Loterijas.lv

What Loterijas.lv does

Loterijas.lv is the operating brand of VISAS LOTERIJAS, SIA, a privately held Latvian limited liability company (registration No. 40103404235) founded in 2011 and headquartered in Riga. The company functions as both a consumer-facing lottery portal and a B2B lottery organization service provider, and is described in its own materials as the only specialized lottery portal in Latvia. The platform aggregates current lottery campaigns from brand organizers across the country and provides a centralized hub where consumers can discover, register for, and claim prizes from participating lotteries.

The core technology is a web-based lottery registration and management platform with an SMS lottery capability. Products are organized into four formats: SMS Lottery (participants register via SMS with receipt numbers or codes, including instant-win variants), WEB Lottery (online registration with automated draw mechanisms), Instant Lottery (on-the-spot prize distribution, often paired with in-store tastings or consultations), and Competitions (no-permit contests including loyalty, creative, knowledge-based, database-collection, and opinion-gathering campaigns). Prize fulfillment is handled via a parcel-locker delivery system integrated with DPD and Omniva across Latvia, supplemented by in-person pickup at the Riga office. Distribution is single-country (Latvia, with stated Baltic reach), and the company holds permits from the Lotteries and Gambling Supervision Inspection (Izložu un azartspēļu uzraudzības inspekcija).

The business model is professional services: Loterijas.lv charges brand marketers and product companies fees for organizing end-to-end lottery campaigns covering concept, rules, regulatory compliance, IT systems, registration infrastructure, draw execution, winner notification, prize distribution, and documentation archiving. Pricing is not publicly disclosed and is quoted per client. The platform supports a direct-to-consumer motion (free registration for participants via web or SMS) and a sales-led B2B motion (phone and email outreach to brand marketers). Cumulative operating metrics cited on the site include 1,852 lotteries organized, 148,900 winners, and EUR 4,520,891 in prizes distributed; current activity includes 19 active lotteries with 960+ prizes valued at EUR 60,381. The company operates with 6 employees, no disclosed funding, and a customer base spanning retail (Rimi, top!, Drogas, Narvesen), food and beverage (Storck, Vytautas, Mangaļi VitaFRUIT), energy (Neste), banking (Inbank Latvia), and consumer goods (P&G).

Name

Loterijas.lv

Legal name

VISAS LOTERIJAS, SIA

Website

https://loterijas.lv

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Loterijas.lv (VISAS LOTERIJAS, SIA) is the only specialized lottery portal in Latvia, offering B2B end-to-end lottery organization services (SMS, Web, Instant, and Competition formats) to brand marketers and serving consumers with a centralized hub for discovering and participating in regulated lottery campaigns nationwide.

Ownership category

akta.pro rank

Product category

Promotional Lottery Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ), Lottery Courier & Ticket Delivery Services (MPAEAFAL)

Keywords

• Promotional lottery services
• Sales activation campaigns
• Lottery organization platform
• Consumer engagement marketing
• Brand promotion lotteries

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lottery Organization Services (B2B): Fees charged to brand marketers and companies for organizing lotteries. Services include lottery design, regulatory compliance with Lotteries and Gambling Supervision Inspection, IT systems, registration infrastructure, draw execution, winner notification, prize distribution, and documentation archiving.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Loterijas.lv is a specialized lottery portal that organizes promotional lotteries on behalf of brand marketers and product companies in Latvia. The company manages the full lottery lifecycle — from concept, regulatory permitting, and IT registration systems to draw execution, winner notification, and prize delivery via DPD and Omniva parcel lockers — while operating a consumer-facing website where individuals can discover and register for active lottery campaigns.

Product overview

Loterijas.lv is Latvia's only specialized lottery portal, operated by SIA "Visas Loterijas" (Registration No. 40103404235). The company offers a comprehensive lottery organization service covering the full lifecycle from concept development and rule creation to prize draws and winner notification. The platform includes three distinct lottery types: SMS Lottery (participants register via SMS with receipt numbers or codes, including instant-win options), WEB Lottery (web-based registration, often combined with SMS for unified draws), and Instant Lottery (immediate prize distribution suitable for quantitative prize funds). Competitions are also offered as a separate service category with various formats including loyalty, creative, and knowledge-based campaigns. The portal itself serves lottery participants by providing a database of current lotteries across Latvia, with approximately 60,000 visitors, while offering organizers a platform to reach participants and manage lottery campaigns including prize delivery through parcel locker networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Lottery Organization Service (Full Lifecycle Management) Full-service lottery organization for brand marketers and product companies in Latvia, covering concept development, rule creation, regulatory permitting, IT registration systems, automated draw execution, winner notification, and prize distribution. Designed for companies seeking to drive sales, reward customers, launch products, build databases, and secure retail placement through promotional lottery campaigns.
• SMS Lottery (SMS loterija) A lottery format allowing participants to enter by sending SMS messages containing receipt numbers or product codes. Includes instant-win campaign variants where participants receive immediate notification of prize outcomes.
• WEB Lottery (WEB loterija) A lottery format enabling participants to enter by visiting a designated website and completing registration. Often combined with SMS lotteries to create unified draw mechanisms.
• Instant Lottery (Momentloterija) A lottery format designed for quantitative prize funds where participants receive prizes immediately upon participation, commonly organized alongside in-store consultations or tastings.
• Competitions (Konkursi) Contest formats including loyalty campaigns, creative campaigns, knowledge-based campaigns, motivational campaigns, database collection campaigns, and opinion-gathering campaigns, operating without purchase requirements or permit numbers. Available to legal entities that want to organize competitions without lottery permits.
• Loterijas.lv Portal A specialized lottery portal in Latvia that serves as a central meeting place for lottery organizers and participants, providing a database of current lotteries, prize information, and registration functionality. Currently features 19 active lotteries with 960+ prizes and addresses an audience of approximately 60,000 interested participants.
• Prize Claim and Delivery System A prize delivery and collection system allowing winners to receive prizes via DPD or Omniva parcel lockers across Latvia, or in-person at the company's office in Riga (Dzirnavu iela 37-63).

Quantifiable outcome

• 1,852 lotteries organized
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DPD LatviaminorOthersLogistics partnership for prize delivery. Winners can receive prizes via DPD parcel lockers across Latvia. Partnership enables convenient prize collection for lottery winners throughout the country.
• OmnivaminorOthersLogistics partnership for prize delivery. Winners can receive prizes via Omniva parcel lockers across Latvia. Partnership provides nationwide prize delivery coverage.
• Izložu un azartspēļu uzraudzības inspekcijacoreOthersRegulatory partnership for lottery licensing and oversight. All lotteries organized through Loterijas.lv require permits from the Latvian Lotteries and Gambling Supervision Inspection. Partnership ensures regulatory compliance.

Scale indicators8 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Lotto24: Germany-based iLottery platform operating as a licensed broker/courier for European lottery draws. Comparable digital lottery intermediary model connecting consumers to lottery participation via web/app, similar to Loterijas.lv's web registration functionality.
• Lottoland: Gibraltar-based international lottery betting/courier platform allowing consumers to bet on outcomes of major lottery draws worldwide. Direct functional peer on the consumer-facing digital lottery participation side, with comparable web-based registration and prize fulfillment mechanics.
• Latvijas Loto: Latvia's national state-licensed lottery operator offering draw-based games, instant tickets, and iLottery. Direct competitor in the same geographic market, operating under similar regulatory oversight, though focused on operator-owned products versus Loterijas.lv's B2B organizer model.

Broad incumbents

• Pollard Banknote: Canada-headquartered supplier of instant lottery tickets, iLottery solutions, and lottery management services to state and provincial lotteries globally. Comparable B2B lottery services provider with broader portfolio and international footprint versus Loterijas.lv's Latvia-focused scope.
• Intralot: Global lottery and gaming technology vendor providing iLottery platforms, draw systems, and managed services to licensed lottery operators across multiple continents. Overlaps with Loterijas.lv's lottery management platform capabilities but at far larger scale and broader geographic reach.
• Scientific Games (now part of Bally's): Major lottery technology and services provider offering instant products, draw games, retail solutions, and iLottery systems to licensed operators worldwide. Competes broadly in the same B2B lottery services space as Loterijas.lv but at global scale with deeper technology stack.
• NeoGames: Israel-headquartered iLottery and iGaming turnkey platform provider serving licensed operators globally. Comparable B2B iLottery technology and services provider, overlapping with Loterijas.lv's web-based lottery platform capabilities.

Regional players

• La Française des Jeux (FDJ): France's national licensed lottery operator offering draw games, instant tickets, and online sports betting. Comparable licensed lottery operator model with regulated monopoly in its home jurisdiction; similar to the regulatory architecture Loterijas.lv operates within in Latvia.
• Veikkaus: Finnish state-owned licensed lottery and gambling operator offering draw games, instant tickets, and iLottery. Comparable national licensed lottery model in a small Northern European market adjacent to the Baltics.
• ELOTERIJA.LT (Olifėja): Lithuania's licensed online lottery platform offering draw-based and instant lottery games to Lithuanian consumers. Direct regional peer in an adjacent Baltic market that Loterijas.lv has stated ambitions to enter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Loterijaslv
• Instagraminstagram.com/loterijas.lv
• TikToktiktok.com/@loterijas.lv
• LinkedInlinkedin.com/company/loterijaslv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loterijas.lv