Lori Gervera Team - KWNNY
Lori Gervera Team (KWNNY) is a 7-person residential real estate agent team operating under the Keller Williams Syracuse franchise, serving individual home buyers, sellers, and estate clients in the Syracuse and North Country region of New York.
- Company typePrivate
- Founded-
- HeadquartersSyracuse, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lori Gervera Team - KWNNY does
Lori Gervera Team (also branded as KWNNY) is a residential real estate agent team operating as an affiliated franchisee under Keller Williams Syracuse, headquartered at 5701 Enterprise Parkway East with presence in Watertown, NY. The firm serves individual home buyers, sellers, and estate clients in the Syracuse and North Country region of New York, marketing itself as 'Your Guide to the North Country.' The lead agent is Lori Gervera (License #: 10301208465), supported by a 7-person team. The team's distinguishing service is a project-management approach to home sales: Gervera assesses pre-listing improvement needs, coordinates vetted contractors, and manages execution to maximize sale price and speed.
The underlying technology stack is the Keller Williams proprietary platform, with the team's website (lorigerverateam.kw.com) offering property listings via SmarterAgent integration, a home worth estimation tool, a mortgage calculator, and agent-search functionality. The site supports 30+ languages, reflecting platform-level accessibility rather than team-specific capability. Marketing channels are Facebook and Instagram organic social, KW-branded SEO, and testimonial-driven referrals. Property listings are syndicated to third-party portals including Zillow.
The business model is transaction-based commissions on completed residential real estate transactions, following standard industry rates (5-6% of property sale price, split between listing and buyer's agents). Pricing is not publicly disclosed and is negotiated per transaction. Revenue is generated entirely from individual SMB/consumer clients in a single regional market, with no enterprise, institutional, or geographic diversification indicated. The team operates as a sole proprietorship-style agent team under the Keller Williams parent franchise structure, with no disclosed funding, M&A, or institutional investment.
Lori Gervera Team - KWNNY firmographics
Firmographics- Name
- Lori Gervera Team - KWNNY
- Legal name
- Lori Gervera Team
- Website
- https://lorigerverateam.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lori Gervera Team (KWNNY) is a 7-person residential real estate agent team operating under the Keller Williams Syracuse franchise, serving individual home buyers, sellers, and estate clients in the Syracuse and North Country region of New York.
- Ownership category
- akta.pro rank
Lori Gervera Team - KWNNY industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
Keywords
Where Lori Gervera Team - KWNNY is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lori Gervera Team - KWNNY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Transaction Commissions: The team earns commissions on completed real estate transactions (home purchases and sales) in the Syracuse/North Country region. As a Keller Williams affiliated agent, commissions follow standard real estate industry practices typically ranging from 5-6% total commission on property sales, split between listing and buyer's agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction-based commissions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lori Gervera Team - KWNNY product offering
Product offeringCore offering
Lori Gervera Team - KWNNY is a residential real estate agent team operating under the Keller Williams Syracuse brokerage in New York. The team provides direct buyer and seller representation for residential properties in the Syracuse and North Country region, including listing management, market expertise, transaction coordination, and project management of pre-sale home improvements. Revenue is generated through standard real estate transaction commissions on completed home purchases and sales.
Product overview
Lori Gervera Team - KWNNY is a Keller Williams real estate agent team serving the Syracuse and North Country area. The offering consists of core real estate buying and selling services supplemented by digital tools including a home worth estimation tool, mortgage calculator, property listings display, and multi-language support across 30+ languages. The team emphasizes a combination of personalized 'small town' service with 'big town' technology tools and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Buying and Selling Representation Full-service residential real estate representation for buyers and sellers in the Syracuse and North Country region of New York, including listing management, market expertise, transaction coordination, and pre-sale home improvement project management with vetted contractors. Targets individual homeowners, prospective buyers, out-of-town clients, and families settling estates.
Companies that use Lori Gervera Team - KWNNY
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Lori Gervera Team - KWNNY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lori Gervera Team - KWNNY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams SyracusecoreLori Gervera Team operates as an affiliated agent team under the Keller Williams Syracuse brokerage. The team uses Keller Williams' branded platform, technology, and network for property listings, lead generation, and client management. The Keller Williams office is located at 5701 Enterprise Parkway East, Syracuse, NY 13057.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Lori Gervera Team - KWNNY competitors and assessment
Company assessmentEmerging players
- Redfin: Tech-enabled residential brokerage and consumer home-search portal. Competes with traditional agent teams on lead generation and consumer mindshare, especially for digitally native buyers searching listings on Zillow/Redfin before engaging an agent.
- eXp Realty: Cloud-based residential brokerage with a growing agent base in the Northeast. Threatens traditional franchise teams by offering agents higher commission splits and a tech-forward model, putting pressure on KW/Coldwell Banker-style teams on recruiting and retention.
Direct peers
- Howard Hanna Real Estate: Largest privately held real estate broker in the Northeast US, with significant upstate New York coverage. Comparable because it serves the same residential buyer/seller segment in overlapping NY geographies through agent teams rather than a national tech platform.
- Weichert, Realtors: Family-owned residential brokerage with strong Northeast US footprint including New York state. Comparable franchise/affiliate model where independent agents and teams operate under a shared brand, competing directly for residential listings in the Syracuse region.
- Hunt Real Estate ERA: Buffalo-based residential brokerage with deep upstate New York presence, including Syracuse/North Country markets. Closest geographic and segment peer — competing for the same home buyers and sellers in adjacent NY MSAs under a similar team/agent structure.
Regional players
- RealtyUSA: Buffalo-headquartered independent residential brokerage serving Western and Central New York. Geographic overlap with the Syracuse/North Country market and a comparable independent regional agent-team model, though smaller in scale than KW Syracuse.
Broad incumbents
- RE/MAX: Global residential real estate franchise with strong Upstate New York agent presence. Directly comparable franchise-affiliated agent-team model serving residential buyers and sellers, operating at far greater national scale than Lori Gervera Team.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with affiliated agents across New York. Comparable on residential buyer/seller representation under a franchise umbrella, but with stronger brand association for luxury and move-up segments.
- Compass: National tech-forward residential brokerage with a large agent network. Overlaps with Lori Gervera Team on residential buyer/seller representation, but operates at much greater scale and with proprietary technology and marketing tools that the team does not own.
- Coldwell Banker: Long-established national residential brokerage franchise with agents across New York state. Comparable on residential brokerage services and the franchise-affiliated agent team model, but with broader geographic coverage and brand recognition than a single KW team.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lori Gervera Team - KWNNY social profiles
Digital presenceLori Gervera Team - KWNNY financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lori Gervera Team - KWNNY leadership team
Management profileNumber of profiles
Profiles1 record
Lori Gervera Team - KWNNY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lori Gervera Team - KWNNY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lori Gervera Team - KWNNY
What does Lori Gervera Team - KWNNY do?
Lori Gervera Team - KWNNY is a residential real estate agent team operating under the Keller Williams Syracuse brokerage in New York. The team provides direct buyer and seller representation for residential properties in the Syracuse and North Country region, including listing management, market expertise, transaction coordination, and project management of pre-sale home improvements. Revenue is generated through standard real estate transaction commissions on completed home purchases and sales.
Is Lori Gervera Team - KWNNY a public or private company?
Lori Gervera Team - KWNNY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lori Gervera Team - KWNNY founded?
Lori Gervera Team - KWNNY was founded in -1. It employs 1 to 10 people.
Where is Lori Gervera Team - KWNNY based?
Lori Gervera Team - KWNNY is headquartered in Syracuse, United States, in the North America region.
How does Lori Gervera Team - KWNNY make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are Lori Gervera Team - KWNNY's main competitors?
Emerging players on record are Redfin and eXp Realty. Direct peers are Howard Hanna Real Estate, Weichert, Realtors and Hunt Real Estate ERA. RealtyUSA is listed as a regional player. Broad incumbents are RE/MAX, Berkshire Hathaway HomeServices, Compass and Coldwell Banker.
Does Lori Gervera Team - KWNNY have an API?
No public API is recorded for Lori Gervera Team - KWNNY.
What industry is Lori Gervera Team - KWNNY in?
Lori Gervera Team - KWNNY's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage). Its NAICS code is 53121 and its SIC code is 6531.