What LUCY does

LUCY (legal entity Lucy LLC) is a Brooklyn, New York-based creative consultancy for music and sound, founded in 2016 by Charlie Klarsfeld. The firm operates as a collective of artists, music supervisors, DJs, and curators, providing original music compositions, sound design, remixes, music curation/mixtapes, music supervision, and event production services to enterprise clients in fashion, beauty, luxury, automotive, and media. Named customers include Glossier, Nike, Bulgari, La Mer, Chloe, DKNY, Stuart Weitzman, Shiseido, Coach, Barneys New York, Revlon, Nissan, Converse, Banana Republic, Stella Artois, and W Magazine, with the Glossier relationship functioning as a recurring anchor across multiple campaigns.

The company's product surface is services-based and human-delivered: there is no proprietary software platform, no mobile app, no public API, and no SDK. Distribution of curated mixtapes occurs via Spotify (the lucyllc user profile) and SoundCloud, and the company maintains a recurring presence at industry events such as New York Fashion Week and Art Basel (e.g., the BASEMENT Miami 'art Edition' activation co-produced with Highsnobiety and The Academy New York in December 2017). GTM is sales-led and direct, with engagements scoped on a project basis; pricing is quote-based and not publicly disclosed.

Commercially, LUCY is a privately held, founder-controlled LLC with no disclosed institutional funding rounds, no parent company, and no subsidiaries. The company employs approximately 27 people and serves clients globally through its New York headquarters, with reported event activations extending to Miami. The underlying "technology" is creative production capability rather than a software stack, and LUCY's defensibility rests on its artist roster, founder relationships, and accumulated portfolio of enterprise brand work rather than on data, algorithms, or platform network effects.

Name

LUCY

Legal name

Lucy LLC

Website

https://lucyllc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LUCY is a Brooklyn-based creative music consultancy founded in 2016 by Charlie Klarsfeld, providing original compositions, sound design, remixes, music curation, music supervision, and event production to enterprise fashion, beauty, luxury, and media brands including Glossier, Nike, and Bulgari.

Ownership category

akta.pro rank

Product category

Creative Music and Sound Consultancy

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Tour & Artist Management Services (HSACAHAN), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Music composition services
• Sound design consulting
• Brand music curation
• Advertising audio production
• Experiential sound installations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Music Composition and Sound Design Services: Original music compositions and custom sound design for brand campaigns, video advertisements, and experiential installations. Services are provided directly to brands on a project basis.
2. Music Curation and Mixtapes: Curated playlists and mixtapes for brands, often released on Spotify, complementing product launches and brand experiences.
3. Remixes and Production: Remix services for established artists and brands, as well as original production work for advertising campaigns.
4. Event Production and Brand Partnerships: Experiential event production and brand partnership facilitation, including events like Art Basel collaborations with Highsnobiety and The Academy New York.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LUCY is a creative music and sound consultancy that produces original compositions, custom sound design, remixes, and curated mixtapes for fashion, beauty, luxury, and lifestyle brands. Operating as a collective of artists, music supervisors, DJs, and curators, the firm delivers bespoke audio assets for advertising campaigns, retail and experiential environments, product launches, and branded events, and serves as a broker connecting emerging artists with major advertisers.

Product overview

LUCY is a creative music and sound consultancy—acting as a collective of artists, music supervisors, DJs, and curators—offering a portfolio of services including original compositions, sound design, remixes, mixtapes/music curation, music supervision, and event production. The company creates custom audio experiences for brands and serves as an intermediary connecting emerging artists with major advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Compositions
• Sound Design
• Remixes
• Mixtapes & Music Curation Music curation and mixtape creation services for retail environments, brand events, and promotional campaigns, often released on Spotify and SoundCloud (e.g., Glossier showroom mixes and Glossier 'Get Ready With Me' mixtape).
• Music Supervision Music supervision services for film and video projects, including track selection, licensing consultation, and soundtrack curation for editorial and advertising video work.
• Event Production Brand partnership and experiential event production services that unite artists and brands through live activations, including the Art Basel 2017 collaboration with Highsnobiety at BASEMENT Miami and NYFW parties at Ludlow House featuring performances by Brooke Candy and Lizzo.

Quantifiable outcome

• W Magazine Paris Hilton video featuring LUCY's sound design received 18+ million views on Facebook alone
• +2 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• HighsnobietyflagshipGTM or Marketing Partner · 1 December 2017LUCY partnered with Highsnobiety for Art Basel 2017 event at BASEMENT Miami at The Edition Hotel. The collaboration united artists and brands through experiential events, featuring DJ performances and art installations. Heron Preston and Angel & Dren performed at the event.
• The Academy New YorkflagshipStrategic or Co-development Partner · 1 December 2017Co-hosted Art Basel 2017 event with LUCY and Highsnobiety at BASEMENT Miami. Also collaborated on NYFW party at Ludlow House featuring performances by Brooke Candy and Lizzo.
• GlossiercoreStrategic or Co-development PartnerOngoing creative partnership providing original compositions, sound design, and music curation for multiple campaigns including Showroom Mixtapes, Birthday Cake Balm collaboration with Momofuku, Get Ready With Me mixtape, and Glossier You pop-up shop sound installation.
• Mad Decent (Diplo)minorChannel Partner/ Reseller/ DistributorLIZ artist previously named 'First Lady of Mad Decent,' Diplo's EDM empire, enabling connections with dance music producers and touring opportunities including Mad Decent Block Party.
• SpotifycoreTechnology or IntegrationPlatform for releasing curated mixtapes and playlists for brand collaborations. Glossier showroom mixtapes and various brand playlists distributed through Spotify.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JSM Music: Music supervision, licensing, and original composition agency for advertising, film, and television. Direct overlap with LUCY's music supervision and sync services for major brand campaigns.
• Squeak E. Clean Studios: Creative music and sound studio producing original scores, sound design, and sonic branding for advertising and brands. Comparable service offering and brand-client focus to LUCY, with longer operating history and broader international footprint.
• Butter Music and Sound: NYC-based music and sound design agency serving advertising, film, and brands. Highly comparable to LUCY in service mix (original music, sound design) and client base (premium consumer brands), making it one of the most direct competitive analogs.
• Barking Owl: Creative music and sound design agency producing original compositions and audio branding for advertising and brands. Highly comparable boutique model with premium brand focus analogous to LUCY.
• Plan8: Sweden-based creative music agency providing original music, sound design, and music strategy for brands and advertising. Comparable creative-music-agency model to LUCY, though operating in a different geography.
• MassiveMusic: Global creative music agency producing original compositions, sound design, and music strategy for brands and advertising. Closest direct competitor to LUCY's creative-music-for-brands model, operating at significantly larger scale across multiple geographies.
• Asche & Spencer Music Group: Music supervision and original scoring agency serving advertising, film, and brand clients. Comparable in scope to LUCY's music supervision service line and premium brand client base.

Broad incumbents

• Droga5: Large creative advertising agency known for culturally resonant campaigns. Operates significant in-house music direction capability (e.g., Anthem Group) but as part of a broader full-service creative offering rather than as a specialized music collective.
• Wieden+Kennedy: Major independent creative advertising agency with a strong in-house music and content production capability. A key buyer of brand-music services and a potential client for LUCY's roster, but competes broadly across creative categories rather than specializing in music.

Emerging players

• Marmoset: Music licensing marketplace and agency connecting brands with independent artists for advertising and content. Adjacent to LUCY's artist-to-brand intermediation model, though more platform-driven and less bespoke than LUCY's creative-direct approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lucy-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUCY