Lucky Locks

What Lucky Locks does

Lucky Locks is a privately held hair accessory and styling service company founded in 2016 by Sarah Collins, headquartered in Hood River, Oregon. The company's core product is Lucky Locks® Silk Hair Sparkles — fine, luxury-grade threads of sparkling silk available in 50+ colors with both shiny and prismatic finishes, installed via a proprietary hand-tied method in which each individual thread is knotted to a single strand of hair using a sparkle hook tool. The installation method requires no beads, glues, or loops, and the silk strands are heat-resistant, chemical-resistant, and survive brushing and color treatments; they last from one day to over two years until natural hair shedding. The product is positioned as a refined, dainty alternative to plastic hair tinsel.

The business generates revenue through four streams: per-strand service fees for walk-in, private, and event installations (typically $3-$4/strand at walk-ins and $4-$4.50/strand for advanced private appointments, with hourly event bookings at $200/hour per Professional Sparkler), direct-to-consumer product sales ($20-$30 for sample and mini packs), and Partner Business Kit sales valued at $10,000-$15,000 per kit. Distribution is mobile-first: trained Partners operate their own Lucky Locks businesses in protected territories across 50+ US cities and internationally (Peru, Canada, Australia), supplemented by 25+ salon Partner integrations, a brick-and-mortar Sparkle Bar in Hood River, Oregon (opened May 2019), pop-up event collaborations, and an e-commerce storefront.

Lucky Locks serves individual consumers (primarily women seeking style expression and event styling), corporate and enterprise clients (experiential marketing activations for brands such as Nordstrom, Google, Lululemon, Urban Outfitters, Anthropologie, MAC Cosmetics, Victoria's Secret, and Coachella), the wedding and events industry, licensed salon stylists seeking a menu add-on, and partner entrepreneurs seeking a turnkey mobile business. The company is founder-owned with no disclosed external institutional investment.

Name

Lucky Locks

Legal name

Lucky Locks

Website

https://luckylocks.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucky Locks, founded in 2016, designs and distributes luxury silk hair sparkles through a mobile Partner network across 50+ US cities and three countries, supported by salon integrations, a Hood River, Oregon Sparkle Bar, and enterprise event services for brands and consumers.

Ownership category

akta.pro rank

Product category

Hair Styling Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211), Jewelry Retailers (45831)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Jewelry & Fashion Hair Accessories (Pins/Clips/Headbands) (CRAKABAF)

akta.pro secondary industry

Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)

Keywords

• Hair sparkle installation
• Hand-tied hair adornments
• Mobile hair styling
• Event hair services
• Salon add-on services

Headquarters

HQ city

Hood River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hair Sparkling Services: Direct service fees charged per strand or per package for hair sparkling installations. Pricing varies by Sparkler experience level (advanced vs beginner), with packages ranging from 5 strands to 50+ strands. Private appointments have minimums of $90-$120 depending on location.
2. Hourly Event Services: Corporate events, weddings, and parties are charged at $200/hour per Professional Sparkler with a 1-hour minimum. Travel fees apply beyond 10 miles round trip at $0.50/mile. A 50% deposit is required to secure booking.
3. Product Sales: Sale of sparkle sample packs ($30), expert's choice mini packs ($25), and single color mini packs ($20). These are direct-to-consumer product purchases for personal use or to learn the hand-tied method.
4. Partner Business Kit Sales: Partners purchase their own Lucky Locks business, receiving $10,000-$15,000 worth of product depending on kit size. This franchise-like model generates upfront revenue from kit sales to new Partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lucky Locks sells luxury silk hair sparkle strands that are hand-tied to individual hair strands using a proprietary sparkle hook tool, available in 50+ colors. The company delivers these through direct sparkling services at a brick-and-mortar Sparkle Bar, on-location appointments via a mobile Partner network, corporate and private event activations, and salon integrations, complemented by product sales of sample packs, mini packs, and gift cards.

Product overview

Lucky Locks is a hair accessory and styling service company founded in 2016 in Portland, Oregon. The core product is Lucky Locks® Silk Hair Sparkles — luxury-grade silk threads that are hand-tied to individual hair strands, available in 50+ colors. The company operates through two business programs: the Partner Program (mobile business opportunity for entrepreneurs with protected territories) and the Stylist Program (for licensed cosmetologists adding sparkles to salon services). Additional offerings include feather extensions, sample packs (Sparkle Sample Pack, Expert's Choice Mini Pack, Single Color Mini Pack), event services, a brick-and-mortar Sparkle Bar in Hood River, Oregon, and gift cards. The company sells directly to consumers through sparklers and salons nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Lucky Locks Silk Hair Sparkles Luxury-grade silk hair sparkles made from fine threads that are hand-tied to individual hair strands. Available in 50+ colors with both shiny and prismatic finishes. Can withstand heat styling tools, hair coloring, and chemical treatments. Lasts from one day to over two years depending on natural hair shedding cycle.
• Feather Extensions Hair feather extensions installed using beads for walk-in customers. Priced at $10 per feather plus $5 per installation.
• Sparkle Sample Pack A mix of all 50 colors, both shiny and prismatic strands (40+ strand equivalent) sold for personal use or to learn the hand-tied method. Retails for $30.
• Expert's Choice Mini Pack A 20-strand pack curated by Lucky Locks experts based on the customer's hair color and preferences. Retails for $25.
• Single Color Mini Pack A 20-strand pack in a single color selected by the customer. Retails for $20.
• Partner Program A mobile business opportunity for entrepreneurs to run their own Lucky Locks business in a designated protected region. Includes $10,000-$15,000 worth of product, business coaching, marketing guidance, and 30+ mile protected territory.
• Stylist Program A program for licensed cosmetologists to add Lucky Locks as a salon service add-on. Includes product, training, tools, and optional professional display unit.
• Hair Sparkles At Your Event Service Hourly event service where Lucky Locks Sparklers travel to corporate events, parties, weddings, and gatherings to install sparkles on guests. Pricing starts at $200/hour per Professional Sparkler with a 1-hour minimum and travel fees beyond 10 miles.
• Sparkle Bar (Brick & Mortar) Lucky Locks' first brick-and-mortar location at 1015 12th Street, Hood River, Oregon. Offers walk-in and appointment-based sparkling services with pricing tiers for beginner and advanced stylists.
• Gift Cards Digital and physical gift cards available through individual Sparkler's Square accounts, redeemable for sparkling services.

Quantifiable outcome

• Sparkles can last 2+ years in hair (vs 6 weeks max for plastic hair tinsel)
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• FahertyminorGTM or Marketing PartnerLucky Locks has collaborated with Faherty on multiple pop-up events across cities including Los Angeles, New York, Nashville, and Portland over several years. The collaboration brings sparkle services to Faherty retail locations as experiential marketing and customer engagement events.
• AnthropologieminorGTM or Marketing PartnerLucky Locks has a goal of adding magic to shopping experiences at Anthropologie stores. This represents the founder's vision for experiential retail partnerships at this retailer.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Glamsquad: Glamsquad provides on-demand mobile beauty services (hair, makeup, nails) delivered to clients' homes, events, and offices. It shares Lucky Locks' mobile service delivery model and event-driven B2B motion, while serving an overlapping beauty customer.
• Luxy Hair: Luxy Hair is a direct-to-consumer hair extensions brand with strong social media presence that sells premium hair accessories online. Comparable to Lucky Locks in DTC hair accessory retail and influencer-driven brand building.
• Priv: Priv is an on-demand mobile beauty platform connecting clients with stylists for hair and makeup services at home or events. Like Lucky Locks, it monetizes experiential beauty services through distributed stylists rather than brick-and-mortar salons.
• Bellami Professional: Bellami is a leading direct-to-consumer hair extensions brand offering clip-ins, tape-ins, and other hair accessories. It is comparable to Lucky Locks as a premium hair accessory brand selling through both e-commerce and a stylist/salon network.
• The Lash Lounge: The Lash Lounge is a beauty services franchise offering lash extensions and brow services. Highly comparable as a multi-unit beauty services franchise with protected territories, training, and corporate support — analogous to Lucky Locks' Partner Program.
• Babe Hair Extensions: Babe Hair Extensions sells professional hair extensions and accessories through salons and stylists. Like Lucky Locks' Stylist Program, Babe monetizes through licensed cosmetologists offering hair enhancement services.
• Amazing Lash Studio: Amazing Lash Studio is a franchise chain specializing in lash extensions with hundreds of locations. Comparable to Lucky Locks as a specialized beauty services franchise with a protected-territory model and brand-driven pricing power.
• Hotheads Hair Extensions: Hotheads is a tape-in hair extensions brand distributed through licensed stylists and salons. Comparable to Lucky Locks' Stylist Program in that products are sold and applied by trained cosmetologists as a salon service add-on.

Broad incumbents

• Drybar: Drybar is a national blowout bar chain that has also partnered with Lucky Locks for activations. While a broader hair styling services incumbent, it shares the focus on experiential, premium-priced, single-service hair styling delivered as a dedicated customer experience.
• Great Lengths: Great Lengths is a global leader in professional hair extensions with a certified salon network. While its product is hair extensions rather than sparkles, it shares the premium positioning, professional-only installation model, and certified-stylist distribution structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/lucky-locks-hair-sparkles
• Instagraminstagram.com/luckylocks
• Pinterestpinterest.com/luckylocks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Locks