Loyalink

What Loyalink does

Loyalink is a privately held, cloud-based customer experience (CX) management platform headquartered in Las Condes, Santiago, Chile, serving organizations across Latin America. The platform enables multi-location enterprises — from small businesses to large corporations operating 5 to 5,000+ sites — to measure customer experience via NPS, CSAT, and CES methodologies, collect feedback omnichannel through email, WhatsApp, SMS, widgets, and QR codes, and route real-time cases through automated workflows to close the feedback loop. A native iOS and Android mobile app extends case management to field teams.

Underlying the platform is an AI-powered Voice of Customer (VoC) stack centered on a proprietary NLP engine (Robot de IA) and over 100 machine learning models that categorize open-ended customer comments into micro-driver level loyalty drivers, paired with quantitative linear-regression-based driver-impact analysis. Loyalink claims 14+ years of AI and NLP experience and reports surveying 90+ million customers annually, with customers achieving an average 20% survey response rate versus an industry-typical 4-15%. The platform is sold via custom enterprise contracts with annual billing and complemented by professional services delivered in conjunction with associated consultancy ALCO, including Benchmark NPS studies, Loyalty Economics analysis, and Customer Voice Program assessment and design. Loyalink's GTM motion is consultative enterprise field sales, demo-led, with no public pricing disclosed and no external funding rounds identified in available materials.

Name

Loyalink

Legal name

LOYALINK

Website

https://loyal.ink

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Loyalink is an AI-powered Voice of Customer platform serving multi-location enterprises across Latin America with NPS/CSAT/CES measurement, NLP-driven text analytics, omnichannel feedback collection, and automated close-the-loop case management, complemented by professional services delivered with partner ALCO.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

akta.pro secondary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Customer experience management
• Voice of customer platform
• NPS measurement software
• Customer feedback analytics
• CX automation software

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Loyalink operates as a cloud-based SaaS platform for customer experience management. The platform is offered through subscription-based licensing with annual billing cycles implied by the demo/demo access model. Pricing is quote-based, suggesting enterprise-negotiated contracts tailored to organization size and usage volume.
2. Professional Services: Loyalink offers professional services including Benchmark NPS studies, Loyalty Economics analysis, Customer Voice Program Assessment and Design, Program Governance Systems, and NPS Goal Definition. These services are delivered alongside associated company ALCO and complement the core platform subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Loyalink operates a cloud-based customer experience management SaaS platform that enables organizations to measure, analyze, and act on customer feedback across the full customer journey. The offering centers on NPS, CSAT, and CES methodologies and combines omnichannel feedback collection, AI-powered text analysis, advanced driver analytics, and automated close-the-loop workflows. It is explicitly designed for organizations operating multiple physical or digital locations.

Product overview

Loyalink is a unified customer experience management platform that combines a core cloud-based CX platform with modular components. The platform centers on three core methodologies (NPS, CSAT, CES) and integrates four key modules: Medición for omnichannel survey collection, the Robot de IA for NLP-powered text analysis, Analytics for driver identification and quantification, and Close the Loop for automated workflow and case management. A mobile app extends real-time alert and case management capabilities to field teams. The platform is designed for organizations with multiple locations and serves clients ranging from small businesses to large enterprises across Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalink CX Management Platform

Quantifiable outcome

• Survey response rate: Loyalink customers achieve 20% average response rate vs. 4-15% industry typical rate
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• ALCOcoreStrategic or Co-development PartnerALCO is Loyalink's primary associated company and strategic partner in the Latin American market. The partnership provides Loyalink customers with exclusive access to Benchmark NPS studies of Chilean industries, Loyalty Economics analysis, Customer Voice Program Assessment and Design services, and Program Governance Systems. ALCO publishes the benchmark summary in El Diario el Mercurio, positioning Loyalink as the preferred CX platform for companies seeking to measure against industry leaders. The relationship is deeply integrated, with Loyalink and ALCO presenting as joint service providers for organizations at various stages of CX maturity.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Medallia: Medallia is an enterprise CX platform with strong text analytics, journey analytics, and VoC capabilities. Comparable to Loyalink's AI-powered text analysis and omnichannel feedback collection but serves global Fortune 500 customers with a much broader feature set.
• InMoment (including Wootric): InMoment is an enterprise CX platform with NPS, CSAT, text analytics, and AI-driven action workflows. After acquiring Wootric, it competes directly in NPS measurement for multi-location and digital businesses, comparable to Loyalink's full VoC stack.
• Qualtrics: Qualtrics is the global leader in experience management covering CX, EX, product, and brand. It overlaps with Loyalink across NPS/CSAT measurement, text analytics, and VoC programs but operates at much larger scale across multiple experience categories.
• HubSpot Service Hub: HubSpot Service Hub includes CSAT/NPS surveys, customer feedback, and ticketing workflows as part of a broader CRM suite. It competes with Loyalink for SMB and mid-market customers wanting integrated CX inside a CRM, though with less depth in loyalty analytics.

Emerging players

• Typeform: Typeform offers engaging, conversational survey and form experiences with NPS and feedback templates. While not a full VoC platform, it overlaps with Loyalink's measurement module and is used by similar mid-market customers for customer feedback collection.
• Hotjar: Hotjar provides customer feedback via on-site surveys, polls, and session replays, primarily for digital experience teams. Comparable to Loyalink's omnichannel feedback collection and digital listening capabilities, though with less focus on enterprise multi-location CX.
• Alchemer: Alchemer is a survey and feedback platform offering NPS, CSAT, CES measurement with workflow automation. Comparable to Loyalink's measurement module and omnichannel collection, but with a stronger focus on enterprise survey infrastructure than loyalty driver analytics.

Direct peers

• NICE Satmetrix: NICE Satmetrix is the original NPS methodology co-creator, offering enterprise VoC and customer feedback analytics. Directly comparable to Loyalink's NPS-centric measurement, text analytics, and benchmarking capabilities, with deeper enterprise reach and broader global footprint.
• AskNicely: AskNicely is a frontline customer experience platform built around NPS measurement, real-time feedback, and coaching workflows. It directly competes with Loyalink's core NPS/CSAT measurement and close-the-loop functionality for multi-location organizations and mid-market enterprises.
• CustomerGauge: CustomerGauge is a CX platform focused on NPS, account-level customer experience, and close-the-loop workflows for enterprise B2B accounts. Highly comparable to Loyalink's NPS-driven VoC and Close the Loop modules, though CustomerGauge is more B2B/account-centric while Loyalink serves multi-location consumer enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loyalink-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyalink