Luke Halls Studio

What Luke Halls Studio does

Luke Halls Studio is a London-based, multi-disciplinary moving image design studio operating under the legal entity The Abstract Union Ltd. The studio designs and produces video content, projection mapping, 2D/3D animation, and immersive installations for live events, concert tours, opera and theatre productions, fashion shows, broadcast television, museum exhibitions, and national ceremonies. Its core technology capability centers on mapping content onto complex architectural surfaces, LED screens, and sculptural stage sets at scale, including 360-degree and 270-degree projection installations. The studio delivers projects from concept through to technical direction, with team roles spanning creative direction, technical direction, video design, and producing.

The business operates as a project-based professional services firm. Revenue is generated per project under custom quotes or Statements of Work, with standard payment terms of 50% on commencement and 50% on delivery; late payments accrue interest at 4% above the Bank of England base rate. The client roster spans global touring artists (U2, Beyoncé, Adele, Dua Lipa, Coldplay, Pet Shop Boys), luxury fashion houses (Louis Vuitton, Gucci, Valentino, Alexander McQueen, Victoria's Secret, Schiaparelli), opera houses (Metropolitan Opera, Danish Royal Opera, Teatro Alla Scala), cultural institutions (V&A Museum, Frameless Art Gallery), broadcasters (Disney, ITV), and governments (UAE, UK). The studio's go-to-market is sales-led through direct engagement with creative directors, production companies, and strategic partners including Es Devlin Studio, Stufish Entertainment Architects, Balich Worldwide Shows, and Treatment Studio.

The studio employs 22 people and operates from a London headquarters at B002 Jam Factory, 27 Green Walk. Active projects span 2025-2026, indicating sustained demand. The company is privately owned with no disclosed external investors, parent entity, or funding rounds. Its marketing is portfolio-driven, with awards submissions (notably a 2012 BAFTA TV Craft Award) supplementing brand visibility. Geographic reach extends across the UK, Europe, North America, the Middle East, Asia Pacific, and South America via project-based engagements.

Name

Luke Halls Studio

Legal name

The Abstract Union Ltd

Website

https://lukehalls.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Luke Halls Studio is a London-based moving image design studio that creates video content, projection mapping, and immersive installations for concert tours, opera, fashion shows, museums, and national ceremonies for clients including U2, FIFA, Disney, and the UAE Government.

Ownership category

akta.pro rank

Product category

Motion Design Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/IMAG & LED Wall Production (MPAGAKAD)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Video design services
• Projection mapping
• Live event visuals
• Motion graphics design
• Immersive installations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Design Services: Project-based professional services providing video design, animation, and projection mapping for live events, theatre, opera, fashion shows, broadcast television, and museum exhibitions. Fees structured as 50% payment within 7 days of project commencement and 50% after final delivery within 30 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Luke Halls Studio is a multi-disciplinary moving image design studio that creates video design, animation, projection mapping, and immersive visual content for live events, concerts, opera and theatre productions, fashion shows, broadcast television, and museum exhibitions. The studio delivers bespoke visual narratives from concept through animation, content creation, and technical direction for high-profile global projects.

Product overview

Luke Halls Studio is a multi-disciplinary moving image design studio offering a comprehensive suite of visual design services. The studio operates across six primary service categories: video design for stage productions, projection mapping, animation, live event visuals, broadcast graphics, and exhibition installations. Their portfolio spans music tours, opera and theatre productions, fashion shows, live events, broadcast television, and art installations. The studio collaborates extensively with artists, directors, and production companies to deliver bespoke visual content across these diverse sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Design Services
• Projection Mapping
• Animation and Visual Effects
• Live Event Visuals
• Broadcast and TV Graphics
• Exhibition and Installation Design

Quantifiable outcome

• Over £6.5 million raised for Stand Up To Cancer telethon
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Es Devlin StudiocoreStrategic or Co-development PartnerLong-term creative collaboration with set designer Es Devlin on numerous theatrical, opera, and installation productions. Luke Halls Studio provides video design and projection mapping to complement Es Devlin's stage designs across opera houses, theatres, and live events.
• Treatment StudiocoreStrategic or Co-development PartnerCollaborative relationship with Treatment Studio (Sam Pattinson, Lizzie Pocock) for screen content production on major projects including London Olympics Closing Ceremony and U2 tour.
• Balich Worldwide ShowscoreStrategic or Co-development PartnerPartnership with Balich Worldwide Shows for major ceremonial productions including Pan American Games Opening Ceremony and Giudizio Universale Sistine Chapel show.
• Stufish Entertainment ArchitectscoreStrategic or Co-development PartnerCollaborative relationship with Stufish for major arena tours including Take That Wonderland and Odyssey tours, providing video content for their architectural stage designs.
• Balich Wonder StudiocoreStrategic or Co-development PartnerContent creation partnership for FIFA World Cup Qatar 2022 Opening Ceremony.
• Whizzkid EntertainmentminorImplementation/ SI/ Consulting PartnerCollaborated with Whizzkid Entertainment for Channel Four Stand Up To Cancer telethon, overseeing creation and direction of projection mapped set.
• Buena ProducturaminorStrategic or Co-development PartnerShow production partnership for Hernan Cattaneo's Sunsetstrip Buenos Aires 2026.
• Five CurrentsminorImplementation/ SI/ Consulting PartnerPartnership with Five Currents for Marble Arch Frameless Gallery, Britain's largest immersive art gallery.
• Nebbia (V&A Exhibition Design)minorStrategic or Co-development PartnerCollaboration with Nebbia for Schiaparelli exhibition design at V&A Museum.
• Teatro Alla ScalaminorStrategic or Co-development PartnerProjection design collaboration for Turn of the Screw production at Teatro Alla Scala in Milan.
• Ceremony LondonminorStrategic or Co-development PartnerCreative direction partnership for Dua Lipa Brit Awards and iHeartRadio Festival performances.
• The Third CompanyminorStrategic or Co-development PartnerProduction partnership with The Third Company (Sam Pattinson) for screen content on Robbie Williams tour and other projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive projection mapping, interactive installations, and live event visuals for museums, concerts, and public spaces. Comparable offering and customer mix (cultural institutions, major brands, governments) with similar technical approach.
• Treatment Studio: UK-based screen content production studio co-founded by Sam Pattinson, long-term collaborator with Luke Halls on Olympics Closing Ceremony, U2, and Robbie Williams tours. Operates in the same video design niche for live music and ceremonial events.
• Balich Worldwide Shows: Italian ceremonial and large-scale event production company specializing in Olympic/continental ceremonies and themed entertainment shows. Strategic partner of Luke Halls Studio on FIFA World Cup Qatar 2022 and UAE National Days, with directly comparable offering around mega-event video content.
• Es Devlin Studio: London-based set and stage designer whose work intersects directly with Luke Halls Studio on opera, theatre, and large-scale live events. The two are long-standing creative partners, but Es Devlin's stage and sculptural designs are functionally adjacent — both serve the same client roster and frequently appear together on the same projects.
• Stufish Entertainment Architects: Architects of large-scale concert and entertainment stage designs (Take That, Robbie Williams tours). A strategic partner of Luke Halls Studio whose arena tour work requires integrated video content, making them a direct peer in both capability and client overlap.
• 59 Productions: London-based projection and video design studio with a comparable portfolio across opera, theatre, museum installations, and large-scale ceremonial events (e.g., London 2012 Olympics Opening Ceremony). Overlaps directly with Luke Halls Studio on clients, scale, and core craft (projection mapping for stage and architectural surfaces).

Emerging players

• Refik Anadol Studio: Los Angeles-based media artist studio creating large-format, AI-driven immersive installations for museums, galleries, and public venues. Overlaps with Luke Halls Studio in the high-end immersive installation space, particularly for cultural institutions and luxury brand exhibitions.
• United Visual Artists (UVA): London-based art and design practice working at the intersection of sculpture, light, and moving image for installations, performances, and architectural commissions. Comparable to Luke Halls Studio in scale, London base, and portfolio of museum/architectural immersive installations.
• teamLab: Japan-based interdisciplinary art collective producing large-scale immersive digital installations for museums and exhibitions globally. Competes with Luke Halls Studio in the growing immersive museum/installation segment (e.g., Frameless), with comparable focus on multi-room projection-based experiences.

Broad incumbents

• TAIT: Global leader in staging, scenic fabrication, and automation for live entertainment, often providing the integrated platform on which video content (Luke Halls' domain) is projected. Operates at larger scale across concerts, theatre, and permanent installations, and frequently serves the same clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/luke-halls-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luke Halls Studio