Lorenz Snack-World

What Lorenz Snack-World does

Lorenz Snack-World, formally Lorenz Snacks GmbH & Co KG, is a privately-held German snack food manufacturer headquartered in Offenbach am Main. The company operates a portfolio of five core brands — Saltletts (oven-baked snacks and sticks), Crunchips (potato chips), ErdnußLocken (peanut snacks), NicNac's (coated-peanut snacks), and Naturals (kettle-cooked chips) — spanning chips, baked snacks, and coated peanut products. Its underlying production rests on specialized physical processes: kettle-cooking for thicker, crunchier chips without added flavor enhancers (Naturals), a proprietary Saltletts oven-baking process for thin, low-oil crispy snacks, and a coated-peanut technique using a crispy dough mantle.

Name

Lorenz Snack-World

Legal name

Lorenz Snacks GmbH & Co KG

Website

https://lorenz-snackworld.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lorenz Snack-World is a privately-held German snack food manufacturer selling branded potato chips, oven-baked snacks, and coated peanuts across DACH retail and its own factory store.

Ownership category

akta.pro rank

Product category

Snack Foods

NAICS

Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industries

Pretzels & Salted Snacks (CRADABAI), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Snack foods
• Potato chips
• Peanut snacks
• Baked snacks
• Kettle-cooked chips

Headquarters

HQ city

Offenbach am Main

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Packaged Snacks: Lorenz generates revenue through the manufacture and sale of branded packaged snack products (chips, peanuts, extruded snacks) sold through retail channels including grocery stores, convenience stores, and supermarkets in the DACH region and international markets.
2. Factory Store (Fabrikladen): Direct-to-consumer sales of snack products through the company's own factory store, generating incremental revenue and driving foot traffic.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lorenz Snack-World manufactures and sells branded packaged snack products including kettle-cooked potato chips (Crunchips, Naturals), oven-baked snacks (Saltletts Tasty Rolls and Crunchy Bites), and coated peanut snacks (NicNac's, ErdnußLocken). The company sells these products through DACH-region supermarkets, grocery, and convenience stores, with supplementary direct-to-consumer sales through its own factory store (Fabrikladen).

Product overview

Lorenz Snack-World is a diversified snack food company offering a portfolio of five core brands: Saltletts (salt biscuits and baked snacks), Crunchips (potato chips), ErdnußLocken (peanut snacks), NicNac's (coated peanut snacks), and Naturals (kettle chips). The products range from traditional potato chips and extruded snacks to baked and kettle-roasted varieties, with flavor profiles spanning classic (Paprika, Original) to innovative limited editions (Honey BBQ, Thai Sweet Chili, Western Style). The company emphasizes quality ingredients (potatoes, sunflower oil, nuts), transparent nutritional information, and sustainable packaging across its product range.

Differentiator

Problem solved

Functional benefit

Brands

• Saltletts: Oven-baked snack sticks and tasty rolls product line
• Crunchips
• ErdnußLocken
• NicNac's
• Naturals

Products and services

• Crunchips Potato chip brand offering various flavors including Paprika, Honey BBQ, Thai Sweet Chili Style, and Fan Edition, targeted at general snack consumers in the DACH region.
• Saltletts Premium salt biscuit sticks and oven-baked snack brand including Tasty Rolls and Crunchy Bites variants, targeted at general snack consumers seeking lighter baked snack options.
• ErdnußLocken Curled peanut snack brand featuring Classic and Western Style varieties, targeted at general snack consumers.
• NicNac's Peanut snack brand featuring peanuts carefully coated in a crispy dough mantle, available in Original and Mix it up Cheese & Jalapeno Style variants.
• Naturals Premium kettle-cooked potato chip brand featuring thicker slices roasted in a kettle for crunchiness and intense flavor without added flavor enhancers.

Quantifiable outcome

• 81 out of 100 points on EcoVadis sustainability rating, ranking in the top 4% globally

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Plastic BankcoreStrategic or Co-development Partner · 1 January 2021Lorenz Snack-World has maintained an ongoing collaboration with Plastic Bank in Thailand for 3+ years. The partnership focuses on reducing plastic pollution in Thailand by supporting plastic collection and recycling initiatives. The company continues this collaboration as part of its broader sustainability commitment to use less plastic and increase recycling.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pringles (Kellanova): Global reshaped potato crisp brand owned by Kellanova (Mars). Overlaps with Crunchips and Naturals as an impulse savory snack in DACH grocery aisles; broader portfolio scale and marketing budget set the benchmark Lorenz competes against at shelf.
• Calbee: Japan's largest snack manufacturer with global operations across chips, crackers, and pea-protein snacks. Comparable as a multi-category branded snack manufacturer; broader geographic footprint makes Calbee a relevant scale benchmark even though it does not directly compete in DACH.
• Frito-Lay (PepsiCo): PepsiCo's global snack division (Lay's, Doritos, Ruffles, etc.) is the dominant salty-snack incumbent in DACH. Comparable product format, distribution muscle, and trade-marketing spend make Frito-Lay the primary scale competitor Lorenz faces in core chips categories.

Direct peers

• Tyrrells: Intersnack-owned premium hand-cooked crisp brand (UK-originated). Directly comparable to Lorenz's Naturals kettle-chip line on premium positioning, kettle-cooking process, and 'no artificial flavor enhancers' clean-label proposition.
• Seeberger: German family-owned nut and dried-fruit snack producer. Direct comparability on ErdnußLocken/NicNac's coated peanut category, with shared DACH retail distribution, peanut sourcing exposure, and impulse-snack positioning in German grocery.
• Intersnack Group: Parent operating group of Lorenz Snack-World and competitor owner of chip and peanut snack brands (e.g., funny-frisch, Ültje, Tyrrells). Directly comparable as a private-label and branded snack manufacturer serving the same DACH retail channels with overlapping potato and peanut snack categories.
• funny-frisch: Intersnack-owned German potato chip brand competing head-to-head with Crunchips in German grocery and convenience channels. Comparable product format (fried potato chips), identical DACH distribution, and same parent creates direct brand-level rivalry for shelf space and impulse purchases.
• Kettle Foods: US-based kettle-cooked potato chip brand owned by Campbell Snacks (formerly Snyder's-Lance). Closely comparable to Naturals on kettle-cooking process, thicker-slice positioning, and premium clean-label messaging in salty-snack aisles.
• Ültje: Intersnack-owned German peanut snack brand (ErdnussLocken, Cashew, etc.) overlapping directly with Lorenz's ErdnußLocken and NicNac's coated-peanut lines. Same DACH retail footprint, same sunflower-oil/peanut input base, and similar coated-snack sub-category positioning.

Emerging players

• Popchips: US better-for-you popped chip brand focused on baked-not-fried positioning. Comparable to Naturals and Saltletts on clean-label, lower-oil formulation messaging; relevant as an emerging-format peer shaping consumer expectations for healthier salty-snack alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lorenz-snack-world

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorenz Snack-World