SwimKing Pools & Spas

What SwimKing Pools & Spas does

SwimKing Pools & Spas is a family-owned pool and spa retailer and installer operating under the Galderisi family since approximately 1986, serving residential customers across New York's Hudson Valley (Ulster, Dutchess, Columbia, and Greene Counties) from three locations centered on a Kingston, NY headquarters and retail storefront. The company designs, sells, and installs three pool types — Gunite (custom concrete), Fiberglass (Latham Pools shells), and Vinyl Liner (Matrix Pool System from Imperial Pools) — alongside hot tubs and saunas from Marquis, Nordic, and Dundalk LeisureCraft. Its product stack integrates OEM partner technology (Hayward variable-speed pumps and Alexa-compatible automation, Coverstar safety covers, Latham fiberglass shells) with SwimKing's own proprietary chemical line and the Waterlink Spin Touch computerized water-analysis system.

The business operates as a full-service residential outdoor-living provider: customers move from free in-store consultation through on-site property evaluation, custom design, permitting, and construction to seasonal opening/closing and ongoing maintenance. SwimScapes, a branded hardscaping and landscaping service, bundles patios, retaining walls, fire pits, and water features into pool projects, increasing average project scope. A retail storefront sells chemicals, Dolphin/Maytronics robotic cleaners, Napoleon grills, and accessories, while installation projects are financed through HFS Financial (loans up to $250,000, terms up to 15 years, rates as low as 5.99%).

The go-to-market is sales-led and geography-bounded: direct customer engagement via in-store consultations, phone, and website contact forms, supported by content marketing (website blog, Facebook, Instagram, YouTube, Yelp, Google Business) and earned media (Chronogram Readers Choice Awards, Project Santa community initiative). Pricing is project-based (quote-driven for installations) with retail margin on consumables, and revenue mixes large, infrequent installation projects with smaller, recurring service and chemical revenue from the installed base.

Name

SwimKing Pools & Spas

Legal name

SwimKing Pools & Spas

Website

https://swimkingpools.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

SwimKing Pools & Spas is a family-owned, Hudson Valley pool and spa installer and retailer (since ~1986) selling and installing Gunite, Fiberglass, and Vinyl pools, hot tubs, hardscaping, and maintenance services for residential homeowners across Ulster, Dutchess, Columbia, and Greene Counties in New York.

Ownership category

akta.pro rank

Product category

Swimming Pool Installation & Retail Services

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK), Water Testing & Chemical Balancing (HSAIALAB), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Swimming pool installation
• Hot tub retail
• Pool maintenance services
• Outdoor living design
• Pool supplies retail

Headquarters

HQ city

Kerhonkson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool Installation Services: In-ground pool design, excavation, and installation services across three pool types: Gunite (custom concrete), Fiberglass (Latham Pools), and Vinyl liner pools (Matrix Pool System). Installation includes site evaluation, custom design, permitting assistance, construction, and pool orientation. Revenue is generated as a one-time project fee with financing options available through HFS Financial.
2. Pool Products and Accessories Retail: Brick-and-mortar retail store selling pool chemicals, cleaning supplies, equipment, toys, floats, maintenance gear, and pool accessories. Products include SwimKing brand chemicals, Dolphin and Maytronics robotic cleaners, Coverstar automatic pool covers, Hayward water features, and Napoleon grills. Revenue from individual product transactions at variable price points.
3. Pool Service and Maintenance: Professional pool opening and closing services, water analysis, and ongoing maintenance support. Services include seasonal pool startups, winterization, filter cleaning (DE filters for a fee), pump protector application, and water testing. Customers can opt for do-it-yourself instructions or professional service.
4. Hot Tubs and Spas Sales and Service: Sales of Marquis, Nordic, and Dundalk LeisureCraft cedar hot tubs and saunas. In-house technicians provide service and repairs for spas. Accessories including chemicals and cleaning supplies are also sold.
5. SwimScapes Hardscaping and Landscaping: Outdoor living design services including patios, walkways, retaining walls, fire pits, water features, and landscaping installation to complement pool projects. Revenue generated as project-based professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SwimKing Pools & Spas designs, sells, and professionally installs in-ground swimming pools in three styles (Gunite custom concrete, Latham Fiberglass, and Matrix Vinyl Liner systems) along with hot tubs and spas from Marquis, Nordic, and Dundalk LeisureCraft. The company also operates a brick-and-mortar retail store selling pool chemicals, robotic cleaners, Hayward equipment, and Napoleon grills, and provides seasonal opening/closing services, computerized water analysis, and SwimScapes hardscaping/landscaping for residential customers in the Hudson Valley.

Product overview

SwimKing Pools & Spas is a family-owned pool and spa retailer and installer offering three types of swimming pools — Gunite (custom concrete), Fiberglass (Latham Pools), and Vinyl Liner (Matrix Pool System) — alongside hot tubs and spas from Marquis, Nordic, and Dundalk LeisureCraft. The company operates as a full-service provider, bundling pool installation with complementary SwimScapes hardscaping and landscaping services, professional pool opening/closing and water analysis (using Waterlink Spin Touch technology), and financing through HFS Financial. Retail offerings include Napoleon Grills, Dolphin robotic pool cleaners, Hayward smart pool technology, and proprietary SwimKing pool chemicals and supplies. The company serves the Hudson Valley region (Ulster, Dutchess, Columbia, and Greene Counties) from its Kingston, NY location.

Differentiator

Problem solved

Functional benefit

Brands

• SwimScapes: Hardscaping and landscaping services offered by SwimKing for pool projects and outdoor living spaces.

Products and services

• Gunite Pools

Quantifiable outcome

• Fiberglass pools never require resurfacing or liner replacement, reducing long-term maintenance costs
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Central HudsonminorStrategic or Co-development PartnerSwimKing partners with Central Hudson to provide incentives for energy efficient swimming pool pumps and motors. This partnership offers customers rebates or incentives when purchasing energy-efficient pool equipment through their utility provider.
• Latham PoolscoreChannel Partner/ Reseller/ DistributorLatham Pools supplies fiberglass pool shells to SwimKing. The company offers Latham's Northeast Program featuring rectangular and freeform designs with built-in features like steps and benches. SwimKing also sources automatic Coverstar safety covers through Latham.
• Matrix Pool System (Imperial Pools)coreChannel Partner/ Reseller/ DistributorMatrix Pool System from Imperial Pools provides the composite wall structure for SwimKing's vinyl liner pools. The composite material offers flexible strength and compatibility with salt water filtration systems.
• Hayward Pool TechnologycoreTechnology or IntegrationHayward provides pool equipment including variable speed pumps, water features (Deck Jets, Sheers, Bubblers, Laminars), automation systems, and smart pool technology with smartphone/Alexa integration. SwimKing recommends and installs Hayward equipment across all pool types.
• Marquis Spas and Nordic Hot TubscoreChannel Partner/ Reseller/ DistributorMarquis and Nordic are featured hot tub brands sold through SwimKing's retail operation. Both manufacturers provide a range of spa models with various features and price points for Hudson Valley homeowners.
• Dundalk LeisureCraftminorChannel Partner/ Reseller/ DistributorDundalk LeisureCraft handcrafts premium cedar hot tubs and saunas in Canada. SwimKing offers these wood-fired cedar hot tubs, barrel saunas, and the modern Luna model as premium alternatives to traditional hot tubs.
• NapoleonminorChannel Partner/ Reseller/ DistributorNapoleon provides premium gas grills sold through SwimKing's retail store. The Prestige series (lifetime warranty) and Rogue series (15-year warranty) are available in propane and natural gas models, featuring infrared SIZZLE ZONE burners and advanced grilling technology.
• Maytronics (Dolphin)minorChannel Partner/ Reseller/ DistributorMaytronics Dolphin brand robotic pool cleaners are sold through SwimKing's retail store. Models include Dolphin Active 10, 15, 20, 30, 40, 60, Active Solo, and Liberty 200 for various pool sizes and cleaning needs.
• People's PlaceminorStrategic or Co-development PartnerSwimKing partners with People's Place for Project Santa, an annual holiday toy drive benefiting Ulster County children ages newborn to 16. SwimKing hosts Stuff the Pool collection events and participates in People's Place Celebrate Santa summer event to raise funds.
• Loop-LocminorChannel Partner/ Reseller/ DistributorLoop-Loc supplies vinyl liners used in SwimKing's vinyl pool installations alongside Imperial and Latham products.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Others

• Thursday Pools: Fiberglass pool shell manufacturer selling through dealer/installer network — comparable as a partner/peer category manufacturer whose products SwimKing could alternatively install.
• Pool Corporation (PoolCorp): Largest US wholesale distributor of pool supplies, equipment, and chemicals to retail and service operators — adjacent comparable as SwimKing's likely upstream supplier and the dominant pool industry trade counterparty.
• Marquis Spas: Hot tub and spa manufacturer sold through dealer network including SwimKing — relevant peer as both a current brand partner and adjacent swim/spa category manufacturer.
• HFS Financial: Specialty pool and home improvement consumer lender offering $250k unsecured loans — comparable as a financial partner peer and indirectly shapes SwimKing's customer financing proposition.

Direct peers

• River Pools and Spas: Regional fiberglass pool installer and retailer with educational content-marketing approach — directly comparable residential pool installer with strong web presence and content-led sales funnel.
• California Pools & Landscape: Regional design-build pool and landscaping firm with custom pool construction plus outdoor living services — closely mirrors SwimKing's install + SwimScapes hardscape bundle.
• Blue Haven Pools & Spas: Regional pool builder operating multiple branches across the US, installing gunite and fiberglass pools with retail/service stores — directly comparable in scope of pool installation, retail, and service offerings.

Broad incumbents

• Anthony & Sylvan Pools: One of the largest US residential pool builders offering gunite pool design, build, and service across multiple states — comparable in core install + service model though at significantly larger national scale than SwimKing.
• Leslie's Poolmart (Leslie's): National pool supplies and service retailer with hundreds of stores offering chemicals, equipment, and pool service — comparable retail and chemical SKU set, though no installation business.

Regional players

• Aqua Pool & Patio: New England regional pool builder and retailer installing gunite/fiberglass pools with retail store and service — comparable scope and go-to-market, though operating in a different Northeast geography than SwimKing.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SwimKingPoolsofUlsterand-iv8nv
• Facebookfacebook.com/138639
• Instagraminstagram.com/swimking_of_ulster

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwimKing Pools & Spas