Active Marketing

What Active Marketing does

Active Marketing is a private, Buenos Aires-headquartered digital marketing agency founded in 1999 with a multidisciplinary team of 11–50 professionals and 20+ years operating in the Latin American market. Its core delivery spans six service lines: Google Ads management (delivered as a Google Premier Partner, a credential covering the top 3% of agencies), SEO and content production (using Yoast, Google Search Console, and Ahrefs with weekly keyword monitoring and bi-weekly client reviews), social media management across Facebook, Instagram, LinkedIn, and Twitter, web design and development via a 7-phase methodology, customized digital marketing strategy consulting, and the newer AEO (Answer Engine Optimization) service that optimizes client brands for retrieval in AI-powered response engines such as ChatGPT, Google SGE, Perplexity, and voice assistants.

The business operates as a professional-services agency with quote-based pricing and no standardized public tiers; the company emphasizes a 'no-contracts' approach for Google Ads and offers free AEO audits to lower buyer friction. Go-to-market is consultative and sales-led, with direct website and email-based lead capture, free diagnostic assessments, and conversion into custom proposals. Distribution is amplified by Google Premier Partner referrals. Customers are horizontally segmented across small, mid-market, and enterprise tiers and span technology (Nubiral, Grupo Datco, Xerox, SAP, Netflix, Randstad, Roche), food and beverage (La Serenísima/Mastellone), retail, mining/energy, and financial technology verticals in Argentina, Chile, and Uruguay.

In 2025 the agency broadened its revenue base through an August 2025 strategic alliance with Claudio Piscicelli & Asociados, layering organizational transformation consulting, executive training, BPO, and LATAM commercial representation onto its core digital marketing offering. AEO, launched in October 2022, is positioned as one of the earliest such offerings in the LATAM region and provides a differentiated AI-visibility service line, while enterprise relationships with Grupo Datco and Xerox in 2025 extend the agency's operational footprint into Chile and Uruguay. No funding rounds, revenue figures, or ownership details are disclosed.

Name

Active Marketing

Legal name

Active Marketing

Website

https://activemkt.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Marketing is a Buenos Aires-based digital marketing agency founded in 1999 serving small, mid-market, and enterprise clients across Latin America (Argentina, Chile, Uruguay) with Google Ads, SEO, social media, web design, digital strategy, and Answer Engine Optimization (AEO) services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Digital marketing services
• Search engine optimization
• Paid search advertising
• Social media management
• Web design services

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Professional services including Google Ads management, SEO and content creation, social media management, web design, and digital marketing strategy consulting. Revenue is generated through service fees for campaign management, strategy development, and implementation.
2. Strategic Consulting (via Claudio Piscicelli partnership): Organizational transformation consulting, executive training, business process outsourcing (BPO), and commercial representation services in Latin America through strategic alliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Active Marketing is a Latin American digital marketing agency delivering Google Ads management (as a certified Google Premier Partner), SEO and content creation, web design and development, social media management, and customized digital marketing strategies. The agency also operates an Answer Engine Optimization (AEO) practice that positions client brands in AI-powered response engines such as ChatGPT, Google SGE, Perplexity, and voice assistants. Through a 2025 strategic alliance with Claudio Piscicelli & Asociados, Active Marketing extends its offering to include organizational transformation consulting, executive training, regional commercial representation, and Business Process Outsourcing (BPO) for Latin American clients.

Product overview

Active Marketing is a digital marketing agency founded in 1999 with 20+ years of experience offering a comprehensive suite of marketing services. The core offering consists of Google Ads Management (as Google Premier Partners), Web Design, Social Media Management, SEO and Content, Digital Marketing Strategies, and the newly launched AEO (Answer Engine Optimization) service. These services are interconnected: SEO and Content foundation supports AEO optimization for AI engines, Google Ads and Social Media management provide multi-channel campaign execution, and Web Design creates conversion-optimized digital properties. The agency has extended its portfolio through a strategic partnership with Claudio Piscicelli & Asociados, adding Strategic Consulting, Executive Training, Regional Commercial Representation, and BPO services—enabling a combined approach of digital performance and organizational transformation for clients seeking holistic business growth in Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Creation, management, and optimization of campaigns on the Google Ads platform across search, display, video, and shopping formats. Delivered under Google Premier Partner certification with focus on lead generation and measurable ROI; targets bi-weekly CPL reduction.
• Web Design (Diseño Web) Design and development of attractive, functional, responsive websites optimized for all devices with integrated web analytics, SEO tooling, and online advertising platform connections. Uses a 7-phase methodology from client discovery through launch.
• Social Media Management (Redes Sociales) Social media strategy, content creation, and campaign management across Facebook, Instagram, LinkedIn, and Twitter. Includes engagement growth, conversion optimization, and case studies demonstrating sales growth and brand improvement.
• SEO and Content (SEO y Contenido) Search engine optimization service including keyword research, SEO audits, content strategy, and organic traffic attraction. Uses Yoast, Google Search Console, and Ahrefs with weekly monitoring and bi-weekly progress meetings.
• Digital Marketing Strategies (Estrategias de Marketing Digital) Customized digital marketing strategy development from market and competitor analysis through execution and continuous optimization. Promises measurable results within 30 days through personalized plans aligned with business objectives.
• AEO – Answer Engine Optimization AI search engine optimization service that positions brands in responses from ChatGPT, Google SGE, Perplexity, and Alexa rather than traditional search results. Includes content audits, AI-optimized content creation, technical on-page optimization, multichannel distribution, and ongoing monitoring; a free initial audit is included.
• Strategic Solutions – Claudio Piscicelli & Asociados Partnership Combined offering bundling Active Marketing's digital marketing services with organizational transformation, strategic consulting, executive coaching, Latin American commercial representation, and Business Process Outsourcing (BPO) services through the Claudio Piscicelli & Asociados alliance.
• Strategic Consulting (Consultoría Estratégica) Organizational transformation and value chain improvement consulting delivered through the Claudio Piscicelli & Asociados partnership for businesses seeking structural strategic guidance alongside digital marketing execution.
• Executive Training (Capacitación Ejecutiva) Executive development and organizational coaching programs for leaders and teams seeking to improve organizational performance, offered through the Claudio Piscicelli & Asociados alliance.
• Regional Commercial Representation (Representación Comercial Regional) Commercial representation service for Latin American market expansion, connecting brands with new markets through regional presence facilitated by the Claudio Piscicelli & Asociados partnership.
• BPO – Business Process Outsourcing Business Process Outsourcing service for operations and process optimization, offered as part of the comprehensive strategic solutions package through the Claudio Piscicelli & Asociados partnership.

Quantifiable outcome

• 20%+ increase in ROI for clients
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Claudio Piscicelli & AsociadoscoreStrategic or Co-development Partner · 1 August 2025Strategic alliance combining digital marketing with organizational transformation, executive training, commercial representation in LATAM, and Business Process Outsourcing (BPO). The partnership enables Active Marketing to offer comprehensive solutions addressing both digital performance and structural business challenges including expansion, process professionalization, and leadership development.
• Grupo DatcomajorStrategic or Co-development PartnerDigital marketing partnership supporting Grupo Datco's technology solutions including document digitization, managed printing, and IT infrastructure across Argentina, Chile, and Uruguay. Services include Google Ads campaigns for lead generation, SEO optimization, landing page development, and regional tracking and reporting.
• XeroxmajorStrategic or Co-development PartnerRegional digital marketing partnership supporting Xerox's document solutions and managed print services in Latin America. Active Marketing provides campaign management and digital strategy services.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status with certified Google Ads management capabilities. This partnership provides access to Google's advertising platforms, certifications, and support resources, enabling the delivery of certified campaign management services.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with significant LATAM operations offering integrated advertising, media, and digital marketing through Leo Burnett, Saatchi & Saatchi, Digitas, and others. Overlaps Active Marketing's integrated digital scope at much larger scale.
• VML: Global digital and creative agency (formerly Wunderman Thompson and VMLY&R) with deep experience in CX, advertising, and commerce across LATAM. Broad incumbent comparable to Active Marketing's integrated agency positioning.
• Ogilvy: Global creative network with strong LATAM presence providing advertising, branding, and digital marketing services. Overlaps Active Marketing's positioning and capabilities, but operates at much larger scale and brand-tier focus.

Emerging players

• Profound: Specialist AEO / generative-engine optimization platform helping brands appear in AI-driven search responses. Most direct emerging peer to Active Marketing's AEO offering, though tech-led rather than services-led.
• Botify: Enterprise SEO and content intelligence platform increasingly adding AEO capabilities. Adjacent to Active Marketing's SEO and emerging AEO practice, focused on tooling rather than agency delivery.

Direct peers

• Disruptive Advertising: PPC and digital marketing agency with strong Google Ads focus, also certified as a Google Premier Partner. Most directly comparable to Active Marketing on paid search execution and Google Premier partnership.
• R/GA: Global digital creative and marketing agency offering end-to-end digital strategy, content, and campaign execution across paid, owned, and earned channels. Direct functional peer to Active Marketing's integrated digital offering, though materially larger and global.
• Huge Inc. Full-service digital agency delivering strategy, design, marketing, and platform builds for enterprise brands. Closely comparable in integrated digital marketing and customer-experience focus to Active Marketing's service mix.
• NP Digital: Performance-led digital marketing agency with deep SEO and content marketing practices serving mid-market and enterprise clients. Highly comparable to Active Marketing's SEO, content, and paid media service lines.
• WebFX: Mid-sized digital marketing services firm offering SEO, PPC, social, and web design across a similar set of core services to SMB and mid-market clients. Comparable business model and service catalog to Active Marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/active-marketing
• Instagraminstagram.com/activemkt
• Xx.com/activemkt
• Facebookfacebook.com/ActiveMkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Marketing