Lopes Premium

What Lopes Premium does

Lopes Premium is a privately held real estate brokerage firm registered in São Paulo, Brazil (CNPJ 29.286.793/0001-39, CRECI 031353-J), founded in 2023 and operating a single office in the Jardim Avelino neighborhood of São Paulo's Zona Leste (East Zone). The firm is part of the broader Lopes Consultoria de Imóveis brand network and serves residential property buyers and renters across six East Zone neighborhoods: Jardim Avelino, Vila Prudente, Vila Formosa, Vila Carrão, Vila Zelina, and Parque São Lucas. Its customer base is exclusively consumer (B2C), with two primary segments — homebuyers of new developments (lançamentos) and ready-to-move properties (prontos), and renters of apartments and houses.

The company's core offering is a website-based property search platform (premium.lopes.com.br) with standard filters for price, area, bedrooms, bathrooms, and parking, supplemented by a mortgage calculator/simulator and a Google Play mobile application. Underlying technology is conventional — a listing aggregation and search interface with no proprietary AI/ML components, APIs, or SDK integrations disclosed. Add-on services include a bookmarking ("Favoritos") feature and a bundled mortgage financing solution delivered through a core partnership with CrediPronto, which provides digital credit analysis within 24 hours and financing terms up to 420 months. The firm also maintains presence across Facebook, Instagram, LinkedIn, YouTube, Twitter, and a corporate blog for top-of-funnel marketing.

Lopes Premium operates a sales-led GTM motion via a hybrid of direct in-office consultations, phone sales, and self-serve online browsing. Revenue is generated through transaction-based commissions on both property sales (including new development pre-sales) and rental intermediation. The firm employs 7 people, has no disclosed funding, no parent company, no subsidiaries, and no identified institutional investors. Pricing for brokerage services is quote-based and not publicly disclosed.

Name

Lopes Premium

Legal name

Lopes Premium

Website

https://lopespremium.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Lopes Premium is a privately held São Paulo residential real estate brokerage, founded in 2023, serving individual buyers and renters of apartments and houses in the Zona Leste region under the broader Lopes brand network, with 7 employees and a CrediPronto mortgage financing partnership.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property sales intermediation
• Rental property services
• Mortgage financing facilitation
• Local property listings

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission earned on successful property sales transactions for both new developments (lançamentos) and ready-to-move-in properties (prontos)
2. Rental Services: Commission or fees from rental property transactions including apartments and houses for lease

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Lopes Premium is a real estate brokerage intermediating the sale and rental of residential apartments and houses in São Paulo's East Zone (Zona Leste), including new developments (Lançamentos) and ready-to-move properties (Prontos). The firm operates from a physical office in Jardim Avelino and a digital listing platform that supports property search, mortgage financing simulation, and facilitated loan origination through partner CrediPronto.

Product overview

Lopes Premium operates as a real estate brokerage platform offering a unified property marketplace for the Zona Leste region of São Paulo. The core offering consists of residential properties for sale and rent, divided into two main categories: Lançamentos (pre-sale/new developments) and Prontos (ready-to-move properties). These are further segmented by property type—apartments and houses. Supporting the core listings are add-on modules including a mortgage calculator (Calculadora de Compra) for financing simulation, CrediPronto for complete mortgage financing services with digital processing, and a Favoritos bookmarking system. The platform aggregates listings with filtering capabilities including price range, property area, bedrooms, and parking spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartamentos à venda (Apartments for Sale)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• ImovelWeb: Brazilian online real estate classifieds portal serving as a lead generation channel for brokerages including local shops like Lopes Premium. More of a listing aggregator than a direct brokerage competitor, but it shapes lead flow dynamics.
• CrediPronto: Mortgage financing partner explicitly integrated into Lopes Premium's offering. Comparable as a financial-services enabler in the property transaction chain rather than a direct brokerage competitor, but closely tied to the firm's value proposition.

Emerging players

• QuintoAndar: Brazil's leading proptech for rental and sales, operating heavily in São Paulo. Competes with Lopes Premium for residential listings and renter/buyer leads, but with vastly greater scale, proprietary technology, and embedded financial services.
• Loft: Brazilian proptech focused on buying and selling residential real estate with a technology-driven brokerage model. Operates in São Paulo and competes for the same buyer/seller relationship, though with a digital-first versus local-expert positioning.

Broad incumbents

• Zap Imóveis: One of Brazil's largest real estate listing portals, owned by Grupo OLX. Aggregates broker listings and is a key top-of-funnel source that traditional brokerages like Lopes Premium rely on for buyer leads.
• VivaReal: Major Brazilian property listings portal focused on residential sales and rentals, particularly strong in São Paulo. Competes indirectly with Lopes Premium by owning the lead generation layer that local brokerages depend on.
• Lopes (Lopes Consultoria de Imóveis): The parent brand network that Lopes Premium operates within. Lopes is one of Brazil's largest traditional real estate brokerages with a national footprint; Lopes Premium is effectively a regional franchise leveraging the parent's platform, brand, and digital infrastructure.

Direct peers

• RE/MAX Brasil: Global franchised real estate brokerage with broad Brazilian coverage including São Paulo. Direct competitor offering similar residential intermediation services, often in the same price brackets and neighborhoods as Lopes Premium.
• Century 21 Brasil: Global franchised real estate brokerage with a strong São Paulo presence. Direct competitor to Lopes Premium in intermediation services for residential buyers, sellers, and renters, operating through a similar franchise model.
• Era Imóveis Brasil: Brazilian franchise network of real estate brokerages operating across multiple states including São Paulo. Direct competitor to Lopes Premium in residential sales and rental intermediation with a comparable franchise-style model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Lopes_Imoveis
• YouTubeyoutube.com/channel/UC-rT13gWhsBKwAulqsuqvqg
• Facebookfacebook.com/lopespremium
• LinkedInlinkedin.com/company/lopes-premium
• Instagraminstagram.com/lopesimoveis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lopes Premium