Lotus Group

What Lotus Group does

Lotus Group (legal name Công Ty Cổ Phần Tập Đoàn Thực Phẩm Hoa Sen, branded as Lotus Food Group JSC) is a Vietnamese privately held joint-stock company headquartered in Bình Thạnh District, Ho Chi Minh City, operating as an integrated Japanese product and brand platform in Vietnam. The group is organized across four operating segments: (1) Distribution via Lê Mây Company, which holds exclusive or authorized distribution rights for 100+ Japanese consumer brands including ZOJIRUSHI, Morinaga, Nepia, ReFa, Kobayashi, Torayvino, Hakubaku, and Royce' across modern trade (AEON, Vincom, Lotte, Takashimaya) and traditional channels; (2) Food Processing via Viet Lotus Foods Processing JSC, producing Japanese-style products (Queen Hokkaido tomatoes, Hokkaido strawberries, Shinshu artisan meats, Meiwa home meal replacements, Nissui seafood) for foodservice and retail; (3) Restaurant operations via V Lotus Holdings, operating 35+ restaurants across 8 Japanese brand concepts ranging from casual (Marukame Udon, Coco Ichibanya, Yoshinoya, Chiyoda Sushi) to premium (Tenku Kaiseki at Landmark 81 floor 67, Ussina Snow Aging Wagyu at Landmark 81 floor 77); and (4) Retail via owned Matsukiyo stores, Japanique Premium Gift boutiques, and Royce' chocolate boutiques.

The group employs 2,500+ people and generates revenue through four distinct mechanics: product margins on wholesale distribution to B2B trade partners, transaction-fee direct dining sales at owned restaurant locations, franchise fees/royalties from restaurant franchisees operating under the V Lotus Holdings franchise model, and direct-to-consumer retail through mall-based boutiques and stores. There is no proprietary technology platform disclosed; operational differentiation rests on in-house Japanese-standard food preparation (including on-site fresh noodle production at Marukame Udon) and exclusive long-tenured relationships with Japanese brand owners.

The customer base spans three segments: Vietnamese consumers seeking authentic Japanese products and dining experiences (primary end market across all four segments), B2B retail and trade partners (modern retail chains, traditional trade stores, specialty retailers), and restaurant franchisees. GTM motion is exclusively channel-partner based — Lotus Group does not own or originate consumer brands but serves as the bridge between Japanese manufacturers/brand owners and the Vietnamese market. The group was founded in 2005 and rebranded in 2016 with a logo fusing the Lotus (Vietnam national flower) and Cherry Blossom (Japan national flower).

Name

Lotus Group

Legal name

Công Ty Cổ Phần Tập Đoàn Thực Phẩm Hoa Sen

Website

https://lotusgroup.com.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Lotus Group is a Vietnamese privately-held company operating an integrated Japanese brand platform in Vietnam across four segments: distribution of 100+ Japanese consumer brands, Japanese-style food processing, 35+ franchised and owned restaurants, and owned retail boutiques. It serves Vietnamese consumers, B2B trade partners, and restaurant franchisees as the primary bridge between Japanese brand owners and the Vietnamese market.

Ownership category

akta.pro rank

Product category

Japanese Consumer Goods Distribution & Restaurant Operations

NAICS

Beverage Manufacturing (3121)

SIC

Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Daiso-Style Japanese/Asian Variety Stores (CRAEAGAE)

akta.pro secondary industries

Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF), Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL)

Keywords

• Japanese consumer goods distribution
• Japanese restaurant franchise operations
• Vietnam food and beverage
• Imported Asian food products
• Premium retail and dining

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Distribution of Japanese Consumer Products: Lotus Group distributes a broad portfolio of Japanese-branded consumer goods (paper products, household appliances, personal care, food, and baby care) across modern trade, traditional trade, and specialized channels throughout Vietnam. Revenue is generated through product margins and volume-based sales to retailers and B2B customers.
2. Restaurant/F&B Operations: The group operates and franchises Japanese restaurant brands (Marukame Udon, Coco Ichibanya, Yoshinoya, Ussina, Ushi Mania, Chiyoda Sushi, Conservo, Tenku) through V Lotus Holdings. V Lotus Holdings has 35+ restaurants. Revenue is generated through direct dining sales at owned locations and franchise fees/royalties from franchise partners.
3. Food Processing and Manufacturing: Through Viet Lotus Foods Processing Joint Stock Company, the group processes and manufactures Japanese-style food products (tomatoes, strawberries, prepared foods) for foodservice and retail distribution.
4. Retail Store Operations: The group operates branded retail stores including Matsukiyo stores and Royce' chocolate boutiques, as well as Japanique premium gift shops in shopping malls, selling Japanese consumer goods and specialty products directly to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lotus Group is a Vietnamese holding company that operates as the exclusive or authorized distributor of more than 100 Japanese consumer brands in Vietnam across paper, household appliances, personal care, baby care, and food categories. Beyond distribution, the group runs a Japanese restaurant franchise and ownership business through V Lotus Holdings (Marugame Udon, Coco Ichibanya, Yoshinoya, Chiyoda Sushi, Ussina, Ushi Mania, Conservo, TENKU), a Japanese-style food processing operation under Viet Lotus Foods Processing JSC, and a network of branded retail stores including Matsukiyo, Japanique Premium Gift, and Royce' chocolate boutiques.

Product overview

Lotus Group (Lotus Food Group JSC) is a Vietnamese food and beverage company operating across four main business segments: Distribution, Food Processing, Restaurants, and Retail. The distribution segment handles Japanese consumer brands including paper products (Nepia), household appliances (Zojirushi), beauty products (ReFa), and baby products (Morinaga, Manna, Chuchubaby). The food processing segment produces and distributes Japanese food products including Shinshu artisan products, Queen Hokkaido tomatoes, and processed foods under brands like Nissui and Meiwa. The restaurant segment operates multiple Japanese restaurant franchises including Coco Ichibanya (curry), Marugame Udon (noodles), Yoshinoya (beef bowls), Chiyoda Sushi, Ussina (Wagyu beef), Ushi Mania, Conservo (desserts), and TENKU (Kaiseki). The retail segment includes Matsukiyo stores, Japanique Premium Gift shops, and distributes Royce' chocolate products.

Differentiator

Problem solved

Functional benefit

Brands

• Marukame Udon: Japanese udon noodle restaurant franchise with 13+ branches across Vietnam
• Coco Ichibanya
• Yoshinoya Vietnam
• Chiyoda Sushi
• Ussina Aging Beef & Bar
• Ushi Mania
• TENKU
• Conservo
• Matsukiyo
• JAPANIQUE Premium Gift
• Royce Chocolate Vietnam
• Nepia
• Zojirushi
• Morinaga
• ReFa
• Shinshu
• MEIWA
• Queen Hokkaido

Products and services

• Nepia — Japanese Paper Products Distribution
• Zojirushi — Japanese Household Appliances Distribution
• ReFa — Japanese Beauty and Skincare Distribution
• Morinaga — Japanese Dairy and Infant Nutrition Distribution
• Kobayashi — Japanese Consumer Healthcare Products Distribution
• Torayvino — Japanese Water Filtration Distribution
• Popin Cookin — Japanese DIY Candy Distribution
• Manna — Morinaga Baby Snack Distribution
• Hakubaku — Japanese Noodles and Baby Food Distribution
• Chuchubaby — Mother and Baby Care Distribution
• Shinshu — Japanese Artisan Food Processing
• Queen Hokkaido — Japanese-style Tomatoes and Produce
• Hokkaido Strawberries (Lotus Agri)
• Nissui — Japanese Seafood and Food Processing
• Meiwa — Japanese Home Meal Replacement
• Marugame Udon — Japanese Udon Restaurant Franchise Traditional Japanese udon noodle restaurant franchise operated by V Lotus Holdings under license from Toridoll, with 13 branches across Ho Chi Minh City, Hanoi, Binh Duong, and Hai Phong. Noodles are made fresh on-site with planned expansion to 30 locations within 5 years.
• Coco Ichibanya — Japanese Curry Restaurant Franchise Japanese curry rice restaurant franchise operated by V Lotus Holdings — Coco Ichibanya holds the Guinness World Record as the largest curry chain globally with 1,400+ stores, with multiple branches across Ho Chi Minh City, Hanoi, and Binh Duong. Officially entered Vietnam in 2019 under Lotus Group franchise operations.
• Yoshinoya Vietnam — Japanese Beef Bowl Restaurant Franchise Japanese beef bowl restaurant franchise operated by V Lotus Holdings. Yoshinoya is a globally recognized chain with operations across multiple countries.
• Chiyoda Sushi — Japanese Sushi Restaurant Japanese sushi restaurant chain with 200+ branches in Japan, operated in Vietnam by Lotus Group with ingredients imported directly from Tokyo's Toyosu fish market. Flagship location at 178 Pasteur, District 1, Ho Chi Minh City.
• TENKU — Japanese Modern Kaiseki & Bar Premium Japanese Kaiseki restaurant and sky bar on the 67th floor of Landmark 81, Ho Chi Minh City. Offers Royal Kaiseki Dining in the Sky featuring Wagyu beef and Snow Crab with a Sake Sky Bar. Concept created by Japanese head chef Ariga Naoki.
• Ussina Aging Beef & Bar — Premium Wagyu Restaurant Premium Japanese Wagyu beef restaurant originating from Nagoya, Japan, known for its Snow Aging Wagyu technique (aging beef in snow for 30 days). Operated by V Lotus Holdings including the flagship Ussina Sky 77 on the 77th floor of Landmark 81, Ho Chi Minh City.
• USHI MANIA — Premium Japanese Beef Teppanyaki Restaurant Premium Japanese beef restaurant under V Lotus Holdings featuring teppanyaki-style cooking and premium beef cuts. Locations include AEON Mall Tan Phu. Sources Japanese Wagyu beef and fresh vegetables from Da Lat farms.
• Conservo — Japanese Dessert Café Japanese-style dessert and confectionery café brand operated by V Lotus Holdings offering premium Japanese confections in Ho Chi Minh City.
• Matsukiyo — Japanese Retail Stores Japanese retail store brand operated by Lotus Group, offering Japanese daily necessities and household products in shopping mall locations across Vietnam.
• Japanique Premium Gift — Premium Japanese Gift Shops Premium Japanese gift boutique offering bespoke gift sets with high-end Japanese confectionery brands including Shiroi Koibito, Juchheim, Frantz, and Royce'. Locations include Takashimaya, Lotte Mall West Lake, AEON Ha Dong, and Vincom Landmark 81.
• Royce' — Premium Japanese Chocolate Boutiques Exclusive distribution and boutique retail of Royce' premium Japanese chocolate in Vietnam, specializing in Nama (fresh) chocolate. Boutique at Takashimaya (HCM) B2 level plus presence in retail and gifting channels. Royce' is established since 1983 in Sapporo and operates in 14 countries worldwide.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Fine Co., Ltd.coreStrategic or Co-development Partner · 1 January 2026Fine Co., Ltd. (Headquarters: Yodogawa-ku, Osaka; Representative Director: Nobutsuna Sasaki), a manufacturer and distributor of health foods and pharmaceuticals, entered into a basic agreement with Lotus Food Group for a strategic business partnership. The alliance aims to expand Fine's health food business in Vietnam leveraging Lotus Group's local market expertise and distribution network.
• Shiono KoryocoreStrategic or Co-development PartnerLotus Food Group announced the formation of a strategic joint venture with Japanese partner Shiono Koryo, marking a significant expansion of its strategic alliance network with Japanese companies.
• ZOJIRUSHIcoreStrategic or Co-development PartnerZOJIRUSHI, the leading Japanese household appliance brand, entered into a strategic partnership with Lê Mây Company (Le May Production, Trading And Service Company Limited), a subsidiary of Lotus Group. The partnership was formally announced in 2025 with an official signing ceremony covered by HTV (Ho Chi Minh City Television). ZOJIRUSHI products are distributed exclusively through Lotus Group's distribution network in Vietnam.
• Marukame Udon (Toridoll)coreChannel Partner/ Reseller/ DistributorMarukame Udon is a leading Japanese udon noodle restaurant chain operated globally by Toridoll Co., Ltd. Lotus Group (via V Lotus Holdings) operates Marukame Udon franchises in Vietnam with 13 branches across HCM City, Hanoi, Binh Duong, and Hai Phong. The group plans to expand to 30 locations within 5 years.
• Coco IchibanyacoreChannel Partner/ Reseller/ DistributorCoco Ichibanya is the world's largest curry rice chain (over 1,400 stores in Japan and 13 countries, Guinness World Record holder). V Lotus Holdings operates the franchise in Vietnam with multiple branches across HCM City, Hanoi, and Binh Duong.
• Yoshinoya VietnamcoreChannel Partner/ Reseller/ DistributorYoshinoya, the globally recognized Japanese beef bowl chain, is operated under franchise in Vietnam by V Lotus Holdings. Lotus Group manages the brand's expansion and operations in the Vietnamese market.
• Royce' ChocolatecoreChannel Partner/ Reseller/ DistributorRoyce' is a premium Japanese chocolate brand established in 1983, famous for Nama (fresh) chocolate. Lotus Group serves as the exclusive distributor for Royce' in Vietnam, operating branded boutiques at Takashimaya (HCM) and serving the brand through retail and gifting channels.
• Chiyoda SushicoreChannel Partner/ Reseller/ DistributorChiyoda Sushi is a leading Japanese sushi restaurant chain with over 200 branches across Japan. Lotus Group operates the brand in Vietnam, importing ingredients directly from Tokyo's Toyosu fish market and maintaining Japanese culinary standards. A flagship location operates at 178 Pasteur, District 1, HCM City.
• Ussina Aging Beef & BarcoreChannel Partner/ Reseller/ DistributorUssina is a premium Japanese Wagyu beef restaurant brand originating from Nagoya, Japan, known for its Snow Aging Wagyu technique (aging beef in snow for 30 days). Lotus Group operates Ussina Vietnam, including the flagship Ussina Sky 77 at the 77th floor of Landmark 81, Ho Chi Minh City.
• ConservominorChannel Partner/ Reseller/ DistributorConservo is a Japanese-style dessert café brand operated by V Lotus Holdings. The brand offers premium Japanese confections and desserts, with locations in Ho Chi Minh City.
• Tenku – Japanese Modern Kaiseki & BarcoreChannel Partner/ Reseller/ DistributorTenku is a premium Japanese Kaiseki restaurant brand operated by V Lotus Holdings at the 67th floor of Landmark 81, Ho Chi Minh City. The restaurant serves Royal Kaiseki Dining in the Sky, featuring Wagyu beef and Snow Crab, with a Sake Sky Bar. The concept was created by Japanese head chef Ariga Naoki.
• Ushi ManiaminorChannel Partner/ Reseller/ DistributorUshi Mania is a Japanese-style premium beef restaurant operated by V Lotus Holdings, featuring teppanyaki-style cooking and premium beef cuts. Locations include AEON Mall Tan Phu. The brand sources Japanese Wagyu beef and fresh vegetables from Da Lat farms.
• nepiaminorChannel Partner/ Reseller/ Distributornepia is a leading Japanese paper product brand. Distributed exclusively through Lotus Group's distribution network in Vietnam across modern trade and specialty channels.
• MorinagaminorChannel Partner/ Reseller/ DistributorMorinaga is a well-known Japanese brand for milk powder and infant nutrition products. Distributed through Lotus Group's network. The brand has been featured in joint marketing campaigns with Lotus Group, including a talkshow with brand ambassador Thuy Van and CEO Le Van May.
• HakubakuminorChannel Partner/ Reseller/ DistributorHakubaku is a Japanese food brand specializing in noodles and baby food products. Distributed through Lotus Group's channels in Vietnam.
• ReFaminorChannel Partner/ Reseller/ DistributorReFa is a premium Japanese beauty and skincare brand. Distributed by Lotus Group in Vietnam through specialty retail and department store channels.
• KobayashiminorChannel Partner/ Reseller/ DistributorKobayashi is a Japanese brand (healthcare and household products). Distributed by Lotus Group in Vietnam.
• TorayvinominorChannel Partner/ Reseller/ DistributorTorayvino is a Japanese water filtration and beverage appliance brand. Distributed by Lotus Group in Vietnam.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Masan Group: Vietnamese private conglomerate operating across consumer retail (WinCommerce/WinMart) and F&B (Masan Consumer). Comparable as a multi-segment Vietnamese consumer platform, though larger, publicly listed, and not Japan-specialized.
• AEON Vietnam: One of Lotus Group's largest B2B retail-channel customers (modern trade) and also a competing Japanese-affiliated retail/distribution operator in Vietnam. Comparable as a Japanese-retail-concept platform targeting Vietnamese consumers with Japanese-branded assortment.
• Toridoll Holdings (parent of Marukame Udon): Japan-headquartered parent of the Marukame Udon franchise that V Lotus Holdings operates in Vietnam. Comparable as the global brand owner of Lotus's largest franchise concept and a potential counterparty in scaling or renegotiating the Vietnamese franchise.
• Saigon Co.op / Saigon Co.op Mart: Vietnam's largest domestic retail cooperative and a Lotus distribution customer through modern-trade channels. Comparable as a Vietnamese retail/distribution platform that competes for shelf space and Japanese-brand partnerships.
• Lotte Vietnam: Korean-affiliated retail, F&B, and distribution platform in Vietnam (Lotte Mart, Lotteria). Comparable as a foreign-affiliated integrated retail/F&B operator competing for premium Vietnamese consumer share.

Direct peers

• Takashimaya Vietnam: Japanese department-store operator present in Vietnam where Lotus already operates Royce' boutiques and Japanique gift shops inside Takashimaya Saigon Centre. Comparable as a Japan-origin premium retail concept serving Vietnamese premium consumers.
• IPP Group (IPP International): A leading Vietnamese distribution and consumer-goods group that distributes premium imported brands across modern and traditional trade. Comparable to Lotus's distribution segment in scale, channel mix, and reliance on foreign-brand rights in Vietnam.
• Imex Panacom (IMEX): Vietnamese distribution and consumer-goods group distributing premium imported brands (including some Japanese labels) across modern and traditional channels. Comparable to Lotus's distribution segment in scale, channel mix, and imported-brand portfolio strategy.
• Golden Gate Group: Vietnam's largest restaurant-chain operator (Ashima, Kichi-Kichi, GoGi House, Manwah, Sumo). Comparable to V Lotus Holdings as a multi-brand Vietnamese restaurant operator running franchise and proprietary concepts at scale.

Others

• Minh Long I (Hand-painted ceramics / food brand): Vietnamese manufacturer/brand operator exporting premium Vietnamese products globally and running branded retail. Comparable to Lotus Group's branded-product and food-processing activities as a Vietnamese CPG/brand operator with retail presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lotusgroupcareers
• LinkedInlinkedin.com/company/lotus-groupvn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotus Group