MD ESTHETICS

What MD ESTHETICS does

MD ESTHETICS is a privately-held cosmetic medicine clinic operating from a single location at 201-1910 Sooke Road in Victoria, BC, Canada. Founded by Dr. Kent Banks and Dr. Daniel Milkovich, the clinic delivers non-surgical aesthetic treatments including injectables (Botox, dermal fillers, Belkyra), advanced laser and energy-based technologies (Fraxel, MiXto SX CO2, excel V, IPL Photorejuvenation, PicoSure, Venus Viva, Venus Legacy, Clear & Brilliant, Primelase), body contouring (CoolSculpting), facial treatments (HydraFacial MD), and prescription eyelash enhancement (Latisse). The clinic has also developed a proprietary non-surgical facelift procedure called VolumaLift. All injectable procedures are performed by the founding physicians rather than delegated to nurses or technicians, which the clinic uses as a key differentiator.

The clinic's go-to-market is consultation-driven and locally focused, with patients booking by phone (250.478.2336 / 1.888.578.2336), toll-free line, or online contact form. Revenue is generated through per-treatment professional services fees and through retail sale of physician-endorsed medical-grade skincare lines (SkinMedica, Obagi, Elta MD, Jane Iredale, Clarisonic) dispensed in-clinic. Pricing is quote-based and determined during consultations, with major treatments requiring a non-refundable deposit at booking. The clinic employs approximately 11 staff, including two co-founder medical directors, an office manager, a concierge lead, and licensed laser technicians.

MD ESTHETICS operates within an extensive supplier and partnership ecosystem anchored by Allergan Canada, which in 2015 designated the clinic as one of only three Allergan Centres of Excellence in Canada. The founding physicians are Allergan-appointed national lecturers and trainers of cosmetic injectables, and the clinic offers Allergan-manufactured products including Botox, CoolSculpting, and SkinMedica. Other key technology partners include Cynosure (PicoSure), Venus Concept (Venus Legacy/Viva), and HydraFacial MD. Local marketing relies on a blog, a before/after treatment gallery, the annual Look Amazing Contest (drawing 2,400-4,000+ public votes per year from 2010-2012), and earned media through local radio stations including CFAX, KOOL 107.3, Ocean 98.5, and KiSS 103.1.

Name

MD ESTHETICS

Legal name

MD ESTHETICS

Website

https://lookamazing.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MD ESTHETICS is a privately-held, single-location cosmetic medicine clinic in Victoria, BC, offering non-surgical aesthetic treatments (injectables, lasers, body contouring) and medical-grade skincare under co-founders Dr. Banks and Dr. Milkovich.

Ownership category

akta.pro rank

Product category

Cosmetic Medical Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Cosmetic medical services
• Aesthetic skin treatments
• Cosmetic injectables
• Laser skin rejuvenation
• Body contouring services

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cosmetic Medical Procedures: Revenue from performing cosmetic injectable procedures (Botox, dermal fillers, Belkyra), laser treatments (IPL, Fraxel, PicoSure, excel V, Venus devices, CoolSculpting, Primelase, HydraFacial), and skincare treatments. These are primarily one-time procedures with results lasting months to years.
2. Medical-Grade Skincare Products: Sale of physician-recommended skincare products including SkinMedica, Obagi, Elta MD, Clarisonic, and Jane Iredale mineral makeup. Products can be exchanged or returned within 14 days for clinic credit.
3. Latisse Prescription: Sale of Latisse eyelash growth serum by prescription for at-home use, applied nightly to upper eyelashes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

MD ESTHETICS is a single-location cosmetic medicine clinic in Victoria, BC that delivers non-surgical and minimally invasive aesthetic treatments to individual patients. Core services include cosmetic injectables (Botox, dermal fillers, Belkyra), advanced laser and light-based skin treatments (IPL, Fraxel, MiXto CO2, excel V, PicoSure, Clear + Brilliant, Venus Viva), body contouring (CoolSculpting, Venus Legacy), facial treatments (HydraFacial MD), and the proprietary VolumaLift non-surgical facelift. The clinic also retails physician-endorsed medical-grade skincare (SkinMedica, Obagi, Elta MD, Clarisonic, Jane Iredale) and the prescription eyelash serum Latisse.

Product overview

MD ESTHETICS is a cosmetic medicine clinic offering a comprehensive portfolio of non-surgical aesthetic treatments and medical-grade skincare products. The core offering consists of injectable treatments (Botox, Dermal Fillers, Belkyra), advanced laser technologies (Fraxel, MiXto SX CO2, excel V, IPL, Primelase, PicoSure, Venus Viva, Venus Legacy, Clear & Brilliant), body contouring (CoolSculpting), facial treatments (HydraFacial MD), and eyelash enhancement (Latisse). These treatments are complemented by a curated selection of physician-endorsed skincare products including SkinMedica, Obagi, Elta MD, Clarisonic, and Jane Iredale mineral makeup. The clinic also developed the proprietary VolumaLift non-surgical facelift procedure. Services are organized around the Treatment Triangle approach: Injectables, Technology, and Skincare, addressing conditions from aging and wrinkles to body fat, unwanted hair, and various skin concerns.

Differentiator

Problem solved

Functional benefit

Products and services

• Belkyra

Quantifiable outcome

• IPL photorejuvenation results last 6 months to years
• +9 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Allergan CanadacoreStrategic or Co-development PartnerMD ESTHETICS has a deep, multi-faceted relationship with Allergan. In 2015, Allergan designated MD ESTHETICS an Allergan Centre of Excellence (1 of 3 in Canada). Dr. Banks and Dr. Milkovich are Allergan-appointed national lecturers and trainers of physicians across Canada in Botox and dermal filler techniques. They were invited to the 1st International Allergan Medical Institute Meeting in London and toured Allergan's Botox manufacturing facility in Westport, Ireland.
• Cynosure (PicoSure)coreTechnology or IntegrationMD ESTHETICS added PicoSure picosecond laser technology for tattoo removal, described as the world's first and fastest tattoo removal laser, offering fewer treatments and better clearance than older Q-Switch technology.
• Venus ConceptsecondaryTechnology or IntegrationMD ESTHETICS offers Venus Legacy (body contouring/skin tightening) and Venus Viva (nano-fractional RF skin resurfacing) treatments using Venus Concept devices.
• HydraFacial MDsecondaryTechnology or IntegrationMD ESTHETICS offers HydraFacial MD treatments, described as the next level of facials combining cleansing, exfoliation, extraction, and hydration.
• British Columbia Society of Aesthetic PhysiciansminorStrategic or Co-development PartnerDr. Banks and Dr. Milkovich are Co-Founders and Board Members of the British Columbia Society of Aesthetic Physicians, a professional association for cosmetic physicians in BC.
• SkinMedicasecondaryChannel Partner/ Reseller/ DistributorMD ESTHETICS sells SkinMedica medical-grade skincare products in-clinic. SkinMedica is a member of the Allergan group. Products include HA5 Rejuvenating Hydrator and Lytera Skin Brightening Complex.
• ObagiminorChannel Partner/ Reseller/ DistributorMD ESTHETICS offers Obagi skincare products designed to minimize premature aging, sun damage, hyperpigmentation, and acne.
• Elta MDminorChannel Partner/ Reseller/ DistributorMD ESTHETICS sells Elta MD clinically proven skincare products, originally developed for wound and burn centre use.
• ClarisonicminorChannel Partner/ Reseller/ DistributorMD ESTHETICS sells Clarisonic sonic skin cleansing devices that exfoliate and cleanse six times better than hands alone.
• Jane IredalesecondaryChannel Partner/ Reseller/ DistributorMD ESTHETICS sells Jane Iredale mineral makeup, described as the leader in mineral makeup with health benefits of minerals and the Skin Cancer Foundation Seal of Recommendation for sun protection products.
• CoolSculpting (Allergan)coreTechnology or IntegrationMD ESTHETICS offers CoolSculpting non-surgical fat reduction treatment using controlled cooling to freeze and eliminate stubborn fat cells.
• KiSS 103.1 RadiominorGTM or Marketing PartnerMD ESTHETICS partnered with local radio station KiSS 103.1 for the 'Rethink Your Ink' contest, offering PicoSure tattoo removal treatments as prizes to contest winners.
• Look Amazing Contest Sponsors (2011)minorGTM or Marketing PartnerAnnual contest sponsors included Carreiro The Studio (hair), Babin Dentistry (whitening), Body Dynamics (training), Feel Good Yoga, Tulipe Noir (styling), Cat's Eye Photography, Four Points by Sheraton Victoria Gateway, Empower Inq., Pro-Derm, Bellyfit, Philip Nyren (clothing), and Snap Victoria.
• Look Amazing Contest Sponsors (2012)minorGTM or Marketing Partner2012 contest sponsors included CoolSculpting, Greatlife Designs, MD ESTHETICS, Pro-Derm, Sisterfloyd Designs, Snap Victoria ($250 gift certificate), and The Fairmont Waterfront Vancouver (2-night stay).

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• The Cosmetic Surgery Clinic: The Cosmetic Surgery Clinic is a well-established Toronto-area cosmetic medicine and surgery practice offering injectables, laser, and aesthetic treatments. It is a broader incumbent competing in the same physician-supervised aesthetic category.
• Toronto Dermatology Centre: Toronto Dermatology Centre is a large, established physician dermatology practice offering medical and cosmetic dermatology, injectables, and laser services. It is a broader incumbent in the same physician-delivered aesthetic dermatology category as MD ESTHETICS.

Direct peers

• Dr. Lisa Kellett Dermatology and Laser Clinic: Dr. Lisa Kellett's clinic is a Canadian physician-led cosmetic dermatology and laser practice offering injectables, lasers, and skin treatments, with a similar consultation-based, doctor-delivered model to MD ESTHETICS.
• 8 West Cosmetic Surgery & Skin Clinic: 8 West is a Vancouver-based cosmetic surgery and skin clinic offering injectables, laser, body contouring, and skincare. It competes with MD ESTHETICS for cosmetic dermatology patients in the BC market.
• Visage Clinic: Visage Clinic is a Canadian cosmetic medicine and dermatology practice offering injectables, laser skin treatments, and body contouring, directly comparable in service mix to MD ESTHETICS' physician-delivered aesthetic offering.
• Skin Vitality Medical Clinic: Skin Vitality is a large Canadian medical aesthetics chain providing injectables, laser, body contouring, and skincare. It competes head-to-head with MD ESTHETICS on the same treatment categories and on physician-supervised cosmetic procedures.
• Project Skin MD: Project Skin MD is a physician-led cosmetic dermatology and medical aesthetics clinic in Vancouver offering injectables, laser, skin treatments, and medical-grade skincare, closely mirroring MD ESTHETICS' service model and customer base in BC.
• Dermapure: Dermapure is a Canadian chain of medical aesthetic clinics offering Botox, fillers, laser, CoolSculpting, and skincare across multiple provinces. It directly competes with MD ESTHETICS for the same physician-supervised injectable and device-driven cosmetic patient base in Canada.

Others

• Cynosure (Hologic): Cynosure is the manufacturer of PicoSure, the picosecond laser used by MD ESTHETICS for tattoo removal. It is an enabling technology supplier rather than a direct clinical competitor.
• Allergan Aesthetics (AbbVie): Allergan Aesthetics (now part of AbbVie) is the manufacturer of Botox, the Juvederm filler line, CoolSculpting, and SkinMedica. It is a critical supplier and ecosystem partner to MD ESTHETICS, which holds an Allergan Centre of Excellence designation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/md-esthetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD ESTHETICS