Interior stylist
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Interior stylist firmographics
Firmographics- Name
- Interior stylist
- Legal name
- House of Grey Ltd.
- Website
- https://louisagrey.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Interior stylist industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Interior stylist is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Interior stylist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Interior Design Consultancy: Full-service interior design for private clients and hospitality projects, including design consultancy, bespoke design, and project management.
- Interior Styling + Production: End-to-end production house service including creative direction, styling, set design, set build, prop sourcing, photography, and communications for brands.
- Product Sales: Sale of curated lifestyle products including KOTO scent collection, Ellipse rug collection (via Armadillo), and Salutogenic Sleep Collection (via Rise & Fall).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | KOTO Organic Purifying Mist |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Interior stylist product offering
Product offeringCore offering
House of Grey is an interior design consultancy providing full-service residential, hospitality, and bespoke design services for private clients, alongside an end-to-end interior styling and production house service for brands. The studio also sells a curated line of wellness-driven lifestyle products — including the KOTO organic purifying mist (with AOIRO), the Ellipse rug collection (with Armadillo), and the Salutogenic Sleep Collection (with Rise & Fall) — distributed through its own website and partner brands. All offerings are guided by the proprietary Circular Salutogenic Design framework, focused on natural materials and human well-being.
Product overview
House of Grey is an interior design consultancy that operates as a unified studio offering both products and design services. The product portfolio includes the Koto Organic Purifying Mist (an organic air-cleansing scent developed with AOIRO), the Ellipse Rug Collection (sustainable rugs made with Armadillo), and the Salutogenic Sleep Collection (100% European Flax Linen bedding made with Rise & Fall). Design services span private clients, hospitality, bespoke design, and interior styling with production capabilities for brand visual content.
Differentiator
Problem solved
Functional benefit
Brands
- KOTO: Organic purifying mist line developed in collaboration with AOIRO, featuring natural woods and botanical essences for air cleansing
- Salutogenic Sleep Collection
- Ellipse Rug Collection
Products and services
- Private Clients Interior Design Services
- Hospitality Interior Design Services
- Bespoke Design Services
- Interior Styling + Production Services
- KOTO Organic Purifying Mist
- Ellipse Rug Collection
- Salutogenic Sleep Collection
Quantifiable outcome
- KOTO mist eliminates air pathogens with antiseptic and antibacterial properties
- +2 more outcomes
Companies that use Interior stylist
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Interior stylist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Interior stylist partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Armadillo & CocoreCollaboration on the Ellipse Rug Collection — five rugs (Terra, Perilune, Etoile, Palus, Umbra) designed with natural materials. All rugs are Declare labelled, biodegradable, and compostable. The collection was launched with a 'Rhythm of Nature' art installation film directed by Glendyn Ivin. Armadillo is a registered B Corp company.
- Rise & FallcoreCollaboration on the Salutogenic Sleep Collection — 100% European Flax Linen bedding range featuring lumbar cushions and muslin throws. Collection powered by wind energy, recycles 99% of water, certified Oeko-Tex 100, and supported by Rise & Fall's B-Corp certification. Supports predominantly female workforce with free education programs.
- AOIRO (Olfactory Design Studio)coreDeveloped KOTO organic purifying mist together — 'Voice of the Woods'. Scent formed of ancient sacred woods and organic botanical essences including Palo Santo, Frankincense, Cypress, cedarwood, Roman chamomile, Hinoki, and Hiba. 100ml bottle priced at £54.17.
- FramaminorCollaborated on the 'Senses' Exhibition at 3 Days of Design in Copenhagen 2019. House of Grey's visual work featured alongside Frama's collection within Andreas Martin-Löf Arkitekter's renovated space.
- EkkistminorArchitecture and wellbeing practice that has consulted on House of Grey projects, using the Well-Being Standard™ to create buildings supporting human health.
- Sebastian CoxcoreCo-designed bespoke furniture for residential projects including master beds, bedside tables, and wardrobes. Sebastian Cox operates a zero-waste, carbon-counting workshop in London, creating forward-thinking sustainable furniture.
- Deirdre DysonminorProduct styling collaboration for carpet collections. Photography by Michael Sinclair showcasing the collections.
- Maud and MabelminorProduct styling collaboration for ceramics and homeware collections. Photography by Jake Curtis.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Interior stylist competitors and assessment
Company assessmentDirect peers
- Studio Indigo: London interior design studio with a strong residential and hospitality portfolio, including heritage projects. Comparable boutique scale and luxury positioning with overlap in private client and hospitality work.
- Rose Uniacke: London-based luxury interior designer renowned for sophisticated, minimalist residential interiors serving high-net-worth clients. Directly comparable to House of Grey in market positioning, boutique scale, and luxury residential focus.
- Suzy Hoodless: London interior designer specializing in high-end residential and boutique hospitality projects. Overlapping market segment, design approach, and luxury positioning with House of Grey.
- 2LG Studio: London interior design studio specializing in residential and commercial projects with a strong design-led identity. Comparable boutique scale, London base, and overlapping residential and brand collaboration work.
- Beata Heuman: London-based interior designer known for playful yet refined residential interiors with a Scandinavian-influenced aesthetic. Comparable boutique scale, design sensibility, and luxury private client base.
- Albion Nord: London-based interior design studio with a focus on luxury residential and heritage projects. Directly comparable market segment, client profile, and boutique studio model.
- Martin Brudnizki Design: London-based luxury interior designer renowned for high-end hotels, restaurants, and residences globally. Comparable hospitality design capabilities, aesthetic refinement, and high-end client roster.
Broad incumbents
- Yabu Pushelberg: Global luxury design firm with hospitality and residential practice across continents. Significantly larger scale and broader portfolio but overlapping clientele and design sensibility with House of Grey's hospitality work.
- Champalimaud Design: Global luxury interior design firm specializing in high-end hotels, restaurants, and residences. Broader scale and international presence but directly comparable luxury positioning and hospitality focus.
Emerging players
- House of Hackney: London-based interior design brand combining residential design with a strong direct-to-consumer product line (textiles, wallpapers, lighting). Comparable wellness-and-sustainability-leaning aesthetic and product-retail hybrid model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Interior stylist social profiles
Digital presenceInterior stylist compliance and trust
Trust signalCompliance2 records
Interior stylist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interior stylist leadership team
Management profileNumber of profiles
Profiles1 record
Interior stylist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interior stylist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interior stylist
What does Interior stylist do?
House of Grey is an interior design consultancy providing full-service residential, hospitality, and bespoke design services for private clients, alongside an end-to-end interior styling and production house service for brands. The studio also sells a curated line of wellness-driven lifestyle products — including the KOTO organic purifying mist (with AOIRO), the Ellipse rug collection (with Armadillo), and the Salutogenic Sleep Collection (with Rise & Fall) — distributed through its own website and partner brands. All offerings are guided by the proprietary Circular Salutogenic Design framework, focused on natural materials and human well-being.
Is Interior stylist a public or private company?
Interior stylist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Interior stylist founded?
Interior stylist was founded in 2016. It employs 11 to 50 people.
Where is Interior stylist based?
Interior stylist is headquartered in London, United Kingdom, in the Europe region.
How does Interior stylist make money?
Three revenue lines are on record. Interior Design Consultancy is the primary driver. The others are interior Styling + Production and product Sales.
Who are Interior stylist's main competitors?
Direct peers on record are Studio Indigo, Rose Uniacke, Suzy Hoodless, 2LG Studio, Beata Heuman, Albion Nord and Martin Brudnizki Design. Broad incumbents are Yabu Pushelberg and Champalimaud Design. House of Hackney is listed as an emerging player.
Does Interior stylist have an API?
No public API is recorded for Interior stylist.
What industry is Interior stylist in?
Interior stylist's product category is Interior Design Services. Its primary akta.pro industry code is HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 54141.