Lorenzos Pizza

What Lorenzos Pizza does

Lorenzo's Pizzeria is a family-owned Italian restaurant founded in 1984 in Oberlin, Ohio, and operated by the Cariglio family across two dine-in locations in Oberlin (52 1/2 S. Main Street) and Downtown Lorain (818 Broadway). Its core offering is AVPN-certified authentic Neapolitan pizza produced through traditional craft methods: a 900°F wood-fired brick oven fueled by maple and oak, dough fermented for 48 hours, 00 flour crusts, San Marzano tomato sauce, and Wisconsin-sourced cheese curds made into fresh mozzarella. The menu also includes pasta, sandwiches, and gluten-free, vegan, and vegetarian options.

Beyond the restaurants, the company operates a custom-built mobile wood-fired pizza truck (Lorenzo's Pizza Truck) that provides on-site pizza preparation at local Northeast Ohio festivals such as Rockin' on the River, the International Festival, and the FireFish Festival, as well as private events. A separate traditional catering menu supports weddings, graduations, anniversaries, and corporate events with both wood-fired and conventional pizza options.

Revenue is generated through dine-in service, carryout and delivery ordering via third-party platforms (HungerRush for the Oberlin location and ToastTab for the Lorain location), catering engagements, and event-truck service. Customer segments consist of local community residents, event planners and hosts, and festival organizers, all served within a Northeast Ohio / Lorain County geographic footprint. Marketing relies on the company website, online ordering platforms, a VIP loyalty program, and local festival presence. Owner Larry Cariglio, who obtained AVPN certification in 2009 after training in New York, Los Angeles, and Italy, personally trains in-house pizza makers, with family members Mike Cariglio and Ali Cariglio-Cocco involved in operations.

Name

Lorenzos Pizza

Legal name

Lorenzo's Pizzeria

Website

https://lorenzospizza.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Lorenzo's Pizzeria is a family-owned Italian restaurant operating since 1984 in Northeast Ohio, serving AVPN-certified wood-fired Neapolitan pizza at two dine-in locations in Oberlin and Lorain and via a mobile pizza truck for events and catering.

Ownership category

akta.pro rank

Product category

Italian Restaurant / Pizzeria

NAICS

Full-Service Restaurants (722511), Caterers (72232), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Pizza Fast Casual (THAFABAB), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Italian restaurant dining
• Wood-fired Neapolitan pizza
• Mobile pizza catering
• Pizza carryout delivery
• Event catering services

Headquarters

HQ city

Oberlin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Full-service restaurant offering dine-in experience with dining room and outdoor patio seating in Oberlin and Lorain locations.
2. Carryout and Delivery: Online ordering through HungerRush and ToastTab platforms for carryout and delivery from both Oberlin and Lorain locations.
3. Catering Services: Custom catering menu for weddings, graduation parties, anniversaries, and events offering both wood-fired and traditional pizza options with staff availability.
4. Pizza Truck Events: Mobile wood-fired pizza truck catering for events at venues including Black River Landing, Rockin' on the River, International Festival, and FireFish Festival.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Lorenzo's Pizzeria is a family-owned Italian restaurant operating two dine-in locations in Oberlin and Lorain, Ohio, serving wood-fired Neapolitan pizza, pasta, and sandwiches. The business offers carryout and delivery through third-party online ordering platforms (HungerRush and ToastTab), custom event catering, and operates a mobile wood-fired pizza truck for on-site preparation at weddings, festivals, and private events.

Product overview

Lorenzo's Pizzeria is a family-owned Italian restaurant offering a portfolio of dining experiences: full-service dine-in at two locations (downtown Oberlin and downtown Lorain), carryout and delivery ordering, wood-fired mobile pizza catering via their custom brick oven truck, and traditional event catering. The core menu features specialty pizzas (including the signature Big Bambino), pasta dishes, and sandwiches, with dedicated gluten-free, vegan, and vegetarian options. Online ordering is facilitated through third-party platforms. The restaurant has operated for over 40 years and is operated by the Cariglio family.

Differentiator

Problem solved

Functional benefit

Brands

• Lorenzo's Pizza Truck: Mobile wood-fired pizza catering service featuring a custom brick oven installed on a truck bed, providing on-site wood-fired pizza at events, weddings, festivals, and private gatherings.

Products and services

• Full-Service Restaurant Dining
• Carryout and Delivery
• Wood-Fired Pizza Truck Catering

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• &pizza: East Coast fast-casual pizza concept with a contemporary, design-forward approach to oval Roman-style pies. Compares to Lorenzo's as an emerging pizza brand competing for modern, experience-oriented pizza consumers in overlapping regional markets.
• Fire Within Catering: Mobile wood-fired pizza catering operator serving weddings, corporate events, and private parties. Directly comparable to Lorenzo's Pizza Truck in its on-site wood-fired pizza event service model and target customer base of event planners and hosts.

Broad incumbents

• Domino's Pizza: Largest pizza chain in the U.S. by retail sales, dominating delivery and carryout. Sets the baseline for pizza convenience, pricing, and digital ordering expectations against which Lorenzo's dine-in and craft positioning must differentiate.
• Blaze Pizza: Fast-casual pizza chain featuring open-flame ovens and customizable build-your-own pizzas. Comparable to Lorenzo's as a pizza category competitor operating in the broader casual dining segment, though at vastly greater scale.
• MOD Pizza: Large fast-casual pizza chain with wood-fired ovens at scale and nationwide footprint. Serves as a broad incumbent in the pizza fast-casual category against which Lorenzo's competes for casual pizza occasions in the Northeast Ohio market.

Direct peers

• Frank Pepe Pizzeria Napoletana: Iconic Connecticut-origin coal/wood-fired pizzeria widely recognized as a benchmark for authentic Neapolitan-style pizza in the U.S. Comparable to Lorenzo's in its strict adherence to traditional Italian pizza craft, premium ingredient sourcing, and multi-generational family operation model.
• Pizzeria Bianco: Chris Bianco's wood-fired pizzeria in Phoenix, considered a gold standard for artisan Neapolitan-American pizza. Shares Lorenzo's commitment to wood-fired craft, premium ingredients, and single-operator authenticity that has earned national recognition.
• Roberta's: Brooklyn-based wood-fired pizzeria known for combining Neapolitan craft with neighborhood restaurant operations and expansion across multiple locations. Comparable to Lorenzo's in wood-fired pizza craft and growing from a single location into a multi-unit restaurant group.

Regional players

• Donatos Pizza: Ohio-founded pizza chain known for thin-crust and traditional pies with strong Columbus-based footprint. A direct in-state Ohio regional peer competing for the same Northeast Ohio casual dining pizza occasions as Lorenzo's.
• Marco's Pizza: Toledo, Ohio-based pizza franchise chain with strong Midwest and Southeast regional presence. Competes with Lorenzo's for pizza occasions across Ohio, making it the most regionally relevant pizza chain peer in the same home state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lorenzos-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorenzos Pizza