Lubrifiant.ro

What Lubrifiant.ro does

SC Lubrisol Trade SRL operates Lubrifiant.ro, a Romanian e-commerce platform that distributes industrial lubricants, hydraulic oils, greases, food-grade lubricants, dry lubricants, pastes, emulsions, additives, sealants, and related consumables. Founded in 2016 and headquartered in Ploiesti within the AMPLO S.A. industrial complex, the company serves industrial manufacturing, agriculture, construction, forestry, automotive/truck fleet, food processing, and chemical-sector buyers within Romania. The catalog aggregates product lines from ten or more international manufacturers, with MOL and OKS treated as core partners and additional lines from Lukoil, Mannol, Donau Chemie, Gruetzner, ITW Spraytec, Nils, Texaco, and Rocol. Food-grade NSF H1 certified products and automated lubrication systems (G-LUBE, Sololube) are positioned as differentiated offerings, alongside AdBlue, antifreeze, brake fluids, and isopropyl alcohol sold as adjacent MRO consumables.

The platform is built on Virtuemart, a Joomla-based open-source e-commerce extension, and is organized both by product category (oils, vaselines, pastes, emulsions, dry lubricants, additives/sealants) and by application vertical (agriculture, construction, forestry, industrial, automotive, chemical, filters, gardening). Beyond product resale, the company advertises industrial automation and maintenance/installation services and offers product analysis bulletins, suggesting an intent to monetize technical-application knowledge in addition to physical product.

Commercially, Lubrifiant.ro operates a direct-to-consumer and B2B hybrid model. Most SKUs are priced on a quote-request basis (Solicita oferta), with a small number of items carrying fixed retail prices, and packaging spans milliliters through IBC bulk containers. The company has 5 employees, no disclosed external funding, no parent company, no M&A activity, and serves only the Romanian market. There are no disclosed financials, no enterprise customer logos, and no public leadership team, leaving the operational and economic profile largely opaque to outside observers.

Name

Lubrifiant.ro

Legal name

SC Lubrisol Trade SRL

Website

https://lubrifiant.ro

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lubrifiant.ro is a Romanian e-commerce distributor of industrial lubricants, greases, food-grade oils, and related consumables, operated by SC Lubrisol Trade SRL from Ploiesti. It resells products from MOL, OKS, Lukoil, Mannol, and other international manufacturers to industrial, agricultural, construction, food processing, and automotive buyers in Romania.

Ownership category

akta.pro rank

Product category

Industrial Lubricants Distribution

NAICS

Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

akta.pro secondary industry

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Industrial lubricants distribution
• Hydraulic oils supply
• Food-grade lubricants
• Automatic greasing systems
• Industrial greases and pastes

Headquarters

HQ city

Ploiesti

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Sales: Direct online sales of industrial lubricants, hydraulic oils, greases, food-grade lubricants, and related products through their Virtuemart e-commerce platform. Products are sold in various packaging sizes (liters, kg, ml) to industrial and individual customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lubrifiant.ro is the e-commerce platform of SC Lubrisol Trade SRL, a Romanian industrial lubricants distributor selling branded oils, greases, pastes, emulsions, dry lubricants, additives, sealants, antifreeze, AdBlue, cleaners, automatic greasing systems, application tools, and ancillary professional services (consulting, industrial automation maintenance, and analysis bulletins) sourced from manufacturers including MOL, Lukoil, OKS, Mannol, Donau Chemie, Gruetzner, ITW Spraytec, Nils, Texaco, and Rocol. Products are sold online in multiple packaging sizes (liters, kilograms, milliliters, IBC, drums) to industrial and individual customers in Romania.

Product overview

Lubrifiant.ro is an e-commerce platform operated by SC Lubrisol Trade SRL, a Romanian industrial lubricants distributor based in Ploiesti. The platform offers a comprehensive portfolio of industrial lubricant products organized into main categories: Industrial Lubricants (including Oils, Greases/Vaseline, Pastes, Emulsions, Dry Lubricants, and Additives/Sealants), Tools and Equipment, and Professional Services. The product lineup includes branded products from manufacturers such as MOL, Lukoil, Mannol, OKS, Donau Chemie, Gruetzner, ITW Spraytec, Nils, Valvolina, and Texaco. Key product lines include hydraulic oils (HYDRO HM, GEYSER, MANNOL Hydro ISO series), motor oils (FARM PROTECT, AVANTGARDE ULTRA), white technical oils (WO M/WO T series), automatic lubricators (G-LUBE, Sololube, Lub5 series), and specialty products including AdBlue, antifreeze, brake fluids, and industrial cleaners. The platform also provides industrial automation services and product analysis bulletins.

Differentiator

Problem solved

Functional benefit

Products and services

• G-LUBE Automatic Grease Dispenser Electronically controlled single-point automatic lubrication system driven by chemical reaction, available in 60ml, 120ml, and 240ml sizes with dispensing periods of 1-12 months. Targeted at industrial maintenance applications requiring unattended lubrication.
• Sololube Automatic Grease Dispenser Electromechanical automatic lubricator with robust drive motor powered by 6V Li battery or 24V power supply. Available in 60ml, 150ml, and 250ml cartridge sizes with dispensing periods of 1-12 months. Used for unattended industrial equipment lubrication.
• OKS_5500 Grease Gun with Measuring Valve Steel grease gun designed for 400ml grease cartridges or 500ml grease, featuring a decalimetru (measuring valve) for precise dispensing. Used by maintenance technicians for manual lubrication tasks.
• Isopropyl Alcohol (IPA) 99.8% Technical grade isopropyl alcohol 99.8% (IPA) used for cleaning, degreasing, and disinfection. Available in 20L and IBC packaging. Sourced from Donau Chemie.
• AdBlue Solution Urea-based additive (32.5% nominal urea concentration in distilled water) for reducing nitrogen oxide (NOx) emissions in Euro IV, V, and VI emission standard diesel vehicles. Available in 4L and 5L packaging.
• ALYCOL COOL READY -35 Antifreeze Ready-to-use antifreeze coolant providing protection against corrosion, freezing, and overheating. Pre-mixed solution for immediate use in automotive and industrial cooling systems.
• CONTACLEAN Contact Cleaner Contact cleaner spray for electrical and mechanical contacts. Special inhibitors ensure long-lasting lubrication and corrosion protection, reducing contact resistance. 400ml format. Sourced from ITW Spraytec.
• HTM High-Performance Copper Paste Special lubricant combination with treated copper powder for extreme pressure, high temperature, and corrosive environments. Operating temperature range: -30°C to +700°C. 5kg packaging. Sourced from Nils.
• Industrial Lubrication Services and Consulting Professional services for the industrial sector including consulting, industrial automation maintenance and installation, and technical assistance. Provided by SC Lubrisol Trade SRL to industrial customers in Romania.
• Analysis Bulletins (Lubricant Analysis Reports) Product analysis and testing documentation services providing lubricant condition reports and lab analysis for industrial maintenance customers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MOLcoreChannel Partner/ Reseller/ DistributorMOL is a major Hungarian oil and gas company. Lubrifiant.ro distributes MOL industrial lubricants including HYDRO HM hydraulic oils, FARM tractor oils, FARM GREASE, FAVORIT greases, FOOD HYD NSF food-grade hydraulic fluids, and white oils (WO M, WO T series). MOL products represent a significant portion of the product catalog.
• LukoilcoreChannel Partner/ Reseller/ DistributorRussian oil company Lukoil. Distributes GEYSER hydraulic oils and AVANTGARDE ULTRA engine oils through Lubrifiant.ro.
• OKScoreChannel Partner/ Reseller/ DistributorGerman specialty lubricants manufacturer. Products include OKS 5500 grease guns, OKS vaselines (NSF-certified for food industry), OKS 250/252/217 pastes, OKS 390 metal cutting oils, OKS 422/424/464/1110/1111 greases, OKS 2650/2660/2661 cleaners, OKS 621 rust remover, and OKS 481 high-pressure grease.
• MannolminorChannel Partner/ Reseller/ DistributorMannol distributes MANNOL Hydro ISO hydraulic oils (H 32, H 46, H 68) in various packaging sizes (208L, 1000L IBC) through Lubrifiant.ro.
• Donau ChemieminorChannel Partner/ Reseller/ DistributorAustrian chemical company. Products include isopropyl alcohol (IPA) in various sizes sold on Lubrifiant.ro.
• GruetznerminorChannel Partner/ Reseller/ DistributorGerman manufacturer of automatic lubrication systems. Products include G-LUBE series (G-LUBE 60, 120, 240, VIB, OIL) automatic grease dispensers distributed through Lubrifiant.ro.
• ITW SpraytecminorChannel Partner/ Reseller/ DistributorITW Spraytec (US-based). Products include CONTACLEAN contact cleaners and VB series zinc spray products (VB_27, VB_83) sold on Lubrifiant.ro.
• NilsminorChannel Partner/ Reseller/ DistributorNils manufactures HTM high-performance copper paste for extreme temperature applications, sold through Lubrifiant.ro.
• TexacominorChannel Partner/ Reseller/ DistributorTexaco (Chevron brand) hydraulic oils referenced in product catalog on Lubrifiant.ro.
• RocolminorChannel Partner/ Reseller/ DistributorUK-based specialty lubricants manufacturer Rocol listed as a brand partner on Lubrifiant.ro.
• AMPLO S.A.minorOthersIndustrial complex where Lubrifiant.ro headquarters is located (incinta AMPLO S.A.), indicating a landlord/tenant relationship.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rocol: UK-based specialty lubricant manufacturer (ITW) producing greases, pastes, and industrial maintenance sprays. Comparable as a listed brand partner and like-for-like competitor in specialty industrial lubricant SKUs sold by Lubrifiant.ro.
• Mannol: European (German/Baltic) lubricant brand distributed across Romania and CEE, offering hydraulic and engine oils in similar packaging formats. Comparable as a brand partner and direct competitor in commodity and semi-specialty industrial lubricants.
• Divinol: German lubricant manufacturer offering industrial oils, greases, and specialty products for construction, agriculture, and manufacturing. Comparable as a similarly-sized European specialty lubricant brand competing in the same industrial verticals as Lubrifiant.ro.
• OKS Spezialschmierstoffe: German specialty lubricants manufacturer of pastes, greases, dry lubricants, and cleaners. Comparable as a brand partner of Lubrifiant.ro and a direct competitor in specialty industrial lubricants — particularly food-grade NSF products and high-performance pastes.

Broad incumbents

• Klüber Lubrication: German specialty lubricant manufacturer (Freudenberg Group) with a global distribution network including Romania. Comparable as a high-end specialty industrial lubricant supplier competing in the same specialty niches (food-grade, high-temperature, pastes) that Lubrifiant.ro serves.
• MOL Romania: Romanian arm of Hungarian MOL Group, one of the largest lubricant manufacturers and direct distributors in CEE with a full portfolio of industrial oils and greases. Comparable as a major supplier/competitor in the same Romanian industrial lubricant market that Lubrifiant.ro serves, and also a listed brand partner.
• Fuchs Lubricants Romania: German-headquartered specialty lubricant manufacturer with direct Romanian operations serving industrial, automotive, and food-grade segments. Comparable as a major industrial lubricant supplier/distributor competing in the same verticals as Lubrifiant.ro.
• TotalEnergies Lubricants Romania: Romanian arm of TotalEnergies' lubricants business, distributing a full range of industrial oils, greases, and specialty products through B2B sales. Overlaps with Lubrifiant.ro in industrial, automotive, and food-grade lubricant categories.
• Castrol Romania: Castrol (BP) operates a major branded lubricants business in Romania through distributors and direct industrial sales. Comparable as a major-brand lubricant competitor with overlapping product categories (engine oils, hydraulic fluids, greases) and similar target customers.
• Lukoil Romania: Romanian operations of Russian oil major Lukoil, distributing engine oils, hydraulic fluids, and lubricants through branded retail and B2B channels. Directly competes in the same Romanian industrial and automotive lubricant categories and is also a listed brand partner of Lubrifiant.ro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LUBRISOL.RO
• LinkedInlinkedin.com/company/lubrisol-trade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubrifiant.ro