel Partner/ Reseller/ DistributorMajor third-party ticketing company (Reg. Nr. 40003394937) enabling ticket sales for LOC events through its platform. LOC Olympic Centre box office operates Biļešu Serviss kase alongside Biļešu Paradīze for customer convenience.
• Kafejnīca Paviljons (Paviljons Cafe)minorStrategic or Co-development PartnerCatering partner providing food services for events at Recreation Complex Draudziba. The cafe prepares food on-site at the recreation complex and handles catering for events held in the dining room and event spaces.
• Printful, Inc.minorImplementation/ SI/ Consulting PartnerUS-based print-on-demand service (Reg. Nr. 6265270) used for LOC e-store merchandise fulfillment. Handles production and delivery of printed items like t-shirts and souvenirs ordered through e-veikals.loc.lv.

Scale indicators7 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• Nuffield Health: UK charity operating fitness clubs combined with physiotherapy, diagnostics, and medical services. Highly relevant peer given LOC's own integration of fitness center, Sports Health Center (physiotherapy, magnetotherapy, diagnostics), and recreational sports.
• David Lloyd Leisure: UK-headquartered operator of 100+ premium multi-sport clubs combining indoor/outdoor tennis, swimming, fitness, family programming, and hospitality. Most directly comparable Western operator to LOC's integrated sports + wellness + events + F&B model.
• Tallinna Olümpiakeskus (Tallinn Olympic Sports Centre): Multi-facility sports and recreation complex in Tallinn, Estonia, operated with municipal backing. Closest geographic and structural analog to LOC — same Baltic municipal-sports-complex model with diverse facility mix (pools, arenas, halls, tennis) serving a single regional market.

Broad incumbents

• MyFitness: Largest low-cost fitness chain in the Baltic states with locations across Latvia, Lithuania, and Estonia. Competes with LOC's fitness subscription stream directly, though operates in a narrower fitness-only format versus LOC's full multi-sport offering.
• Better (formerly GLL): UK's largest public-leisure operator managing 400+ leisure facilities on behalf of local authorities. Comparable operating model (municipal-affiliated multi-facility sports/leisure management) and pricing structure (subsidized community access).
• Holmes Place: Premium European fitness and wellness club operator active across multiple European markets. Comparable to LOC's premium-positioned Pool & SPA, fitness, and wellness services.

Regional players

• Forus Idrettssenter: Regional multi-sport complex in Stavanger, Norway, integrating indoor arenas, fitness, and recreational sports. Comparable single-region multi-sport facility operator in Northern Europe.
• Sporta Centrs Rēzekne: Multi-sport facility operator in Latgale region of Latvia serving a similar secondary-city demographic profile. Provides a regional peer benchmark within Latvia's broader municipal sports infrastructure landscape.

Emerging players

• AquaCity Poprad: Slovakia-based year-round water and sports complex combining thermal pools, sports facilities, and accommodation. Comparable integration of aquatic + sports + hospitality model at a regional level.

Others

• Sodexo Benefits and Rewards Services (Sports/Recreation segment): Global facility-management and corporate-wellness provider operating sports/recreation facilities for corporate and institutional clients. Relevant comparator for LOC's corporate event and corporate-wellness revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LiepajaOC
• Facebookfacebook.com/loclv
• Instagraminstagram.com/loclv
• LinkedInlinkedin.com/company/sia-liep%C4%81jas-olimpiskais-centrs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIA Liepājas Olimpiskais centrs