Project Skin MD
Project Skin MD is a Canadian medical aesthetic clinic chain operating three locations in Vancouver, Richmond, and Ottawa, offering injectables, laser and body contouring treatments, and SkinCeuticals skincare products to individual consumers through a consultation-based, direct-to-consumer model.
- Company typePrivate
- Founded2012
- HeadquartersVancouver, British Columbia, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Project Skin MD does
Project Skin MD is a Canadian medical aesthetic clinic chain founded in 2012 by Dr. William McGillivray and Bev McGillivray, headquartered in Vancouver, British Columbia, and operating three locations across Canada: a 6,000-square-foot flagship in Vancouver's South Granville, a second British Columbia clinic in Richmond (opened 2017), and a clinic in Ottawa (the company's first Ontario location). The company employs approximately 26 staff and is now part of the Functionalab Group, which received an investment from L'Oréal in November 2019, marking L'Oréal's first investment in the medical aesthetic service industry. Its service portfolio spans neuromodulators (e.g., Botox), hyaluronic acid dermal fillers, ultrasound and radiofrequency skin tightening (Ultherapy, Thermage CPT, Exilis Ultra 360), body contouring platforms (CoolSculpting, EMSculpt, EMSculpt NEO, SculpSure, EMTone, Belkyra), an extensive laser and light-based device set (Fraxel, PicoWay, ClearLift Plus, IPL Photorejuvenation, VBeam Perfecta, Excel V+, Clear + Brilliant, Laser Genesis, BLU-U, AFT, Carbon Laser Peel, Pixel Skin Resurfacing), regenerative treatments (PRP, PRF), and a broad menu of medical-grade facials, microneedling, RF microneedling, HydraFacial, JetPeel, dermaplaning, and clinical peels. The technology stack is device-led and third-party-dependent: the company's proprietary claims center on the "integrated skin care model" methodology and the PS Glow Room concept (a dedicated space for introductory-tier medical aesthetic services) rather than on internally developed technology.
Project Skin MD runs a consultation-based, direct-to-consumer go-to-market model. Patients book appointments online through the Dermatpure platform, by phone, or via a treatment inquiry form and are offered free consultations; treatments are priced on a per-procedure basis with no publicly disclosed price list (CoolSculpting starts at $800 per cycle, with costs varying by treatment area, number of cycles, and individual objectives). Revenue derives from three streams: (1) medical aesthetic treatment procedures, (2) professional skincare product sales through on-site SkinCeuticals Advanced Clinical Spas and the Shopify-powered online store at shop.projectskinmd.com, and (3) an indirect financing stream via a partnership with Beautifi, which offers monthly payment plans of 6 months to 6 years, allowing the clinic to receive payment upfront while patients pay over time. Distribution is wholly direct through owned clinics and owned e-commerce, with marketing conducted across Instagram, Facebook, LinkedIn, YouTube, an email newsletter, the PS Life blog, and earned media in outlets including Newsweek, Forbes, Vancouver Sun, and Daily Hive.
The company's positioning rests on three pillars: (1) the first North American SkinCeuticals Advanced Clinical Spa partnership (established 2012 with L'Oréal's professional skincare brand), extended across all clinics; (2) Key Opinion Leader status for its founders, who have presented at the World Congress of Dermatology 2015, Master Physician Event Korea 2018, and Cosmetic Update Mexico 2019; and (3) the integrated skin care model combining consultation, treatment plan, and ongoing maintenance with daily skincare products. The Ottawa clinic has held the Top Choice Cosmetic Clinic award for seven consecutive years, underscoring durable local market leadership. The customer base is fragmented across individual consumer segments (aesthetic-medicine seekers, skincare-conscious consumers, and a secondary male-patient segment) with no enterprise customers or revenue concentration risk. No revenue figures are publicly disclosed, and the company has not announced any direct funding rounds; indirect access to growth capital is via the Functionalab Group and L'Oréal ownership structure.
Project Skin MD firmographics
Firmographics- Name
- Project Skin MD
- Legal name
- Project Skin MD
- Website
- https://projectskinmd.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project Skin MD is a Canadian medical aesthetic clinic chain operating three locations in Vancouver, Richmond, and Ottawa, offering injectables, laser and body contouring treatments, and SkinCeuticals skincare products to individual consumers through a consultation-based, direct-to-consumer model.
- Ownership category
- akta.pro rank
Project Skin MD industry classification
Industry- Product category
- Medical Aesthetics
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)
- akta.pro secondary industries
- Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Project Skin MD is headquartered
LocationHeadquarters
- HQ city
- Vancouver, British Columbia
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Project Skin MD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Medical Aesthetic Treatments: Revenue generated from providing medical aesthetic procedures including neuromodulators (Botox), dermal fillers, laser treatments, body contouring (CoolSculpting), skin rejuvenation, and other cosmetic procedures. Treatment-based pricing with per-procedure charges.
- Professional Skincare Products: Sale of SkinCeuticals advanced skincare products through on-site SkinCeuticals Advanced Clinical Spas and online store (shop.projectskinmd.com). Products sold include serums, cleansers, and customized skincare regimens.
- Financing Services (Beautifi): Partnership with Beautifi for monthly payment plans. Clinic receives payment upfront while patients pay over 6 months to 6 years. Processing of financing applications generates indirect revenue through treatment accessibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CoolSculpting treatments start at $800 per cycle |
| Other | One time | Newsletter subscriber incentive - $25 off next online purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Project Skin MD product offering
Product offeringCore offering
Project Skin MD is a Canadian medical aesthetic clinic group that sells physician-supervised cosmetic dermatology services, including injectable treatments (neuromodulators and dermal fillers), laser and light-based skin rejuvenation, microneedling, chemical peels, body contouring, and clinical facials. The clinics also retail physician-grade skincare products, including SkinCeuticals, alongside treatment services delivered across locations in Vancouver, Richmond, and Ottawa.
Product overview
Project Skin MD is a medical aesthetic clinic offering a comprehensive portfolio of advanced skincare and body treatments across three Canadian locations (Vancouver, Richmond, and Ottawa). The core offering consists of injectable treatments (neuromodulators, dermal fillers), laser and light-based therapies (Fraxel, PicoWay, IPL, VBeam, Excel V+), body contouring (CoolSculpting, EMSculpt, SculpSure), and regenerative treatments (PRP, PRF). The PS Glow Room serves as the introductory-level treatment brand, while the SkinCeuticals Advanced Clinical Spa provides professional skincare products and consultations. Additional offerings include facials, peels, microneedling, and the Beautifi financing program. The company operates as a unified clinic model with medical directors and trained staff providing personalized treatment plans.
Differentiator
Problem solved
Functional benefit
Brands
- PS Glow Room: Signature treatment space offering introductory medical aesthetic services including facials, microneedling, dermabrasion, and chemical peels
- SkinCeuticals Advanced Clinical Spa
- PS Life
- PS Lifestyle Magazine
Products and services
- Medical Aesthetic Treatments Physician-supervised cosmetic dermatology services including injectable neuromodulators (e.g., Botox), dermal fillers, laser and light-based skin rejuvenation, microneedling, chemical peels, body contouring, and clinical facials, delivered to adult consumers seeking non-surgical aesthetic enhancement.
- SkinCeuticals Skincare Retail Retail of physician-grade SkinCeuticals skincare products sold in-clinic at the Vancouver, Richmond, and Ottawa Project Skin MD locations, intended for consumers seeking medical-grade skincare to complement in-clinic treatments.
Quantifiable outcome
- Seven consecutive years as Top Choice Cosmetic Clinic in Ottawa
- +2 more outcomes
Companies that use Project Skin MD
Customer profileSegments3 records
Ideal customer profiles1 record
Project Skin MD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Project Skin MD partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Functionalab GroupcorePartnership with Canadian industry leaders Functionalab Group in February 2019. Combined advanced knowledge and expertise to expand reach of Project Skin MD services.
- SkinCeuticals (L'Oréal)corePartnership established in 2012 to create the first North American SkinCeuticals Advanced Clinical Spa. Located on ground floor of Vancouver facility, dedicated to professional skincare consultations and SkinCeuticals products. Extended to all Project Skin MD clinic locations. SkinCeuticals is owned by L'Oréal Group.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
Project Skin MD competitors and assessment
Company assessmentBroad incumbents
- LaserAway: Large US-based medical aesthetic chain offering laser hair removal, injectables, body contouring, and skincare. Comparable treatment breadth and direct-to-consumer positioning to PS's clinic model.
- Ideal Image: Largest North American medical aesthetic clinic chain with 150+ locations and a wide treatment menu including injectables, body contouring, and laser. Comparable service portfolio; PS is the regional/Canadian analog in scale ambition.
- SkinSpirit Medical Spa: Multi-location US medical spa chain combining injectables, lasers, body contouring, and physician-grade skincare retail. Directly comparable clinic format and SkinCeuticals-aligned retail model to Project Skin MD.
Others
- SkinMedica (Allergan Aesthetics): Medical-grade skincare brand owned by Allergan Aesthetics, distributed through medical aesthetic clinics. Adjacent ecosystem player whose products compete with / complement the SkinCeuticals retail line that PS sells.
- Functionalab Group: Canadian wellness and skincare company that is the parent of Project Skin MD since 2019 with L'Oréal investment. Relevant as the parent/operating partner and as a comparable Canadian skincare brand portfolio.
Regional players
- The Cosmetic Clinic: Australia/New Zealand-based chain of medical aesthetic clinics offering injectables, laser, and skincare. Comparable clinic-model business in a different geography, useful as a like-for-like retail/aesthetic benchmark.
Direct peers
- Skin Vitality Medical Clinic: Canadian multi-location medical aesthetic clinic chain offering injectables (Botox, fillers), laser, body contouring, and skincare under medical directors — directly comparable multi-clinic operator focused on the same treatments and customer segment as Project Skin MD.
- Dermetics Cosmetic Dermatology: Canadian medical aesthetic clinic offering injectables, laser, and skin treatments under a clinical/dermatology-led model. Strong overlap with PS on treatment menu and patient demographic.
- Bense SurgiSpa: Canadian medical aesthetic clinic offering neuromodulators, dermal fillers, laser, and skin treatments from a medical-director model. Comparable service menu and clinical positioning to Project Skin MD in the Canadian market.
- Skin Care Clinic Toronto: Toronto-based medical aesthetic clinic providing injectables, laser hair removal, skin rejuvenation, and skincare product retail. Directly comparable offering, including retail of medical-grade skincare lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Project Skin MD social profiles
Digital presenceProject Skin MD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Skin MD leadership team
Management profileNumber of profiles
Profiles2 records
Project Skin MD subsidiaries and ownership
Company hierarchySubsidiaries2 records
Project Skin MD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Skin MD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Skin MD
What does Project Skin MD do?
Project Skin MD is a Canadian medical aesthetic clinic group that sells physician-supervised cosmetic dermatology services, including injectable treatments (neuromodulators and dermal fillers), laser and light-based skin rejuvenation, microneedling, chemical peels, body contouring, and clinical facials. The clinics also retail physician-grade skincare products, including SkinCeuticals, alongside treatment services delivered across locations in Vancouver, Richmond, and Ottawa.
Is Project Skin MD a public or private company?
Project Skin MD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project Skin MD founded?
Project Skin MD was founded in 2012. It employs 11 to 50 people.
Where is Project Skin MD based?
Project Skin MD is headquartered in Vancouver, British Columbia, Canada, in the North America region.
How does Project Skin MD make money?
Three revenue lines are on record. Medical Aesthetic Treatments are the primary driver. The others are professional Skincare Products and financing Services (Beautifi).
Who are Project Skin MD's main competitors?
Broad incumbents on record are LaserAway, Ideal Image and SkinSpirit Medical Spa. Others are SkinMedica (Allergan Aesthetics) and Functionalab Group. The Cosmetic Clinic is listed as a regional player. Direct peers are Skin Vitality Medical Clinic, Dermetics Cosmetic Dermatology, Bense SurgiSpa and Skin Care Clinic Toronto.
Does Project Skin MD have an API?
No public API is recorded for Project Skin MD.
What industry is Project Skin MD in?
Project Skin MD's product category is Medical Aesthetics. Its primary akta.pro industry code is HSALADAN, Medical-Grade / Clinical Facials (Dermatology & Med Spa), with a secondary code of HLAKACAG, Procedural Dermatology (Office-Based Surgery). Its NAICS code is 81211 and its SIC code is 2844.