L'OUI

What L'OUI does

L'OUI is a Netherlands-based company that designs, manufactures, and sells automated cocktail-making machines and a proprietary single-serve consumable system for hospitality venues. Founded by Edwin de Koeijer and Daan Gijbels and headquartered in Amsterdam (Archangelkade 6C, 1013 BE), L'OUI also operates in Switzerland through a local partner, Hoffa Gud Tay GmbH, managed by Edwin Kiewiet in Rombach. The company serves a diverse customer base spanning traditional hospitality (restaurants, bars, hotels, cafes), doe-horeca activity venues (bowling alleys, indoor golf, karting, escape rooms), and retail/tourism attractions (Madame Tussauds Amsterdam, De Bijenkorf, Slagharen theme park).

L'OUI's product portfolio centers on two hardware models — the compact L'OUI Petit Pro (90 cocktails/hour, EUR 2,800 one-time) and the high-volume L'OUI Grand Pro (120 cocktails/hour with built-in ice production) — both powered by the same proprietary single-serve cocktail can system. Each can is a sealed aluminum single-serve containing pre-mixed cocktail or mocktail; 25 SKUs are available. The machine reads the can's QR code and dispenses the correct proportions via integrated shaking, blending, and stirring, completing a cocktail in approximately 25 seconds at serving temperatures of -1°C to 1°C. Supporting infrastructure includes an Online Dashboard providing real-time inventory, usage, and sales tracking, plus bundled service/maintenance and a Cocktail Workshop delivered at installation by a dedicated Cocktail Consultant.

L'OUI operates a razor-and-blade business model: one-time hardware sales generate upfront revenue while recurring consumable can sales (EUR 2.88 per can, sold in trays of 24, delivered directly to the customer) provide ongoing revenue. The company claims customer ROI at approximately 130 cocktails sold per machine, with venue margins of 70-80% on cocktails priced at EUR 10-12. Go-to-market is direct enterprise field sales with on-site demos, dedicated account managers per customer, and no wholesalers or resellers; the company supplements this with trade show presence (notably Gastvrij Rotterdam) and an active social media footprint. L'OUI is a private, founder-owned company with 1-10 employees and no disclosed external funding.

Name

L'OUI

Legal name

L'OUI Cocktails

Website

https://loui-cocktails.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

L'OUI is a Netherlands-based company that designs automated cocktail machines (Petit Pro and Grand Pro) using proprietary single-serve pre-mixed cans, serving hospitality venues, activity entertainment operators, and retail/tourist attractions across the Netherlands and Switzerland.

Ownership category

akta.pro rank

Product category

Automated Cocktail Dispensing Equipment

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD)

Keywords

• Automated cocktail machines
• Single-serve cocktail cans
• Commercial beverage equipment
• Bar automation technology
• Hospitality cocktail dispensing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Cocktail Machine Sales: One-time purchase of L'OUI cocktail machines (Petit Pro at EUR 2,800 or Grand Pro). No subscription or mandatory commitment. Direct purchase model with no wholesalers or resellers.
2. Single-Serve Cocktail Cans: Recurring revenue from selling pre-mixed cocktail cans at EUR 2.88 per can (tray of 24). Direct delivery to customer locations. No minimum volume commitment mentioned.
3. Service and Maintenance: Ongoing service and maintenance support included as part of customer partnership. Proactive support to prevent disruptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

L'OUI designs, manufactures, and sells proprietary automated cocktail machines (L'OUI Petit Pro and L'OUI Grand Pro) that read QR codes on single-serve pre-mixed cocktail cans to dispense a finished cocktail in 25 seconds. The company sells the hardware directly to hospitality venues and generates recurring revenue through ongoing sales of sealed cocktail and mocktail cans (25 varieties) at EUR 2.88 per can, supported by direct delivery, installation, and maintenance services.

Product overview

L'OUI is a cocktail machine company offering two hardware models — the L'OUI Grand Pro (back-bar, high-volume, built-in ice production, 120 cocktails/hour) and the L'OUI Petit Pro (compact, front/back bar, manual ice addition, 90 cocktails/hour) — both powered by the same single-serve L'OUI Cocktail Cans system. The portfolio is anchored by 25 cocktail and mocktail varieties sold in sealed aluminum cans, served in 25 seconds per cocktail. Supporting services include an Online Dashboard for real-time usage and sales tracking, direct delivery of cans, service and maintenance, and an on-site cocktail workshop at installation. Both machines use the same L'OUI Can format and deliver consistent quality at serving temperatures between -1°C and 1°C.

Differentiator

Problem solved

Functional benefit

Products and services

• L'OUI Petit Pro Compact automated cocktail machine designed for front and back bar use, producing 90 cocktails per hour in 25 seconds each. Requires manual ice addition. Targeted at hospitality venues needing an entry-level machine for consistent cocktail service without skilled bartenders.
• L'OUI Grand Pro High-volume automated cocktail machine designed for back-bar placement with built-in ice production and self-cooling technology. Produces 120 cocktails per hour in 25 seconds, serving at -1°C to 1°C. Targeted at high-volume hospitality venues requiring peak-hour performance.
• L'OUI Cocktail Cans Single-serve aluminum cans containing pre-mixed cocktails and mocktails in 25 varieties. Sealed until moment of serving with long shelf life outside refrigeration, enabling 0% waste. Sold directly to machine customers at EUR 2.88 per can in cases of 24.

Quantifiable outcome

• ROI on machine purchase within approximately 130 cocktails sold
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Club BirdiescoreStrategic or Co-development PartnerIndoor golf venue in Amsterdam using L'OUI Petit Pro. Featured as case study showing how cocktail machines transform doe-horeca venues. Quote from Ruben Rampspeck (manager) featured on L'OUI website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Q Mixers: Q Mixers is a premium cocktail mixer brand (tonics, ginger beers) used by high-end bars and restaurants. Comparable premium positioning and B2B hospitality channel focus, though mixers rather than finished cocktails.
• Perfect Drink: Perfect Drink (by Solidware) offers app-controlled smart cocktail-making scales and recipe systems for home and bar use. Comparable automated cocktail-dispensing concept, with partial overlap on the B2B hospitality use case.

Direct peers

• Bartesian: Bartesian makes capsule-based cocktail machines that dispense premium cocktails at the push of a button, using proprietary pods. Closest comparable on the cocktail-machine + consumable product architecture, though Bartesian is primarily B2C while L'OUI focuses on B2B hospitality.
• Barsys: Barsys makes automated AI-driven cocktail-mixing appliances for home and light commercial use. Comparable cocktail-automation technology and consumable-plus-machine model, though primarily B2C.
• Cutwater Spirits: Cutwater is one of the largest U.S. canned-cocktail brands, selling a broad lineup of pre-mixed RTD cocktails in cans/tins across retail and on-premise channels. Highly comparable to L'OUI's canned cocktail portfolio and B2B hospitality distribution.
• Tails Cocktails: Tails is a premium pre-batched canned cocktail brand designed specifically for on-premise hospitality use. Very comparable positioning: venue-grade RTD cocktails in cans intended to be served straight or as the base for venue cocktail menus.
• High Noon: High Noon is a leading RTD canned alcoholic beverage brand (vodka-based seltzer cocktails) distributed nationally across retail and on-premise. Comparable canned format, RTD alcoholic positioning, and broad B2B hospitality availability.

Broad incumbents

• Truly Hard Seltzer: Truly is a major RTD canned alcoholic beverage brand owned by Boston Beer Company. Comparable single-serve canned format and on-premise distribution model, though primarily hard seltzer rather than true cocktails.
• Fever-Tree: Fever-Tree is a leading global premium mixer brand (tonic, ginger beer, cocktail mixers) with deep B2B hospitality penetration. Comparable premium beverage brand serving the same hospitality customer base, though mixers not finished cocktails.
• Bombay Sapphire & Tonic (RTD): Bombay Sapphire's pre-mixed canned gin & tonic is a premium RTD cocktail brand with broad on-premise and retail presence. Comparable premium canned-cocktail format targeting venues and consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@loui_cocktails
• Facebookfacebook.com/louicocktails
• LinkedInlinkedin.com/company/l-oui
• Instagraminstagram.com/loui_cocktails
• TikToktiktok.com/@loui_cocktails

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'OUI