Long's Meat Market

What Long's Meat Market does

Long's Meat Market is a privately held, family-owned retail butcher shop and gourmet food market founded in 1927 by Ernest "Butch" Long in Eugene, Oregon. The business operates from a single flagship storefront at 81 E. 28th Avenue in Eugene's Southtowne District, employing 8+ staff on peak days, and currently is owned by Robert and Loretta Frye, who took over from Mike Wooley in fall 2016. Core products span a fresh meat counter (premium beef including 45-day dry-aged, lamb, pork, poultry, and specialty game meats such as Muscovy duck, venison, elk, and bison), a full-service deli with made-to-order sandwiches, charcuterie, artisan cheeses, curated Willamette Valley wines, and rotating local craft beer and cider taps. Additional offerings include tiered meat packages (Bronze $175 to Platinum $330), custom Beef/Hog/Lamb Locker Programs for whole-carcass orders cut to specification, weekly Rotisserie Wednesday chickens, and Saturday summer BBQ events.

The business sources from a curated, multi-decade supplier network — Knee Deep Cattle Company and R&R Ranch for grass-fed beef, Anderson Ranches for exclusive lamb, Carlton Farms and Tails & Trotters for natural pork, and Grimaud Farms and Shelton for specialty poultry — emphasizing hormone-free, free-range, and locally raised provenance. Revenue is generated through in-store retail (per-pound meat sales), deli prepared foods, package and locker programs, and ancillary services including home delivery ($25 minimum order), curbside pickup, and monthly deliveries to Florence, Oregon. The customer base is primarily local Eugene/Lane County households seeking premium and locally sourced meats not available at conventional supermarkets, with secondary segments including area restaurants (e.g., King Estate Winery) and health/athletic consumers. Marketing is community-driven via The Butcher's Blog monthly newsletter, Facebook (1,000+ followers), Twitter, Yelp, and sponsorships of local events such as Winetasia.

Name

Long's Meat Market

Legal name

Long's Meat Market

Website

https://longsmeatmarket.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Long's Meat Market is a family-owned retail butcher shop and gourmet deli founded in 1927 in Eugene, Oregon, serving local households, restaurants, and health-conscious consumers with premium dry-aged beef, lamb, pork, poultry, specialty game meats, charcuterie, and curated wines and craft beers.

Ownership category

akta.pro rank

Product category

Specialty Meat Retail

NAICS

Meat Retailers (445240), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG), Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Retail butcher shop
• Fresh meat sales
• Deli and charcuterie
• Custom meat cutting
• Premium meat retail

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Meat Retail: Fresh beef, lamb, pork, poultry, and specialty meats sold by the pound at retail counter with professional meat cutter service
2. Deli Prepared Foods: Made-to-order sandwiches, charcuterie, cheeses, and wine/beer/cider sales from the deli counter
3. Meat Package Plans: Pre-selected meat bundles (Bronze, Silver, Gold, Platinum tiers) sold monthly with cutting and wrapping included
4. Custom Locker Orders: Whole, half, or quarter beef, lamb, and pork carcasses custom cut and wrapped to customer specifications
5. Seasonal Barbecue and Events: Saturday summer barbecues, rotisserie chicken Wednesdays, and weekend grill events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Long's Meat Market is a family-owned retail butcher shop and gourmet food market operating since 1927 in Eugene, Oregon. The business sells premium fresh meats including beef, lamb, pork, poultry, and game, alongside a full-service deli offering made-to-order sandwiches, charcuterie, artisan cheeses, wines, and craft beers. The company also provides custom meat locker programs, weekly rotisserie specials, and barbecue catering events.

Product overview

Long's Meat Market is a traditional butcher shop and gourmet food market operating since 1927. The business centers on a fresh meat counter offering premium beef (including dry-aged and 45-day aged options), lamb, pork, and poultry products, complemented by a full-service deli with made-to-order sandwiches, charcuterie, artisan cheeses, and a curated wine and craft beer selection. Additional offerings include specialty game meats, a tiered meat package program (Platinum, Gold, Silver, Bronze), custom locker programs for beef, hog, and lamb, weekly rotisserie chickens, weekend barbecue service, and seasonal holiday specialty orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Meat Counter

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Anderson RanchescoreOthers · 1 January 1997Exclusive lamb supplier since 1997. Fifth-generation lamb ranch near Brownsville, Oregon. Free-range, grass-fed without antibiotics or hormones. Built own processing plant Kalapooia Valley Grass Fed Processing LLC in 2013. Known worldwide for premium high-quality lamb.
• Carlton FarmscoreOthers · 1 January 1990Pork supplier since 1990. Oregon-based producer of fine and fresh natural meats. Uses hand-picked local and national growers meeting exacting natural excellence standards. Never uses artificial flavors, chemicals, or growth stimulants.
• Knee Deep Cattle CompanycoreOthersPrimary supplier of free range grass-fed beef. Raises cattle on 1,240 acres in Willamette Valley near the Coburg Hills. Won Livestock Producer of the Year 2013 from Lane County Livestock Association. Multi-decade relationship spanning approximately 30+ years.
• R&R RanchcoreOthersSupplier of free range, finished-with-grain fed beef. Works with Long's to communicate best practices in raising free range and hormone-free animals. Relationship spans multiple decades.
• Tails & TrotterscoreOthersPremium pork supplier known for hazelnut-fed heritage breed pigs (Duroc, Berkshire, Landrace, Yorkshire cross). GMO-free feed without corn or soybeans. Never administered antibiotics, hormones, or growth stimulants. Processed by Carlton Farms.
• Boar's HeadminorOthersPremium deli meat supplier. Known for highest quality deli meats in the industry. Part of Long's traditional deli offerings.
• Grimaud FarmsminorOthersMuscovy duck supplier. Barn-raised without steroids, antibiotics, or growth hormones. Produces tender, meaty duck with less fat and fewer calories than turkey.
• Shelton TurkeysminorOthersTurkey supplier since 1924. Raised in open range pens for up to 26 weeks. Never fed or administered antibiotics or artificial growth stimulants. Standard of excellence on the West Coast.
• King Estate WineryminorGTM or Marketing PartnerLong-term customer using Long's for events and restaurant operations. Executive Chef Michael Landsberg has praised Long's professionalism, quality product and service.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Metropolitan Market: Pacific Northwest premium grocer with butcher counters featuring dry-aged, local, and natural meats. Indirect competitor for the high-end Pacific Northwest meat shopper.
• New Seasons Market: Worker-fellowship-owned Pacific Northwest specialty grocer with strong local/artisanal meat programs. Competes for the same conscientious consumer profile in nearby Portland and broader Oregon, though not directly in Eugene.
• Market of Choice: Oregon-based specialty grocery chain emphasizing local, natural, and premium meats. Operates multiple stores across Oregon with broader assortment than Long's; competes for the same premium-meat Eugene/Lane County shopper.

Emerging players

• Crowd Cow: Direct-to-consumer online marketplace sourcing craft meats from independent ranches. Targets the same pasture-raised, hormone-free, traceability-oriented shopper Long's serves, but via subscription e-commerce rather than a retail storefront.
• ButcherBox: Subscription-based DTC meat company delivering grass-fed beef, free-range chicken, and heritage pork. A digital-first substitute for Long's meat package and locker programs with national reach.
• Wagyu / Snake River Farms: Premium American wagyu and specialty meat brand with both DTC e-commerce and select retail/wholesale partnerships. Overlaps with Long's premium steak offering and increasingly competes for the same high-end meat consumer.

Broad incumbents

• Whole Foods Market: National premium/specialty grocer with broad assortment including butcher counters, dry-aged beef, organic/wellness meats, and curated deli. Overlaps on premium meat and prepared deli offerings for the same shopper demographic.

Others

• Bob's Your Uncle BBQ & Catering (local Eugene-area BBQ / meat providers): Eugene-area specialty meat/BBQ vendors that compete with Long's Saturday BBQ and catering revenue, though focused more narrowly on prepared/event meats rather than full-service retail.

Direct peers

• Otto's Sausage Kitchen & Meat Market: Long-standing Portland neighborhood butcher/deli with house-made sausages and prepared foods. Comparable specialty-meat-plus-deli format and community-retail positioning to Long's.
• Laurel Butcher Shop: Portland-based traditional whole-animal butcher shop emphasizing local ranches, dry-aging, and house-made charcuterie. Closest analog to Long's model in the Pacific Northwest, with comparable product depth and neighborhood-retail identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TweetsforMeats
• Facebookfacebook.com/Longsmeatmarket
• LinkedInlinkedin.com/company/long's-meat-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long's Meat Market