LOTUS HOUSE OF YOGA LINCOLN

What LOTUS HOUSE OF YOGA LINCOLN does

Lotus House of Yoga is a privately held, family-owned boutique wellness studio operating two physical locations in Nebraska — a headquarters studio at 222 N 114th Street in Omaha and a second studio at 333 South 21st Street in Lincoln's Telegraph District opened in 2026. Founded in 2010 by Mary Clare Sweet and Anne Sweet, the company offers yoga, cycle, sculpt, and pilates group fitness classes, positioning itself as the only Omaha/Lincoln studio to combine all four modalities under one roof. It employs 6 people across leadership and operations, supplemented by a roster of 15+ instructors led by Senior Master Teacher Chaeli Buda.

The core product is instructor-led group classes with a proprietary sequencing methodology (e.g., signature Hot Flow class at 90-100°F), supported by a $118/month unlimited auto-pay membership, tiered class packs ($20 single, $54 three-pack, $188 twelve-pack), and a personal concierge matching service for first-time students. Digital extensions include the Lotus House On Demand subscription delivered via Mindbody/Vimeo OTT, and a Yoga Alliance-accredited 200-Hour CoreCode Yoga Teacher Training (with a 300-Hour advanced track) delivered in-person or online via Teachable, having trained over 500 students since 2010. The company also operates an annual destination retreat to Holbox Island, Mexico, priced $2,400-$3,000 per attendee.

Go-to-market is community-led and direct-to-consumer, relying on word-of-mouth referrals, instructor relationships, blog content, email newsletter, organic social, and a personal yoga concierge outreach program. Revenue streams span subscription recurring (memberships, On Demand), one-time purchases (class packs, retreats, training paid-in-full), and installment payment plans (training and memberships). The business is structured as Lotus House of Yoga LLC, domiciled in Nebraska, with no external venture or private equity backing.

Name

LOTUS HOUSE OF YOGA LINCOLN

Legal name

Lotus House of Yoga LLC

Website

https://lotushouseofyoga.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Yoga Studio

NAICS

Educational Support Services (61171), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAC

Hot Yoga & Heated Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYTHAGAMAB

Wellness Retreat Centers (Yoga, Meditation & Mindfulness)

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYTHAJAHAG

Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Yoga studio services
• Boutique fitness classes
• Yoga teacher training
• Digital yoga streaming
• Wellness retreat programs

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Class Memberships and Packs: Monthly auto-pay unlimited membership ($118/month) providing access to all regularly scheduled in-studio classes. Class packs (1, 3, or 12 classes) sold as one-time purchases for drop-in attendance. Memberships auto-renew monthly and are non-refundable.
2. Digital On Demand Subscription: Pre-recorded online video classes accessible through Lotus House On Demand (Mindbody). Included with membership or available standalone. Extended access through Yoga Alliance continuing education credits.
3. Yoga Teacher Training Programs: 200-Hour Yoga Teacher Training (CoreCode) offered in-person or online via Teachable platform. $2,400 paid in full or $2,600 on payment plan ($500 deposit + $190/month for 11 months). Over 500 students trained since 2010. 300-Hour advanced training also available.
4. Destination Retreats: Annual Holbox Island yoga retreats in Mexico. Single room ($2,800-$3,000) or shared/double room ($2,400-$2,600) pricing. Includes accommodation, ground transportation from Cancun, ferry, breakfast daily, yoga classes, and workshops. February 27–March 4, 2026 at Las Nubes Holbox.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lotus House of Yoga Lincoln is a locally owned, Yoga Alliance–accredited boutique studio delivering in-person yoga, cycle, sculpt, and pilates classes across its Lincoln and Omaha (Central) locations, complemented by a Vimeo OTT–powered on-demand streaming service, a registered 200-hour yoga teacher training program delivered via Teachable, and a signature annual Holbox Island (Mexico) yoga retreat. It offers monthly memberships, class packs, and a personalized yoga concierge matching service for both walk-in and committed practitioners in Nebraska.

Product overview

Lotus House of Yoga is a family-owned boutique wellness studio offering yoga, cycle, sculpt, and pilates classes at two physical locations in Omaha and Lincoln, Nebraska, plus digital offerings. The core product is in-studio group fitness classes (Hot Flow, Hot Sculpt, Power Flow, Slow Flow, Yin, Breathe Strong, Pilates) with membership and class-pack pricing. Digital extensions include Lotus House On Demand (streaming classes via Vimeo OTT), and the MindBody app for reservations. The company also offers the 200-Hour CoreCode Yoga Teacher Training (Yoga Alliance accredited since 2010) and hosts an annual Holbox Island Yoga Retreat in Mexico. The studio targets the wellness and fitness market in the Omaha/Lincoln metropolitan area.

Differentiator

Problem solved

Functional benefit

Brands

• Lotus House On Demand: Online streaming platform offering pre-recorded yoga and fitness classes
• Lotus House Yoga School
• Core Code Training School
• Holbox Island Yoga Retreat

Products and services

• In-Studio Yoga and Fitness Class Membership Monthly recurring membership at $118/month providing individuals access to yoga, cycle, sculpt, and pilates classes at both Lincoln and Omaha studio locations, bookable via the MindBody platform.
• Class Pack Bundles Pre-paid multi-class bundles (5-pack for 60 days, 10-pack for six months, 20-pack for 12 months) allowing individual students to purchase yoga and fitness classes à la carte at the Lincoln and Omaha studios.
• Lotus House On Demand Streaming Vimeo OTT–powered digital streaming subscription providing on-demand access to Lotus House instructor-led yoga and fitness classes for remote practitioners.
• 200-Hour Yoga Teacher Training Yoga Alliance–registered 200-hour yoga teacher certification program (CoreCode) priced at $2,950 with payment plans, delivered self-paced via Teachable with 75+ hours of pre-recorded lectures and twice-yearly cohorts.
• Holbox Island Yoga Retreat Annual multi-day destination yoga retreat on Holbox Island, Mexico with six-night itineraries offered across single and shared occupancy at early-bird and standard pricing tiers.
• Yoga Concierge Matching Service Personalized instructor and class-style matching service led by co-founder Anne Sweet that helps new and existing students identify the right instructor and class format for their goals.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LifeTime Fitness: Large-scale fitness operator offering yoga, cycle, Pilates, and group fitness under one roof across 150+ US locations. Comparable on multi-modality positioning (yoga + cycle + sculpt + Pilates) and membership model, but operates at a much larger scale with broader amenity set.
• CorePower Yoga: Largest US boutique hot yoga chain with hundreds of studios nationwide offering heated yoga and HIIT fusion. Directly comparable on hot-yoga modality, multi-class-pack membership model, and YTT programs, but operates at national scale with private-equity backing.

Direct peers

• YogaFit: Yoga Alliance-registered yoga teacher training provider with both studio and online certification programs. Comparable on Yoga Alliance-accredited 200/300-hour YTT, online delivery via third-party platforms, and instructor-training-as-business-model approach.
• Yoga Six: Boutique yoga franchise offering multiple class formats (Y6 200, Y6 Hot, Y6 Sculpt) with monthly membership pricing similar to Lotus House's $118 unlimited. Comparable class-pack/membership structure, multi-modality positioning, and franchise-driven unit growth model.
• YogaWorks: Multi-format yoga studio chain offering vinyasa, heated, and Pilates classes with teacher training programs (200/300-hour). Comparable on multi-modality offering, YTT curriculum, and membership/class-pack pricing structure.
• Y7 Studio: Boutique heated yoga and sculpt concept combining vinyasa flow with hip-hop music and candlelit rooms. Closely comparable on community-driven boutique positioning, heated yoga/sculpt format mix, and lifestyle-brand orientation.
• Pure Yoga: Premium boutique yoga and Pilates studio with multiple class formats, hot studios, and teacher training. Comparable on multi-modality offering (yoga + Pilates), hot-room format, and teacher training accreditation.

Emerging players

• SoulCycle: Boutique indoor cycling and now yoga/sculpt brand with strong community-led, instructor-driven GTM. Comparable on community-driven boutique fitness model, premium membership pricing, and instructor-as-acquisition-channel approach.
• Barre3: Boutique barre, yoga, and strength studio with monthly memberships and digital on-demand streaming. Comparable on boutique multi-modality offering, $100+ monthly membership pricing, and online/digital extension strategy.

Others

• Mindbody: Vertical SaaS and consumer marketplace powering class reservations, memberships, and payments for boutique fitness and yoga studios. Relevant as Lotus House's core operating infrastructure (reservations, On Demand delivery), an ecosystem dependency rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lotus-house-of-yoga-lincoln

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOTUS HOUSE OF YOGA LINCOLN