What LoginEKO does

LoginEKO operates one of Europe's largest contiguous certified organic farming operations, running 3,278 hectares of farmland in Vojvodina, Serbia, producing staple crops including oats, sunflower, peas, wheat, flax, chickpeas, and spelt. The 2025 harvest totaled 9,870 tonnes, with ~10,000 tonnes projected for 2026. The company holds EU Organic, Naturland, Bio Suisse, Ecocert, and Serbian Organic certifications simultaneously — a compliance stack that grants access to the highest-priced European organic markets, particularly the DACH region. Beyond crop production, LoginEKO has built a vertically integrated software and product portfolio: the Farming Software captures over 342,500 agronomic data points per season and powers predictive tools (GrainBrain, Growing Degree Days, computer-vision stand counts, and a LangChain-based Advanced Agriculture Chatbot); The Origin is a free traceability platform for organic producers; the upcoming Marketplace (2026) is a B2B platform for organic crop trade; and Niamito is the company's consumer food brand, including Niamito Oatmeal (launched August 2025) and a planned UHT line (2026) sold through retailers including SPAR.

The business model combines farm-gate wholesale of organic staple crops, branded consumer packaged goods under Niamito, and a planned transaction-based Marketplace. Software products are currently free, functioning as ecosystem and credibility assets rather than direct revenue streams. The company is self-funded by founder Samo Login, who previously sold Outfit7 (Talking Tom) for approximately $1B, and operates with a 140+ team spanning an engineering hub in Ljubljana, Slovenia and operational sites across Serbia. Adjacent ecosystem entities — the Lighthouse Farm Network, Lighthouse Farm Academy, and the Login5 Foundation — extend reach into other organic producers and training. No external venture or private equity capital is involved, and no revenue is publicly disclosed; commercial direction is signalled by DACH geographic expansion, branded-food line extensions, and Marketplace launch.

Name

LoginEKO

Legal name

Login EKO d.o.o.

Website

https://logineko.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LoginEKO operates 3,278 hectares of certified organic farmland in Serbia, producing staple crops and the Niamito consumer food brand, supported by proprietary Farming Software, The Origin traceability platform, and a planned B2B Marketplace for organic producers and buyers.

Ownership category

akta.pro rank

Product category

Organic Agriculture

NAICS

Oilseed and Grain Farming (1111), Dry Pea and Bean Farming (111130), Oilseed (except Soybean) Farming (11112), Wheat Farming (11114)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Organic Row Crop Farming (Grains, Oilseeds, Pulses) (AFAGAKAA)

akta.pro secondary industry

Tofu, Tempeh & Traditional Soy Foods Manufacturing (AFAKAGAD)

Keywords

• Organic farming
• Farm management software
• Crop traceability
• Plant-based foods
• Agricultural technology

Headquarters

HQ city

Aradac

HQ country

Serbia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Organic Crops Wholesale: Growing and selling certified organic staple crops (oats, sunflower, peas, wheat, flax, chickpeas, spelt) for human consumption. Crops are certified under EU Organic, Naturland, and Bio Suisse with full traceability. Sales to food companies and ingredient suppliers across Europe.
2. Niamito Food Products: Branded plant-based food products including Meal in a Bottle (HPP and UHT formats) and Oatmeal. Products are distributed through retail partners and distributors primarily targeting DACH region (Germany, Austria, Switzerland).
3. Food Partnerships and Licensing: Partnerships with food producers and retailers for plant-based formulations, R&D support for HPP producers, and ingredient sourcing for the food industry.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

LoginEKO operates a large-scale organic farm (3,278 hectares of certified arable land in Vojvodina, Serbia) producing staple crops including oats, sunflower, peas, wheat, flax, chickpeas, and spelt, sold wholesale to B2B food companies and ingredient suppliers. The company also develops and provides free farm management software (LoginEKO Farming Software), a free traceability platform (The Origin), a consumer food brand (Niamito with Meal in a Bottle and Oatmeal products), and a B2B marketplace connecting farmers, food producers, and buyers.

Product overview

LoginEKO operates as a large-scale organic farming company with an integrated portfolio of agricultural technology products and services. The core offering is LoginEKO Farming Software, a comprehensive farm management platform that connects crop planning to field execution, monitoring, harvest, warehouse processes, and records. This software includes modules for Crop Plan, Work Orders, Warehouse Management, and Business Intelligence. Complementary products include The Origin (free traceability platform enabling QR-code-based tracking from seed to finished product), and the Marketplace (B2B platform for transparent crop sourcing and sales). The company also operates its own organic farm (3,278 ha) producing wholesale crops (oats, peas, wheat, sunflower, flax, chickpeas, spelt) and a consumer food brand, Niamito (plant-based Meal in a Bottle and Oatmeal products). AI-powered features include GrainBrain for predictions, Agro Expert System as virtual agronomist, Advanced Agriculture Chatbot using NLP, and computer vision tools for drone-based crop monitoring. The farm model follows five sustainable principles: organic, livestock-free, legume-based nitrogen fixation, low-input, and data-driven.

Differentiator

Problem solved

Functional benefit

Brands

• Niamito: Plant-based food brand producing ready-to-eat meals and oatmeal products made from organically grown oats. Includes Niamito Meal in a Bottle (HPP and UHT formats) and Niamito Oatmeal.
• The Origin
• LoginEKO Farming Software

Products and services

• LoginEKO Farming Software Comprehensive farm management software built from daily use on a large organic farm. Connects crop planning to field execution, monitoring, harvest, warehouse processes, and records. Includes Live View, Connected Workflow, Crop Plan, Work Orders (mobile app with OCR), Warehouse Management, Scouting, and Business Intelligence modules. Offered free to farmers as part of a collaborative effort to support sustainable farming development.
• The Origin Free traceability platform that tracks food products from seed variety planted in a specific field to the finished product on consumers' tables. Food producers can add full traceability accessible to consumers through a single QR code scan. Free for food producers to use.
• Niamito Plant-based consumer food brand producing ready-to-eat meals and oatmeal products made from LoginEKO's organically grown oats. Includes Niamito Meal in a Bottle (HPP and UHT formats) and Niamito Oatmeal. Products are clean-label, 100% organic, and fully traceable to specific fields via The Origin platform. Sold through retail partners and seeking distributors for Germany, Austria, and Switzerland.
• LoginEKO Marketplace B2B digital marketplace connecting farmers, food producers, and buyers for transparent selling and sourcing of crops and food products. Built into The Origin platform to enable traceability-integrated commerce.
• Organic Crops Wholesale Wholesale supply of certified organic staple crops grown on LoginEKO's 3,278-hectare farm in Vojvodina, Serbia. Crops include oats (959 ha), sunflower (729 ha), peas (690 ha), wheat (324 ha), chickpeas (298 ha), flax (276 ha), and spelt. Sold to B2B food companies and ingredient suppliers with full traceability documentation and multiple organic certifications.

Quantifiable outcome

• Organic certification premiums: 10-80% for oats, 25-50% for sunflower, 20-25% for peas, 20-60% for wheat, 80-157% for flax, 30% for chickpeas, 70% for spelt over conventional prices
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature21 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Lighthouse Farm Network / Lighthouse FarmscoreStrategic or Co-development Partner · 1 October 2023LoginEKO is a member of the Global Network of Lighthouse Farms, organized by Wageningen University & Research. This partnership provides a platform for sharing sustainable farming knowledge and hosting educational programs with international researchers, academics, and students.
• NaturlandcoreOthersGlobal association for organic agriculture offering one of the most rigorous, internationally recognized organic certifications. LoginEKO has been certified since 2023 and renews annually.
• EIT FoodcoreStrategic or Co-development PartnerEuropean Institute of Innovation and Technology Food initiative supporting innovation in the food sector. LoginEKO participates in EIT Food conferences and programs.
• Bio SuissecoreOthersPrivate Swiss organic certification with stricter requirements in certain areas such as biodiversity. Essential for sale of organic products in Switzerland. LoginEKO obtained certification in 2022.
• EcocertcoreOthersInternational organic certification organization providing EU and international organic certification services.
• Login5 FoundationcoreStrategic or Co-development PartnerThe Login5 Foundation makes it possible for LoginEKO to share solutions for free, supporting the company's mission to spread sustainable farming practices.
• Wageningen University & ResearchcoreStrategic or Co-development PartnerLong-standing partnership for research, education, and knowledge sharing. LoginEKO participates in Farming Systems Ecology programs, hosts internships, and collaborates on sustainable agriculture research.
• BioSense InstituteminorStrategic or Co-development PartnerResearch institute in Novi Sad presenting data solutions for government and insurance, sensing solutions for greenhouse optimization during Lighthouse Farm Lab program.
• Donau SojaminorStrategic or Co-development PartnerOrganization supporting sustainable soybean and protein crop production in Europe. Participated in panel discussion at LoginEKO's Lighthouse Farm Lab.
• NALEDminorStrategic or Co-development PartnerSerbian organic agriculture cluster organization participating in panel discussions on data needs in the value chain.
• EcoAgri SerbiaminorStrategic or Co-development PartnerSerbian agricultural organization participating in panel discussions on sustainable farming data requirements.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• OneSoil: OneSoil provides AI-driven crop monitoring, field analytics, and yield prediction tools focused on European row-crop farms. Comparable scope to LoginEKO's GrainBrain, drone imagery, and crop analysis tooling.
• Agricola Moderna: Agricola Moderna operates a large-scale, technology-driven European farming operation combining sustainable production with proprietary indoor growing tech. Useful comparable for LoginEKO's vertically integrated, technology-led farming model at scale.

Direct peers

• CropX Technologies: CropX is a farm management and soil-sensor analytics platform used by row-crop and specialty-crop farmers globally. It directly competes with LoginEKO Farming Software on agronomic decision support, real-time field tracking, and AI-driven recommendations.
• Taranis: Taranis provides AI-powered aerial imagery and field-scouting intelligence for row-crop and specialty-crop farms. Comparable to LoginEKO's drone-based crop analysis, stand counts, and wheat ear detection AI capabilities.
• xFarm Technologies: xFarm is a European farm management software platform serving row-crop operations with planning, monitoring, and sustainability reporting. Overlaps with LoginEKO's software and traceability ambitions across the European organic/row-crop market.
• Farmer's Edge: Farmer's Edge offers digital agronomy, farm data management, and grain market services to large row-crop operations. Comparable to LoginEKO's software platform, predictive analytics (GrainBrain), and crop-monitoring stack.
• Indigo Agriculture: Indigo Ag combines digital agronomy, a grain marketplace, and biological inputs for row-crop farmers. Closest comparable to LoginEKO's combined farming-software-plus-marketplace model, with overlapping crop categories like wheat and soy.

Broad incumbents

• Oatly: Oatly is the leading European oat-based food and beverage brand. It is a logical buyer of LoginEKO's organic oat supply and a benchmark for the plant-based consumer brand Niamito is trying to build in the DACH region.
• Trimble Agriculture: Trimble Ag provides precision agriculture hardware and software, including fleet management and field operations. Overlaps with LoginEKO's real-time field tracking and work order modules, though targeted at a much broader conventional-farmer base.
• Bayer Climate LLC (Climate FieldView): Climate FieldView is Bayer's enterprise-scale farm management and precision agriculture platform serving millions of acres globally. A broad incumbent that overlaps with LoginEKO's farming software and analytics, but serves conventional as well as organic farms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LoginEKOofficial
• LinkedInlinkedin.com/company/logineko

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoginEKO